The Pevonia Botanica Spa brand). - Golden Lotus

NEWHORIZONSJonkman: What is your future vision for Pevonia and for the spa industry as a whole?P. Hennessy: As you know I always aim high, so for Pevonia...the world! I envision the brand positioned within themost prestigious spa properties and wellness centers worldwide. As for the industry, I strongly believe that the newgrowth trend will be a concentrated focus on complete wellness facilities that will offer a full array of programscustomized to meet each spa guest’s individual needs. As guests seek to restore the intricate balance between theirspiritual and physical well-being, the demand for nutrition, fitness, and stress management programs, as well asspecialized programs for overall age management will increase. We are all on a similar quest; one that seeks increasedhealth, enhanced personal fitness, and of course a quality of life that will ultimately result in greater longevity.Jonkman: As a renowned industry leader, what would you like to see the spa industry focus on?S. Hennessy: Guy, here you used a great word…focus…one of my favorite words ofall time! It is my belief that if every person focuses on what they want to achievethe most, they will reach their own personal and professional level ofsuccess regardless of any and all obstacles. Additionally, thecombination of focus, dedication, passion, and hard work is the trueformula for a successful spa business.Upon my initial arrival to the newborn skincare field, Iimmediately applied my experience as a professor of biologyand educational psychology to promote the importance ofeducation. To date, advanced education continues to be myprimary passion, specifically and directly related toskincare science. I encourage industry professionals tocontinue seeking enlightened education and enhancedprofessionalism. Ultimately, it is skincare specialists whoindividually and collectively represent our industry. Eachprofessional should aspire to stand knowledgeably andproudly with a focus on offering meaningful treatments,rather than trends, results rather than empty promises.Cherish clients as important individuals with specificneeds rather than just as a daily routine to be completed.Educate them in the true value and scientific benefits ofthe therapies and treatments you offer, so that they mayachieve their health and fitness goals, while seriouslyaddressing their skincare concerns. Position your spatreatments and services as a pertinent necessity in everyperson’s quest or expressing their unique beauty. In doing so,you will play an integral part in ensuring each client experiencesthe phenomenal benefits of increased health, wellness, andeffective age management. United in vision and mission, we canpositively impact our industry for increased loyalty and unprecedentedrespect.Spa Management