Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE

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Th he “M M” Wo ordMILLENNIALSBoomers• Want young staff to ‘pay their dues’• Value privacy (Big Brother is Watching)Xers• Not interested in ‘paying dues’ - confidenceand performance are evidence of talent• Privacy is overratedMillennials• Dues? You just DO• BlogsCOUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 46
Th he “M M” Wo ordMILLENNIALSThe industry brims with theories onwhat makes millennials tick. They'rerenowned for multitasking, regardedas hard sells on brands, skepticalabout advertising. "We have a tacitarrangement with them, " saysMartyn Straw, creative director atBBDO New York. "We pretend not tosell, and they pretend not to buy.“Business Week, July 12, 2004COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 47
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Page 33 and 34: Technnolog gyCOMMUNICATIONS 102Send
Page 35 and 36: Technnolog gyWIKISCOUNCIL FOR ADVAN
Page 37 and 38: Technnolog gyTEXT MESSAGINGSome fou
Page 39 and 40: Technnolog gyYESTERDAY’S NEWSRead
Page 43 and 44: Th he “M M” Wo ordMASS CUSTOMIZ
Page 45: Th he “M M” Wo ordPerspectiveon
Page 49 and 50: Th he “M M” Wo ordPERMISSION MA
Page 51 and 52: Th he “M M” Wo ordMARKETING 101
Page 53 and 54: Th he “M M” Wo ordMARKETING 102
Page 55 and 56: ord M” Wohe “M ThTHE COMPETITIO
Page 57 and 58: WHAT DOES IT ALL MEAN?FOR COMMUNICA
Page 59: THANK YOU!www.case.orglippincott@ca

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Five Trends in AdvancementâDistrict IV Conference April 5 ... - CASE