Greening Your Business Through Technology - WITSA

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4Next Steps4.3.1 Case Study: Telstra – Cost BenefitAnalysis Calculators (Business Innovation)SynopsisIn building a roadmap, it is important for an organisation to carefully consider the current situation,the future goals of the organisation and assess what the best opportunities are based on the costof change to achieve the desired outcomes.As a part of this process, the cost justification can sometimes be difficult to develop, making itdifficult for an effective financial decision to be made due to the lack of confidence and uncertaintyin the calculations.A white paper entitled ‘Using ICT to drive your sustainability strategy’ was developed by Telstra toillustrate new Return on Investment (RoI) tools that can be used by organisations to help them indetermining the feasibility of the following four proven ICT technologies:• Video Conferencing• Teleworking• Web contact centres• Fleet and Field Force ManagementThe RoI calculator highlights how these four proven ICT technologies can deliver cost savings toorganisations, significant environmental benefits and work-life balance benefits to employees. Thisincludes an estimation (based on certain assumptions) of greenhouse gas emission reductions andemployee productivity outcomes by assessing the anticipated financial costs and savings to thecompany by adopting each alternative.“Sustainability practices are now a critical business issue being driven by a variety offactors including government regulation, corporate social responsibility and increasingeconomic pressures”.“Through the new Return on Investment (RoI) tools, organisations can estimate thecommercial and environmental savings from investing in four specific ICT solutions.They estimate greenhouse gas emission reductions and employee productivity outcomesby assessing the financial costs and savings to the company for each alternative.”Hugh Saddington, General Manager Marketing Strategy and Analytics, Telstra Enterpriseand Governmentwww.telstra.com.auDownload the full version of this case studyPage 33
4Next Steps4.3.2 Case Study: PCA People –Green Business Certification Program(Business and Technology Innovation)SynopsisPCA People utilised GreenBizCheck’s (http://www.greenbizcheck.com/) certification program toquickly identify the most suitable initiatives it could adopt in order to save money and help theenvironment. By focusing on quick wins and short-terms initiatives, the initial certification programwas completed within eight months.The main areas covered through GreenBizCheck’s certification checklist include energyconservation; water consumption reduction; waste reduction; transportation and travel; purchasing;supply chain sustainability and carbon calculation, plus subsequent carbon offset purchase.Recently, a new product, GreenITCheck, which has a specific focus on an organisation’s ICTfootprint, was added to the certification checklist.GreenBizCheck’s practical program helped PCA People quickly implement environmentallyresponsible business practices. Over an eight month period, PCA People adopted a number ofinitiatives that provided the following benefits:• Saved money through reduction of energy and water usage minimisation.• Attracted like-minded eco-savvy customers.• Attracted and retained staff through their commitment to the environment.• Deliverd a tax-deductibility for the certification process.The certification process is suitable for a wide range of businesses but is mainly focused onassisting SMEs to get a better understanding on what their current environmental footprint is andhow this then rates against a number or predetermined criteria. It is relevant to any organisation,both large or small, because it enables you to conduct an assessment on your organisation’s‘footprint’ using the comprehensive GreenBizCheck checklist.An organisation is rated on the completion of this checklist and is provided with a certificationlevel based on this rating. There are three distinct levels of certification: Gold, Silver and Bronze.When you have received the online report you can begin to improve your score by implementingrecommended measures. In other words, you can continuously improve your score and yourcertification level by committing to certain undertakings which are weighted according to the relativeenvironmental impacts of the underlying action. Importantly, the report also provides practical,local suggestions regarding what you can do to improve your score and certification level. Thisadvice is very useful for SMEs and busy professionals who are time poor. Larger organisations willfind the initial checklist and scoring system useful for building a business case for a more detailedassessment or specialised focus.“Our ethos at PCA is ‘People First’ and this has been strengthened, internally and externally,throughout the GreenBizCheck certification process. PCA People worked closely withGreenBizCheck to achieve a green business certification. It has fostered a team commitmentto future sustainability of our environment and also our business. It is simply wonderful toguide a group of professionals that lead the local industry on sustainability and all work todeliver on our corporate responsibilities.”Allison Guy-Ritchie, Managing Director, PCA Peoplewww.pcapeople.comPage 34Download the full version of this case study
Page 1 and 2: 7Quick Wins14Medium-termInitiatives
Page 3 and 4: Contents6 The Future 446.1 Overview
Page 5 and 6: 1Introduction1.2 Letter from Bob Ha
Page 8 and 9: 2ExecutiveSummaryFigure 1: Target A
Page 10 and 11: 2ExecutiveSummary2.3 How to Achieve
Page 13 and 14: 2ExecutiveSummaryLong-term Projects
Page 15 and 16: 2ExecutiveSummary2.5 Case Study: Ca
Page 17 and 18: 3GettingStarted3.2 Case Study:SEMA
Page 19 and 20: 3GettingStarted3.4 Case Study: Powe
Page 21 and 22: 4Next Steps4.1 Getting Ready for Fu
Page 23 and 24: 4Next Steps4.2 GreenIT Responsibili
Page 25 and 26: 4Next StepsImpact of CPRS on Earnin
Page 27 and 28: 4Next Steps4.2.3 Information Techno
Page 29 and 30: 4Next StepsPillar 4: ICT department
Page 31 and 32: 4Next Steps4.2.5 Case Study: Intel
Page 33: 4Next StepsInnovation brainstorming
Page 37 and 38: 5TakingFurtherAction5.1 Overview of
Page 39 and 40: 5TakingFurtherAction5.2 Case Study:
Page 45 and 46: 6The Future6.1 Overview of Long-ter
Page 47 and 48: 6The FutureSecondly, our world is b
Page 49 and 50: 6The Future6.3 Cloud Computing (Bus
Page 51 and 52: 6The FutureBusiness Drivers of Clou
Page 53 and 54: 7GreenITValues7.1 Philosophical Con
Page 55 and 56: 7GreenITValuesAside from EPEAT, the
Page 57 and 58: 7GreenITValues7.3.1 Case Study: Sus
Page 59 and 60: 7GreenITValues7.4.1 Product Steward
Page 61 and 62: 7GreenITValues7.4.3 Product Differe
Page 63 and 64: 7GreenITValuesRegulatory ProgramsTh
Page 65 and 66: 7GreenITValuesg. Are able to use pa
Page 67 and 68: 8ClosingRemarks8 Closing RemarksAck
Page 69 and 70: 9GlossaryTermAIIAACCCACRAneometerAV
Page 71 and 72: 9GlossaryRoHSRoISaaSSANSATASCPSMART

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