Innovation resource pack - Design Museum

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Innovation“UnderstandingStepping into theshoes of others meansnever forgetting weare designing for peopleother than ourselvesBill Moggridge and Tim Brown, IDEOCase study:Shopping Cart by IDEO”International design consultancy IDEO always begin withtotal immersion in the world of the user. For their shoppingtrolley they used current models in supermarketsthemselves and talked to shoppers, cashiers, managersand trolley collectors. They photographed and filmed usersat every stage, including the way children rode on trolleysand how people carried their shopping away. They lookedat the problem of trolley theft and incorporated a solutioninto their design.•ScannerSnap-in safety bar•with play surfacethe userHaving a clear picture of a problemis halfway to solving it. In industrymuch time, money and effort isspent on understanding the user,establishing what his/her needs areand looking at how he/shebehaves, thinks and feels.A Activity 3 tests how much you canfind out about someone from very littleevidence.A Activity 4 makes you think about howyou do things, and how other people dothem quite differently!Links …Websites:Alessi: www.alessi.comFord: www.designmuseum.orgGo to ‘Education’. Select ‘Resources’, then‘Primary/ Secondary’ and download ‘TheDesign Process at Ford Motor Company’resource packIDEO: www.ideo.comMaclaren Buggy:www.maclarenstrollers.com2pm: www.2pm.co.ukVelcro: www.velcro.comAnother example of technology transfer:www.flymo.comBooks:Alberto Alessi, The Dream Factory: Alessisince 1921, Electra/Alessi, 2001Tom Kelley with Jonathan Littman, The Art ofInnovation, Lessons in Creativity from IDEO,Doubleday, 2001Fay Sweet, Alessi: Art and Poetry, Thamesand Hudson, 1998•••Baby seatFrame to holdsix standardhand basketsHooks for plasticbags to carryshopping fromcheckout•Empty cart is justa frame to deterthievesForward and sidemotion wheels•© Design Museum 2001
InnovationDfor designing 2Making ideas happenIt is possible to find interesting andcreative solutions to even the mostmundane problems, as the examples onthis sheet demonstrate. You can avoidthe obvious and find an original solutionif you do not make assumptions at thestart about how the product should look.BrainstormingBrainstorming can produce an amazing variety of innovativeideas: the most interesting and radical products canoriginate from a well-conducted brainstorm. The aim is toproduce the widest possible range of new ideas in the leasttime. There is no place here for painstaking drawings onordered sheets: instead you are making ‘mind maps’.AActivity 5 includes rules for successful brainstorming.A After brainstorming certain strong ideas or themes emerge.Activity 6 will help you choose the best to take to the next stage.Case study:Eco Bin by 2pm➜How often do you see a stylish waste binwhose appearance is spoiled by the use ofa plastic bag to keep it clean? StewartRobbins’ design is in two parts; the lowerpart has lugs on the side over which youhook the plastic bag handles. Then thetop half slips over to hide the unsightly bag.The starting point forthe design idea wasnot appearance,however, but thematerial and themanufacturing process.Product designers 2pmspecialise in flatpackdesigns inpolypropylene sheet.All their products are,in effect, nets ordevelopments whichthe customer folds andjoins using integralslots and flaps. Thetwo parts of the bin aresupplied flat and arefixed into cylindricalshapes by finger jointsalong the edges. Otherexamples from 2pm’srange are a bird houseand a lamp.•➜ What is it? A tough and flexible thermoplastic.➜ Characteristics Strong and resilient and will bendwithout splitting.The CDs fit snuglybetween the pegsSoundtrack CD Holder by AlessiCD storage is often the subject of student projects andsome of the results can be a little predictable, to saythe least. Designed by Ron Arad, this Alessi CD holderis sold rolled up in a CD case. It can be unrolled andstuck down to a surface with double-sided tape.Data FILE: Polypropylene➜ Best-known application Stackable chairs, based onan original design by Robin Day (1962–3), now found inevery school and college around the country.➜ Manufacturing processes Usually injectionmoulded,but also used in sheet form for ring binders andcovers. 2pm products are die-cut (stamped out with ashaped tool like a biscuit cutter).
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Innovation resource pack - Design Museum

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