12 / TVNZ ANNUAL REPORT FY2009The Advertising Sales team hasdeveloped world class competenciesfor their go-to-market strategy througha robust development programme.A group of level 4 leaders in theBroadcast Services business havecommenced a four m<strong>on</strong>th businessskills training programme. At thecompleti<strong>on</strong> participants will receivea Nati<strong>on</strong>al Certificate in Business(Level 4) – the programme includescompleti<strong>on</strong> of a work based projectwith measurable business outcomes.Good employerTVNZ has c<strong>on</strong>tinued with activitiesto enhance the experience ofbeing part of the TVNZ team.Employees are kept well informedthrough various communicati<strong>on</strong>channels, including strategy andCompany update sessi<strong>on</strong>s withthe CEO and a self publishing <strong>on</strong>linemagazine where employeescan share their stories.Staff events c<strong>on</strong>tinue <strong>on</strong> specialoccasi<strong>on</strong>s and a popular newm<strong>on</strong>thly company-wide networkingopportunity has been set up.As a resp<strong>on</strong>se to the impact ofthe recessi<strong>on</strong>, TVNZ underwentsome restructuring this year.TVNZ supported this processwith c<strong>on</strong>fidential counsellingand outplacement support.There c<strong>on</strong>tinued to be supportfor wellness initiatives such as <strong>on</strong>siteyoga classes, subsidies forgym membership, blood checksand mole checks. Employeesalso enjoy a subsidised cafeteriawith healthy opti<strong>on</strong>s and an<strong>on</strong>-site crèche, Educare.
13 / TVNZ ANNUAL REPORT FY2009General Charter MeasuresThese measures highlight nati<strong>on</strong>al and internati<strong>on</strong>alprogramming across all genres that entertains,informs and educates <str<strong>on</strong>g>New</str<strong>on</strong>g> Zealand audiences.General output measuresNumber of hours per genre across TVNZ analogue services*Local C<strong>on</strong>tent HoursFY20096am - Midnight1st Run Repeat TotalEntertainment 354.9 358.3 713.2Factual and Arts 1,056.8 341.7 1,398.5Kids 249.0 256.5 505.5Maori 157.3 47.6 204.9Lifestyle 28.0 78.5 106.5<str<strong>on</strong>g>New</str<strong>on</strong>g>s and Current Affairs 1,680.7 86.0 1,766.7Sport 500.7 - 500.74,027.4 1,168.6 5,196.0Local C<strong>on</strong>tent TotalsTV ONE TV2 TVNZTotal Hours 3983.4 1212.6 5196.0% Schedule 60.6% 18.5% 39.5%*Genres by % of schedule for both digital channels are reported<strong>on</strong> in the Statement of Service Performance <strong>on</strong> page 67General Reach Measures• Average m<strong>on</strong>thly cumulative audience(5+) of TVNZ channels:3,775,884 people aged 5+ tuned to aTVNZ channel in an average m<strong>on</strong>th, whichrepresents 95.5% of all the 5+ populati<strong>on</strong>• Number of TVNZ programmes within the yearlyTop 20 Programme lists in the demographicsof 5+ and 18-39 (see tables, right).Online Measures• The average m<strong>on</strong>thly number of uniqueindividuals c<strong>on</strong>suming TVNZ <strong>on</strong>demandstreams across FY2009 was 166,129.• The average m<strong>on</strong>thly number of unique visitorsto tvnz.co.nz for the year was 1,141,929FY2009Total PeopleChannel Ave Aud Ratings1 Fair Go Ad Awards 2008 TV ONE 741,860 18.82 Border Security TV ONE 674,010 17.03 Wild Vets TV ONE 647,240 16.34 Dancing With The Stars TV ONE 643,470 16.25 Fair Go TV ONE 610,770 15.56 Rapid Resp<strong>on</strong>se TV ONE 603,360 15.27 Stars In Their Eyes (NZ) TV ONE 598,090 15.18 ONE <str<strong>on</strong>g>New</str<strong>on</strong>g>s TV ONE 595,870 15.19 Medical Emergency TV ONE 580,710 14.710 Animal Rescue TV ONE 567,050 14.311 Sensing Murder TV2 564,240 14.312 Nati<strong>on</strong>al Bank Country Calender TV ONE 563,370 14.213 Coastwatch TV ONE 558,820 14.114 Motorway Patrol TV2 550,380 13.915 Border Patrol TV ONE 525,840 13.316 Who Wants To BeA Milli<strong>on</strong>aire TV ONE 525,720 13.417 Cor<strong>on</strong>ati<strong>on</strong> Street TV ONE 520,340 13.218 Sunday (PM) TV ONE 518,290 13.119 One <str<strong>on</strong>g>New</str<strong>on</strong>g>s You TubeElecti<strong>on</strong> Debate TV ONE 514,360 13.120 One <str<strong>on</strong>g>New</str<strong>on</strong>g>s SpecialElecti<strong>on</strong> Night TV ONE 508,060 12.9FY2009AP 18-39Channel Ave Aud Ratings1 Sweet Home Alabama TV2 208,130 16.42 Two and a Half Men TV2 207,650 16.63 Desperate Housewives TV2 204,980 16.44 Motorway Patrol TV2 201,720 16.25 Britney: For the Record TV2 197,250 15.56 Shortland Street TV2 193,410 15.47 Charlie and theChocolate Factory TV2 191,550 15.38 The Pacifier TV2 189,790 15.09 My House My Castle TV2 189,350 15.210 Sensing Murder TV2 187,540 14.811 Cadbury Crunchie Comedy Gala TV2 184,810 14.812 Hell’s Kitchen TV2 177,430 14.213 Scrubs TV2 176,200 14.114 Grey’s Anatomy TV2 175,160 14.015 The Princess Diaries 2 TV2 169,460 13.716 Outrageous Fortune TV3 168,680 13.517 Mitre 10 Dream Home TV2 164,450 13.118 The Big Bang Theory TV2 163,190 12.919 Pirates of the Caribbean 2 TV2 161,840 12.820 NCIS TV3 161,400 12.8