Inspiring New Zealanders on Every Screen - Tvnz

16 / TVNZ ANNUAL REPORT FY2009As in last year’s survey, expectationsaround the public value or importanceof TVNZ programming greatly exceedperceptions of TVNZ performance,especially in the categories relatingto ‘an informed society” (Informationand Education) and ‘national identityand citizenship” (Who We Are).This is in line with similar levelsof expectation for other publicbroadcasters around the world; it isunlikely that performance would evermatch expectation and by internationalstandards TVNZ is performing well.TVNZ was seen to over-deliverin Maori programming.The proportion of viewers regarding itas extremely or very important to havea <strong>New</strong> Zealand-owned TV Network hasrisen slightly, and again, this was anissue that was particularly importantto Maori, with 92% regarding itas extremely or very important.TVNZ CONTINUE TO DELIVER IN INFORMATIONHigh Performance in MaoriImportance (Extremely, Very)Performance (Excellent, Very Good)QualityConsistently high quality programmes4587Information andEducationIndependent newsEvents of national importanceAnalysis of issues of the dayEvents of international importanceEducational for young peopleEvents of importance to your regionDifferent perspectivesDiscussion on current issues39424248577064676967657885858383National IdentityNZ’s history, heritage, natural environment<strong>Inspiring</strong> NZersReflects and reinforces our NZ identity424548686463NZ TalentMix of local and overseas programmesSupports local talentGood quality local drama394354565572DiversityAppeal to smaller and wider audiencesReflects interests/tastes not coveredReflects NZ‘s many culturesUnderstanding different culturesDeals with minority interests3534374153515149MaoriMaori history, culture, current issuesPromotes Maori language and cultureVoice to Maori perpectives31 35 3833323942420 20 40 60 80 100Percent