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Promoting social cohesion: the role of community media - amarc

Promoting social cohesion: the role of community media - amarc

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The opinions expressed in this publication should not be regarded as placing upon <strong>the</strong> legal instruments mentionedin it any <strong>of</strong>ficial interpretation capable <strong>of</strong> binding <strong>the</strong> governments <strong>of</strong> member states, <strong>the</strong> Council <strong>of</strong> Europe’s statutoryorgans or any o<strong>the</strong>r organ set up by virtue <strong>of</strong> <strong>the</strong> European Convention on Human Rights.Media and Information Society DivisionDirectorate General <strong>of</strong> Human Rights and Legal AffairsCouncil <strong>of</strong> EuropeF-67075 Strasbourg Cedex© Council <strong>of</strong> Europe, 2008Cover photos: © Joseph Helfenberger - Fotolia.com/Visions<strong>of</strong>America – Joe SohmPrinted at <strong>the</strong> Council <strong>of</strong> Europe


ContentsExecutive summary, page 51. Introduction, page 7The brief, page 7 Methodology, page 72. Academic studies, conceptual frameworks, page 9Media and <strong>social</strong> <strong>cohesion</strong>,page 9Identity, page 10Community and citizenship,page 10Theoretical perspectives,page 103. Definitions, page 11The three sectors, page 11Operational definitions <strong>of</strong>third sector <strong>media</strong>, page 11International organisations,page 12“Community, local,minority, non-pr<strong>of</strong>it and<strong>social</strong> <strong>media</strong>…”, page 124. Characteristics <strong>of</strong> third sector <strong>media</strong>, page 15Enabling legislation,regulation and policies,page 15Ownership, page 18Content, page 20Funding, page 22Audience, page 23Public pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> sector,page 24Training and lifelonglearning, page 24Multiplatform, page 255. Do third sector <strong>media</strong> contribute to <strong>social</strong> <strong>cohesion</strong> or threaten it?, page 276. Measures to support third sector <strong>media</strong>, page 31AMARC, page 31The Community Forum forEurope (CMFE), page 31Report commissioned by <strong>the</strong>Culture and EducationCommittee <strong>of</strong> <strong>the</strong> EuropeanParliament, page 32Conclusions, page 32Bibliography, page 35Annex 1, page 39The Community RadioCharter for Europe, page 39Annex 2, page 41Policy Guidelines for settingup Community RadioStations in India, page 413


Executive summary1. The report was commissioned by<strong>the</strong> Group <strong>of</strong> Specialists onMedia Diversity (MC-S-MD) to:• identify <strong>the</strong> most importantissues concerning <strong>the</strong> relationshipbetween <strong>media</strong> and <strong>social</strong><strong>cohesion</strong>;• summarise existing definitions<strong>of</strong> “third sector <strong>media</strong>” and classify<strong>the</strong> sector according toaspects such as ownership,structure, funding, content/programming,audience involvementand different platforms,including new <strong>media</strong>;• discuss <strong>the</strong> positive and negativeeffects <strong>of</strong> third sector <strong>media</strong> withregard to <strong>social</strong> <strong>cohesion</strong>;• describe existing measures tosupport third sector <strong>media</strong>.2. The report draws on academicstudies and reports fromUNESCO, AMARC (<strong>the</strong> WorldAssociation <strong>of</strong> Community RadioBroadcasters) and o<strong>the</strong>r NGOsand begins with a summary <strong>of</strong>some <strong>of</strong> <strong>the</strong> relevant <strong>the</strong>oreticalconcepts that relate to <strong>social</strong><strong>cohesion</strong>, such as identity, <strong>community</strong>and citizenship.3. Citing a claim that Europe is currently,as a result <strong>of</strong> migration,witnessing “a change in <strong>the</strong>nature <strong>of</strong> national cultures and<strong>the</strong>ir capacity to sustain traditionalboundaries and identities”,<strong>the</strong> report argues that <strong>the</strong> inability,for various reasons, <strong>of</strong> publicservice and commercial broadcastingto meet <strong>the</strong> needs <strong>of</strong>marginalised and disadvantaged<strong>social</strong> groups means that thirdsector <strong>media</strong> are becoming <strong>the</strong>focus <strong>of</strong> <strong>of</strong>ficial attention.4. The report opts to use “<strong>community</strong>radio” and “<strong>community</strong><strong>media</strong>” as terms in use byUNESCO and AMARC, while discussing<strong>the</strong> connotations <strong>of</strong>o<strong>the</strong>r descriptive labels.AMARC’s Community RadioCharter for Europe is provided asAnnex 1, and <strong>the</strong> organisation’ssummary definition <strong>of</strong> <strong>community</strong>radio is cited. Communityradio:should not be run for pr<strong>of</strong>it but for<strong>social</strong> gain and <strong>community</strong> benefit;it should be owned by and accountableto <strong>the</strong> <strong>community</strong> that it seeksto serve; and it should provide forparticipation by <strong>the</strong> <strong>community</strong> inprogramme making and in management.5. Characteristics <strong>of</strong> <strong>community</strong><strong>media</strong> are discussed in turn, <strong>the</strong>most important being enablinglegislation, regulation and policies.A table <strong>of</strong> 22 Europeancountries shows <strong>the</strong> size <strong>of</strong> <strong>the</strong>sector, its legal status, whe<strong>the</strong>r<strong>the</strong>re is funding and <strong>the</strong> presenceor not <strong>of</strong> a national associationrepresentative <strong>of</strong> <strong>the</strong> sector.There follow sections on ownership,content, funding sourcesfor local projects, audienceinvolvement and audienceresearch, <strong>the</strong> public pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong>sector, training, and some examples<strong>of</strong> multiplatform initiatives.Examples are drawn mainlyfrom Europe but also from India(whose policy guidelines for settingup <strong>community</strong> radio stationsconstitutes Annex 2), <strong>the</strong>USA, Canada and, in particular,from Australia, where recentresearch into <strong>community</strong> audiencesprovides a model <strong>of</strong>method and some findings relevantto <strong>the</strong> European context.6. On <strong>the</strong> question <strong>of</strong> whe<strong>the</strong>r thirdsector <strong>media</strong> contribute to <strong>social</strong><strong>cohesion</strong> or threaten it, <strong>the</strong> evidencepoints to <strong>the</strong> sector beingan important factor in <strong>social</strong><strong>cohesion</strong> and citizenship, particularlyfor minority ethnic communitiesand refugee andmigrant communities. The discussiondraws on examples <strong>of</strong>multicultural programming by<strong>the</strong> Inter<strong>media</strong> project and practicein Europe and Australia andunderlines <strong>the</strong> importance <strong>of</strong>music and news in connectingnewly arrived communities to<strong>the</strong>ir original cultural capital aswell as drawing in <strong>the</strong> nativecommunities.7. Measures to support third sector<strong>media</strong> suggested by AMARC,<strong>the</strong> Community Forum for Europe(CMFE) and <strong>the</strong> Culture andEducation Committee <strong>of</strong> <strong>the</strong>European Parliament are summarisedand it is suggested that<strong>the</strong> Council <strong>of</strong> Europe shouldencourage member states to:• create legislative infrastructure,without which <strong>community</strong><strong>media</strong> cannot develop;• preserve analogue frequenciesthat may in some countries continueto be needed after <strong>the</strong> digitalswitchover, and to ensurethat <strong>community</strong> <strong>media</strong> are notdisadvantaged in <strong>the</strong> digitalenvironment;• recognise <strong>the</strong> <strong>social</strong> value <strong>of</strong><strong>community</strong> <strong>media</strong> and its <strong>role</strong> asa form <strong>of</strong> local public service byExecutive summary 5


committing funds to support <strong>the</strong>sector, both directly, withschemes such as <strong>the</strong> French levyon <strong>the</strong> commercial audiovisualsector (FSER), <strong>the</strong> allocation <strong>of</strong> aportion <strong>of</strong> <strong>the</strong> licence fee (Ireland,some German Länder) orby lowering <strong>the</strong> cost <strong>of</strong> licences,and indirectly, through fundingprojects as part <strong>of</strong> governmentprogrammes directed towardshealth, <strong>community</strong> development,education, <strong>social</strong> inclusion,support for minority ethniccommunities, etc.More specifically, <strong>the</strong> Council <strong>of</strong>Europe should consider:• commissioning studies <strong>of</strong> bestpractice in <strong>community</strong> <strong>media</strong>,surveys <strong>of</strong> emerging needs suchas multicultural programmingand audience research on <strong>the</strong>Australian model;• supporting a trans-Europeannetwork to monitor policy, a<strong>community</strong> <strong>media</strong> observatory;• encouraging training schemes aspart <strong>of</strong> lifelong learning and<strong>media</strong> literacy;• supporting programmeexchange within <strong>the</strong> European<strong>community</strong> <strong>media</strong> sector andbeyond, with regions which are<strong>the</strong> “homelands” <strong>of</strong> diasporiccommunities;• supporting <strong>the</strong> exchange <strong>of</strong> staffand volunteers for short periodsbetween <strong>community</strong> <strong>media</strong>projects;• facilitating workshops to studyfunding opportunities;• inviting representatives <strong>of</strong>AMARC and <strong>the</strong> CMFE to attendrelevant committees as observersand to participate in meetingsand conferences.6 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


2. Academic studies, conceptual frameworksA brief survey <strong>of</strong> <strong>the</strong> academic literature on areas relevant to <strong>the</strong> report will help to put <strong>the</strong> subsequentdiscussion into context.Media and <strong>social</strong> <strong>cohesion</strong>McQuail (1994), summarisingacademic debates, identifies a “dualperspective” on <strong>the</strong> relationshipbetween <strong>media</strong> and <strong>social</strong> order:<strong>media</strong> are seen, in conflicting interpretations,as ei<strong>the</strong>r “centripetal”,contributing to <strong>social</strong> integrationand control, or “centrifugal”,encouraging disorder or diversity.Both <strong>the</strong>se tendencies can be viewedin an “optimistic” or “pessimistic”light, according to <strong>the</strong> politicalstance <strong>of</strong> <strong>the</strong> observer or, moreimportantly, <strong>of</strong> <strong>the</strong> regime in power.Figure 1 illustrates <strong>the</strong>se positions.Figure 1Centrifu galeffect1Freedom ,diversity3Norm lessness,loss <strong>of</strong> iden tityO ptim istic visionPessim istic vision2Integration,solidarity4D om inance,u niform ityCentripeta leffect(taken from McQuail 1994:72)Thus, <strong>media</strong> can be seen ashaving a positive effect, unitingscattered individuals, integratingnewcomers, providing common values,ideas and information, andhelping to form identities. On <strong>the</strong>negative side, <strong>media</strong> might beviewed as provoking <strong>social</strong> dislocation,encouraging individualistic oranomic behaviour, lowering levels <strong>of</strong><strong>social</strong> control or weakening <strong>the</strong> hold<strong>of</strong> traditional values.Table 1: Broadcasting and <strong>social</strong> <strong>cohesion</strong>Broadcasting as <strong>cohesion</strong> Reith’s BBC had as its mission <strong>the</strong> extension <strong>of</strong> broadcasting as a public service to <strong>the</strong> whole <strong>of</strong> <strong>the</strong> UK’spopulation. The original handful <strong>of</strong> local radio stations became unified in a national service, a monopoly under central control whosecoverage <strong>of</strong> national events created a shared public life - “<strong>the</strong> central agent <strong>of</strong> <strong>the</strong> national culture” (Scannell & Cardiff: 278).Broadcast dissent becomes legal Radio Vert Fessenheim began, in 1977, as <strong>the</strong> voice <strong>of</strong> protest against a nuclear power station south<strong>of</strong> Strasbourg, broadcasting (illegally) in French, German and Alsatian. Quite soon it became <strong>the</strong> focus <strong>of</strong> a wide range <strong>of</strong> <strong>social</strong> andpolitical issues and, after <strong>the</strong> legalisation <strong>of</strong> French radios libres in 1981, it changed its name to Radio Dreyekland (“three-corneredland”) and continued operations from <strong>the</strong> German side <strong>of</strong> <strong>the</strong> Rhine, ultimately gaining legal recognition from <strong>the</strong> Baden-Würrtenberggovernment (Lewis & Booth: 151).Radio Venceremos in El Salvador made a similar journey from being <strong>the</strong> voice <strong>of</strong> <strong>the</strong> FMLN’s guerrilla campaign for over 10 years <strong>of</strong><strong>the</strong> civil war, surviving bombing and jamming, to legal status. When <strong>the</strong> war ended in 1992 and <strong>the</strong> FMLN formed a government, <strong>the</strong>radio received a licence and has since become largely commercial (Lopez Vigil).Broadcast dissent crushed Radio Coeur d’Acier (“Heart <strong>of</strong> steel”) in Longwy, at <strong>the</strong> centre <strong>of</strong> <strong>the</strong> steel industry in Lorraine, maintainedillegal broadcasting for 17 months during 1978/79, in support <strong>of</strong> <strong>the</strong> trade union CGT’s resistance to massive redundanciesamong <strong>the</strong> workforce. The station had strong local support, <strong>the</strong> studio being housed in <strong>the</strong> town hall and <strong>the</strong> local priest allowing <strong>the</strong>antenna to be fixed to <strong>the</strong> church tower. Finally, <strong>the</strong> French Government ordered in helicopters to jam <strong>the</strong> station’s signal and police tobreak up protesters (Lewis & Booth: 151).2. Academic studies, conceptual frameworks 9


IdentityIdentity, in individuals and communities,is constituted as much bydifference as by similarity. “Identityis as much about exclusion as inclusion[…] <strong>the</strong> critical factor for defininga group becomes <strong>the</strong> <strong>social</strong>boundary” (Schlesinger, cited inMorley & Robins: 46). Maintenance<strong>of</strong> <strong>the</strong> boundary is a continuous taskfor both individuals and communities,and this “identity work” is asmuch a response to recognitionfrom outside as to any inherententity. Thus, analytically, identity isa dynamic system <strong>of</strong> relationships,but its definition in practice isdecided by <strong>the</strong> relative power <strong>of</strong><strong>social</strong>, political or religious groupsto control symbolic meaning. Sometimes,political expediency will playon <strong>the</strong> latent fear <strong>of</strong> “<strong>the</strong> o<strong>the</strong>r”,encouraging racism, xenophobicattitudes or aggressive nationalism(Ivanov; Morley & Robins 1995:46).Community and citizenshipCommunities are both imaginedas well as experienced in face-to-facecontact. The nostalgic connotations<strong>of</strong> “<strong>community</strong>”, harking back to apre-industrial age, are <strong>of</strong>ten mobilisedto lend respectability to particularpolicies or projects.Contemporary experience <strong>of</strong> <strong>community</strong>is, for most individuals, atleast in European cultures, <strong>of</strong>belonging to multiple communities,most <strong>of</strong> <strong>the</strong>m reaching beyond <strong>the</strong>confines <strong>of</strong> geographical locality(“communities <strong>of</strong> interest”) and,with Internet use, extending globally.Membership <strong>of</strong> one <strong>community</strong>,that <strong>of</strong> <strong>the</strong> nation, has become, in<strong>the</strong> form <strong>of</strong> rights and obligations <strong>of</strong>citizenship, a major concern in contemporaryEurope. One scholar haswritten <strong>of</strong> migration representing“a perceptible if not yet a conclusivechange in <strong>the</strong> nature <strong>of</strong> national culturesand <strong>the</strong>ir capacity to sustaintraditional boundaries and identities[…] <strong>the</strong> struggles for <strong>community</strong>,identity and a place in <strong>the</strong> culture <strong>of</strong>region, nation and continent arebecoming <strong>the</strong> central ones in <strong>the</strong>present century.”(Silverstone 2006: 83)Ano<strong>the</strong>r commentator refers to“<strong>the</strong> ’Janus-face’ <strong>of</strong> citizenship”“These population movements havehighlighted <strong>the</strong> uncomfortabledichotomy that lies at <strong>the</strong> heart <strong>of</strong>citizenship, that if some <strong>of</strong> us arecitizens, <strong>the</strong>n o<strong>the</strong>rs are not, andthis exclusion is lived out in policiesaffecting refugees and asylum seekers.”(Coare 2003: 48)Theoretical perspectivesGrowing academic interest in situating“third sector <strong>media</strong>” within<strong>the</strong>oretical perspectives has been evidentin recent years (Atton 2001,2004; Cammaerts & Carpentier2007; Couldry & Curran 2003;Downing 2001; Howley 2005;Jankowski with Prehn 2002; Rennie2006; Rodriguez 2001;). Publicsphere <strong>the</strong>ory (including modifications<strong>of</strong> Habermas so as to recognisealternative or counter-publicspheres) is <strong>the</strong> area most drawnupon by commentators (e.g. Rodriguez2001), but o<strong>the</strong>r <strong>the</strong>oreticalsources include hegemony (Gramsci),<strong>social</strong> capital (Putnam, followingBourdieu) and Paolo Freire’spedagogical writings, in particularhis notion <strong>of</strong> conscientisation which,whe<strong>the</strong>r consciously acknowledgedor not, underlay much <strong>of</strong> <strong>the</strong> practicethroughout <strong>the</strong> 1970s.The earliest publications in thisfield were reports <strong>of</strong> projects commissionedby UNESCO (Berrigan1977; Bordenave 1977; Lewis 1984,1993), and <strong>the</strong> Council <strong>of</strong> Europe(Beaud 1980); histories and casestudies (Downing 1984; GumucioDagron 2001; Janowski et al 1992;Lewis & Booth 1989; Mitchell2000); handbooks <strong>of</strong> good practice(Fraser & Restrepo Estrada 2001);and international policy comparisons(Price-Davies & Tacchi 2001;CM Solutions 2005a & b).10 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


ecome a significant feature in <strong>the</strong>broadcasting landscapes <strong>of</strong> Portugal,Italy, France and Belgium. “Free”connoted freedom from regulationand from <strong>the</strong> monopolies <strong>of</strong> centralisedstate broadcasting organisations,but as <strong>the</strong> French radios libresbegan to be taken over by commercialnetworks, radios associativesbecame <strong>the</strong> <strong>of</strong>ficial label in thatcountry for radios in <strong>the</strong> non-pr<strong>of</strong>itsector, while communautaire wasapplied to <strong>the</strong> general field <strong>of</strong> <strong>media</strong>projects.In Latin America, “radio schools”continued, but “people’s radio” and“participatory <strong>media</strong>” were widelyused. In <strong>the</strong> repressive political climatethat lasted until <strong>the</strong> 1990s inmuch <strong>of</strong> <strong>the</strong> region, many projectslearned from bitter experience thatparticipatory development involvingas it does “<strong>the</strong> streng<strong>the</strong>ning <strong>of</strong><strong>the</strong> democratic processes at <strong>the</strong> <strong>community</strong>level and <strong>the</strong> redistribution<strong>of</strong> power, […] directly threatensthose whose position [...] depends onpower and its control over o<strong>the</strong>rs”(Servaes 1999: 93).International organisationsThe summary <strong>of</strong> AMARC’s presidentat <strong>the</strong> 1990 Dublin conferencehas been much quoted:“Our movement encompasses a widerange <strong>of</strong> practices. In Latin Americawe speak <strong>of</strong> popular radio, educationalradio, miners’ radio [Bolivia]or peasants’ radio. In Africa, wespeak <strong>of</strong> local rural radio. In Europe<strong>of</strong> associative radio, free radio, <strong>of</strong>neighbourhood radio [Sweden] and<strong>of</strong> <strong>community</strong> radio. In Asia wespeak <strong>of</strong> radio for development and<strong>of</strong> <strong>community</strong> radio. In Oceania <strong>of</strong>aboriginal radio, public radio [Australia]2 and <strong>of</strong> <strong>community</strong> radio. All<strong>the</strong>se types <strong>of</strong> radio reflect a largediversity. The diversity <strong>of</strong> this participatoryradio movement is largeand very rich. In this we find ourstrength.”(Delorme, 1990: 5)Reference to <strong>the</strong> AMARC site today(weblink) will show, under“What is <strong>community</strong> radio”, a variety<strong>of</strong> definitions coming from differentregions <strong>of</strong> <strong>the</strong> world, whileunder “AMARC principles”, variouscharters and declarations showslight but not significant variations.The history and context <strong>of</strong> politicalstruggle and cultural marginalisationat different times and in differentplaces determine <strong>the</strong> particularemphasis and terminology. It is inAMARC’s interest to be inclusive, soit is not concerned with formulatinga precise label.UNESCO’s interest in <strong>community</strong><strong>media</strong> goes back to <strong>the</strong> 1970s. Originallydrawing on experience from<strong>the</strong> industrialised countries, it hasdeveloped an approach to <strong>community</strong><strong>media</strong> appropriate to developingcountries where this form <strong>of</strong><strong>media</strong> must be seen as part <strong>of</strong> ademocratic <strong>media</strong> system as awhole. In <strong>the</strong> words <strong>of</strong> <strong>the</strong> MacBrideReport, “communication is a matter<strong>of</strong> human rights”, so UNESCO’sconcern is with structures whichfoster democratic debate at nationallevel as well as encouraging localparticipation and cultural expression.Thus, for example, UNESCO’sprogramme in Mozambiqueincluded an extensive journalisttraining programme, support to <strong>the</strong>emerging independent press outsideMaputo and assistance to RadioMozambique in its transition from astate-controlled system to a publicservice organisation as well as <strong>the</strong>establishment <strong>of</strong> and support for a<strong>community</strong> radio sector.This approach, which in effectsees <strong>community</strong> <strong>media</strong> as a localform <strong>of</strong> public service, is relevant in<strong>the</strong> European context, with implicationsboth for newly independentstates and for countries whose governmentshave yet to recognise <strong>the</strong>need for public support for <strong>community</strong><strong>media</strong>. The UNESCO development<strong>of</strong> Community Multi<strong>media</strong>Centres (CMCs) is also worth studyingfrom a European point <strong>of</strong> view,exploiting as it does <strong>the</strong> convergence<strong>of</strong> new technologies, support from arange <strong>of</strong> stakeholders and sustainabilitybased on a combination <strong>of</strong> freeor subsidised services alongsideservices provided at a charge. 3“Community, local, minority, non-pr<strong>of</strong>it and <strong>social</strong> <strong>media</strong>…”Some brief comments on <strong>the</strong>descriptive terms mentioned in <strong>the</strong>MC-S-MD guidelines will drawattention to particular features.“Community” is widely used andhas <strong>the</strong> imprimatur <strong>of</strong> AMARC andUNESCO. “Local” could include <strong>the</strong>local services <strong>of</strong> commercial andpublic service broadcasting. While<strong>the</strong> majority <strong>of</strong> <strong>community</strong> <strong>media</strong>projects are locally based, with <strong>the</strong>Internet dimension many can besaid to be both local and global.Services for minority ethnic andminority language communities arecertainly an important elementwithin <strong>the</strong> third sector but are alsoto be found in <strong>the</strong> public and commercialsectors. Non-pr<strong>of</strong>it is adefining feature in relation to commercialprojects – sources <strong>of</strong> revenuemight include advertising, for example,but pr<strong>of</strong>it is ploughed back into<strong>the</strong> project. The term is sometimesnecessary in a context where <strong>the</strong> use<strong>of</strong> “independent” does not sufficientlydistinguish between commercialand <strong>community</strong>.Among <strong>the</strong> academic studieslisted on page 10, “radical” (Downing)and “alternative” (Atton) havebeen canvassed, but perhaps “citizen’s<strong>media</strong>” (Rodriguez), with itsreference to <strong>the</strong> public sphere, bestcaptures <strong>the</strong> spirit <strong>of</strong> <strong>the</strong> genre.“Civil society <strong>media</strong>”, with similarconnotations, has recently made anappearance.With regard to “<strong>social</strong> <strong>media</strong>”, itis worth recalling <strong>the</strong> categorisationby <strong>the</strong> former UK regulator, <strong>the</strong>Independent Television Commission2. “Community <strong>media</strong>” and “<strong>community</strong> radio” are now <strong>the</strong> <strong>of</strong>ficial Australian terms, and “indigenous <strong>media</strong>” is used instead <strong>of</strong> “aboriginal”.3. “A CMC combines some form <strong>of</strong> local radio with telecentre facilities, under some form <strong>of</strong> <strong>community</strong> ownership with <strong>the</strong> aim to serve as acommunication and information platform for <strong>the</strong> <strong>community</strong>’s development needs.” p.10 in UNESCO How to Get Started (weblink)12 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


(ITC), <strong>of</strong> certain programmes as“<strong>social</strong> action broadcasting”. The1990 Broadcasting Act referred to“programmes which reflect <strong>social</strong>needs and give <strong>the</strong> viewer <strong>the</strong> opportunityto carry out individual or<strong>community</strong> action.” BBC local radiocurrently also uses <strong>the</strong> term in referenceto programming which “provide[s]listeners with support andfree information packs on a wholerange <strong>of</strong> subjects such as health,housing, education and environmentalissues. Each week […]dozens <strong>of</strong> Public Service Announcements[are broadcast] on behalf <strong>of</strong>local <strong>community</strong> groups and charities”.4 Beyond this specific category,many mainstream programmesdealing with matters <strong>of</strong> <strong>social</strong>importance are accompanied by referencesto sources and materials tohelp viewers and listeners gain fur<strong>the</strong>rinformation and advice. Hence,<strong>the</strong> term has too broad an applicationto be useful here.A comment on <strong>the</strong> word “<strong>media</strong>”.In many contexts this word sends<strong>the</strong> wrong signal, especially inattempts to engage <strong>the</strong> interest <strong>of</strong>central and local governmentdepartments not concerned with<strong>media</strong>. Zane Ibrahim, pioneeringfounder <strong>of</strong> Bush Radio in SouthAfrica, coined <strong>the</strong> much-quotedphrase that <strong>community</strong> radio is“10% radio, 90% <strong>community</strong>”. It is acase <strong>of</strong> <strong>the</strong> <strong>community</strong> moving intobroadcasting ra<strong>the</strong>r than broadcastingmoving into <strong>the</strong> <strong>community</strong>.Finally, <strong>the</strong>n, although “thirdsector <strong>media</strong>” is a useful umbrellaterm for defining <strong>the</strong> present task,“<strong>community</strong> <strong>media</strong>” (CM) and“<strong>community</strong> radio” (CR) will be usedin <strong>the</strong> remainder <strong>of</strong> this report. Tosummarise <strong>the</strong> meaning <strong>of</strong> <strong>the</strong>seterms a list <strong>of</strong> “shared interests andcommon principles”, taken from <strong>the</strong>Council <strong>of</strong> Europe’s summary <strong>of</strong>NGO submissions to <strong>the</strong> Kyiv MinisterialConference, is useful:• freedom <strong>of</strong> speech and <strong>media</strong>plurality• public and gender-balancedaccess• cultural diversity• not-for-pr<strong>of</strong>it• self-determination• transparency• promotion <strong>of</strong> <strong>media</strong> literacy. 5AMARC-Europe’s “CommunityRadio Charter for Europe” can beseen in full as Annex 1. Of its 10principles, <strong>the</strong> most relevant forpresent purposes are those that statethat CR stations:• promote <strong>the</strong> right to communicate;• seek to have <strong>the</strong>ir ownershiprepresentative <strong>of</strong> local geographicallyrecognisable communitiesor <strong>of</strong> communities <strong>of</strong> commoninterest;• are editorially independent <strong>of</strong>government, commercial andreligious institutions and politicalparties;• provide a right <strong>of</strong> access tominority and marginalisedgroups and promote and protectcultural and linguistic diversity;• are established as organisationswhich are not run with a view topr<strong>of</strong>it and ensure <strong>the</strong>ir independenceby being financed from avariety <strong>of</strong> sources.A more recent summary fromAMARC’s Community Radio SocialImpact Assessment states that <strong>community</strong>radio:“[…] should not be run for pr<strong>of</strong>itbut for <strong>social</strong> gain and <strong>community</strong>benefit; it should be owned by andaccountable to <strong>the</strong> <strong>community</strong> thatit seeks to serve; and it should providefor participation by <strong>the</strong> <strong>community</strong>in programme making andin management.”(AMARC 2007:63)4. See weblink5. Comments submitted by NGOs following <strong>the</strong> consultation launched by <strong>the</strong> CDMM for <strong>the</strong> preparation <strong>of</strong> <strong>the</strong> Kyiv Ministerial Conference,CDMM (2004) 011, Strasbourg, 1 October 20043. Definitions 13


4. Characteristics <strong>of</strong> third sector <strong>media</strong>Enabling legislation, regulation and policiesA supportive legislative andpolicy infrastructure is <strong>the</strong> criticalcondition for sustainable CM. A fur<strong>the</strong>rcondition is <strong>the</strong> existence <strong>of</strong> anorganisation which is representative<strong>of</strong> <strong>the</strong> sector and is at least partiallysupported by <strong>the</strong> state.The European Parliamentresearch collected data from 22 EUmember states, resulting in a categorisation<strong>of</strong> <strong>the</strong>ir CM sectors as“very active with well establishedregulations”, or as “very active withrecent development <strong>of</strong> <strong>the</strong> sector”,or with “high”, “moderate to high”,or “limited” levels <strong>of</strong> activity (EuropeanParliament 2007:11-18). Thefollowing table summarises thisdata and includes additional information.1Table 2: Community <strong>media</strong> sectors in 22 countriesA. Very active CM sectorsTHE NETHERLANDSGERMANYFRANCESize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sector264 <strong>community</strong> radios, 123 <strong>community</strong> television stations.CM recognised by <strong>the</strong> authorities as local public service <strong>media</strong>. Community television services area “must carry obligation” on cable operators.Local authorities receive a share <strong>of</strong> government resources allocated to public service broadcastingequal to approximately ?7.5 million per year, although many authorities do not pass this on toCM stations.OLON which employs 10 staff. “Nearly half its income comes from <strong>the</strong> state in recognition <strong>of</strong> <strong>the</strong>key infrastructural services it provides for <strong>the</strong> sector”. The rest comes from membership fees(some 300 radio and TV stations), services charged to members and project income (CM Solutions2005a & b).304 (2003 figure), includes open channels (TV) in a number <strong>of</strong> cities, and 15 university stations(weblink).Broadcasting policy and regulation devolved to Länder (federal states) hence status <strong>of</strong> CM varies.CM projects qualify for support from share <strong>of</strong> licence fee distributed by federal government tostate regulators.None, but several at state level, e.g. in Baden-Würrtemberg and North Rhine Westphalia.570 (CM Solutions 2005b).Legal status Recognition since 1982.Sector fundingNational associationThe Support Fund for Radiophonic Expression (FSER) is “drawn from a levy on <strong>the</strong> advertisingrevenue <strong>of</strong> <strong>the</strong> mainstream broadcast <strong>media</strong>. Support is provided by <strong>the</strong> FSER on <strong>the</strong> basis <strong>of</strong>matching funding from o<strong>the</strong>r sources and <strong>the</strong> quality and effectiveness <strong>of</strong> <strong>the</strong> service provided.The fund provides support for start-up costs, equipment upgrades and core functioning” (CMSolutions 2005b). However, <strong>the</strong>re is no core funding for <strong>community</strong> television. The FSER totalled?29.2 million in 2005 (see here).Syndicat National de Radios Libres (SNRL) and <strong>the</strong> Conseil National des Radios Associatives(CNRA).1. The table follows <strong>the</strong> selection <strong>of</strong> countries contacted by <strong>the</strong> European Parliament researchers, adapting and summarising <strong>the</strong> information andfor some countries supplementing <strong>the</strong> description with data from o<strong>the</strong>r sources. Except where indicated, quotations are from <strong>the</strong> EuropeanParliament report. The latter’s categories A and B have been amalgamated and <strong>the</strong> succeeding categories re-labelled accordingly.4. Characteristics <strong>of</strong> third sector <strong>media</strong> 15


HUNGARY UNITED KINGDOM DENMARK IRELANDSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational association21 <strong>community</strong> radio and three <strong>community</strong> television stations.Community broadcasting recognised as a separate sector.The sector is indirectly supported by <strong>the</strong> regulator, <strong>the</strong> Broadcasting Commission <strong>of</strong> Ireland (BCI)whose Sound and Vision Fund makes grants for innovative programmes reflecting Irish culture.The funding comes from a portion <strong>of</strong> <strong>the</strong> licence fee (CM Solutions 2005b:47).CRAOL is <strong>the</strong> recognised representative body and receives some <strong>of</strong> its funding from <strong>the</strong> BCI.159 <strong>community</strong> radio stations, 110 <strong>community</strong> television stations.“Must carry obligation” for commercial television to broadcast three hours <strong>of</strong> CM each morning.DKR 4 million (?536 000) per year from central fund.None?Size <strong>of</strong> sector 144 <strong>community</strong> radio licences so far awarded, with fur<strong>the</strong>r licensing continuing. Some 500temporary licences (Restricted Service Licences) awarded each year for radio and television. A smallbut growing number <strong>of</strong> permanent <strong>community</strong> television projects use broadcast, cable andInternet transmission.Legal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational association ?A separate sector was recognised in 2004. Legislation requires <strong>the</strong> regulator, Ofcom, to awardlicences on <strong>the</strong> basis <strong>of</strong> delivery <strong>of</strong> “<strong>social</strong> gain”. (For fur<strong>the</strong>r discussion see page 20).A Community Radio Fund <strong>of</strong> £0.5 million (?0.75 million), originally intended to support <strong>the</strong> first15 licensees, is intended for core funding, but is regarded by <strong>the</strong> CMA (see below) as inadequatenow that <strong>the</strong> sector has grown.The Community Media Association (CMA) has more than 600 members, including establishedorganisations, aspirant groups and individuals within <strong>the</strong> sector(weblink).Approximately 100 CR stations.Recognition under <strong>the</strong> 1996 Media Law.Fund available to support <strong>the</strong> sector, but <strong>the</strong>re are fears that it may be inadequate in transition todigital broadcasting.B. High CM activityNo specific public funding but legal recognition <strong>of</strong> CM’s positive contributions leads to project funding for <strong>social</strong> and civilsociety causes.POLAND SPAIN aITALY SWEDENSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational association700 local organisations produce radio programming via 165 local low-power transmitters,concentrated mostly in <strong>the</strong> three largest cities; cable networks carry 30 local <strong>community</strong> televisionchannels. Approximately 10 web-based CM initiatives.Recognition as “neighbourhood radio” (nærradio). Nærradio Authority issues permits (Hedman1992).None; local civil society support.None.100 <strong>community</strong> stations, three quarters with connections to Catholic Church.Recognition under 1990 Mammi legislation.None; advertising allowed up to three minutes per hour.None, but Radio Popolare, Milan, operates a loose network <strong>of</strong> affiliate stations in nor<strong>the</strong>rn Italy(weblink).714 municipal radios, about 100 unlicensed “free radios”. b1991 law recognises municipal radio, licensing is <strong>the</strong> responsibility <strong>of</strong> <strong>the</strong> autonomous regions.No central funding; some regional and local municipal support.None, but regional associations in Andalusia, Catalonia and Galicia.“[...] some <strong>community</strong> radio stations operating in small towns or districts” among <strong>the</strong> 180 localstations; nine student radio stations; 44 licences to dioceses <strong>of</strong> <strong>the</strong> Catholic Church.(weblink).No provision.None.None.a. Data relating to Spain are taken from Chaparro Escudero 2004 whose account is to be preferred ra<strong>the</strong>r than, in this instance, <strong>the</strong> European Parliamentreport.b. Over half <strong>the</strong> municipal radios are found in Andalusia and Catalonia.16 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


C. Moderate to active CM sectorAUSTRIAPORTUGAL aBELGIUM bSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational association12 long-term <strong>community</strong> radio initiatives, three <strong>community</strong> radio projects, one operating<strong>community</strong> television channel and one television project.No specific status, <strong>community</strong> <strong>media</strong> categorised as private.Support from some regional governments.Austrian Federation <strong>of</strong> Community Radio Stations.Community <strong>media</strong> are not defined as a separate category in Portugal: “national”, “regional” and“local” describing <strong>the</strong> radio landscape. There are some 350 local radio stations, <strong>the</strong> majoritycommercial, <strong>of</strong> which three are owned by universities, and one is a student radio station.Although <strong>the</strong>se may be <strong>community</strong>-orientated, <strong>the</strong>y do not fall within <strong>the</strong> AMARC definition <strong>of</strong><strong>community</strong> radio and <strong>the</strong>re is no organisation representing or lobbying for <strong>community</strong> radio.None.None.None.Six CR or university stations in Francophone south and Brussels; five in Flemish region.Recognition since 1987 law in Francophone region; in Flemish region, <strong>community</strong> initiativesconflated with commercial.In Francophone region, a Fund to Assist Radio Creation (FARC); none in Flemish region.Francophone Association pour la Liberation des Ondes (ALO); Flemish ORCA.a. Updated information on Portugal can be found hereb. Sources: Weblink and Cammaerts 2007.D. Only limited CM activityFINLAND SLOVAKIA ROMANIA CZECH REPUBLIC SLOVENIASize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationThree <strong>community</strong> radio stations.“A form <strong>of</strong> CM is recognised: stations are categorised as special-purpose initiatives along with anylocal, regional, student or not-for-pr<strong>of</strong>it <strong>media</strong>”.Some support exists, but independent initiatives find it difficult to access <strong>the</strong> fund.None.Three <strong>community</strong> radio stations, none licensed, broadcasting over <strong>the</strong> Internet.The Council for Radio and Television Broadcasting has not shown any interest in supporting <strong>the</strong>CM sector.None.None.Some small licensed local radios, not affiliated to networks, provide some <strong>community</strong>programming; o<strong>the</strong>rs ei<strong>the</strong>r webcast or broadcast illegally; no television.Definition <strong>of</strong> “<strong>community</strong> broadcasting” currently under consideration.None.National Association <strong>of</strong> Local Radio Stations in Romania.Two CM initiatives using <strong>the</strong> Internet.None.None, “but individuals and entities receive a tax rebate for up to 2% <strong>of</strong> <strong>the</strong>ir tax if <strong>the</strong>y makeallocations to NGOs. This is also applicable for contributions to CM.”None.Three <strong>community</strong> stations, two student radio stations.No recognition.None.None.4. Characteristics <strong>of</strong> third sector <strong>media</strong> 17


GREECEMALTAESTONIASize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationSize <strong>of</strong> sectorLegal statusSector fundingNational associationAfter <strong>the</strong> deregulation <strong>of</strong> 1987, municipal radios appeared and in <strong>the</strong> early 1990s numbered over100 (weblink)“Now data on licences is difficult to ga<strong>the</strong>r as <strong>the</strong> licence system set up in 1989 has never beencompletely implemented.”None.None.None.38 CR stations.Reference to “<strong>community</strong> <strong>media</strong>” in 1991 law, but definition allows commercial activity and doesnot require <strong>community</strong> participation.None.None.Four Internet-based CM initiatives.No recognition.None.None.India’s recent decision 2 to developa CR sector is <strong>of</strong> interest as an initiativeby a major democracy with astrong tradition <strong>of</strong> freedom <strong>of</strong>OwnershipA defining characteristic is ownershipby <strong>the</strong> local <strong>community</strong>. Howownership status is achieveddepends on <strong>the</strong> legal requirements <strong>of</strong><strong>the</strong> country, including <strong>the</strong> regulatoryconditions mentioned above forexpression yet, until <strong>the</strong> announcement<strong>of</strong> December 2006, a reluctanceto devolve a centralisedbroadcasting system. The publishedbroadcast CM. A board <strong>of</strong> directorsor governors will <strong>of</strong>ten constitute<strong>the</strong> legal entity, whose exact form isusually determined by <strong>the</strong> need to beeligible for <strong>the</strong> main potentialsources <strong>of</strong> funding. Registration as aguidelines for CR development inIndia can be found in Annex 2(page 41).charity is common in <strong>the</strong> UK.Ano<strong>the</strong>r form is for a licensedbroadcaster to be a subsidiaryproject <strong>of</strong> a company or an NGO.2. See weblink18 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


Table 3: Some models <strong>of</strong> ownership and structureFranceFréquence Paris Plurielle(FPP)GermanyRadio Dreyekland(RDL)ItalyRadio PopolareUKBradford CommunityBroadcasting (BCB)UKThe BookplacePeckham, LondonUSAPaper Tiger TelevisionNew YorkDescription: A “radio associative” which aims to give a voice to groups not regularly heard inmainstream <strong>media</strong>, particularly <strong>community</strong> and cultural organisations and ethnic minorities.Ownership: FPP is categorised as an association under <strong>the</strong> 1901 law.Structure: Membership <strong>of</strong> 300 people, who pay a small annual fee. Board <strong>of</strong> directors elected bymembers and a small executive committee which oversees <strong>the</strong> activity <strong>of</strong> <strong>the</strong> station. FPP alsohas over 25 patrons – politicians, writers, singers, philosophers, academics and journalists(CM Solutions 2005b).Description: The oldest CR station in Germany: its principles are independence, plurality, leftorientatedpolitics, free access, basic democratic radio. Schedule includes programmes byimmigrant groups in 15 languages(weblink).Ownership: Friend <strong>of</strong> RDL, a non-pr<strong>of</strong>it company, is <strong>the</strong> licence holder and raises membershipsubscriptions. Company owned 10% by staff, 90% by listeners, voting weighted 50:50.2 600 members.Structure: A general assembly, meeting fortnightly, decides on policy. Editorial/productiongroups meeting weekly are co-ordinated by a working group; two o<strong>the</strong>r working groups handlePR and subscriptions, and administration and finance (Lewis 1993).Description: The station has a commercial licence but from its beginning in 1976 itscommitment has been <strong>social</strong>ist. A strong news <strong>of</strong>fering is combined with coverage <strong>of</strong> culturaland music events and imaginative and humorous commentaries on cultural and sporting life.Ownership: Errepi Spa, a public company is <strong>the</strong> licence holder, 50% <strong>of</strong> whose shares are ownedby 13 000 shareholders; 35% by <strong>the</strong> original co-operative including staff and volunteers; 15% bypolitical and trade union sponsors.Structure: no information available on internal structure. A network <strong>of</strong> some 20 affiliatestations has been in existence since 1992 (Downing 2001).Description: BCB is a very active and successful station which started in 1992 with short-termbroadcasts. It serves <strong>the</strong> diverse inner-city communities <strong>of</strong> <strong>the</strong> Bradford district, including a widerange <strong>of</strong> black and minority ethnic communities, diverse age groups, geographic communitiesand specialist interest groups.Ownership: Registered as a charity.Structure: Management committee, elected from <strong>the</strong> BCB membership at <strong>the</strong> AGM and meetingmonthly, forms <strong>the</strong> board <strong>of</strong> directors for <strong>the</strong> company. Programme development, volunteersupport, outreach work, and <strong>community</strong> access to training and resources is overseen by asteering group on which production teams and <strong>community</strong> organisations are represented(CM Solutions 2005b).Description: A bookshop, literacy centre and publishing project.Ownership: Charitable status.Structure: A management committee, elected annually, appoints staff – six full time, one parttime. They work collectively, meeting weekly, but user groups <strong>of</strong> <strong>the</strong> three main functions makeoperational decisions (Lewis 1984).Description: from 1981 produced weekly programme criticising mainstream <strong>media</strong> and ran<strong>media</strong> production workshops. From Paper Tiger in mid-1980s, <strong>the</strong> satellite TV network DeepDish TV Network developed and created a national register <strong>of</strong> <strong>community</strong> TV on cable. Its GulfCrisis TV Project collated five hours <strong>of</strong> coverage <strong>of</strong> anti-war protest that was shown on US publicaccess channels and overseas.Ownership: Collective <strong>of</strong> 10 core and 15 occasional members.Structure: Delegation to committees overseeing distribution, fund-raising, <strong>of</strong>fice support whichreport to weekly meetings <strong>of</strong> <strong>the</strong> collective. One paid part-time distribution co-ordinator(Downing 2001; Engelman 1996).To look beyond Europe, <strong>the</strong>majority <strong>of</strong> owners <strong>of</strong> CMCs listed inUNESCO’s global directory aredescribed as non-pr<strong>of</strong>it, civil societyor <strong>community</strong> associations ortrusts, or are NGOs. A few areowned by co-operatives or by privatecultural organisations, while inSouth Asia very <strong>of</strong>ten <strong>the</strong> regionalor local government owns <strong>the</strong>project (UNESCO 2005). In SriLanka, <strong>the</strong> prototypical CMC, KothmaleCommunity Radio and InternetProject, is owned by <strong>the</strong> SriLankan Broadcasting Corporationwith which relations are marked bytensions <strong>of</strong>ten found when a centrallybased public broadcaster dealswith local stations in <strong>the</strong> periphery.India’s rules concerning ownershiprecognise as eligible: civil society,voluntary organisations andeducational institutions, and as noteligible: individuals, political partiesand affiliate organisations (e.g. studentor women’s groups, tradeunions, wings), organisations operatingfor pr<strong>of</strong>it and organisationsbanned by <strong>the</strong> union and state governments.The UNESCO global directorymakes an interesting commentabout private ownership:“In practice, <strong>the</strong>re are cases where aprivate FM station, telecentre orCMC is fulfilling a <strong>community</strong> <strong>role</strong>,meeting <strong>community</strong> developmentneeds and involving <strong>community</strong>members. There are interestingexamples <strong>of</strong> good practice in <strong>the</strong> privatemodel that can be transferredto <strong>the</strong> <strong>community</strong>-owned CMC. InSouth Eastern Europe, for example,<strong>community</strong> radio is virtually nonexistent,but private FM stationshave flourished in <strong>the</strong> post-conflictperiod and <strong>of</strong>ten filled important4. Characteristics <strong>of</strong> third sector <strong>media</strong> 19


<strong>community</strong> functions, such as helpingto link or network refugees anddisplaced communities. FM stationsare now opening telecentres withbroader goals than those <strong>of</strong> <strong>the</strong>cyber café model formed by mosttelecentres.”(UNESCO 2005:13)While <strong>the</strong>re is no denying <strong>the</strong><strong>community</strong> contribution that can incertain conditions be made by <strong>the</strong>commercial sector, <strong>the</strong> fact shouldnot be allowed to confuse <strong>the</strong> casefor regulatory demarcation.ContentTable 4: Delivering <strong>social</strong> gainThe UK definition, in <strong>the</strong> CommunityRadio Order 2004, <strong>of</strong> <strong>the</strong>characteristics <strong>of</strong> <strong>community</strong> radioprovides a useful starting point. 3The key characteristic is <strong>the</strong> abilityto deliver “<strong>social</strong> gain”.In <strong>the</strong> first instance, “<strong>social</strong> gain”is defined as (a) reaching audiencesunderserved by existing radio, (b)facilitating discussion and <strong>the</strong>expression <strong>of</strong> opinion, (c) providingeducation and training to members<strong>of</strong> <strong>the</strong> public [this implicitly recognises<strong>the</strong> importance <strong>of</strong> volunteers]and (d) understanding <strong>the</strong> particular<strong>community</strong> and <strong>the</strong> streng<strong>the</strong>ning<strong>of</strong> links within it.A fur<strong>the</strong>r set <strong>of</strong> “objectives <strong>of</strong> a<strong>social</strong> nature” are:(e) delivering, and/or disseminatingknowledge about services providedby local authorities or o<strong>the</strong>r organisations;(f) <strong>the</strong> promotion <strong>of</strong> economic developmentand <strong>of</strong> <strong>social</strong> enterprises;(g) <strong>the</strong> promotion <strong>of</strong> employment;(h) <strong>the</strong> provision <strong>of</strong> opportunitiesfor <strong>the</strong> gaining <strong>of</strong> work experience;(i) <strong>the</strong> promotion <strong>of</strong> <strong>social</strong> inclusion;(j) <strong>the</strong> promotion <strong>of</strong> cultural and linguisticdiversity;(k) <strong>the</strong> promotion <strong>of</strong> civic participationand volunteering.Community <strong>media</strong> experience <strong>of</strong>over three decades provides manyexamples <strong>of</strong> <strong>the</strong> fulfilment <strong>of</strong> suchobjectives.Reaching audiences underservedby existing radioUKAngel Radio, HavantFacilitating discussion and <strong>the</strong>expression <strong>of</strong> opinionFinlandRadio Robin Hood, TurkuProviding education…UKForest <strong>of</strong> Dean Radio, Gloucester… and trainingIrelandCRAOL’s Training FéileStreng<strong>the</strong>ning <strong>community</strong> linksIndiaNamma Dwani Multi<strong>media</strong>Network, near BangaloreDelivering, and/or disseminatingknowledge about servicesprovided by local authorities oro<strong>the</strong>r organisationsAustralia3ZZZ <strong>community</strong> radio,Melbourne“Angel Radio, based in Havant, a small town on <strong>the</strong> south coast <strong>of</strong> England with a large retiredpopulation, broadcasts a strong mix <strong>of</strong> music aimed at its target audience – <strong>the</strong> over-60s(station policy is no music will be played recorded after 1959). Angel FM is much loved byboth listeners and volunteers – and is clearly delivering real <strong>social</strong> benefits to many vulnerableolder people. Community leaders also rated Angel very highly and saw tangible <strong>social</strong> gainsarising from its work.” (Ofcom 2004).Radio Robin Hood was founded in 1990 by NGOs representing cultural, educational and tradeunion associations. The station arranges <strong>community</strong> radio training for NGOs, grassrootsorganisations and trade unions, <strong>of</strong>fers local radio workshops for young people, and hasdeveloped an international employment project for migrants. The training attempts toovercome “low self-esteem, <strong>the</strong> underestimation <strong>of</strong> abilities and skills, passivity and shortsightednessbrought on by hard times, a lifetime <strong>of</strong> being taught to keep quiet.” (Lewis &Jones 2006:216).FODR “has a remarkable record <strong>of</strong> establishing partnerships with schools. It runs after-schoolclubs for <strong>the</strong> pupils <strong>of</strong> six primary schools [...] Each week <strong>the</strong> children are taught variousaspects <strong>of</strong> radio production [...] an introduction to CR; how to use radio equipment andinterviewing techniques; research and programme planning; editing techniques and makinga programme. The project focuses on <strong>community</strong> awareness and encourages school childrento participate in researching <strong>the</strong>ir local area… collecting historical information andinterviewing past pupils and members <strong>of</strong> <strong>the</strong> parish.” (Everitt 2003b:14).CRAOL runs an annual training event, <strong>the</strong> Training Féile (Festival), a unique two-day event inIrish broadcasting with usually over 100 participants. It includes workshops on all aspects <strong>of</strong><strong>community</strong> radio, from fundraising to Cool Edit, and is an important opportunity fornetworking. Travel and accommodation expenses for participants are covered by <strong>the</strong> BCI’sCommunity Radio Support Scheme, usually allowing between 4-7 people from each stationto attend. (CM Solutions 2005b:53).The project combines and <strong>community</strong> cable FM station with a telecentre in a localinformation network that reaches 5 000 people in five villages. Its focus on skills and “voice”(Namma Dwani means “our voice” in <strong>the</strong> local language, Kannada) aims to empower poorwomen and youth to use new and traditional (e.g. loudspeakers) ICTs (UNESCO 2004). Theproject “has succeeded in its goal <strong>of</strong> raising <strong>community</strong> awareness through local contentproduction and <strong>the</strong> use <strong>of</strong> localised, adapted <strong>media</strong>.” (UNESCO 2005).A member <strong>of</strong> <strong>the</strong> Turkish focus group fur<strong>the</strong>r clarified <strong>the</strong> importance <strong>of</strong> ethnic-languageprogramming in providing essential Centrelink a and government information:“As we’re living here, we’re able to hear what our responsibilities are and also what our rightsare here, like for example, when you hear information about Centrelink, or about taxation<strong>of</strong>fice, traffic infringement notices to be aware <strong>of</strong> those and what to do and what not to do.Legal, family matters, divorces, domestic violence, those kinds <strong>of</strong> things, to get thatinformation in Turkish. To understand <strong>the</strong>se matters wrongly or understand <strong>the</strong>m a little bitdoes not, will not help you.” (Meadows et al 2007:83).3. The full text <strong>of</strong> <strong>the</strong> UK’s <strong>community</strong> Radio Order 2004 can be found here on p. 24 <strong>of</strong> Ofcom’s Notes <strong>of</strong> Guidance for Community Radio LicenceApplicants and Licensees20 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


The promotion <strong>of</strong> economicdevelopment and <strong>of</strong> <strong>social</strong>enterprisesUSAScribe Video Center, PhiladelphiaThe promotion <strong>of</strong> employmentUKRadio Regen, ManchesterThe provision <strong>of</strong> opportunities for<strong>the</strong> gaining <strong>of</strong> work experienceUKDesi Radio, SouthallThe promotion <strong>of</strong> <strong>social</strong> inclusionNor<strong>the</strong>rn IrelandDown FMThe promotion <strong>of</strong> cultural andlinguistic diversityCanadaRadio Centreville, MontrealThe promotion <strong>of</strong> civicparticipation and volunteeringCubaCocodrilo, Sou<strong>the</strong>rn Cuba“In <strong>the</strong> politically conservative climate <strong>of</strong> <strong>the</strong> early 1990s [...] founders became increasinglywary <strong>of</strong> supporting art that might prove controversial […] Although <strong>media</strong> artsorganisations now place more emphasis on earned income and diverse funding sources, <strong>the</strong>ycontinue to be vital cultural centres providing communities access to both <strong>media</strong> facilities anda full range <strong>of</strong> <strong>media</strong> cultural experiences […] The Scribe Video Center reaches out tocommunities, including people <strong>of</strong> colour, women, senior citizens, and teens, that traditionallyhave not had access to video training or production facilities, and provides <strong>the</strong>m with tools forstorytelling. In addition to production and scriptwriting workshops, Scribe <strong>of</strong>fers artists’services such as fiscal sponsorship, equipment rental, and editing facilities. Ongoingprograms include Community Visions, a video production program for <strong>community</strong>organisations; Street Movies, a free outdoor neighbourhood-based screening series; and <strong>the</strong>Producers’ Forum screening and lecture series <strong>of</strong> visiting artists and <strong>media</strong> activists.Additionally, Scribe produces <strong>the</strong> Documentary History Project for Youth, an annualproduction workshop for middle and high school students.” (Johnson & Menichelli 2007:8).“Three previous volunteers are now in work experience with <strong>the</strong> BBC; one has paidemployment with a local commercial station; two have paid employment with a local artcentre; one has obtained a place on a fast-track training course for Black and Asian artsadministrators; six, previously unemployed for more than a year, have unskilled jobs; onehas enrolled on an Access course leading to a degree. Apart from ’volunteer progression’ […]most volunteers ’feel more part <strong>of</strong> <strong>the</strong>ir <strong>community</strong> as a result <strong>of</strong> <strong>the</strong>ir work with us.’”(Everitt 2003b: 71).Desi Radio is a radio for <strong>the</strong> Punjabi <strong>community</strong> <strong>of</strong> west London […] aiming to encourage,promote and develop a sense <strong>of</strong> <strong>community</strong> among Punjabi people and to raise awareness <strong>of</strong>Punjabi language and culture […] Around 75 people volunteer per year.Desi also <strong>of</strong>fers about 12 work experience placements a year to young people who are atschool or college. The station finds that <strong>the</strong> involvement <strong>of</strong> young people is very beneficial to<strong>the</strong> station and feels that <strong>of</strong>fering work experience in <strong>the</strong> <strong>media</strong> to young people is part <strong>of</strong> <strong>the</strong>station’s remit..[and] reports that volunteering can have a very powerful effect on individualswho get involved. It has had life-changing consequences for some people, as <strong>the</strong>ir confidenceand self-esteem has dramatically increased. For some volunteers, getting out <strong>of</strong> <strong>the</strong> house andlearning English are big steps that may lead to paid employment. Desi has had some successin assisting people into work in <strong>the</strong> <strong>media</strong> sector. Six volunteers have gone on to jobs incommercial radio stations and one now works at ITV (CM Solutions (2005b:22).The station “is situated within a College <strong>of</strong> Fur<strong>the</strong>r and Higher Education which drawstoge<strong>the</strong>r a group <strong>of</strong> 14-15 year olds from local schools each Friday […] referred to <strong>the</strong> Collegebecause <strong>the</strong>y are regarded as presenting challenging attitudes or behavioural patterns whichare never<strong>the</strong>less thought likely to respond to learning opportunities outside <strong>the</strong> normalschool environment. The students are from mixed religious backgrounds and quite <strong>of</strong>ten <strong>the</strong>College sessions represent <strong>the</strong> first occasion on which <strong>the</strong>y have been required to work closelywith people with differing religious beliefs. ..[<strong>the</strong>y] work in groups to script, produce anddeliver 10 minute audio cassettes within <strong>the</strong> radio studio. Quite <strong>of</strong>ten <strong>the</strong> youngsters will beso impressed with this taster session that <strong>the</strong>y subsequently enrol for full and part-time BTECcourses at <strong>the</strong> College” (Department for Culture, Media and Sport 2006:12).“Programming […] reflects <strong>the</strong> cultural mosaic <strong>of</strong> <strong>the</strong> city [...] It is made up <strong>of</strong> broadcastsproduced and hosted by members <strong>of</strong> <strong>the</strong> cultural communities using <strong>the</strong>ir own languages.They participate in <strong>the</strong> <strong>social</strong> life <strong>of</strong> Quebec by communicating <strong>the</strong>ir own culture, and at <strong>the</strong>same time help <strong>the</strong>ir compatriots become more aware <strong>of</strong> Quebec and Canadian current eventsand culture. Listeners benefit from information in <strong>the</strong>ir own languages about <strong>the</strong> new <strong>social</strong>environment to which <strong>the</strong>y must adapt, and <strong>the</strong>y conserve <strong>the</strong>ir cultural origins.Communication between newly arrived ethnic groups and long-established cultural groupspromotes, in many ways, a mutual understanding <strong>of</strong> habits, moral values, and <strong>social</strong> andphilosophical currents <strong>of</strong> thought. And it clearly allows a more harmonious coexistence <strong>of</strong>individuals, despite <strong>the</strong>ir differences.” (Girard 1992:52).“Owned and operated by <strong>the</strong> local <strong>community</strong>, <strong>the</strong> Cocodrilo CMC was established as a way toconnect this remote rural <strong>community</strong>, to <strong>the</strong> mainland <strong>of</strong> Cuba and beyond. The radio was setup in 2002 with support from UNESCO; telecentre facilities were added a year later. The CMCfocuses primarily on <strong>social</strong> issues and produces radio programmes on general health, HIV/AIDS, and education. There is also a strong focus on <strong>the</strong> environment [...] The CMC hasbecome an important local medium for <strong>community</strong> forums, discussion and debate. Ingeneral, <strong>the</strong> centre has been a major boost to participatory <strong>community</strong> organising anddevelopment. Computer facilities are used primarily for training and for computer-assistedlearning in <strong>the</strong> local school. Before <strong>the</strong> establishment <strong>of</strong> <strong>the</strong> CMC, residents felt disconnectedfrom <strong>the</strong> activities <strong>of</strong> Cuba and <strong>the</strong> region. Though a small <strong>community</strong>, forums were difficultto coordinate. The multi<strong>media</strong> centre brought a greater sense <strong>of</strong> <strong>social</strong> inclusion andparticipation to <strong>the</strong> residents.” (UNESCO 2005:96).a. Centrelink is <strong>the</strong> federal government’s statutory agency assisting people to become self-sufficient and supporting those in need.Important for <strong>the</strong> delivery <strong>of</strong><strong>social</strong> gain are <strong>the</strong> collaborativepartnerships which stations andprojects form with organisations <strong>of</strong>civil society. These may range from<strong>the</strong> basic use <strong>of</strong> airtime by an organisationto publicise its activities,through programme slots takenover by a local organisation, to <strong>the</strong>4. Characteristics <strong>of</strong> third sector <strong>media</strong> 21


kinds <strong>of</strong> training schemes, known astandem training, in which radiotrainers and <strong>community</strong> organisers“fuse” <strong>the</strong>ir mutual expertise toshare joint responsibility for trainingvolunteers to create a sustainableeditorial and production team(Lewis & Jones 2006:90).Music is a large part <strong>of</strong> content in<strong>community</strong> radio and tends to beoverlooked in discussion <strong>of</strong> <strong>social</strong>gain. Community <strong>media</strong> can provide<strong>the</strong> “nursery slopes” on which localmusic talent can try out <strong>the</strong>ir skillsand gain performance experience. Agood example is <strong>the</strong> <strong>the</strong> Soundcheckproject, based in a youth centre inFreiburg, Germany, which providesyoung musicians and bands with<strong>the</strong> opportunity to record, uploadand present <strong>the</strong>ir music on a website(see here). The urban radio FunX isano<strong>the</strong>r example and is from <strong>the</strong>Ne<strong>the</strong>rlands. It is made by youngpeople for young people andbroadcasts on FM in Amsterdam,Rotterdam, The Hague and Utrecht,and nationally on cable. In France,BeurFM streams music, news andchat for young people <strong>of</strong> Maghreborigin.A number <strong>of</strong> <strong>of</strong>ficial reports havetestified to <strong>the</strong> contribution <strong>community</strong><strong>media</strong> make to <strong>community</strong>development and <strong>social</strong> <strong>cohesion</strong>.A report to <strong>the</strong> representativeorganisation for <strong>community</strong> radioin Ireland (now known as CRAOL) in2003 concluded that “<strong>the</strong>re is a highlevel <strong>of</strong> collaborative work between<strong>community</strong> radio and <strong>community</strong>bodies. This is especially true <strong>of</strong><strong>community</strong>-based groups that havea focus on <strong>social</strong> inclusion issues”(Unique Perspectives 2003:41).The identification <strong>of</strong> delivery <strong>of</strong>“<strong>social</strong> gain” is a central focus inboth reports assessing <strong>the</strong> UK’s pilotAccess Radio projects (Everitt2003a & b), and <strong>the</strong> UK Governmentreport on <strong>the</strong> established sector afew years later confirms <strong>the</strong> continuingsuccess in <strong>social</strong> gain delivery(DCMS 2006:12).A report commissioned by <strong>the</strong>Community Media Association inScotland found that “<strong>community</strong><strong>media</strong> provides a platform for thosewho are <strong>of</strong>ten voiceless in society.Radio, moving image and internetare all powerful campaigning toolsto bring attention to inequality andinjustice in communities […] [and]to present <strong>the</strong>ir perspectives andchallenge negative images <strong>of</strong> <strong>the</strong>mselves.”(Paul Zealey 2007:5).Not least, <strong>the</strong> Committee <strong>of</strong> Ministers<strong>of</strong> <strong>the</strong> Council <strong>of</strong> Europe, in itsRecommendation on <strong>media</strong> pluralismand diversity <strong>of</strong> <strong>media</strong> content,included a reference to “o<strong>the</strong>r<strong>media</strong>”:“3.2 O<strong>the</strong>r <strong>media</strong> contributing to pluralismand diversityMember states should encourage <strong>the</strong>development <strong>of</strong> o<strong>the</strong>r <strong>media</strong> capable<strong>of</strong> making a contribution to pluralismand diversity and providing aspace for dialogue. These <strong>media</strong>could, for example, take <strong>the</strong> form <strong>of</strong><strong>community</strong>, local, minority or <strong>social</strong><strong>media</strong>. The content <strong>of</strong> such <strong>media</strong>can be created mainly, but notexclusively, by and for certaingroups in society, can provide aresponse to <strong>the</strong>ir specific needs ordemands, and can serve as a factor<strong>of</strong> <strong>social</strong> <strong>cohesion</strong> and integration.” 4The Griffith University report onAustralian <strong>community</strong> <strong>media</strong> isworth quoting at length:“We suggest that ’empowerment’ is<strong>the</strong> single, recurring <strong>the</strong>methroughout our encounter with <strong>the</strong>Australian <strong>community</strong> broadcastingsector, expressed in a number <strong>of</strong>ways […] (a) in audiences’ positiveresponses to <strong>the</strong> ways in which localstations enable a sense <strong>of</strong> belongingand identity […] where <strong>community</strong>voices can be heard - and for manymarginalised communities, it is <strong>the</strong>only place <strong>the</strong>ir voices can be heard[…] (b) Empowerment comes, too,through access to, and participationin, <strong>the</strong> broadcasting process itself[…] <strong>the</strong> process is not confined toprogram production […] <strong>the</strong> vastmajority <strong>of</strong> activity across <strong>the</strong> sectortakes place <strong>of</strong>f-air, beyond <strong>the</strong> studios,where <strong>community</strong> connectionsare being created, maintained, andreinforced by <strong>the</strong> processes thatdefine <strong>the</strong> unique nature <strong>of</strong> <strong>community</strong>broadcasting. (c) Empowermentat ano<strong>the</strong>r level comesthrough […] an awareness <strong>of</strong> <strong>the</strong>monolithic nature <strong>of</strong> mainstream<strong>media</strong> and [audiences’] frustrationat its increasing inability to takeaccount <strong>of</strong> cultural difference. Thisis especially evident in <strong>the</strong> voices <strong>of</strong>Indigenous and ethnic communities[…] but it extends to many o<strong>the</strong>r’sub-cultures’ within Australiansociety, marginalised by dominantglobal <strong>media</strong> agendas.It is clear […] that <strong>the</strong> <strong>community</strong>broadcasting sector is playing a significant<strong>role</strong> in revitalising <strong>the</strong> idea<strong>of</strong> active citizenship. In doing so, <strong>the</strong>sector is making a significant contributionto <strong>the</strong> public sphere and thus<strong>the</strong> broader notion <strong>of</strong> Australiandemocracy.”(Meadows et al 2007:102-3)FundingFunding <strong>of</strong> <strong>the</strong> third sector as awhole has been covered in <strong>the</strong> sectionon enabling legislation, regulationand policies (from page 15).This section <strong>of</strong>fers examples <strong>of</strong> <strong>the</strong>different types <strong>of</strong> funding on which<strong>community</strong> <strong>media</strong> projects candraw. Collective experience agreesthat diversity <strong>of</strong> sources <strong>of</strong> fundingis desirable in order to avoid dependencyon any one source.• European Union: in recentyears some CR stations havereceived support from <strong>the</strong> EuropeanRegional Development Fund(ERDF) and <strong>the</strong> European SocialFund (ESF)Bradford Community Broadcasting(DCMS 2006:24, CM Solutions2005b:18)• Central government: apartfrom any specific funding for <strong>the</strong>third sector from departments <strong>of</strong><strong>media</strong> or culture, individual stationshave received funding fromcentral government departmentsconcerned with employment,health, migrants, youth,etc.Connemara Community Radio, Ireland:Department <strong>of</strong> Social andFamily Affairs funds <strong>the</strong> stationmanager and volunteer developmentworker. O<strong>the</strong>r members <strong>of</strong>staff are supported by FAS, Ireland’snational training andemployment authority, througha scheme helping people tobecome more employable. (CM4. Recommendation Rec (2007) 2 <strong>of</strong> <strong>the</strong> Committee <strong>of</strong> Ministers to member states, adopted on 31 January 200722 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


Solutions 2005b:51)Fréquence Paris Plurielle: governmentemployment scheme. (CMSolutions 2005b:65)Radio Gazelle, Marseille: fund tosupport immigrant workers andfamilies. (Girard 1992:167)Radio Salaam Shalom, BristolUK: Department <strong>of</strong> Communitiesand Local Government’s FaithCommunity Capacity BuildingFund. (Airflash 2007:23)• Regional government: <strong>the</strong>Welsh Assembly has created aCommunity Radio Fund <strong>of</strong>£0.5 million to support <strong>community</strong>radio over <strong>the</strong> next threeyears.• Local municipalities: GTFM,Pontypridd, Wales: proportion <strong>of</strong>funding from local council.(Everitt 2003b:34)• Universities & educationalinstitutions: some student radiostations involve <strong>the</strong> “extramural<strong>community</strong>” in <strong>the</strong>ir productionsand most transmit to<strong>the</strong> locality surrounding <strong>the</strong>campus. There are some examples<strong>of</strong> direct support for CR.GTFM, Pontypridd, Wales: supportfrom University <strong>of</strong> Glamorgan.(Everitt 2003b:34)Radio Tide 96.0 FM, Hamburg:studio, training and supportwithin Hamburg <strong>media</strong> School.(weblink)Radio Echo <strong>of</strong> Moscow, University<strong>of</strong> Moscow Faculty <strong>of</strong> Journalism.(Girard 1992:85)• National cultural organisationsand o<strong>the</strong>r NGOs:ResonanceFM, London, owned by<strong>the</strong> London Musicians Collective,currently receives £86 000from <strong>the</strong> Arts Council <strong>of</strong> England.• Advertising: some stationsreject advertising on principle(e.g. Radio Dreyekland,Freiburg), o<strong>the</strong>rs obtain revenuefrom advertising, although revenuethat results is <strong>of</strong>ten littlemore than <strong>the</strong> staff salaryneeded to obtain <strong>the</strong> advertising.In <strong>the</strong> UK, current rules set alimit <strong>of</strong> 50% <strong>of</strong> total revenueallowed from advertising, andno advertising at all is permittedif a CR station overlaps by 50%or more with an existing commercialradio with a potentialaudience <strong>of</strong> 50 000-150 000 persons.• A station’s own fund-raisingevents: e.g. concerts, sponsoredwalks, “radiothons” (continuouson-air appeals for funding over aperiod <strong>of</strong> a day or weekend), sale<strong>of</strong> t-shirts, etc.Audience• Audience involvement: The use<strong>of</strong> volunteers by <strong>community</strong><strong>media</strong>, <strong>the</strong> regular collaborationwith civil society organisationsin <strong>the</strong> <strong>community</strong> and <strong>the</strong> representation<strong>of</strong> <strong>community</strong> individualsand groups on <strong>the</strong> bodiesthat own and control <strong>community</strong><strong>media</strong> projects (boards <strong>of</strong>directors, etc.) mean that audiencesare involved in definingneeds, researching, producingand presenting programmes andparticipating in policy and fundraising.• Audience research: This is aproblem for <strong>the</strong> sector. For <strong>community</strong>broadcasting, conventionalaudience measurement isuseless: its cost is more thanmost projects can afford, and <strong>the</strong>audience size is too small to yieldsufficiently reliable samples,especially having regard to <strong>the</strong>fact that many programmes aredirected at specially targetedgroups within a <strong>community</strong>.OLON, <strong>the</strong> Dutch <strong>community</strong><strong>media</strong> association, is probably <strong>the</strong>only European organisation to haveconducted research into <strong>the</strong> audiencesfor third sector <strong>media</strong>, including<strong>community</strong> radio, television andInternet, in 2005. Significantly, <strong>the</strong>research was funded by <strong>the</strong> Ministry<strong>of</strong> Culture. Based on responses froma sample <strong>of</strong> 5 000 users, <strong>the</strong>research found that <strong>community</strong>radio’s weekly reach was 12%. Thiscompares with <strong>the</strong> most popularradio station, a commercial one,which scored 27%. The least popularstation measured 2% – nationalpublic radio on AM. Local <strong>community</strong>radio’s audience <strong>of</strong> abouttwo million people a week is significantcompared to many so-calledpr<strong>of</strong>essional radio stations. Amongreasons for listening, local newsprogrammes are mentioned secondafter local music programmes. Localtelevision figures are even clearer:weekly reach is about 34% and localinformation is mentioned as <strong>the</strong>most important reason to watch. 5Beyond Europe, ALER, <strong>the</strong> organisationrepresenting <strong>community</strong>/educational radios in Latin America,is one <strong>of</strong> <strong>the</strong> few organisations tohave carried out research. Its surveyin 2000 (ALER 2000) on <strong>the</strong> performance<strong>of</strong> <strong>community</strong> radio in <strong>the</strong>region was able to make a generalassessment, but found that few <strong>of</strong><strong>the</strong> radio stations studied had conductedsystematic audience research<strong>of</strong> <strong>the</strong>ir own – a situation likely to besimilar in many parts <strong>of</strong> <strong>the</strong> world,with two exceptions.One is <strong>the</strong> increasing use byUNESCO among its projects in southAsia and Africa <strong>of</strong> a method knownas “ethnographic action research”, aform <strong>of</strong> participatory actionresearch which trains project staff inself-evaluation and aims to instil a“research culture” within projects<strong>the</strong>mselves so that research becomesa part <strong>of</strong> <strong>the</strong> everyday operation.(Tacchi et al 2003). A “barefoot” set<strong>of</strong> research tools was used inUNESCO’s Mozambique project.(Jallov 2005) 6 .The o<strong>the</strong>r exception is <strong>the</strong> studyon Australian <strong>community</strong> <strong>media</strong> byresearchers at Griffith University(Meadows et al 2007). The research,carried out over a two-year period,is <strong>of</strong> major importance for two mainreasons:1. Its methodology is a model forwork elsewhere. Following anearlier production study <strong>of</strong> <strong>the</strong>5. English summary from information supplied by OLON. The complete report is published (in Dutch only) on OLON’s website:6. See also Jallov, B. “Assessing Social Impact in Community Radio” in Community Radio for Development E-Discussion Briefing Paper, weblink4. Characteristics <strong>of</strong> third sector <strong>media</strong> 23


sector by <strong>the</strong> same Griffith Universityresearch group (Forde etal 2002), it complements andtests <strong>the</strong> findings <strong>of</strong> quantitativeaudience research, <strong>the</strong> McNairIngenuity questionnaire study,using focus groups and qualitativemethods.2. Both <strong>the</strong> 2002 and 2007 studieswere financed by an impressivecollaboration <strong>of</strong> academic, government,sector and user organisations.Support came from <strong>the</strong>Australian Research Council, <strong>the</strong>Community Broadcasting Foundation(<strong>the</strong> body which distributesfederal funding to <strong>the</strong>sector), <strong>the</strong> Federal Department<strong>of</strong> Communication, InformationTechnology and <strong>the</strong> Arts, and <strong>the</strong>representative associations <strong>of</strong> <strong>the</strong>third sector, <strong>the</strong> CommunityBroadcasting Association <strong>of</strong> Australiaand its indigenous and ethniccounterparts.Public pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> sectorAt a recent international colloquiumin London, 7<strong>the</strong>re was generalagreement that more accessiblesummaries <strong>of</strong> research into <strong>the</strong>impact <strong>of</strong> <strong>community</strong> <strong>media</strong> neededto be made available, that <strong>the</strong> successes<strong>of</strong> <strong>community</strong> <strong>media</strong>,whe<strong>the</strong>r confirmed by formalresearch or not, should be morewidely publicised, and that <strong>the</strong> caseshould be made for recognising<strong>community</strong> <strong>media</strong> as a form <strong>of</strong>public service.AMARC’s recent Community RadioSocial Impact Assessment agrees:“Community radio achievementsare not properly highlighted and/ordisseminated […] in spite <strong>of</strong> a largebody <strong>of</strong> evidence on <strong>community</strong>radio <strong>social</strong> impact, CR practitionersand stakeholders have not taken <strong>the</strong>time and <strong>the</strong> efforts needed topresent systematically <strong>the</strong> achievements<strong>of</strong> <strong>community</strong> radio worldwide.”(AMARC 2007: 38)The point about <strong>the</strong> need for ahigher pr<strong>of</strong>ile for <strong>the</strong> sector is confirmedby several <strong>of</strong> <strong>the</strong> recommendations<strong>of</strong> <strong>the</strong> European Parliamentstudy which identified:• The need for increased networkingand knowledge exchangebetween CM organisations andassociations.• The need for more continuousrepresentation at EU level inorder to develop a public pr<strong>of</strong>ile<strong>of</strong> <strong>the</strong> sector.(European Parliament 2007:52)Training and lifelong learningAn important contribution to lifelonglearning is made by <strong>the</strong> thirdsector <strong>media</strong>. The chance to workwith <strong>media</strong> attracts people in <strong>the</strong> <strong>role</strong><strong>of</strong> volunteers who are <strong>of</strong>ten notreached by formal educational systems,or whose original educationalexperience was a disappointment.The presence <strong>of</strong> volunteers workingin <strong>community</strong> <strong>media</strong> is part <strong>of</strong><strong>the</strong> raison d’être <strong>of</strong> <strong>the</strong> sector: itensures that <strong>the</strong> <strong>community</strong> is representedat <strong>the</strong> heart <strong>of</strong> <strong>the</strong> project.Training is, <strong>the</strong>n, an integral part <strong>of</strong><strong>the</strong> operation. A survey conductedfor AMARC-Europe in <strong>the</strong> mid-1990s estimated that between40 000 to 50 000 people were workingin <strong>the</strong> <strong>community</strong> radio sector incountries <strong>of</strong> <strong>the</strong> EU, and commentedthat “<strong>the</strong> significance [<strong>of</strong> training] isincreasing as <strong>the</strong> effects <strong>of</strong> freemarket competition weaken <strong>the</strong>training provision which has been atraditional feature <strong>of</strong> <strong>the</strong> [mainstream]industry” (Lewis 1994). Insupplying <strong>the</strong> mainstream withtrained recruits, <strong>the</strong> sector couldjustifiably claim to be a “gateway toemployment”.But <strong>the</strong> sector’s contribution to<strong>the</strong> mainstream in this area is notnearly as significant as <strong>the</strong> widerand longer-term effects <strong>of</strong> <strong>community</strong><strong>media</strong> training which should beconsidered as coming under <strong>the</strong> category<strong>of</strong> lifelong learning. As arecent publication on <strong>the</strong> empoweringeffect <strong>of</strong> <strong>community</strong> <strong>media</strong>training puts it:“Those whose opinions are rarelygiven a hearing may have forgotten,or never learned, how to express<strong>the</strong>m. If technical training is combinedwith research, production andpresentation skills, which <strong>community</strong>radio routinely <strong>of</strong>fers, <strong>the</strong> experiencecan also equip people with a self-confidencethat is motivating. It can leadto employment – not necessarily in<strong>the</strong> <strong>media</strong> – and a fuller participationin today’s information society.”(Lewis & Jones 2006:6)More specific skills, whose acquisitioncan lead to fur<strong>the</strong>r educationalexperience or to formalemployment opportunities, havebeen summarised 8 as:• Skills for <strong>the</strong> knowledgesocietyWorking in <strong>the</strong> <strong>media</strong> isattractive to all ages, so <strong>the</strong>prospect <strong>of</strong> training in <strong>media</strong>skills brings in many people whohave had limited education and/or a poor experience <strong>of</strong> it. Digitalskills are a necessary part <strong>of</strong>production and use <strong>of</strong> <strong>the</strong> webfor programme researchintroduces and improvesresearch skills. Nei<strong>the</strong>r can beexploited without <strong>social</strong> andcommunicative skills.Acquisition <strong>of</strong> all <strong>the</strong>se skillsbrings self-confidence and all aretransferable to <strong>social</strong> andemployment settings in aknowledge society.7. See here where a link will be provided to <strong>the</strong> report <strong>of</strong> <strong>the</strong> colloquium when it is available.8. By META-Europe, a <strong>media</strong> training consortium with partners in seven European countries and experience in education and training, broadcastingand academic <strong>media</strong> research. See here where <strong>the</strong>re is a link to previous projects funded under <strong>the</strong> EU’s adult education programmeSocrates - “Creating Community Voices” and “Digital Dialogues” (weblink), <strong>the</strong> projects whose experience is reported in Lewis & Jones 2006,cited above.24 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


• Making learning moreattractiveThe training includes and leadsto work in <strong>community</strong> <strong>media</strong> –which is unpaid, voluntarywork, but can lead to paidemployment in mainstream<strong>media</strong> or elsewhere – one <strong>of</strong> <strong>the</strong>reasons training is so attractive.The o<strong>the</strong>r is that <strong>the</strong> work iscreative, takes place alongsideinteresting workmates <strong>of</strong>different ages and cultures, and<strong>of</strong>ten involves research andinterviewing that “turns <strong>the</strong>tables” on normal powerhierarchies, e.g. a young personwith limited formal education isassigned to record an interviewwith a local politician andafterwards edit and broadcast<strong>the</strong> interview, or a woman,trained by women, becomes anexpert in technical areas.• Learning to learnBoth in <strong>the</strong> training and in <strong>the</strong>subsequent experience in <strong>community</strong><strong>media</strong>, <strong>the</strong> incentive tolearn will be strong, driven by<strong>the</strong> desire to tell a story, find outabout oneself or o<strong>the</strong>rs, or learna technique necessary to fulfilthose desires. A momentum isestablished which can be transformingand lead along newpathways to entry into fur<strong>the</strong>reducation.• Interpersonal, interculturaland <strong>social</strong> competences andcivic competenceMedia work involves teamworkand <strong>community</strong> <strong>media</strong> projectsare committed to a democraticprocess <strong>of</strong> decision making andaccountability which forms everydaywork as well as longertermpolicy. Civic competence islearned through <strong>the</strong> negotiationsa <strong>community</strong> radio station mustmake in dealing with local civilsociety and local authorities.• Media literacyWork in <strong>community</strong> <strong>media</strong>raises <strong>the</strong> level <strong>of</strong> awareness <strong>of</strong><strong>the</strong> status and power <strong>of</strong> mainstream<strong>media</strong> in society and at<strong>the</strong> same time provides skills increative expression through use<strong>of</strong> <strong>media</strong>. 9• EntrepreneurshipStories must be “sold” as well astold. Negotiation (entrepreneurship)comes into <strong>the</strong> business <strong>of</strong>persuading colleagues andproject manager about length,scheduling, budget, etc. Fundraisingis part <strong>of</strong> <strong>the</strong> process andwhen collaboration is involvedwith, e.g. a local NGO, fur<strong>the</strong>rnegotiating and administrativeskills are required.An example <strong>of</strong> best practice intraining is <strong>the</strong> work <strong>of</strong> Radio Regenin Manchester, UK, to which <strong>the</strong>European Parliament report rightlydraws attention. The organisationprovides accredited training and<strong>of</strong>fers <strong>the</strong> online Community RadioTool-Kit which <strong>of</strong>fers advice on runningand funding <strong>community</strong> <strong>media</strong>projects (European Parliament2007: 6;weblink)MultiplatformThe arrival <strong>of</strong> technologies whichfacilitate <strong>social</strong> networking (e.g.MySpace, YouTube) and make it possiblefor individuals to record events(with phones and cameras) and contributeimages, sounds and opinionsthrough blogging s<strong>of</strong>tware has createda new context for what mightbe described as traditional <strong>community</strong><strong>media</strong>. On <strong>the</strong> one hand, mainstream<strong>media</strong> are urgently trying toadapt and co-opt <strong>the</strong> intrusion <strong>of</strong>“citizen journalism” and “usergeneratedcontent”; on <strong>the</strong> o<strong>the</strong>rhand, <strong>community</strong> <strong>media</strong> projectsare beginning to use a wide range <strong>of</strong>web applications to complement<strong>the</strong>ir local activity.The simulcasting <strong>of</strong> web and FMtransmissions is increasinglycommon among licensed CR stations,and webcasting itself is astand-alone alternative for stationsunable to obtain a licence. Theglobal reach <strong>of</strong> <strong>the</strong> Internet makeswebcasting particularly importantfor diasporic and migrant communities,keeping <strong>the</strong>m in contact with<strong>the</strong>ir homelands.Livestreaming <strong>of</strong> events has enabledconnection and collaborationbetween CR stations from differentcontinents. Radio Orange 94.0 inVienna effected a live exchange withRadio Número Crítico in Santiago,Chile, on International Woman’sDay, 2003, each making use <strong>of</strong>simultaneous translation intoGerman and Spanish (Mitchell &Jones 2006:140).Not surprisingly, <strong>the</strong> moresophisticated developments can befound in <strong>the</strong> USA. The authors <strong>of</strong> arecent report for <strong>the</strong> Benton Foundation,What’s Going on in CommunityMedia?, comment that “increasingly,<strong>community</strong> <strong>media</strong> development ishappening through networks <strong>of</strong>local non-pr<strong>of</strong>it <strong>media</strong> organisations,ra<strong>the</strong>r than within singleorganisations” (Johnson, F. & Menichelli2007:21). Such organisations,<strong>the</strong>y note, attract and train a talentedworkforce, contribute to economicdevelopment and promote<strong>community</strong> dialogue especiallyamong marginalised voices while“allowing <strong>the</strong> <strong>community</strong> to undertakeits own development democratically”(ibid.p.22).9. The detail <strong>of</strong> what is involved in <strong>media</strong> literacy was spelled out by OLON in a comment on an early version <strong>of</strong> this report: “In <strong>the</strong> last 25 yearsin <strong>the</strong> Ne<strong>the</strong>rlands alone, more than 150 000 people have learned how radio and television works by participating in local <strong>media</strong>: producingprogrammes, writing scenarios, presenting news programmes, interviewing council members, building local websites, participating in localrepresentative <strong>media</strong> boards, building radio studios from scratch, handling cameras. That alone is already an invaluable contribution to society:letting hundreds <strong>of</strong> thousand <strong>of</strong> citizens take <strong>media</strong> into <strong>the</strong>ir own hands!”4. Characteristics <strong>of</strong> third sector <strong>media</strong> 25


USA, North Carolina“The Mountain Area Information Network (MAIN). In <strong>the</strong> tradition <strong>of</strong> <strong>the</strong> rural cooperatives that helped spread <strong>the</strong> reach <strong>of</strong> electricityin <strong>the</strong> 1930s, MAIN is a non-pr<strong>of</strong>it Internet service provider <strong>of</strong>fering reliable, low-cost Internet service both in western North Carolinaand nationwide. It is a unique <strong>community</strong> network with a broad vision <strong>of</strong> its <strong>role</strong> in <strong>the</strong> <strong>community</strong> that encompasses <strong>media</strong> literacy,economic development strategies, <strong>community</strong> low-power radio, a <strong>community</strong>-based web portal, and <strong>the</strong> provision <strong>of</strong> Internetconnectivity to rural western North Carolina. MAIN is largely responsible for <strong>the</strong> remarkable expansion <strong>of</strong> Internet accessibility inwestern North Carolina, allowing thousands <strong>of</strong> people to spend <strong>the</strong>ir Internet access dollars with a locally controlled and accountableorganisation. MAIN demonstrates <strong>the</strong> value <strong>of</strong> <strong>the</strong> <strong>community</strong> networking concept to areas that are lagging in connectivity due t<strong>of</strong>ailures <strong>of</strong> <strong>the</strong> market. MAIN has taken a leadership <strong>role</strong> in building a <strong>community</strong> <strong>media</strong> culture in Asheville that demonstrates <strong>the</strong> easewith which digital <strong>media</strong> leaps organisational boundaries. Its <strong>community</strong> network runs <strong>the</strong> Blue Ridge Web Market, which provides afree, customisable Internet presence to hundreds <strong>of</strong> small businesses throughout western North Carolina. Its Latino Digital LiteracyProject <strong>of</strong>fers training to help <strong>the</strong> area’s growing Latino populations access <strong>the</strong> Internet. MAIN has been one <strong>of</strong> <strong>the</strong> key partners inbringing a cable access centre to Asheville and has been <strong>the</strong> driving force behind WPVM, WNC’s low-power FM radio stationbroadcasting local news, views, and music over-<strong>the</strong>-air in <strong>the</strong> Asheville region (and <strong>the</strong> world via webcast)”(Johnson, F. & Menichelli 2007:21).In Sri Lanka, <strong>the</strong> established <strong>community</strong>radio and Internet project atKothmale has branched out usingSri Lanka, Korthmale<strong>the</strong> three-wheeled motorcycle,known as tuktuk, <strong>the</strong> mostcommon form <strong>of</strong> transport on <strong>the</strong>island. 10“Kothmale Community Radio (KCR) has devised a new innovative approach <strong>of</strong> content delivery and radio production, in line with <strong>the</strong>station’s commitment to increasing access and participation to new and traditional ICTs and providing voice and expression to <strong>the</strong><strong>community</strong> it serves.The eTUKTUK is a self-contained mobile telecentre and radio broadcasting unit which travels into remote villages in <strong>the</strong> Kothmaleregion and provide communities <strong>the</strong> opportunity to participate in <strong>the</strong> KCR’s programming as well as have access to new digitaltechnologies and internet.The eTUKTUK contains a laptop computer, battery operated printer, camera, telephone and scanner. Internet is provided via a CDMAenabled wireless connection and electricity is provided via a generator. A ro<strong>of</strong> rack allows <strong>the</strong> vehicle to carry o<strong>the</strong>r equipment such as<strong>the</strong> Kothmale Community Radio Station’s mobile broadcasting unit. Narrowcasting <strong>of</strong> radio programs is done using <strong>the</strong> two loudspeakers mounted to <strong>the</strong> ro<strong>of</strong> rack. This system is used to announce <strong>the</strong> telecentre’s presence when it arrives in a village or designatedlocation. The weekly route <strong>of</strong> <strong>the</strong> eTUKTUK is broadcast over <strong>the</strong> radio to inform <strong>the</strong> listeners about <strong>the</strong> location and time that it willarrive in <strong>the</strong>ir <strong>community</strong>.”10.See weblinks 1 and 226 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


5. Do third sector <strong>media</strong> contribute to <strong>social</strong><strong>cohesion</strong> or threaten it?The political aspect <strong>of</strong> <strong>the</strong> questionfirst has to be answered by <strong>the</strong>government <strong>of</strong> a country, and thisgoes back to McQuail’s summarycited on page 9. What view is takenby <strong>the</strong> authorities <strong>of</strong> initiativeswhich, if not exactly centrifugal,represent diverse or minority opinions?India’s decision to licencethousands <strong>of</strong> <strong>community</strong> radio stationsis significant because for solong this important democracy haddecided against such a devolution <strong>of</strong>power. Across <strong>the</strong> world, <strong>community</strong><strong>media</strong> are widely used for <strong>the</strong>expression <strong>of</strong> marginalised or disadvantagedgroups who define <strong>the</strong>mselvesby gender, age, sexualpreference or geographical isolation,to name <strong>the</strong> most common examples,but in <strong>the</strong> contemporary Europeancontext <strong>the</strong> question is mainlyconcerned with minority ethnicgroups and this, toge<strong>the</strong>r withbroadcasting in minority languages,will be <strong>the</strong> focus <strong>of</strong> <strong>the</strong> discussionthat follows.Within that focus, a distinctionhas to be made between (1) languagecommunities that pre-date<strong>the</strong> nations within which <strong>the</strong>y find<strong>the</strong>mselves, such as Basque, Occitan,Gaelic and Welsh, and (2) those thathave arrived in Europe as a consequence<strong>of</strong> colonial and post-colonialconnections or as refugees from persecutionsuch as <strong>the</strong> Jewishdiaspora. One might describe <strong>the</strong>selatter groups as older minority communitiesin comparison with <strong>the</strong>more recent arrivals.In many <strong>of</strong> <strong>the</strong> western Europeancountries, <strong>the</strong> older minority communitieshave had to wait a longtime before seeing some concessionsin mainstream <strong>media</strong> that begin torepresent <strong>the</strong>ir views and cultures.Still less do more recent arrivals feelsatisfied:“Audience research shows thatmigrants and refugee communitiesdo not feel <strong>the</strong>y are equally andfairly represented in <strong>the</strong> nationalmainstream and that <strong>the</strong>y are notseen as equal citizens <strong>of</strong> <strong>the</strong> country<strong>of</strong> settlement.”(OL/MCM 2002)Recent shifts in patterns <strong>of</strong>migration, and <strong>the</strong> creation <strong>of</strong> newdemocracies since <strong>the</strong> demise <strong>of</strong>Soviet- or Yugoslav-style <strong>social</strong>ism,have meant <strong>the</strong> arrival <strong>of</strong> newminority language communities,without previous experience <strong>of</strong> <strong>the</strong>host countries – let us categorise thisgroup as (3).Again, to focus <strong>the</strong> discussion, itis <strong>the</strong> relation <strong>of</strong> groups (2) and (3)to <strong>community</strong> <strong>media</strong> that will beaddressed here. Community <strong>media</strong>will be understood to include“minority ethnic <strong>media</strong>” in <strong>the</strong> thirdsector, recognising that broadcast<strong>media</strong> may take <strong>the</strong> form ei<strong>the</strong>r <strong>of</strong>slots assigned to a minority ethnicgroup within <strong>the</strong> schedule <strong>of</strong> a stationowned by a broader group – <strong>the</strong>more usual situation, or might insome cases be a station whollyowned by a minority ethnic group.Assuming that <strong>the</strong>re is politicalwill to deal fairly with migrants,refugees and asylum seekers on <strong>the</strong>basis <strong>of</strong> <strong>the</strong>ir human rights, <strong>the</strong>question is: to what extent do <strong>community</strong><strong>media</strong> assist in <strong>the</strong> dual <strong>role</strong><strong>of</strong> according space for <strong>the</strong> expression<strong>of</strong> minority cultures and languages,and <strong>of</strong> assisting minority communitiesto settle in <strong>the</strong>ir new home? 1A handbook on InterculturalMedia Training in Europe, <strong>the</strong> outcome<strong>of</strong> a two-year EU Socratesproject, distinguishes between“polylingualism” in <strong>community</strong><strong>media</strong> – <strong>the</strong> existence <strong>of</strong> many programmes,each <strong>of</strong> <strong>the</strong>m in a differentlanguage, and “multilingualism”– <strong>the</strong> use <strong>of</strong> different languages inone programme.It is common to find, across Europe,<strong>the</strong> polylingual approach inwhich different languages are usedin separate programmes in <strong>the</strong>schedule. There is an increasing tendency,however, within <strong>the</strong> programmes,for <strong>the</strong> local majoritylanguage to be used as well. “Thesemultilingual programmes seek tomake <strong>the</strong> concerns <strong>of</strong> <strong>the</strong>ir language<strong>community</strong> understandable for amuch broader audience – a crucialstep in <strong>the</strong> direction <strong>of</strong> genuineexchange between majority andminorities” (Inter<strong>media</strong> 2006:52). 21. For a discussion <strong>of</strong> “dual <strong>role</strong>” see Riggins 1992 p.4.2. In many cases <strong>of</strong> broadcasting by established minorities <strong>the</strong> broader audience is likely include not only <strong>the</strong> native speakers <strong>of</strong> <strong>the</strong> majority languagebut <strong>the</strong> younger generation <strong>of</strong> <strong>the</strong> minority group who have less pr<strong>of</strong>iciency in <strong>the</strong>ir parent’s mo<strong>the</strong>r tongue.5. Do third sector <strong>media</strong> contribute to <strong>social</strong> <strong>cohesion</strong> or threaten it? 27


An example <strong>of</strong> this was <strong>the</strong> Hispanicprogramming <strong>of</strong> VancouverCo-op Radio, Canada. 3 The two copresentersunderstood that <strong>the</strong>ywere addressing three languagegroups, two monolingual and athird, <strong>the</strong> bilingual listeners. Toretain <strong>the</strong> interest <strong>of</strong> each group, <strong>the</strong>presenters maintained a lively interchangewhich avoided exact translatedrepetition <strong>of</strong> each o<strong>the</strong>r’scontributions, so that monolingualswere never left too long “on <strong>the</strong>irown” and <strong>the</strong> bilinguals were notbored. A third, important strand in<strong>the</strong> programme was music whichappealed to all three groups.In fact <strong>the</strong> Inter<strong>media</strong> handbooksees an advantage in those moments<strong>of</strong> incomprehension for members <strong>of</strong><strong>the</strong> language majority:“[…] listening to a multilingual programme,[<strong>the</strong>y] are confronted witha situation that usually onlymigrants experience: finding it difficultor even impossible to understandparts <strong>of</strong> <strong>the</strong> programme, notbeing able to join in <strong>the</strong> discussion,being ‘outsiders’. Through <strong>the</strong> alternation<strong>of</strong> languages, however, <strong>the</strong>yare repeatedly ‘drawn back in’. Thismakes it easier to accept a foreignlanguage, both for non-migrantsand for migrants.”(ibid)A fur<strong>the</strong>r opportunity forstreng<strong>the</strong>ning multicultural relations,<strong>the</strong> Handbook adds, is in “<strong>the</strong>mutual production <strong>of</strong> programmesby migrants and non-migrants,working toge<strong>the</strong>r, can be a means <strong>of</strong>establishing situations based on anequal footing.” The point is confirmedby <strong>the</strong> experience <strong>of</strong> RadioSalaam Shalom, in Bristol, UK,where <strong>the</strong> two founding producer/presenters agree that <strong>the</strong> benefits for<strong>the</strong> two communities are more significantand far-reaching in <strong>the</strong>research and planning that go into aprogramme than <strong>the</strong> resulting onairbroadcast, important thoughthat may be for listeners. 4The contact between different<strong>community</strong> groups contributing toa <strong>community</strong> <strong>media</strong> project as <strong>the</strong>ynegotiate <strong>the</strong> allocation <strong>of</strong> airtimeand/or resources underlines <strong>the</strong>importance <strong>of</strong> <strong>the</strong> co-presencenecessitated by <strong>community</strong> broadcasting<strong>of</strong> this kind. That differentmembers <strong>of</strong> <strong>the</strong> local public spherecome toge<strong>the</strong>r facilitates <strong>social</strong> <strong>cohesion</strong>.As <strong>the</strong> Inter<strong>media</strong> handbook says,“most <strong>community</strong> radios take forgranted <strong>the</strong> idea <strong>of</strong> giving migrantsa platform.” Some examples fromacross Europe:• OOG Radio, Groningen, <strong>the</strong>Ne<strong>the</strong>rlands, provides a cross<strong>media</strong>service <strong>of</strong> radio, TV, teletextand an interactive websitethat is updated several times aday with news. Five hours <strong>of</strong>non-Dutch programming arescheduled on Sunday evenings inlanguages that include Farsi,Somali, and Russian. (CM Solutions2005b:35).• Indvandrer TV, Aarhus, Denmarkwas <strong>the</strong> first multiculturalTV-station in Denmark. It wasfounded in 1997 by several ethnicorganisations to give ethnicminorities a chance to speak upand become more visible in <strong>the</strong>Danish <strong>media</strong> landscape, whileat <strong>the</strong> same time building bridgesbetween ethnic minority groupsand Danish society and showing<strong>the</strong> positive contribution ethnicminorities can make.• Radio Droit de Cité (RDC) hasbeen broadcasting since 1991from <strong>the</strong> Val Fourré quarter <strong>of</strong>Mantes-la-Jolie, a suburb <strong>of</strong>Paris. Originally a radio broadcastingworkshop in a secondaryschool, it is now a <strong>community</strong>station, with programmes byand for young people. RDC seesitself as an instrument for <strong>social</strong>development. It continuouslyuses radio to promote <strong>the</strong> philosophy<strong>of</strong> “living toge<strong>the</strong>r” withoutdistinctions <strong>of</strong> age, colour,origin or gender. 5• Radio Dreyeckland, Freiburg,Germany, broadcasts in Italian,Portugese, Persian, Kurdish, Russian,Spanish, Korean and Polish.• The Cross Radio project is an initiativefor rebuilding bridges <strong>of</strong>communication and cooperationin radio and culturalfields. In February 2001 a group<strong>of</strong> radio activists from RadioB92/Belgrade, Radio Student/Zagreb and Radio Student/Ljubljana came up with an idea<strong>of</strong> radio programme exchange ona regular weekly basis. Eachradio produced a 20-minute featureabout current activities andhappenings in <strong>the</strong> local culturalscene (<strong>the</strong> focus was on new,young, independent culturalproduction) and shipped materialon recorded mini-discs too<strong>the</strong>r two stations with <strong>the</strong> help<strong>of</strong> public transport operators.Each radio station <strong>the</strong>n broadcastall three productions in aone-hour Cross Radio programme.After a few months <strong>of</strong>positive experience in thisproject, new radio stations wereinvited to join <strong>the</strong> project – <strong>the</strong>idea was to cover all ex-Yugoslavregions – and <strong>the</strong> Internetbecame a <strong>media</strong> for exchangingprogramme files. At <strong>the</strong> moment[2005] <strong>the</strong> Cross Radio projectinvolves 12 radio stations - fivefrom Serbia, two from Bosniaand Herzegovina, two fromSlovenia, one from Kosovo, onefrom Macedonia and one fromSwitzerland (produced by members<strong>of</strong> Bosnian <strong>community</strong> inZurich). Cross Radio has celebratedfour years <strong>of</strong> continuousaction and 186 programmeshave been produced and broadcastso far.One <strong>of</strong> <strong>the</strong> most importantaspects <strong>of</strong> Cross Radio is its multilingualprinciple. Each radiocrew produces <strong>the</strong>ir part in <strong>the</strong>irown language (except <strong>the</strong> Pristinacrew who use English), solisteners are challenged to renew(or learn for <strong>the</strong> first time) <strong>the</strong>irknowledge <strong>of</strong> similarities anddifferences between <strong>the</strong> Serbian,Croatian, Macedonian and Slovenianlanguages. In some partsthis is still quite a problematicissue, as in Kosovo for example,where <strong>the</strong> Serbian language ispractically banned from everydaylife. Even though this prac-3. Visited by <strong>the</strong> consultant in 1986, reported in Lewis & Booth 1989:129.4. The on-air dialogue between Jews and Muslims is, however, conducted in English. BBC Radio 4, August 2007,available here.5. Mediadiv news, April 2007, which includes o<strong>the</strong>r examples <strong>of</strong> minority ethnic <strong>media</strong>.28 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


tice faces some problemsregarding understanding <strong>of</strong> certainparts <strong>of</strong> radio show in certainareas, Cross Radio membersstate that <strong>the</strong> multilingual principleis <strong>of</strong> extreme importancefor promoting <strong>the</strong> cultural andlingual diversity in ex-Yugoslavregions – especially amongyounger listeners. 6No overall survey <strong>of</strong> <strong>the</strong> Europeanthird sector’s contribution in<strong>the</strong> area <strong>of</strong> multicultural programmingexists, and for general principlesAustralia provides <strong>the</strong> bestexample. The Griffith Universitystudy already mentioned, is <strong>the</strong> beststate-<strong>of</strong> <strong>the</strong>-art example <strong>of</strong> audienceresearch into <strong>community</strong> <strong>media</strong>. Itexamined minority ethnic programmingas a quite separate categoryfrom <strong>the</strong> important indigenous<strong>media</strong> sector. Community radioreaches about 28% <strong>of</strong> people whospeak a language o<strong>the</strong>r than English(LOTE). LOTE speakers make upnearly 20% <strong>of</strong> Australians and most<strong>of</strong> <strong>the</strong>se live in metropolitan areas.Among <strong>the</strong> reasons for listeningto ethnic programming, maintainingculture and language was foundto be important. Focus group participantsspoke <strong>of</strong> <strong>the</strong> “need to hear<strong>the</strong>ir own language and to engagewith <strong>the</strong>ir own culture”. At <strong>the</strong> sametime, <strong>the</strong> maintenance <strong>of</strong> <strong>community</strong>connections and networkswithin <strong>the</strong>ir new home was importantto <strong>the</strong> new citizens.“The radio, this radio station is notseparating us from Australia […] it’sintegrating us to Australia. It’s veryimportant. Our children are growingup Australians anyway, maybe<strong>the</strong>y’re having difficulty adaptingculturally, but through <strong>the</strong> radio,<strong>the</strong>y will be able to get some help oradapt anyway. And also we see ourdifferences as richness, in Turkeytoo, where we come from differentbackgrounds […] we’re living <strong>the</strong>same thing here too and we’rehappy about that. Everyone’s got<strong>the</strong>ir own different folklore, folkloreand songs and everything else so wehave that here too and we’re happywith that.”(Turkish focus group, listeners to 3ZZZ <strong>community</strong>radio, Melbourne. Meadows et al 2007:79)Music programming is important.It “is not just a source <strong>of</strong> entertainment[…]. Put simply, music isconsidered by ethnic <strong>community</strong>radio audiences to be a central component<strong>of</strong> creating and maintainingcultural and <strong>community</strong> connections”(ibid. p.82).News for minority ethnic communitiescomes from two mainsources. The news from <strong>the</strong>ir country<strong>of</strong> origin is valued but, equally,information about <strong>the</strong>ir new homeis vital. The National Ethnic andMulticultural Broadcasters’ Council(NEMBC) recommended to <strong>the</strong>House <strong>of</strong> Representatives StandingCommittee inquiry into <strong>community</strong>broadcasting that locally producednews services for ethnic communities“are an essential part <strong>of</strong> smoothing<strong>the</strong> migrant settlementexperience and assist with <strong>cohesion</strong>among ethnic communities in Australia”(ibid. p.84).The experience <strong>of</strong> <strong>the</strong> UK <strong>community</strong>radio sector, brief as it is incomparison with Australia’s, maybe judged particularly relevantwhere Muslim communities areconcerned now that, since 9/11,<strong>the</strong>y are being subjected to <strong>social</strong>and political pressures. What kinds<strong>of</strong> discussion are taking place within“minority language” programmes,and to what extent is non-Muslimopinion involved? Does “multilingualprogramming” in <strong>the</strong> senseused by <strong>the</strong> Inter<strong>media</strong> project, featurein a strategy for <strong>social</strong> inclusion?Additional research for this reporthas provided some answers whichmust be regarded as provisionalgiven <strong>the</strong> current fluid state <strong>of</strong> UKpublic opinion.Although short-term licences(RSLs = restricted service licences)had been on <strong>of</strong>fer by <strong>the</strong> regulatorfor some years and many had beentaken up by religious groups includingMuslim communities, and byminority language groups, regular<strong>community</strong> radio broadcasting onlybegan in 2001. The Radio Authorityissued licences for 15 groups for apilot period under <strong>the</strong> title <strong>of</strong> AccessRadio. The evaluation <strong>of</strong> this pilotexercise comments favourably on<strong>the</strong> record, under <strong>the</strong> headings <strong>of</strong><strong>social</strong> inclusion, linguistic impactand cultural diversity, <strong>of</strong> those <strong>of</strong><strong>the</strong> stations which were wholly or inpart serving Muslim communities.Awaz FM in Glasgow, for example,was recognised as an importantdelivery platform for informationby many agencies, while at <strong>the</strong> sametime, in <strong>the</strong> o<strong>the</strong>r direction, having a“beneficial influence on <strong>the</strong> development<strong>of</strong> Asian languages in Glasgow”(Everitt 2003b:52). Evaluationreports can be read in full online(Everitt 2003a & 2003b).The Community Radio Order <strong>of</strong>2004 (see page 20) opened <strong>the</strong> wayfor full-scale development <strong>of</strong> <strong>the</strong>sector with licence conditions basedclosely on recommendations <strong>of</strong> <strong>the</strong>Everitt reports. Some 150 licenceshave now been awarded and abouthalf <strong>the</strong> stations are now on air.From <strong>the</strong> beginning <strong>of</strong> <strong>the</strong> Accesspilot, <strong>the</strong> regulation has been reactive,that is to say, complaints areinvestigated but <strong>the</strong>re is no monitoring<strong>of</strong> <strong>the</strong> daily output. Thus, <strong>the</strong>regulator is unaware <strong>of</strong> <strong>the</strong> content<strong>of</strong> minority language programmesbeing broadcast daily. The attitude isthat freedom <strong>of</strong> expression is moreimportant than repression, whichinvites piracy. In some areas <strong>the</strong>re iscompetition for <strong>the</strong> licence andwhere <strong>the</strong> winner is awarded alicence on <strong>the</strong> basis <strong>of</strong> serving aminority ethnic <strong>community</strong>, <strong>the</strong>re issome merit in <strong>the</strong> arguments <strong>of</strong> <strong>the</strong>disappointed that <strong>the</strong> winner shouldbe required to accommodate or recognise<strong>the</strong> interests <strong>of</strong> those wholost out. This might be as simple asa requirement to include a certainproportion <strong>of</strong> English language in<strong>the</strong> programming.In fact, most <strong>community</strong> radiostations that broadcast in a minoritylanguage also include English.Crescent Radio in Rochdale, nor<strong>the</strong>ast <strong>of</strong> Manchester, uses mainlyUrdu but runs an evening talkbasedprogramme in English. When,recently, its female presenter commentedthat, though she was awoman, she felt women were not assuited as men to be prime ministers,<strong>the</strong>re was a large number <strong>of</strong> protestsfrom Asian women callers to <strong>the</strong>6. Regional <strong>media</strong> and transfrontier co-operation, Explanatory memorandum <strong>of</strong> <strong>the</strong> 12th Session <strong>of</strong> <strong>the</strong> Chamber <strong>of</strong> Regions, Council <strong>of</strong> Europe’sCongress <strong>of</strong> Local and Regional Authorities, Strasbourg, 31 May-2 June 2005, p.13 (<strong>the</strong> text has been slightly edited by <strong>the</strong> present writer).5. Do third sector <strong>media</strong> contribute to <strong>social</strong> <strong>cohesion</strong> or threaten it? 29


programme. All FM in Manchesterruns an evening chat show in English,Islamic Hour, open to callers,whose debates range from <strong>the</strong> finestpoints <strong>of</strong> <strong>the</strong>ology to <strong>the</strong> more ligh<strong>the</strong>arteddiscussion like how toshorten for texting purposes <strong>the</strong>Muslim greeting As-Salamu `Alaykum.7 Crescent Radio’s use <strong>of</strong> a interpreterin <strong>the</strong> studio to assist <strong>the</strong>English-speaking health care <strong>of</strong>ficialto deal with calls is a commonarrangement in <strong>the</strong>se stations. SimilarlyCrescent’s bilingual drive-timepresenter translates as he goes, andthis too is common practice.• Bradford Community Broadcasting(BCB), UK, schedules programmesin Arabic, Punjabi andSpanish within an overall stationpolicy <strong>of</strong> using programmes andprojects to open up communicationbetween host and minoritycommunities.• The University <strong>of</strong> Sunderland, itsstudent radio station Utopia FM,(also a webcaster), and <strong>the</strong> SunderlandRefugee and AsylumSeekers Support Network(SRASSN) undertook a project toassist refugees and asylum seekersto develop digital and webskills in order to improve contactwith o<strong>the</strong>r refugees in <strong>the</strong> UKand with <strong>the</strong>ir homelands(weblink; Mitchell & Jones 2006:147).Community radio is not going tosolve <strong>the</strong> UK’s difficult domesticproblems which have been exacerbated,as it is now <strong>of</strong>ficially admitted,by foreign policy decisions in<strong>the</strong> Middle East, but that communicationlines are kept open is animportant contribution to <strong>social</strong><strong>cohesion</strong> and <strong>community</strong> development.7. An atmospheric account <strong>of</strong> <strong>the</strong> programme can be found here30 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


6. Measures to support third sector <strong>media</strong>AMARCIn 2006, AMARC conducted aCommunity Radio Social ImpactAssessment – “a long-range participatoryaction research seeking toidentify <strong>the</strong> barriers that limit <strong>the</strong>potential positive impact <strong>of</strong> <strong>community</strong>radio and explore ways toincrease <strong>the</strong> effectiveness <strong>of</strong> <strong>community</strong>radio in achieving povertyreduction, development objectives,inclusiveness and democracy buildingin local Communities” (AMARC2007:5). AMARC concluded that“<strong>the</strong> lack <strong>of</strong> proper enabling legislationis <strong>the</strong> single principal barrier toCR <strong>social</strong> impact” and emphasised<strong>the</strong> importance <strong>of</strong> advocacy:• Increasing lobbying and advocacyfor CR. More generally,AMARC should use its links withinternational forums to supportlobbying and advocacy in <strong>the</strong>region in defence <strong>of</strong> freedom <strong>of</strong>expression, in encouraging <strong>the</strong>participatory nature <strong>of</strong> <strong>community</strong>radio and support femaleempowerment.• Advising governments on CRlegislation: AMARC should alsouse its global experience andserve as a consultation body toadvise governments on how tointroduce fur<strong>the</strong>r legislationfavourable to <strong>community</strong> radio.Lowering <strong>the</strong> licence fees for<strong>community</strong> radios to ensureequitable access to frequenciesby communities is a key aspect<strong>of</strong> specific pressure put on governments.• Making <strong>the</strong> voices <strong>of</strong> CR heard ininternational forums. The participation<strong>of</strong> CR practitioners andstakeholders in internationalforums and multilateral institutions’ga<strong>the</strong>ring will improvepolicy level understanding andsupport <strong>of</strong> CR.(AMARC 2007:89)The Community Forum for Europe (CMFE)The CMFE has been an active inrepresenting <strong>the</strong> third sector atEuropean level. Some <strong>of</strong> its proposalshave appeared in Council <strong>of</strong>Europe documentation as <strong>the</strong> CMFEwas present at <strong>the</strong> Council <strong>of</strong> Europe’sMinisterial Conference in Kievin 2005. The CMFE’s main demandscan be summarised as follows:Full recognition <strong>of</strong> CommunityMedia as <strong>the</strong> third audiovisualsector alongside public serviceand private commercial broadcasters,including:• involvement in all consultationand decision-making processesin all issues related to <strong>the</strong> sectorat European level;• access to frequencies and <strong>the</strong> reservation<strong>of</strong> a sufficient number<strong>of</strong> frequencies for <strong>community</strong><strong>media</strong>, both analogue and digital;• public funding for <strong>community</strong><strong>media</strong> at national level includingproject-orientated funding toprovide start-up and continuingfunding on a structural basis;• a European Community MediaFund;• funding <strong>of</strong> <strong>community</strong> <strong>media</strong>relatedresearch and monitoring;• recognition <strong>of</strong> <strong>the</strong> <strong>role</strong> <strong>community</strong><strong>media</strong> can play in crossborderco-operation;• support for <strong>the</strong> formation <strong>of</strong> a<strong>community</strong> <strong>media</strong> network <strong>of</strong>correspondents in Brussels andStrasbourg.Report commissioned by <strong>the</strong> Culture and Education Committee <strong>of</strong> <strong>the</strong> EuropeanParliament(European Parliament 2007)Understandably, <strong>the</strong> report looksclosely at EU funding and its relevanceto <strong>the</strong> CM sector. It notes that“<strong>the</strong> awareness <strong>of</strong> and <strong>the</strong> ability tobenefit from European fundingvaries greatly among <strong>the</strong> sector.6. Measures to support third sector <strong>media</strong> 31


While some organisations run severalEU-funded projects in parallel,o<strong>the</strong>rs believe <strong>the</strong>re is no EU fundingavailable to CM at all” (ibid. p.47). Itis <strong>the</strong>refore helpful that <strong>the</strong> report<strong>of</strong>fers a brief “tutorial” on <strong>the</strong> subject– a summary <strong>of</strong> <strong>the</strong> two mainstructural funds, <strong>the</strong> EuropeanSocial Fund and <strong>the</strong> EuropeanRegional Development Fund, as wellas <strong>the</strong> various directorates generaland relevant calls for proposals. Thereport suggests that <strong>the</strong> sectorwould be better advised to looktowards programmes that have a“<strong>social</strong> or civil society component”ra<strong>the</strong>r than <strong>the</strong> EU’s Media Programme,even though elsewhere(4.2.3) it suggests that <strong>the</strong> Cultureand Education Committee should“sound out whe<strong>the</strong>r <strong>community</strong><strong>media</strong> could play a greater <strong>role</strong> inEurope’s communications strategywith DG Communications.”Under <strong>the</strong> heading, “The sector’sneeds: an interface with EU policy”(4.1.2), <strong>the</strong>re is a useful summarywhich coincides with AMARC andCMFE demands. There is, <strong>the</strong> reportsuggests:• need for legal recognition <strong>of</strong><strong>community</strong> <strong>media</strong> in <strong>media</strong> law;• need for regulations pertainingto radio spectrum licensing anddigital switchover that takeaccount <strong>of</strong> <strong>community</strong> <strong>media</strong>;• need for public support to enable<strong>the</strong> sector to develop <strong>the</strong> capacitiesneeded to operate in a morecontinuous and sustainable fashion;• need for increased networkingand knowledge exchangebetween <strong>community</strong> <strong>media</strong>organisations and associations;• need for more continuous representationat EU level in order todevelop a public pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong>sector.The report’s formal recommendationsinclude suggestions that<strong>the</strong>re should be encouragement, andin some cases “support” for:• exchanges <strong>of</strong> best practice;• <strong>the</strong> creation <strong>of</strong> a pan-EuropeanCommunity Media association;• networking and presence <strong>of</strong> <strong>the</strong>sector at European level;• increasing awareness <strong>of</strong> <strong>the</strong> sector’spotential to connect Europewith local communities;• <strong>the</strong> inclusion <strong>of</strong> <strong>community</strong><strong>media</strong> as part <strong>of</strong> future calls forproposals under <strong>the</strong> 7th FrameworkProgramme.(European Parliament 2007:53)ConclusionsThe various proposals apply atthree levels: European, national andindividual <strong>community</strong> <strong>media</strong>projects.The Council <strong>of</strong> Europe could lendweight to <strong>the</strong> proposals by encouragingmember states to:• create legislative infrastructurewithout which <strong>community</strong><strong>media</strong> cannot develop;• preserve analogue frequenciesthat may, in some countries,continue to be needed after <strong>the</strong>digital switchover, and to ensurethat <strong>community</strong> <strong>media</strong> are notdisadvantaged in <strong>the</strong> digitalenvironment;• recognise <strong>the</strong> <strong>social</strong> value <strong>of</strong><strong>community</strong> <strong>media</strong> and its <strong>role</strong> asa form <strong>of</strong> local public service bycommitting funds to support <strong>the</strong>sector, both directly, withschemes such as <strong>the</strong> French levyon <strong>the</strong> commercial audiovisualsector (FSER), <strong>the</strong> allocation <strong>of</strong> aportion <strong>of</strong> <strong>the</strong> licence fee (Ireland,some German Länder) orby lowering <strong>the</strong> cost <strong>of</strong> licences,and indirectly, through fundingprojects as part <strong>of</strong> governmentprogrammes directed towardshealth, <strong>community</strong> development,education, <strong>social</strong> inclusion,support for minority ethniccommunities, etc.There are also areas in which <strong>the</strong>Council <strong>of</strong> Europe could play a moreactive <strong>role</strong>. The sector needs supportat European level to understand andidentify relevant polices and potentiallysupportive programmes, tolobby and organise events that raise<strong>the</strong> pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> sector, for networkingand knowledge exchange.Some specific opportunities:• commissioning studies <strong>of</strong> bestpractice in <strong>community</strong> <strong>media</strong>,surveys <strong>of</strong> emerging needs suchas multicultural programming,and audience research on <strong>the</strong>Australian model;• supporting a trans-Europeannetwork to monitor policy, ineffect a <strong>community</strong> <strong>media</strong>observatory;• encouraging training schemes aspart <strong>of</strong> lifelong learning and<strong>media</strong> literacy;• supporting programmeexchange within <strong>the</strong> European<strong>community</strong> <strong>media</strong> sector – andbeyond, with regions which are<strong>the</strong> “homelands” <strong>of</strong> diasporiccommunities;• supporting exchange <strong>of</strong> staff andvolunteers for short periodsbetween <strong>community</strong> <strong>media</strong>projects;• facilitating workshops to studyfunding opportunities;• inviting representatives <strong>of</strong>AMARC and <strong>the</strong> CMFE to attendrelevant Council <strong>of</strong> Europe committeesas observers and to participatein meetings andconferences.Paul Beaud’s 1980 report CommunityMedia?, whose interrogativetitle is perhaps appropriate (Beaud1980), summarised nearly a decade<strong>of</strong> studies commissioned by <strong>the</strong>Council <strong>of</strong> Europe to report on aphenomenon which was only beginningto emerge and whose significancewas not apparent to policymakersat <strong>the</strong> time. In its series <strong>of</strong>meetings and colloquia, <strong>the</strong> Councilplayed a part in bringing toge<strong>the</strong>r aloose and informal network <strong>of</strong> academicsand practitioners.The present moment is far moresignificant. In a hugely changed<strong>media</strong> landscape, <strong>community</strong> <strong>media</strong>have an important <strong>role</strong> to play. Theperceived need to communicate asense <strong>of</strong> and participation in <strong>the</strong>European project at local andregional level, and <strong>the</strong> challengesposed by <strong>the</strong> presence <strong>of</strong> migrantcommunities – as well as <strong>the</strong> benefits<strong>the</strong>y bring to <strong>the</strong>ir host communities– are issues that can beaddressed most effectively at locallevel. The sector is already making asubstantial contribution to <strong>social</strong>32 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


<strong>cohesion</strong>, <strong>community</strong> engagementand regeneration. It is time to give it<strong>the</strong> support it deserves.6. Measures to support third sector <strong>media</strong> 33


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Annex 1The Community Radio Charter for EuropeRecognising that <strong>community</strong>radio is an ideal means <strong>of</strong> fosteringfreedom <strong>of</strong> expression and information,<strong>the</strong> development <strong>of</strong> culture, <strong>the</strong>freedom <strong>of</strong> form and confront opinionsand active participation in locallife; noting that different culturesand traditions lead to diversity <strong>of</strong>forms <strong>of</strong> <strong>community</strong> radio; thisCharter identifies objectives which<strong>community</strong> radio stations share andshould strive to achieve.Community radio stations:1. promote <strong>the</strong> right to communicate,assist <strong>the</strong> free flow <strong>of</strong> informationand opinions, encouragecreative expression and contributeto <strong>the</strong> democratic processand a pluralist society;2. provide access to training, productionand distribution facilities;encourage local creativetalent and foster local traditions;and provide programmes for <strong>the</strong>benefit, entertainment, educationand development <strong>of</strong> <strong>the</strong>irlisteners;3. seek to have <strong>the</strong>ir ownershiprepresentative <strong>of</strong> local geographicallyrecognisable communitiesor <strong>of</strong> communities <strong>of</strong> commoninterest;4. are editorially independent <strong>of</strong>government, commercial andreligious institutions and politicalparties in determining <strong>the</strong>irprogramme policy;5. provide a right <strong>of</strong> access tominority and marginalisedgroups and promote and protectcultural and linguistic diversity;6. seek to honestly inform <strong>the</strong>ir listenerson <strong>the</strong> basis <strong>of</strong> informationdrawn from a diversity <strong>of</strong>sources and provide a right <strong>of</strong>reply to any person or organisationsubject to serious misrepresentation;7. are established as organisationswhich are not run with a view topr<strong>of</strong>it and ensure <strong>the</strong>ir independenceby being financed from avariety <strong>of</strong> sources;8. recognise and respect <strong>the</strong> contribution<strong>of</strong> volunteers, recognise<strong>the</strong> right <strong>of</strong> paid workers to jointrade unions and provide satisfactoryworking conditions forboth;9. operate management, programmingand employment practiceswhich oppose discriminationsand which are open andaccountable to all supporters,staff and volunteers;10.foster exchange between <strong>community</strong>radio broadcasters usingcommunications to developgreater understanding in support<strong>of</strong> peace, tolerance, democracyand development.Adopted on 18 September 1994 in Ljubljana, Slovenia at <strong>the</strong> first AMARC Pan-European Conference <strong>of</strong> CommunityRadio Broadcasters.Community Radio Charter weblink (accessed 12/10/07).Annex 1 39


Annex 2Policy Guidelines for setting up Community Radio Stations in Indiapublished on 4 December 2006WeblinkForewordIn December 2002, <strong>the</strong> Government<strong>of</strong> India approved a policy for<strong>the</strong> grant <strong>of</strong> licences for setting up <strong>of</strong><strong>community</strong> radio stations to wellestablishededucational institutionsincluding IITs/IIMs.1. Basic principlesAn organisation desirous <strong>of</strong> operatinga <strong>community</strong> radio station(CRS) must be able to satisfy andadhere to <strong>the</strong> following principles:a) it should be explicitly constitutedas a “non-pr<strong>of</strong>it” organisationand should have a proven record<strong>of</strong> at least three years <strong>of</strong> serviceto <strong>the</strong> local <strong>community</strong>.2. Eligibility criteriaThe matter has been reconsideredand <strong>the</strong> government has nowdecided to broadbase <strong>the</strong> policy bybringing “Non-pr<strong>of</strong>it” organisationslike civil society and voluntaryorganisations, etc. under its ambitb) The CRS to be operated by itshould be designed to serve aspecific well-defined local <strong>community</strong>.c) It should have an ownership andmanagement structure that isreflective <strong>of</strong> <strong>the</strong> <strong>community</strong> that<strong>the</strong> CRS seeks to serve.(i) The following types <strong>of</strong> organisationsshall be eligible to apply for<strong>community</strong> radio licences:a) Community-based organisations,which satisfy <strong>the</strong> basicprinciples listed at paragraph 1above. These would include civilsociety and voluntary organisations,state agriculture universities(SAUs), ICAR institutions,Krishi Vigyan Kendras, registeredsocieties and autonomous bodiesand public trusts registeredunder <strong>the</strong> Societies Act or anyo<strong>the</strong>r such act relevant for <strong>the</strong>purpose. Registration at <strong>the</strong> time<strong>of</strong> application should at least bethree years old.b) Educational institutions.(ii) The following shall not be eligibleto run a CRS:a) Individuals;in order to allow greater participationby <strong>the</strong> civil society on issuesrelating to development & <strong>social</strong>change. Detailed policy guidelines inthis regard are given below:d) Programmes for broadcastshould be relevant to <strong>the</strong> educational,developmental, <strong>social</strong> andcultural needs <strong>of</strong> <strong>the</strong> <strong>community</strong>.e) It must be a legal entity, i.e. itshould be registered (under <strong>the</strong>Registration <strong>of</strong> Societies Act orany o<strong>the</strong>r such act relevant to<strong>the</strong> purpose).b) Political parties and <strong>the</strong>ir affiliateorganisations; [including studentand women’s groups, tradeunions and such o<strong>the</strong>r wingsaffiliated to <strong>the</strong>se parties].c) Organisations operating with amotive to earn pr<strong>of</strong>it;d) Organisations expressly bannedby <strong>the</strong> Union and State Governments.3. Selection process & processing <strong>of</strong> <strong>the</strong> applications(a) Applications shall be invited by<strong>the</strong> Ministry <strong>of</strong> I&B once everyyear through a national advertisementfor establishment <strong>of</strong><strong>community</strong> radio stations. However,eligible organisations andAnnex 2 41


educational institutions canapply during <strong>the</strong> interveningperiod between <strong>the</strong> two advertisements.The applicants shallbe required to apply using <strong>the</strong>prescribed application formalong with a processing fee <strong>of</strong>Rs.2 500 and <strong>the</strong> applicationsshall be processed in <strong>the</strong> followingmanner:i) Universities, deemed universitiesand government-run educationalinstitutions will have a singlewindow clearance by putting upcases before an inter-ministerialcommittee chaired by <strong>the</strong> secretary(I&B) for approval. No separateclearance from MHA & MHRD shallbe necessary. Once <strong>the</strong> WPC Wing <strong>of</strong><strong>the</strong> Ministry <strong>of</strong> Communication &IT earmarks a frequency at <strong>the</strong> placerequested by <strong>the</strong> institution, a letter<strong>of</strong> intent (LOI) shall be issued.ii) In case <strong>of</strong> all o<strong>the</strong>r applicants,including private educational institutions,an LOI shall be issued subjectto receiving clearance from <strong>the</strong>Ministries <strong>of</strong> Home Affairs, Defence& HRD (in <strong>the</strong> case <strong>of</strong> private educationalinstitutions) and frequencyallocation by <strong>the</strong> WPC wing <strong>of</strong> <strong>the</strong>Ministry <strong>of</strong> Communication & IT.(b) A time schedule for obtainingclearances as below shall be prescribed:i) Within one month <strong>of</strong> receipt <strong>of</strong><strong>the</strong> application in <strong>the</strong> prescribedform, <strong>the</strong> Ministry <strong>of</strong> I&B shallprocess <strong>the</strong> application and ei<strong>the</strong>rcommunicate to <strong>the</strong> applicant deficiencies,if any, or will send <strong>the</strong>copies <strong>of</strong> <strong>the</strong> application to <strong>the</strong> o<strong>the</strong>rministries for clearance as prescribedin para 3(a)(i) and 3(a)(ii) above, as<strong>the</strong> case may be.ii) The ministries concerned shallcommunicate <strong>the</strong>ir clearance withinthree months <strong>of</strong> receipt <strong>of</strong> <strong>the</strong> application.However, in <strong>the</strong> event <strong>of</strong> <strong>the</strong>failure <strong>of</strong> <strong>the</strong> concerned ministry togrant <strong>the</strong> clearance within <strong>the</strong> stipulatedperiod <strong>of</strong> three months, <strong>the</strong>case shall be referred to <strong>the</strong> Committeeconstituted under <strong>the</strong> Chairmanship<strong>of</strong> Secretary (I&B) for a decisionfor issue <strong>of</strong> an LOI.iii) In <strong>the</strong> event <strong>of</strong> more than oneapplicant for a single frequency at agiven place, <strong>the</strong> successful applicantwill be selected for issue <strong>of</strong> an LOIfrom amongst <strong>the</strong> applicants by <strong>the</strong>Committee constituted under <strong>the</strong>Chairmanship <strong>of</strong> Secretary (I&B) on<strong>the</strong> basis <strong>of</strong> <strong>the</strong>ir standing in <strong>the</strong><strong>community</strong>, <strong>the</strong> commitmentshown, <strong>the</strong> objectives enunciatedand resources likely to be mobilisedby <strong>the</strong> applicant organisation aswell as its credentials and number <strong>of</strong>years <strong>of</strong> <strong>community</strong> service renderedby <strong>the</strong> organisation.iv) Within one month <strong>of</strong> <strong>the</strong> issue<strong>of</strong> <strong>the</strong> LOI <strong>the</strong> eligible applicant willbe required to apply, in <strong>the</strong> prescribedformat and with <strong>the</strong> requisitefee, to <strong>the</strong> WPC Wing <strong>of</strong> <strong>the</strong>Ministry <strong>of</strong> Communication & IT,Sanchar Bhawan, New Delhi for frequencyallocation & SACFA clearance.v) A time frame <strong>of</strong> six monthsfrom <strong>the</strong> date <strong>of</strong> application is prescribedfor issue <strong>of</strong> SACFA clearance.In <strong>the</strong> event <strong>of</strong> non-receipt <strong>of</strong> suchclearance from <strong>the</strong> Ministry <strong>of</strong> Communication& IT within <strong>the</strong> stipulatedperiod <strong>of</strong> six months, <strong>the</strong> casewill be referred to <strong>the</strong> Committeeconstituted under <strong>the</strong> Chairmanship<strong>of</strong> Secretary (I&B) for a decision.vi) On receipt <strong>of</strong> SACFA clearance(a copy <strong>of</strong> which shall be submittedby <strong>the</strong> applicant), <strong>the</strong> LOI holdershall furnish a bank guarantee in<strong>the</strong> prescribed format for a sum <strong>of</strong>Rs.25 000. Thereupon, <strong>the</strong> LOIholder will be invited to sign a grant<strong>of</strong> permission agreement (GOPA) byMinistry <strong>of</strong> I&B, which will enablehim to seek Wireless OperatingLicense (WOL) from <strong>the</strong> WPC Wing<strong>of</strong> <strong>the</strong> Ministry <strong>of</strong> Communication &IT. The Community Radio Stationcan be made operational only after<strong>the</strong> receipt <strong>of</strong> WOL from <strong>the</strong> Ministry<strong>of</strong> Communication & IT.vii) Within three months <strong>of</strong>receipt <strong>of</strong> all clearances, i.e <strong>the</strong> signing<strong>of</strong> GOPA, <strong>the</strong> permission holdershall set up <strong>the</strong> <strong>community</strong> radiostation and shall intimate <strong>the</strong> date <strong>of</strong>commissioning <strong>of</strong> <strong>the</strong> <strong>community</strong>radio station to <strong>the</strong> Ministry <strong>of</strong> I&B.viii) Failure to comply with <strong>the</strong>time schedule prescribed above shallmake <strong>the</strong> LOI/GOPA holder liable forcancellation <strong>of</strong> its LOI/GOPA andforfeiture <strong>of</strong> <strong>the</strong> bank guarantee.4. Grant <strong>of</strong> permission agreement conditionsi) The grant <strong>of</strong> permission agreementperiod shall be for five years.ii) The grant <strong>of</strong> permission agreementand <strong>the</strong> permission letter willbe non-transferable.iii) No permission fee shall belevied on <strong>the</strong> permission holder.However, <strong>the</strong> permission holder willbe required to pay <strong>the</strong> spectrumusage fee to <strong>the</strong> WPC wing <strong>of</strong> <strong>the</strong>Ministry <strong>of</strong> Communication & IT.iv) In case <strong>the</strong> permission holderdoes not commence his broadcastingoperations within three months <strong>of</strong><strong>the</strong> receipt <strong>of</strong> all clearances or shutsdown broadcasting activity for morethan three months after commencement<strong>of</strong> operation, its permission isliable to be cancelled and <strong>the</strong> frequencyallotted to <strong>the</strong> next eligibleapplicant.v) An applicant/organisationshall not be granted more than onepermission for CRS operation at oneor more places.vi) The LOI holder shall furnish abank guarantee for a sum <strong>of</strong>Rs.25 000 only to ensure timelyperformance <strong>of</strong> <strong>the</strong> permissionagreement.vii) If <strong>the</strong> permission holder failsto commission service within <strong>the</strong>stipulated period, he shall forfeit <strong>the</strong>amount <strong>of</strong> bank guarantee to <strong>the</strong>government and <strong>the</strong> governmentwould be free to cancel <strong>the</strong> permissionissued to him5. Content regulation & monitoringi) The programmes should be <strong>of</strong>im<strong>media</strong>te relevance to <strong>the</strong> <strong>community</strong>.The emphasis should be ondevelopmental, agricultural, health,educational, environmental, <strong>social</strong>welfare, <strong>community</strong> developmentand cultural programmes. The programmingshould reflect <strong>the</strong> special42 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


interests and needs <strong>of</strong> <strong>the</strong> local <strong>community</strong>.ii) At least 50% <strong>of</strong> content shall begenerated with <strong>the</strong> participation <strong>of</strong><strong>the</strong> local <strong>community</strong>, for which <strong>the</strong>station has been set up.iii) Programmes should preferablybe in <strong>the</strong> local language and dialect(s).iv) The permission holder shallhave to adhere to <strong>the</strong> provisions <strong>of</strong><strong>the</strong> Programme and AdvertisingCode, as prescribed for All IndiaRadio.v) The permission holder shallpreserve all programmes broadcastby <strong>the</strong> CRS for three months from<strong>the</strong> date <strong>of</strong> broadcast.vi) The permission holder shallnot broadcast any programmes,which relate to news and currentaffairs and are o<strong>the</strong>rwise political innature.vii) The permission holder shallensure that nothing is included in<strong>the</strong> programmes broadcast which:a. Offends good taste or decency;b. Contains criticism <strong>of</strong> friendlycountries;c. Contains attack on religions orcommunities or visuals or wordscontemptuous <strong>of</strong> religiousgroups or which ei<strong>the</strong>r promoteor result in promoting communaldiscontent or disharmony;d. Contains anything obscene,defamatory, deliberate, false andsuggestive innuendoes or halftruths;e. Is likely to encourage or inciteviolence or contains anythingagainst <strong>the</strong> maintenance <strong>of</strong> lawand order or which promoteanti-national attitudes;f. Contains anything amounting tocontempt <strong>of</strong> court or anythingaffecting <strong>the</strong> integrity <strong>of</strong> <strong>the</strong>nation;g. Contains aspersions against <strong>the</strong>dignity <strong>of</strong> <strong>the</strong> president/vicepresident and <strong>the</strong> judiciary;h. Criticises, maligns or slandersany individual in person or certaingroups, segments <strong>of</strong> <strong>social</strong>,public and moral life <strong>of</strong> <strong>the</strong>country;i. Encourages superstition or blindbelief;j. Denigrates women;k. Denigrates children; andl. May present/depict/suggest asdesirable <strong>the</strong> use <strong>of</strong> drugs includingalcohol, narcotics andtobacco or may stereotype,incite, vilify or perpetuate hatredagainst or attempt to demeanany person or group on <strong>the</strong> basis<strong>of</strong> ethnicity, nationality, race,gender, sexual preference, religion,age or physical or mentaldisability.viii) The permission holder shallensure that due care is taken withrespect to religious programmeswith a view to avoid:a) Exploitation <strong>of</strong> religious susceptibilities;andb) Committing <strong>of</strong>fence to <strong>the</strong> religiousviews and beliefs <strong>of</strong> thosebelonging to a particular religionor religious denomination.6. Imposition <strong>of</strong> penalty/revocation <strong>of</strong> permission agreement(i) In case <strong>the</strong>re is any violation <strong>of</strong>conditions cited in 5(i) to 5(viii),Government may, suo motto or on<strong>the</strong> basis <strong>of</strong> complaints, take cognisanceand place <strong>the</strong> matter before<strong>the</strong> Inter-ministerial Committees onProgramme and Advertising Codesfor recommending appropriate penalties.On <strong>the</strong> recommendation <strong>of</strong><strong>the</strong> committee, a decision to imposepenalties shall be taken. However,before <strong>the</strong> imposition <strong>of</strong> a penalty<strong>the</strong> permission holder shall be givenan opportunity to present its case.(ii) The penalty shall comprise <strong>of</strong>:(a) Temporary suspension <strong>of</strong> permissionfor operating <strong>the</strong> CRS7. Transmitter power and rangei) The CRS shall be expected tocover a range <strong>of</strong> 5-10 km. For this, atransmitter having maximum effectiveradiated power (ERP) <strong>of</strong>100 watts would be adequate. However,in case <strong>of</strong> a proven need where<strong>the</strong> applicant organisation is able toestablish that it needs to serve alarger area or <strong>the</strong> terrain so warrants,higher transmitter wattagewith maximum ERP up t<strong>of</strong>or a period up to one month in<strong>the</strong> case <strong>of</strong> <strong>the</strong> first violation;(b) Temporary suspension <strong>of</strong> permissionfor operating <strong>the</strong> CRSfor a period up to three monthsin <strong>the</strong> case <strong>of</strong> <strong>the</strong> second violationdepending on <strong>the</strong> gravity <strong>of</strong>violation;(c) Revocation <strong>of</strong> <strong>the</strong> permission forany subsequent violation.Besides, <strong>the</strong> permission holderand its principal members shallbe liable for all actions underIPC, CrPC and o<strong>the</strong>r laws.(iii) In case <strong>of</strong> revocation <strong>of</strong> permission,<strong>the</strong> permission holder will250 watts can be considered on acase-to-case basis, subject to availability<strong>of</strong> frequency and such o<strong>the</strong>rclearances as necessary from <strong>the</strong>Ministry <strong>of</strong> Communication & IT.Requests for higher transmitterpower above 100 watts and up to250 watts shall also be subject toapproval by <strong>the</strong> Committee constitutedunder <strong>the</strong> Chairmanship <strong>of</strong>not be eligible to apply directly orindirectly for a fresh permission infuture for a period <strong>of</strong> five years.“Provided <strong>the</strong> penalty imposed asper above provision shall be withoutprejudice to any penal action underapplicable laws including <strong>the</strong> IndianTelegraph Act 1885 and IndianWireless Telegraphy Act 1933, asmodified from time to time.”(iv) In <strong>the</strong> event <strong>of</strong> suspension <strong>of</strong>permission as mentioned in paragraph6 (ii) (a) & (b), <strong>the</strong> permissionholder will continue to discharge itsobligations under <strong>the</strong> Grant <strong>of</strong> PermissionAgreement during <strong>the</strong> suspensionperiod.Secretary, Ministry <strong>of</strong> Information& Broadcasting.ii) The maximum height <strong>of</strong>antennae permitted above <strong>the</strong>ground for <strong>the</strong> CRS shall not exceed30 metres. However, minimumheight <strong>of</strong> antennae above groundshould be at least 15 metres to preventpossibility <strong>of</strong> biological hazards<strong>of</strong> RF radiation.Annex 2 43


iii) Universities, deemed universitiesand o<strong>the</strong>r educational institutionsshall be permitted to locate<strong>the</strong>ir transmitters and antennaeonly within <strong>the</strong>ir main campuses.iv) For NGOs and o<strong>the</strong>rs, <strong>the</strong>transmitter and antenna shall belocated within <strong>the</strong> geographical area<strong>of</strong> <strong>the</strong> <strong>community</strong> <strong>the</strong>y seek toserve. The geographical area(including <strong>the</strong> names <strong>of</strong> villages/institution, etc.) should be clearlyspelt out along with <strong>the</strong> location <strong>of</strong><strong>the</strong> transmitter and antenna in <strong>the</strong>application form.8. Funding & sustenancei) Applicants will be eligible toseek funding from multilateral aidagencies. Applicants seeking foreignfunds for setting up <strong>the</strong> CRS willhave to obtain FCRA clearance underForeign Contribution RegulationAct, 1976.ii) Transmission <strong>of</strong> sponsoredprogrammes shall not be permittedexcept programmes sponsored bycentral & state governments ando<strong>the</strong>r organisations to broadcastpublic interest information. In addition,limited advertising andannouncements relating to localevents, local businesses and servicesand employment opportunities shallbe allowed. The maximum duration<strong>of</strong> such limited advertising will berestricted to 5 (five) minutes perhour <strong>of</strong> broadcast.iii) Revenue generated fromadvertisement and announcementsas per paragraph 8 (ii) shall be utilisedonly for <strong>the</strong> operationalexpenses and capital expenditure <strong>of</strong><strong>the</strong> CRS. After meeting <strong>the</strong> fullfinancial needs <strong>of</strong> <strong>the</strong> CRS, surplusmay, with prior written permission<strong>of</strong> <strong>the</strong> Ministry <strong>of</strong> Information &Broadcasting, be ploughed into <strong>the</strong>primary activity <strong>of</strong> <strong>the</strong> organisation,i.e. for education in <strong>the</strong> case <strong>of</strong>educational institutions and for fur<strong>the</strong>ring<strong>the</strong> primary objectives forwhich <strong>the</strong> NGO concerned wasestablished.9. O<strong>the</strong>r terms & conditionsi) The basic objective <strong>of</strong> <strong>the</strong> <strong>community</strong>radio broadcasting would beto serve <strong>the</strong> cause <strong>of</strong> <strong>the</strong> <strong>community</strong>in <strong>the</strong> service area <strong>of</strong> <strong>the</strong> permissionholder by involving members <strong>of</strong> <strong>the</strong><strong>community</strong> in <strong>the</strong> broadcast <strong>of</strong> <strong>the</strong>irprogrammes. For this purpose,“<strong>community</strong>” shall mean peopleliving in <strong>the</strong> zone <strong>of</strong> <strong>the</strong> coverage <strong>of</strong><strong>the</strong> broadcasting service <strong>of</strong> <strong>the</strong> permissionholder. Each applicant willhave to specify <strong>the</strong> geographical<strong>community</strong> or <strong>the</strong> <strong>community</strong> <strong>of</strong>interest it wants to cover.The permission holder shall provide<strong>the</strong> services <strong>of</strong> his CRS on a freeto-airbasis.ii) Though <strong>the</strong> permission holderwill operate <strong>the</strong> service under <strong>the</strong>seguidelines and as per <strong>the</strong> terms andconditions <strong>of</strong> <strong>the</strong> grant <strong>of</strong> permissionagreement signed, <strong>the</strong> permissionshall be subject to <strong>the</strong> conditionthat as and when any regulatoryauthority to regulate and monitor<strong>the</strong> broadcast services in <strong>the</strong> countryis constituted, <strong>the</strong> permission holderwill adhere to <strong>the</strong> norms, rules andregulations prescribed by suchauthority from time to time.iii) The permission holder shallprovide such information to <strong>the</strong>government on such intervals, asmay be required. In this connection,<strong>the</strong> permission holder is required topreserve recording <strong>of</strong> programmesbroadcast during <strong>the</strong> previous threemonths, failing which, permissionagreement is liable to be revoked.iv) The government or its authorisedrepresentative shall have <strong>the</strong>right to inspect <strong>the</strong> broadcast facilities<strong>of</strong> <strong>the</strong> permission holder andcollect such information as considerednecessary in public and <strong>community</strong>interest.v) The government reserves <strong>the</strong>right to take over <strong>the</strong> entire servicesand networks <strong>of</strong> <strong>the</strong> permissionholder or revoke/terminate/suspend<strong>the</strong> permission in <strong>the</strong> interest <strong>of</strong>national security or in <strong>the</strong> event <strong>of</strong>national emergency/war or lowintensityconflict or under similartype <strong>of</strong> situations.vi) All foreign personnel likely tobe deployed by way <strong>of</strong> appointment,contract, consultancy, etc. by <strong>the</strong>permission holder for installation,maintenance and operation <strong>of</strong> <strong>the</strong>permission holder’s services shall berequired to obtain prior securityclearance from Government <strong>of</strong>India.vii) The government reserves <strong>the</strong>right to modify, at any time, <strong>the</strong>terms and conditions if it is necessaryto do so, in public interest orfor <strong>the</strong> proper conduct <strong>of</strong> broadcastingor for security considerations.viii) Notwithstanding anythingcontained anywhere else in <strong>the</strong>grant <strong>of</strong> permission agreement, <strong>the</strong>government shall have <strong>the</strong> power todirect <strong>the</strong> permission holder tobroadcast any special message asmay be considered desirable to meetany contingency arising out <strong>of</strong> naturalemergency, or public interest ornatural disaster and <strong>the</strong> like, and <strong>the</strong>permission holder shall be obliged tocomply with such directions.ix) The permission holder shall berequired to submit <strong>the</strong>ir auditedannual accounts to <strong>the</strong> governmentin respect <strong>of</strong> <strong>the</strong> organisation/divisionrunning <strong>the</strong> CRS. The accountsshall clearly show <strong>the</strong> income andexpenditure incurred and <strong>the</strong> assetsand liabilities in respect <strong>of</strong> <strong>the</strong> CRS.x) A permission agreement will besubject to such o<strong>the</strong>r conditions asmay be determined by <strong>the</strong> government.xi) The government shall makespecial arrangements for monitoringand enforcement <strong>of</strong> <strong>the</strong> ceilingon advertisements, particularly inthose areas where private FM radiostations have been granted licences.44 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


iii) Universities, deemed universitiesand o<strong>the</strong>r educational institutionsshall be permitted to locate<strong>the</strong>ir transmitters and antennaeonly within <strong>the</strong>ir main campuses.iv) For NGOs and o<strong>the</strong>rs, <strong>the</strong>transmitter and antenna shall belocated within <strong>the</strong> geographical area<strong>of</strong> <strong>the</strong> <strong>community</strong> <strong>the</strong>y seek toserve. The geographical area(including <strong>the</strong> names <strong>of</strong> villages/institution, etc.) should be clearlyspelt out along with <strong>the</strong> location <strong>of</strong><strong>the</strong> transmitter and antenna in <strong>the</strong>application form.8. Funding & sustenancei) Applicants will be eligible toseek funding from multilateral aidagencies. Applicants seeking foreignfunds for setting up <strong>the</strong> CRS willhave to obtain FCRA clearance underForeign Contribution RegulationAct, 1976.ii) Transmission <strong>of</strong> sponsoredprogrammes shall not be permittedexcept programmes sponsored bycentral & state governments ando<strong>the</strong>r organisations to broadcastpublic interest information. In addition,limited advertising andannouncements relating to localevents, local businesses and servicesand employment opportunities shallbe allowed. The maximum duration<strong>of</strong> such limited advertising will berestricted to 5 (five) minutes perhour <strong>of</strong> broadcast.iii) Revenue generated fromadvertisement and announcementsas per paragraph 8 (ii) shall be utilisedonly for <strong>the</strong> operationalexpenses and capital expenditure <strong>of</strong><strong>the</strong> CRS. After meeting <strong>the</strong> fullfinancial needs <strong>of</strong> <strong>the</strong> CRS, surplusmay, with prior written permission<strong>of</strong> <strong>the</strong> Ministry <strong>of</strong> Information &Broadcasting, be ploughed into <strong>the</strong>primary activity <strong>of</strong> <strong>the</strong> organisation,i.e. for education in <strong>the</strong> case <strong>of</strong>educational institutions and for fur<strong>the</strong>ring<strong>the</strong> primary objectives forwhich <strong>the</strong> NGO concerned wasestablished.9. O<strong>the</strong>r terms & conditionsi) The basic objective <strong>of</strong> <strong>the</strong> <strong>community</strong>radio broadcasting would beto serve <strong>the</strong> cause <strong>of</strong> <strong>the</strong> <strong>community</strong>in <strong>the</strong> service area <strong>of</strong> <strong>the</strong> permissionholder by involving members <strong>of</strong> <strong>the</strong><strong>community</strong> in <strong>the</strong> broadcast <strong>of</strong> <strong>the</strong>irprogrammes. For this purpose,“<strong>community</strong>” shall mean peopleliving in <strong>the</strong> zone <strong>of</strong> <strong>the</strong> coverage <strong>of</strong><strong>the</strong> broadcasting service <strong>of</strong> <strong>the</strong> permissionholder. Each applicant willhave to specify <strong>the</strong> geographical<strong>community</strong> or <strong>the</strong> <strong>community</strong> <strong>of</strong>interest it wants to cover.The permission holder shall provide<strong>the</strong> services <strong>of</strong> his CRS on a freeto-airbasis.ii) Though <strong>the</strong> permission holderwill operate <strong>the</strong> service under <strong>the</strong>seguidelines and as per <strong>the</strong> terms andconditions <strong>of</strong> <strong>the</strong> grant <strong>of</strong> permissionagreement signed, <strong>the</strong> permissionshall be subject to <strong>the</strong> conditionthat as and when any regulatoryauthority to regulate and monitor<strong>the</strong> broadcast services in <strong>the</strong> countryis constituted, <strong>the</strong> permission holderwill adhere to <strong>the</strong> norms, rules andregulations prescribed by suchauthority from time to time.iii) The permission holder shallprovide such information to <strong>the</strong>government on such intervals, asmay be required. In this connection,<strong>the</strong> permission holder is required topreserve recording <strong>of</strong> programmesbroadcast during <strong>the</strong> previous threemonths, failing which, permissionagreement is liable to be revoked.iv) The government or its authorisedrepresentative shall have <strong>the</strong>right to inspect <strong>the</strong> broadcast facilities<strong>of</strong> <strong>the</strong> permission holder andcollect such information as considerednecessary in public and <strong>community</strong>interest.v) The government reserves <strong>the</strong>right to take over <strong>the</strong> entire servicesand networks <strong>of</strong> <strong>the</strong> permissionholder or revoke/terminate/suspend<strong>the</strong> permission in <strong>the</strong> interest <strong>of</strong>national security or in <strong>the</strong> event <strong>of</strong>national emergency/war or lowintensityconflict or under similartype <strong>of</strong> situations.vi) All foreign personnel likely tobe deployed by way <strong>of</strong> appointment,contract, consultancy, etc. by <strong>the</strong>permission holder for installation,maintenance and operation <strong>of</strong> <strong>the</strong>permission holder’s services shall berequired to obtain prior securityclearance from Government <strong>of</strong>India.vii) The government reserves <strong>the</strong>right to modify, at any time, <strong>the</strong>terms and conditions if it is necessaryto do so, in public interest orfor <strong>the</strong> proper conduct <strong>of</strong> broadcastingor for security considerations.viii) Notwithstanding anythingcontained anywhere else in <strong>the</strong>grant <strong>of</strong> permission agreement, <strong>the</strong>government shall have <strong>the</strong> power todirect <strong>the</strong> permission holder tobroadcast any special message asmay be considered desirable to meetany contingency arising out <strong>of</strong> naturalemergency, or public interest ornatural disaster and <strong>the</strong> like, and <strong>the</strong>permission holder shall be obliged tocomply with such directions.ix) The permission holder shall berequired to submit <strong>the</strong>ir auditedannual accounts to <strong>the</strong> governmentin respect <strong>of</strong> <strong>the</strong> organisation/divisionrunning <strong>the</strong> CRS. The accountsshall clearly show <strong>the</strong> income andexpenditure incurred and <strong>the</strong> assetsand liabilities in respect <strong>of</strong> <strong>the</strong> CRS.x) A permission agreement will besubject to such o<strong>the</strong>r conditions asmay be determined by <strong>the</strong> government.xi) The government shall makespecial arrangements for monitoringand enforcement <strong>of</strong> <strong>the</strong> ceilingon advertisements, particularly inthose areas where private FM radiostations have been granted licences.44 <strong>Promoting</strong> <strong>social</strong> <strong>cohesion</strong>: <strong>the</strong> <strong>role</strong> <strong>of</strong> <strong>community</strong> <strong>media</strong>


Directorate General<strong>of</strong> Human Rights and Legal AffairsCouncil <strong>of</strong> EuropeF-67075 Strasbourg Cedexwww.coe.int/justice

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