Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE

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Th he “M M” Wo ordIT’S ALL ABOUT ME• MASS CUSTOMIZATION• MILLENNIALS• PERMISSION MARKETINGCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 42
Th he “M M” Wo ordMASS CUSTOMIZATIONAs levels of affluence rosemarkedly in the 1970s and1980s, status was redefined."From the consumer point ofview," says McDonald's Light,"we've had a change from 'Iwant to be normal' to 'I want tobe special."'Business Week, July 12, 2004COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 43
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Page 29 and 30: Ac ccoun ntabi lityPRIVACY MATTERS
Page 31 and 32: Technnolog gyHEGEL’S LAW OFTRANSF
Page 33 and 34: Technnolog gyCOMMUNICATIONS 102Send
Page 35 and 36: Technnolog gyWIKISCOUNCIL FOR ADVAN
Page 37 and 38: Technnolog gyTEXT MESSAGINGSome fou
Page 39 and 40: Technnolog gyYESTERDAY’S NEWSRead
Page 41: FIVE TRENDS1. More Is Not Enough2.
Page 45 and 46: Th he “M M” Wo ordPerspectiveon
Page 47 and 48: Th he “M M” Wo ordMILLENNIALSTh
Page 49 and 50: Th he “M M” Wo ordPERMISSION MA
Page 51 and 52: Th he “M M” Wo ordMARKETING 101
Page 53 and 54: Th he “M M” Wo ordMARKETING 102
Page 55 and 56: ord M” Wohe “M ThTHE COMPETITIO
Page 57 and 58: WHAT DOES IT ALL MEAN?FOR COMMUNICA
Page 59: THANK YOU!www.case.orglippincott@ca

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Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE