Course Syllabus course unit title Strategy in ... - FH Kufstein Tirol

assessment methods and criterialanguage of instruction.work placement(s) 10learned to their own personal experience.This course requires a final paper consisting in thestrategic analysis of a company of the students´ choice.Also, students must formulate an innovative strategy thatallows the company to change the current rules ofcompetition existing in its industry. To carry out thisassignment, students have to research the chosencompany and its industry, including the main competitors.Using this information they analyze the company and theindustry in which the company competes. Based on thetwo previous analyses, students formulate a short termcompetitive strategy for the company. Even moreimportant than the above analysis, but informed by it,students formulate a long term innovative strategy for thecompany that provides a new paradigm of competition forthe industry. The application of the concepts andmethodologies reviewed in class is a requirement for theaccomplishment of this assignment.English8910Indicate whether the course is delivered face-to-face or through distance learning (or a combination of both)Indicate any courses (programme components) that are recommended to students beyond their compulsory curriculum to allow them tocomplement their study programmeIndicate if the course consists of / contains a compulsory or optional work placement