Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE

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Th he “M M” Wo ordPERMISSION MARKETING"Companies must recognize thatthey increasingly have to engagegods and are not dealing withhelpless consumers anymore,"says Rishad Tobaccowala, anexecutive vice-president ofStarcom MediaVest Group. "Thisis particularly true of youngpeople.”Business Week, July 12, 2004COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 48
Th he “M M” Wo ordPERMISSION MARKETING"The future of marketing will bemuch more oriented topermission marketing --marketing plans and advertisingso relevant that it is welcomedby consumers..." Stengel says.Business Week, July 12, 2004COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 49
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Page 35 and 36: Technnolog gyWIKISCOUNCIL FOR ADVAN
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Page 39 and 40: Technnolog gyYESTERDAY’S NEWSRead
Page 43 and 44: Th he “M M” Wo ordMASS CUSTOMIZ
Page 45 and 46: Th he “M M” Wo ordPerspectiveon
Page 47: Th he “M M” Wo ordMILLENNIALSTh
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Page 53 and 54: Th he “M M” Wo ordMARKETING 102
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Page 57 and 58: WHAT DOES IT ALL MEAN?FOR COMMUNICA
Page 59: THANK YOU!www.case.orglippincott@ca

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Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE