Course Syllabus course unit title Strategy in ... - FH Kufstein Tirol

Course Syllabuscourse unit titlecourse unit codetype of course unit (compulsory,optional)level of course unit (e.g. first, secondor third cycle; sub-level if applicable)year of study (if applicable)semester/trimester when the courseunit is deliverednumber of ECTS credits allocatedname of lecturer(s)learning outcomes of the course unitmode of delivery (face-to-face, distancelearning) 8prerequisites and co-requisitesrecommended optional programmecomponents 9course contentsrecommended or required readingplanned learning activities and teachingmethodsStrategy in OrganizationscompulsoryFirst CycleSummer semester3 ECTSProf. (FH) Guillermo Duenashe main objectives of this course are:1) That students become familiar with the analysis ofindustries2) That students are able to formulate competitivestrategies based on the analysis of the industry andcore competencies of a company3) That students are able to formulate strategies thatchallenge the rules of competition in an industryand create new market spacesFace- to - faceThat students be enrolled in a program of study within thebusiness administration areanonBusiness organizations, in order to remain competitive,must carry out sound strategic analysis to understand thestructure and dynamics of their industries and gain insightinto their competitors strategies, strengths andweaknesses. Furthermore, companies that desire to beleaders in their industries, must formulate innovatestrategies that create new market space that no competitorhas even imagined.This course reviews well accepted and widely usedapproaches to strategic analysis of companies andindustries. At the same time it goes beyond traditionalstrategic analysis and competitive strategy formulation byreviewing and applying some of the most recent andinnovative approaches to strategy.A selection of articles and case studies in the areas ofcompetitive strategy, core competencies, blue oceanstrategy and scenario planningThe course uses various approaches to learning andteaching among them:1. Case study method. Several case studies areanalyzed and strategies are formulated to addressthe main strategic issues facing the casecompanies.2. Student presentations of the reading materialassigned in class3. Workshops and teamwork. Students form teamsand apply the concepts and methodologieslearned to company cases in class workshops4. Exercises to help students bring the concepts

assessment methods and criterialanguage of instruction.work placement(s) 10learned to their own personal experience.This course requires a final paper consisting in thestrategic analysis of a company of the students´ choice.Also, students must formulate an innovative strategy thatallows the company to change the current rules ofcompetition existing in its industry. To carry out thisassignment, students have to research the chosencompany and its industry, including the main competitors.Using this information they analyze the company and theindustry in which the company competes. Based on thetwo previous analyses, students formulate a short termcompetitive strategy for the company. Even moreimportant than the above analysis, but informed by it,students formulate a long term innovative strategy for thecompany that provides a new paradigm of competition forthe industry. The application of the concepts andmethodologies reviewed in class is a requirement for theaccomplishment of this assignment.English8910Indicate whether the course is delivered face-to-face or through distance learning (or a combination of both)Indicate any courses (programme components) that are recommended to students beyond their compulsory curriculum to allow them tocomplement their study programmeIndicate if the course consists of / contains a compulsory or optional work placement