Greening Your Business Through Technology - WITSA

3GettingStarted3.3 Case Study: Tradeslot – Client FacingTeleconferencing (Business Innovation)SynopsisTradeslot reduced the cost and risk of converting international enquiries by using online meetingand teleconferencing software which offered a more viable solution than more traditional methods.Now, online meetings are hosted through CitrixOnline’s ‘GoToMeeting’ offering and all telephonyenquires are facilitated using Skype.Tradeslot has achieved a low cost operating model by virtualising client facing communicationsand thereby embracing a low-carbon economy. Further, Tradeslot’s clients are also being educatedin the practical ways in which they too could progress to a low-carbon economy in the future.The additional benefits of this change in communication methods include improved customerservice and the ability for Tradeslot to have a viable global presence.Client facing teleconferencing is applicable to all business operations and is simple to use. Whilethe environmental benefits of not travelling can be measured (and are increasingly important), it isthe savings of direct travel costs and lost time that make this a viable and beneficial practice.“We use online meeting software several times a week. It is more useful than a demo videobecause we can begin to build a relationship with potential clients by listening to their needsand customising what they see from the outset.”Jesco d’Alquen, CEO, Tradeslotwww.tradeslot.com.auDownload the full version of this case studyPage 17