The Pevonia Botanica Spa brand). - Golden Lotus

PROGRESSIONJonkman: Why do so many spas miss out on operating a profitable retail center?Soukup: Regrettably, many skincare specialists/therapists still mistakenly view retailing asoutright selling. Pevonia’s unique philosophy positions the therapist as providing valuablesolutions to each guest’s specific skincare concerns, while offering the ideal way to prolongthe spa experience at home. Pevonia’s Don’t Sell, "Recommend" Seminar was developed toteach therapists that retailing is actually all about recommending. Therapists often limit thescope of their role as simply performing services, whereas the scope is much broader andincludes teaching and educating guests so that they can in turn properly care for their skinupon exiting the spa. It is critical that our industry fulfills this professional obligation andby implementing Pevonia-exclusive seminars worldwide, we empower professionals to dojust that! This unique philosophy promotes a great spa experience and teaches guests toprolong their healthy, youthful skin by living the spa lifestyle in-and-out of the spa.Jonkman: What are the company’s plans for the future?S. Hennessy: Pevonia is always progressing...always forward bound. We will continue onour quest to research and acquire innovative technologies, discover advanced deliverysystems, and incorporate the most proven-effective ingredients within our formulations. Wewill continue delivering outstanding professional treatments and respective home careproducts for optimum skin health and age management. In direct correlation with Pevonia’svision for the future, a program is currently under development that will transport aprestigious spa to an unsurpassed level of success through a unique, branded spa experience.This exclusive program is scheduled to launch mid 2007.“ ”From its inception, PevoniaInternational has been aproud supporter of hundredsof philanthropic causes.Jonkman: How does Pevonia give back to the community?P. Hennessy: Our company has always supported philanthropic outreach. We started thisbusiness modestly and experienced firsthand what it was like to face each day hoping for thebest. From its inception, Pevonia International has been a proud supporter of hundreds ofphilanthropic causes. Our long-term commitment to the following worthy causes hasremained steadfast throughout the years: Special Olympics, National Fire Safety Council,Missing Children Alert Program, and Look For Success (an organization that reaches out tounder-privileged women). Additionally, Pevonia has participated in scholarship programsand recently sponsored a Pevonia Melanoma Research Grant through The Skin CancerFoundation; further affirming our commitment to skincare awareness and health. Ourutmost focus is geared toward worthy charities benefiting children such as: Children AgainstDrugs, Christian Record Services for Blind Children, City of Hope, Kids Against Tobacco,Toys for Tots, and other select organizations.