Annual report 2009-OK.qxp - Canadia Bank Plc.

Canadia Bank Plc.VISIONTo be a premier and a well-rounded local financial services group, dedicated to creating the highest levelsof value for our clients, shareholders and employees, and at the same time producing long-term levels ofindustry-leading profitability and growth.MISSIONWe work as a unified team to understand our client's ever-changing requirements and exceeding theirexpectations by providing tailor-made solutions to their business needs in this dynamic environment.CORE VALUEDoing the right thing - We have the responsibility of being ethical ambassadors for our customers,shareholders, communities and one another.Trusting and teamwork - We succeed together, taking collective responsibility for our customers'satisfaction.Inclusive meritocracy - We care about one another, value one another's differences, focus on results andstrive to help all associates reach their full potential and get reward as well as recognition.Annual Report 20098Winning - We have a passion for achieving results and winning, for all our stakeholders and for oneanother.Leadership - We will be decisive and accountable leaders, taking action to help build a better future.