The Pevonia Botanica Spa brand). - Golden Lotus

andingJonkman: How do you build consumer brand awareness and loyalty?Rodriguez-Aouanough: Pevonia’s marketing department is very fortunate thatPhilippe is extremely marketing-savvy; his vision empowers Pevonia towardmonumental success by substantially investing in worthy marketing pursuits.As a result, Pevonia's presence is prominently positioned within key broadcastvenues, leading consumer and trade publications, high-traffic websites, and leadingsponsorship participation at star-studded events such as: 58th & 59th AnnualCannes Film Festival, 33rd Annual Creative Daytime Emmy Awards, 17th AnnualPalm Springs International Film Festival, 57th Annual Writers Guild Awards, MTVMusic Awards, BAFTA Golden Globe Party, LPGA ADT at Trump InternationalGolf Club (Ladies Professional Golf Association), Mrs./Ms. United States, Mrs./Ms.Florida, Ms. Teen USA, Miss Hawaiian Tropic, and other key sponsorships.Pevonia has additionally participated in co-luxury branding venues such as: PevoniaSpa Oasis at the Taste of Lexus Luxury Tour, Rolls Royce Owner’s Club DeskEdition, Mercedes Benz Collector's Edition, and more. Although these innovativevenues increase brand awareness, they are really meaningless without consumerloyalty and demand. Pevonia builds loyalty by delivering what it promises...outstandingskincare results for every skin type. The bottom line is that loyalty and trust areearned, not given. When results are evident and youthful skin is revealed...truebrand loyalty is earned...that is the Pevonia way.Award winningJonkman: Pevonia is often the recipient of consumer and industry awards.How does the company achieve such recognitions?Rodriguez-Aouanough: Frankly, the company and brand are often awarded andrecognized because we firmly believe in Pevonia, its founders, and in every spa andtherapist that uses the line. This ethos translates into a true appreciation for theconsumer that selects our products. Pevonia was recently voted number one as the mostrecognized spa brand amongst consumers by Luxury SpaFinder Magazine. This is aformidable accomplishment.Amongst our numerous accolades, Pevonia has been nominated/awarded the ICMAD’sCosmetic Innovators of the Year Award, Baccarat AsiaSpa Spa Product of the YearAward, National Paperboard Packaging for Women’s Cosmetics Award, American Spa’s“Industry Professional’s Favorites” & “Professional’s Choice Awards – ConsumerFavorites”, IMAGE Beauty Awards, The Natural Beauty Awards, Salon Plus “Best SpaProducts” Award, multiple Abbies Advertising Awards, the Lalique Award, and more.Spa ManagementIn reality, every strategy created and implemented upholds a primary goal...to bringguests to the spa. If consumers do not frequent spas, neither the spa industry nor thebrand is successful. Because Pevonia is exclusively available through the professionalrecommendation of the spa professional, consumers must visit a spa to experiencePevonia. The company's primary focus must always center around helping spa partnersincrease consumer spa traffic and profitability.