The Pevonia Botanica Spa brand). - Golden Lotus

G lobalJonkman: In how many markets or countries is Pevonia currently positioned?P. Hennessy: As the first professional spa care line on the market, Pevonia took the spaindustry by storm and was initially positioned via an unsurpassed team of topnotchnational distributors. With their impressive contribution, Pevonia’s position quicklyexpanded internationally in record breaking time. We are currently experiencingunprecedented growth as the international spa market follows in the leading footstepsof North America. The brand is now currently available in nearly sixty countriesworldwide. Our global presence continues to increase with great momentum as weexplore new potential territories and proudly welcome select distributor alliances in keycountries worldwide.Spa ManagementS UCCESSJonkman: How did Pevonia achieve its present status, and what key factors do you mostattribute to the company’s success?S. Hennessy: There are many reasons why Pevonia has been successful, but I will focuson the top four. A primary factor involves the uniquely complex and scientifically-foundedPevonia treatments infused with advanced technologies. We can confidently affirm thatskincare specialists offering Pevonia are highly educated, well informed in regards toscientific and treatment protocols, and extremely dedicated to their profession. They arecommitted to delivering outstanding results and a phenomenal spa experience withevery treatment. Pevonia treatments help them fulfill their professional aspirations.The next key factor is the invaluable support received from loyal skincare specialists, theones who most directly influence our success. They are on the frontline, applying thetreatments and informatively judging the brand’s efficacy and results. From Pevonia’sconception to its inception, Philippe and I have regarded their phenomenal input andstill greatly rely on their expert advice when determining new product formulations andtreatment launches. We will not launch products just to extend the range. We launchnew products based on the specific wants and needs of the professional in order toexceed their expectations and promote an unsurpassed spa experience. If our goals arenot accomplished during product formulation and testing, we will not launch theproduct…plain and simple.Of course, we would not be where we are today without the incredible distributors thatcomprise our global distribution network. We are blessed with an intricate collaborationof distributors, dedicated educators, and superlative sales area managers; each of thesewonderful professionals play an integral role in the brand’s overall success…theybreathe and live Pevonia…they are the heart and soul behind the brand.Lastly, our innovative marketing strategies and image branding efforts furtherpositioned Pevonia as the ideal brand of choice for prestigious spas of the present andfuture. I believe that our exclusive image concept is deeply embedded in the minds ofprofessionals and consumers alike as “the spa image by excellence”. All of the abovefactors ensure that as our industry progresses, Pevonia leads the way.