Corporate Responsibility Inaugural Report - Deloitte

Q: What have been the key factors in the success of CorporateResponsibility at Deloitte?A: In my view, there have been two related factors that account for oursuccess: the strength of our culture and the response of our people.The values that are the foundation of our culture align directly with theprinciples of corporate responsibility; and these values are brought to lifethrough the decisions and actions of our people. It has been the enthusiasticengagement of our people—from top to bottom at Deloitte—that sets us apart.Q: Based on your experience during the first year of being CRO,what has been a key learning or insight?A: We decided at the start that for our greening effort to be trulytransformational, it must tap into the existing passion of our people, and beembraced on an opt-in/voluntary basis. People have to want to do the rightthing for greening to be sustainable. This was also a practical decision sincegreening happens at the local level.Small steps, when multiplied by our approximately 44,000 colleagues in theU.S. organization, can make a huge difference. To raise awareness among ourpeople, the Corporate Responsibility team has disseminated a number of tipsfor them to reduce their personal carbon footprint—or more positively,increase their green footprint—by acting in a more environmentallyresponsible manner both in and out of the office.Our national team provided tools, direction, and consistent messaging, butit was our office managing partners, local green champions, and our peoplewho made it happen.Although we had a lot of confidence in our people, it required trust to putthis important program in their hands. We were not disappointed.Q: What are some areas of progress that we can expect in theyear ahead?A: We recognize that corporate responsibility is a never-ending journey, sowe expect to make progress in all key areas. Since other aspects of corporateresponsibility have their own dedicated teams, a great deal of our attention willbe focused on continuing to make gains in sustainability. Areas of immediateopportunity include meeting the challenges of establishing a carbon baselineand targets in the US; and collaboration with other member firms of DeloitteTouche Tohmatsu, our global organization, to magnify our positive impactworldwide.7P Please consider the environment before printing