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444 By Susan Ariel Aaronson and David Deese With a reaction by ...

444 By Susan Ariel Aaronson and David Deese With a reaction by ...

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YouTube, <strong>and</strong> nor did Kodak popularize digital photography. It is precisely because thesemajor corporations were too deeply invested in their legacy systems that they have beenso poor in promoting step changes in related businesses. Would oil companies fare betterin the stated goals of diversifying energy supply away from oil <strong>and</strong> gas <strong>and</strong> in achievingefficiency gains in energy consumption?Furthermore, the best estimates are that it would take at least 20 to 30 years beforethe world can shift decisively from a reliance on oil <strong>and</strong> gas as energy sources, given thevast scale involved. Therefore, IOCs have a big continuing responsibility to provide theoil <strong>and</strong> gas that will be needed during this period. Why not leave oil companies to dowhat they know best, which is to deploy technology, capital, <strong>and</strong> skilled manpower toextract oil <strong>and</strong> gas <strong>and</strong> to process <strong>and</strong> deliver them to market? What economic efficiencywould be gained <strong>by</strong> asking oil companies to diversify? If the industry is under-investingin this area, would society not be better served <strong>by</strong> oil companies passing along thoseprofits through higher dividends or higher taxes so they are available for investment inalternative energy <strong>and</strong> conservation through either capital markets or governmentsponsoredresearch <strong>and</strong> development?American Oil Companies <strong>and</strong> Climate ChangeThis is an intriguing question: the relative responsibility of government or theprivate sector in an area that directly impacts its business. Comparing European <strong>and</strong>American companies, the authors suggests that the more progressive behavior on the partof BP, Shell <strong>and</strong> Statoil may be in response to home governments’ <strong>and</strong> EU guidelines. Sois the absence of such political consensus, until recently, in the US the reason forAmerican IOCs’ hesitancy?470

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