Greening Your Business Through Technology - WITSA

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4Next StepsFigure 13 – Green marketing and the ACCC, ACCC.Figure 13: Green marketing and the ACCC, ACCC.ACCC enforcementpyramidCourtCasesEnforcableundertakingsACCC levels ofconcern overgreen claimsHigh ConcernBroad,unverifiedclaimsLiasionvoluntary complianceEducation,advice and persuasionNarrow,easily verifiedclaimsLess ConcernThe ACCC promotes competition and fair trade in the marketplace to benefit consumers,businesses and the community. It also regulates national infrastructure services. The ACCC’sprimary responsibility is to ensure that individuals and businesses comply with the Commonwealthcompetition, fair trading and consumer protection laws.Page 29
4Next Steps4.2.5 Case Study: Intel – SustainableProgram OfficeSynopsisAt Intel, what began as a grass roots initiative when executives asked the question, ‘What issustainable IT?’, has become a formalised IT Sustainability Program Office.Intel’s key aims are to deliver initiatives that focus on strategy development and education,development and delivery of sustainable metrics, drive the sustainable IT project and innovationportfolio, support external events and align eco-technology and corporate affairs.The key enablers that develop a cohesive, integrated strategy and a sense of urgency are:• Cultural change, through building a sustainability mindset.• The development of a sustainability framework for maintaining focus on critical activities.As a result, Intel has identified the key initiatives that will provide the highest impact in termsof sustainability benefits, cost considerations and potential results.These include a reduction in energy consumption and increased efficiency of the data centre(technology innovation); incorporating new products and technologies into the office environmentto increase productivity and reduce energy consumption (business innovation); and the sharingof experiences with others in order to collaborate and improve results beyond the enterprise.Establishing an IT Sustainability Program Office provided Intel with the governance structurerequired to manage and measure efforts across the entire enterprise. It also provided theframework required for Intel to integrate sustainability principles into all the key decision-makingprocesses that created awareness and a sense of urgency within the organisation.The same principles are just as applicable to SMEs, though they may not be as formallyimplemented due to the overheads required.SMEs still need to balance proposed initiatives with pragmatism and corporate goals to ensurethat the investment in ‘green’ technologies results in increased efficiency and lower costs.Building a Long-term Strategy for IT Sustainability“Intel IT is engaged in developing a broad, ongoing sustainability strategy to help Intelconsume fewer resources and emit less waste. In analysing the business case for ITsustainability, we identified the bottom-line benefits and defined the metrics that enabledus to effectively reduce our environmental footprint. Successful sustainability initiatives arenow being incorporated beyond the IT organisation and we will continue to take a structuredapproach to identifying solutions and instilling long-term sustainability.”Sally Wellsandt, Intel Sustainability Program Manager, Intel Corporation, April 2009Steven Snyder, Intel Program Manager, Intel Corporation, April 2009www.intel.com/auDownload the full version of this case studyPage 30
Page 1 and 2: 7Quick Wins14Medium-termInitiatives
Page 3 and 4: Contents6 The Future 446.1 Overview
Page 5 and 6: 1Introduction1.2 Letter from Bob Ha
Page 8 and 9: 2ExecutiveSummaryFigure 1: Target A
Page 10 and 11: 2ExecutiveSummary2.3 How to Achieve
Page 13 and 14: 2ExecutiveSummaryLong-term Projects
Page 15 and 16: 2ExecutiveSummary2.5 Case Study: Ca
Page 17 and 18: 3GettingStarted3.2 Case Study:SEMA
Page 19 and 20: 3GettingStarted3.4 Case Study: Powe
Page 21 and 22: 4Next Steps4.1 Getting Ready for Fu
Page 23 and 24: 4Next Steps4.2 GreenIT Responsibili
Page 25 and 26: 4Next StepsImpact of CPRS on Earnin
Page 27 and 28: 4Next Steps4.2.3 Information Techno
Page 29: 4Next StepsPillar 4: ICT department
Page 33 and 34: 4Next StepsInnovation brainstorming
Page 35 and 36: 4Next Steps4.3.2 Case Study: PCA Pe
Page 37 and 38: 5TakingFurtherAction5.1 Overview of
Page 39 and 40: 5TakingFurtherAction5.2 Case Study:
Page 45 and 46: 6The Future6.1 Overview of Long-ter
Page 47 and 48: 6The FutureSecondly, our world is b
Page 49 and 50: 6The Future6.3 Cloud Computing (Bus
Page 51 and 52: 6The FutureBusiness Drivers of Clou
Page 53 and 54: 7GreenITValues7.1 Philosophical Con
Page 55 and 56: 7GreenITValuesAside from EPEAT, the
Page 57 and 58: 7GreenITValues7.3.1 Case Study: Sus
Page 59 and 60: 7GreenITValues7.4.1 Product Steward
Page 61 and 62: 7GreenITValues7.4.3 Product Differe
Page 63 and 64: 7GreenITValuesRegulatory ProgramsTh
Page 65 and 66: 7GreenITValuesg. Are able to use pa
Page 67 and 68: 8ClosingRemarks8 Closing RemarksAck
Page 69 and 70: 9GlossaryTermAIIAACCCACRAneometerAV
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