Innovation resource pack - Design Museum

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InnovationUsing an Innovationhandling collectionComparative evaluation1. Choose a product from yourInnovation handling collection.Collect information on anotherproduct with the same function.Now compare and contrast theproducts under the followingheadings:MaterialsManufacturing processesErgonomicsSustainabilityStyle and aestheticsOriginalityWhich product comes out best?State your reasons.Product development1. Look at the Soundtrack CDholder in D for Designing. Thedesigner, Ron Arad, has thought ofa totally new way of holding a CD.2. Brainstorm all the different waysyou can think of to hold a CD. Beas wild and outlandish as you like!Case study: FlymolawnmowerThe Flymo hover mower was inspired by the invention of the hovercraftby British designer Sir Christopher Cockerell. This impressive piece oflateral thinking or ‘technology transfer’ was the work of Swedishinventor Karl Dahlman in 1963. He spent many months experimentingand developing a mower with no wheels whichfloated on a cushion of air. The Flymo was lightand easy to use. The catchphrase ‘It’s lessbovver wiv an ‘over’ became popular as aresult of the TV advertising campaign.Flymo developed the hovermower design by includingan integral grass box.This is another example of'reconfiguring' or 'incrementalinnovation' - modifying asuccessful design to attractnew markets.I See I for innovationfor further examplesFlymo Turbo CompactCase study: Sony WalkmanAkio Morita, the Chief ExecutiveOfficer (CEO) of Sony, often initiatednew designs on the basis of hisobservation of everyday life. Henoted the ingenious things peopledid in order to listen to musicwherever they were; on the beach,in the park and whilstwalking or jogging.Sony had once beforeled the world in thedevelopment of theAn early model of the Sony Walkmantransistor radio. They replaced valveswith transistors, thus enabling radiosto be much smaller. This innovationand the Walkman are perfectexamples of advances in technology,materials and manufacturingbringing about changes in design.The technology for the Walkmanalready existed with the developmentof the integrated circuit (known asICs or chips) and small-scale electricmotors. Morita persuaded theengineers at Sony to improve thequality of sound and to leave outthe recording function to savespace, and in 1979 the SonyWalkman was born.Links …Websites:Anywayup Tots Cup:www.mandyhaberman.comwww.inventor.hu/www.uknow.or.jp/uk_now/index.htmlGo logo by Wolff Olins:www.wolff-olins.comwww.go-fly.comSony Walkman:www.sony.comwww.sheridanc.on.ca/~randy/design.dir/applian.dir/sony.htmFlymo:www.flymo.comwww.electrolux.comwww.artizan.demon.co.uk/olc/mowhist.htmBooks:Brunel University and the Design Council,Exploring Design and Innovation, BrunelUniversity, 2000(Interactive version atwww.brunel.ac.uk/research/exploring)© Design Museum 2001
AFreefor activities 1–2Innovationyour minds and work together to define the conceptActivity 1 – Keeping an open mindYou can solve these brain teasers by asking the teacherquestions but the answers will be yes or no only.➜1. A man is approaching the centreof a field. He knows that when hegets there he will die. Why?2. Romeo and Juliet are lying deadon the floor. The room is emptyexcept for a pool of water andsome broken glass. How didthey die?3. If a clock takes two seconds tostrike 2 o'clock, how long will ittake to strike 3 o'clock?• • •• • •• ••Join the dotsConnect all nine dots with fourstraight lines. Go through each dotonly once. Do not lift your pencilfrom the paper.Clean cutCut the pie into eight pieces usingonly three cuts.MatchlessTake away three matches to leavethree squares.Square bashingHow many squares do you see?Activity 2 – Working togetherMost of us have to work with others to solve problems.Like the previous activity, this is more about how youwork than what you do. It works best in groups of threeor four. Allow about 20 minutes for each task.Problem 1Using one piece of A4 thin card,build the tallest free-standing toweryou can. It must stand up on itsown!You will need ...Scissors, card, sketching paper andpencils. No sticky tape allowed!Problem 2Build the longest cantilever beam youcan, using tape instead of the weightand spaghetti instead of wood.You will need ...Spaghetti, masking tape,sketching paper and pencils.CantileverbeamProblem 3Make a structure to hold a housebrick as high as possible above thetable.You will need ...Four sheets of tabloid newspaper, four100mm lengths of sticky tape, scissors,brick, sketching paper and pencils.Problem 4Make a container to protect anegg which will be dropped from aheight of 6ft.You will need ...One sheet of A4 paper, one thinpolythene sandwich bag, an egg, cottonthread, sticky tape, scissors, sketchingpaper and pencils.
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