Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE

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Th he “M M” Wo ord6%4%2%Change in constant 2001 dollarsPRICECHANGE IN COLLEGE COSTS AND DISPOSABLE INCOME0%-2%91-92 to 92-9392-93 to 93-9493-94 to 94-9594-95 to 95-9695-96 to 96-9796-97 to 97-9897-98 to 98-9998-99 to 99-0099-00 to 00-0100-01 to 002Private 4-Year Public 4-Year Per Capita IncomeSource:The College BoardCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 52
Th he “M M” Wo ordMARKETING 102• Marketing is not a department.• To broaden your appeal,narrow your position.• People hear what they see.• You are competing with WaltDisney…Harry Beckwith, Selling the InvisibleCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 53
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Page 31 and 32: Technnolog gyHEGEL’S LAW OFTRANSF
Page 33 and 34: Technnolog gyCOMMUNICATIONS 102Send
Page 35 and 36: Technnolog gyWIKISCOUNCIL FOR ADVAN
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Page 39 and 40: Technnolog gyYESTERDAY’S NEWSRead
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Page 51: Th he “M M” Wo ordMARKETING 101
Page 55 and 56: ord M” Wohe “M ThTHE COMPETITIO
Page 57 and 58: WHAT DOES IT ALL MEAN?FOR COMMUNICA
Page 59: THANK YOU!www.case.orglippincott@ca

Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE

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Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE