Inspiring New Zealanders on Every Screen - Tvnz

14 / TVNZ ANNUAL REPORT FY2009Charter Performance MeasurementsFY2009 is the second year in whicha full performance measurementframework has been used toassess TVNZ’s non-financialperformance as <strong>New</strong> Zealand’snational television broadcaster.The approach taken is to summarisethe Charter objectives into sevenbroad themes for measurement– an informed society, nationalidentity/citizenship, Maori,diversity, high standards, innovationand <strong>New</strong> Zealand talent.TVNZ programmes are thenassessed against each themethrough a combination of quality,reach, impact and output measures.As a way of gauging quality, a unique‘appreciation/importance survey’has been introduced. This asksrespondents to rank programmesfrom the point of view of botha viewer and a citizen. While anindividual may not like a particularprogramme personally they mayappreciate, as a citizen, the fact thatthe national television broadcastermakes it available for those who do.This survey demonstrates thecommercial and public value ofTVNZ programmes and identifiesareas where the company needsto improve its performance.Reach is a measure of usage. Impact isa measure of external effects such asawards and industry/peer recognitionof achievement. Output is the numberof hours of content delivered.QUALITYAppreciation/Importance Survey.An independent research companyconducted online quantitativeresearch using a representativenational sample of 1005 viewersaged 18 and over in June 2009.The survey results show a smallbut steady improvement in TVNZ’sdelivery of almost all categoriescompared with last year’s survey.PERFORMANCE IMPROVEMENT IN MOST AREASTVNZ Performance – Themes (2008 vs. 2009)2008 Performance (Excellent, Very Good)2009 Performance (Excellent, Very Good)QualityConsistently high quality programmes4045Information andEducationNational IdentityNZ TalentDiversityMaoriIndependent newsEvents of national importanceAnalysis of issues of the dayEvents of international importanceEducational for young peopleEvents of importance to your regionDifferent perspectivesDiscussion on current issuesNZ’s history, heritage, natural environment<strong>Inspiring</strong> NZersReflects and reinforces our NZ identityMix of local and overseas programmesSupports local talentGood quality local dramaAppeal to smaller and wider audiencesReflects interests/tastes not coveredReflects NZ‘s many culturesUnderstanding different culturesDeals with minority interestsMaori history, culture, current issuesPromotes Maori language and cultureVoice to Maori perpectives0 20 40 60 80 100Percent5857687065646367343939423542424841 424345434850 5437433439323529343441323728313638364239 42