Annual Travel Statistics 2009.pdf - Jamaica Tourist Board

the 939,352 in 2008. March was the only month which recorded a decline instopover arrivals (- 4.5%)During the third quarter period,Stopover arrivals increased by5.7% with 443,776 arrivals, asagainst the 419,951 recorded in2008. In the fourth quarter theincrease stood at 2.0% with416,130 arrivals compared to407,968 recorded in 2008.(Thousands)200150100500STOPOVER ARRIVALSMONTHLYJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC2008 2009The percentage growths during the six month period (July to December) rangedfrom a low of 1.2% in December to a high of 7.1% in August. Total stopoverarrivals for this period were 859,906 compared to 827,919 in 2008.The main factors that can be identified as having had a positive impact onJamaica’s stopover arrivals during 2009 were firstly; the aggressive thrust tomaintain the current airlift capacity and initiate new gateways to the island.Secondly, the customer-centric advertising campaign “Once you go, you know”that the Jamaica Tourist Board utilized in 2009, formed the core advertisingstrategy and assisted with a very effective and successful marketing strategy.Thirdly, the rejuvenated product sector has enhanced the island’s marketability tovarious visitor segments. It’s expansive and inclusive nature, (from “Roadside toRitzy”) has enabled Jamaica to facilitate anyone’s style, preference/taste.Additionally the diverse offerings of attractions has major appeal for visitors andhas allowed Jamaica to deliver on visitor’s expectations and value for money onOverview 2009xi