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Business Plan ESCO - Rivne - Global Environment Facility

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Municipal Energy Service Company of <strong>Rivne</strong> <strong>ESCO</strong>-<strong>Rivne</strong><br />

Estimation of investment for the potential volume of the Energy saving market territorial<br />

segment of <strong>Rivne</strong> Oblast is given below.<br />

Investment estimation of the Energy Saving market territorial segment (for implementation<br />

energy saving projects for pay-back period of 3 years).<br />

4.2.3 Actual volume of the local energy-saving market<br />

The figures provided reflect Region necessities precede from Region investments<br />

possibilities.<br />

In real situation Region resources are limited and energy saving actual market for<br />

technologies and equipment is considerably narrowed.<br />

For valuation of real market volume it is important to take into account distribution of<br />

character demand at local energy saving market, when positive demand value is only 24%.<br />

4.2.4 Demand structure at local energy saving market<br />

Different groups of potential buyers were interviewed on the valuation demand character on<br />

the local energy saving market segment in <strong>Rivne</strong> Oblast. The following distribution of<br />

positive answers received (amount of interviewed - 52).<br />

4.2.5 Market Demographics<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Demand Structure of the Local Energy Saving<br />

Measures<br />

18<br />

26<br />

Negative Demand No Priority Potential Demand Positive Demand<br />

All the <strong>ESCO</strong>-<strong>Rivne</strong> customers are divided into two big groups: demand-side customers and<br />

supply-side customers. The general profile of <strong>ESCO</strong>-<strong>Rivne</strong> customer consists of the following<br />

geographic, demographic and behavior factors:<br />

Geographic:<br />

• Since <strong>ESCO</strong>-<strong>Rivne</strong> is the municipal company, the priority geographic target is the city<br />

<strong>Business</strong> <strong>Plan</strong> - 2005 Page.14 from 31<br />

32<br />

24

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