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Annual Travel Statistics 2011.pdf - Jamaica Tourist Board

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TABLE OF CONTENTSTABLE NO.PAGEDefinitionsivIntroductionv - viAn Overview of 2011vii - xxviSummary of Main Indicators 11 Visitor Arrivals to <strong>Jamaica</strong> 1997 - 2011 22 Total Stopover Arrivals by Month 2007 - 2011 33 Total Stopover Arrivals by Port of Arrival 2010 & 2011 44 Stopover Arrivals by Country and Month of Arrival 2011- U.S.A. Northeast and Mid-West 6 - 7- U.S.A. South and West 8 - 9- Canada and Europe 10 - 11- Latin America 12 - 13- Caribbean, Asia and Other Countries 14 - 155 Stopover Arrivals by Country of Residence and Year 2007 - 2011- U.S.A. Northeast and Mid-West 18- U.S.A. South and West 19- Canada and Europe 20- Latin America 21- Caribbean, Asia and Other Countries 226a Stopover Arrivals by Main Producing States 2011 & 2010 246b Stopover Arrivals by Main Producing Provinces 2011 & 2010 266c Stopover Arrivals by Main Producing European Countries 2011 & 2010 286d Stopover Arrivals by Main Producing Caribbean Countries 2011 & 2010 307 Age Distribution of Stopover Arrivals 2010 & 2011 328 Gender Distribution of Stopover Arrivals 2010 & 2011 338.1 Stopover Arrivals by Purpose of Visit 2008 - 2011 348.1a Main Purpose of Visit by Main Markets 2011 348.2 Stopover Arrivals by Intended Resort Area of Stay 2009 - 2011 358.2a Stopover Arrivals by Main Market and Intended Resort Area of Stay 2011 359 Average Length of Stay (Nights) by Month and Year (Foreign Nationals) 2006 - 2011 369a Average Length of Stay (Nights) by Country and Year (Foreign Nationals) 2006 - 2011 379.1 Average Length of Stay (Nights) by Month and Year Non-Resident <strong>Jamaica</strong>ns 2006 – 2011 38i


TABLE NO.PAGE9b Average Length of Stay (Nights) by Type of Accommodation 2011 3910 Stopover Arrivals by Scheduled and Charter Flights 2010 & 2011 40 - 42Cruise Shipping11 Cruise Passengers by Month and Year 2007 - 2011 4412 Cruise Passengers by Port of Call and Year 2008 - 2011 4512a Cruise Ship Calls by Major Ports of Call and Year 2008 - 2011 4612b Cruise Passenger Arrivals by Port and Cruise Line 2010 & 2011 47Hotel Utilization by Resort Region13 Hotels: Average Capacity Available, Room/Bed Nights Sold and % Occupancy 2007 - 2011 50Hotel Room/Bed Nights Sold and % Occupancy by Month and Year 2007 - 201114 & 14a - <strong>Jamaica</strong> 5215 & 15a - Montego Bay 5316 & 16a - Ocho Rios 5417 & 17a - Negril 5518 & 18a - Kingston 5619 & 19a - Port Antonio 5720 - 20a - Mandeville/Southcoast 58Hotel Room Nights Sold and % Occupancy by Room Size Category 2007 - 201121 & 21a - Under 100 Rooms 6022 & 22a - Over 100 Rooms 6123 & 23a Hotel Room Nights Sold & % Occupancy by CategoryAll-Inclusive vs Non All-Inclusive 2007 - 2011 6424 Hotel Rooms by Category All-Inclusive & Non All-Inclusive and Area 2011 6724a Hotel Rooms by Category Room Size and Area 2011 6825 <strong>Tourist</strong> Accommodations Inventory by Category and Area 2007 - 2011 69 - 7026 & 26a Visitor Accommodation by Years and Area 2008 - 2011 71 - 7227 Employment in Accommodation Sector 2007 - 2011 7328 <strong>Tourist</strong> <strong>Board</strong> Budget 1991/92 - 2011/12 7429 Estimated Foreign <strong>Travel</strong> receipts 1997 - 2011 7530 & 31 Distribution of Expenditure of Stopover & Cruise Passenger Visitors 2011 76 - 7732 Airlines Serving <strong>Jamaica</strong> by Gateways 2009 - 2011 78 – 81ii


FIGURE NO.LIST OF CHARTS AND GRAPHSPAGE1 Visitor Arrivals to <strong>Jamaica</strong> 1997 - 2011 22 Stopover Arrivals to <strong>Jamaica</strong> 2007 - 2011 33 Stopovers by Port of Arrival 2010 & 2011 44 Stopover Visitors by Market Share 2008 - 2011 54a Distribution of Stopovers from the U.S.A. Market Region 2008 - 2011 164b-4f Seasonality of Stopover Arrivals from the U.S.A. Market Regions - 3 Year Average 2009 - 2011 174g Average Growth Rate: 2007 - 2011 235 Top Ten Producing USA States 2011 256 Seasonality of Canadian Arrivals - 3 Year Average 2009 - 2011 266a Distribution of Stopovers from the Canadian Market Region 2008 - 2011 277 Seasonality of European Arrivals - 3 Year Average 2009 - 2011 287a Distribution of Stopovers from the European Market Region 2008 - 2011 298 Seasonality of Caribbean Arrivals - 3 Year Average 2009 - 2011 308a Distribution of Stopovers from Other Marketing Regions 2008 - 2011 319 Age Distribution of Stopover Arrivals and Main Markets 2010 & 2011 3210 - 10c Stopover Arrivals by Gender & Main Markets 2011 3310d Categories of Stopover Arrivals by Purpose of Visit to <strong>Jamaica</strong> 2011 3410e Stopover Arrivals by Intended Resort Area of Stay 2011 3511 % Distribution of Stopovers by Scheduled and Chartered Flights 2011 4212 Seasonality of Cruise Passenger Arrivals - 3 Year Average 2009 - 2011 4413 % Share of Cruise Passengers by Port of Arrival 2008 -2011 4513a Cruise Calls by Port of Arrival 2008 -2011 46Hotel Room Occupancy & Room Nights Sold:14 & 14a Hotel Room Occupancy & Room Nights Sold by Area 2010 & 2011 5115 & 15a Hotel Room Occupancy & Room Nights Sold by Season and Area 2011 5916 - 16c Seasonality of Hotel Room Occupancy by Category 2009 - 2011 6217 & 17a Hotel Room Occupancy & Room Nights by Category and Season 2011 6318 & 18a All-Inclusive & Non All-Inclusive Hotels 2007 - 2011 6518b & 18c Seasonality of Occupancy All-Inclusive and Non All-Inclusive Hotels 2009 - 2011 6619 & 19a Accommodation Categories 2011 67 - 6820 Employment in Accommodation Sector by Area 2011 7321 <strong>Tourist</strong> <strong>Board</strong> Budget Approved 2002/03 - 2011/12 7422 Estimated Foreign Exchange Earnings 2002 - 2011 7523 & 24 Distribution of Stopover & Cruise Passenger Visitor Expenditure 2011 76 - 77iii


D E F I N I T I O N SVISITORS : Any person visiting a country other than the one inwhich he/she normally resides, for not more than oneyear, and whose purpose of visit can be classified underone of the following headings:Leisure: recreation, holiday, health, study,religion, sport, visit family/friends;Business: conference, meeting and mission.There are two types of visitors: tourists and excursionists.TOURISTS : A visitor staying at least 24 hours in the country.STOPOVERS : The same as "tourists".NON-RESIDENT JAMAICANS : Any <strong>Jamaica</strong>n National whose usual residence is outsideof <strong>Jamaica</strong> and whose purpose of visit can be classifiedunder the headings previously mentioned above.EXCURSIONISTS : Any visitor staying less than 24 hours in the country.CRUISE PASSENGERS : A special type of excursionist travelling by cruise ships.ARMED FORCES : Personnel of the Naval Armed Forces of foreigncountries who take onshore leave in <strong>Jamaica</strong>.LENGTH OF STAY : The "length of stay" refers to the intended length ofstay as given by the visitors.iv


INTRODUCTIONThe statistics contained in this publication cover visitor arrivals, accommodation utilization, andvisitor expenditure.Tourism data from all the Embarkation/Disembarkation (E/D) Cards were entered in a computersystem located at the Corporate Head Office, <strong>Jamaica</strong> <strong>Tourist</strong> <strong>Board</strong>, Kingston. The data onstopovers, including demographics, were derived from this source.<strong>Jamaica</strong>n nationals resident abroad and who visited <strong>Jamaica</strong> are included in the visitor arrival figures.<strong>Jamaica</strong> has conformed with "Recommendations on Tourism <strong>Statistics</strong>" prepared by the WorldTourism Organization and adopted by the United Nations Statistical Commission (UNSC) in 1993.These recommendations state that nationals who reside abroad and who return as visitors shouldbe included in Tourism <strong>Statistics</strong>. The <strong>Jamaica</strong> <strong>Tourist</strong> <strong>Board</strong> has been publishing visitor arrivalfigures on Non-Resident <strong>Jamaica</strong>ns since 1989.Fly-cruise passengers i.e. Cruise Passengers flying into the island to meet the cruise ship are notincluded in tourist arrival figures, unless they spend at least one night in land-based accommodation.Data on cruise ship arrivals were obtained from the ships' manifests.Visitor accommodation figures such as hotel occupancy rates, room capacity, employment inaccommodation, were collected directly from the establishments. Estimates were made, using E/Dcard information, for some non-compliant properties.v


Information on visitor expenditure was obtained from an Exit survey conducted among departingvisitors at both international airports and at the cruise ship piers.The Research & Market Intelligence Unit of the Marketing Department is thankful for all theassistance and support given by the other tourism entities and their staff who provided the data and/ormaterial for this issue.Acknowledgments and appreciations are extended to the Data Entry staff and Research Assistants whoassisted with the data collection process.For further information, please contact:-Research & Market Intelligence UnitMarketing Department<strong>Jamaica</strong> <strong>Tourist</strong> <strong>Board</strong>64 Knutsford BoulevardKingston 5Phone: (876)-929-9200Fax: (876)-929-9375Please visit our Web sites at http://www.jtbonline.org or http://www.visitjamaica.comor e-mail alyn@visitjamaica.comvi


INTERNATIONALThe World Tourism Organization (UNWTO) reported that International touristarrivals grew to reach 980 million, representing an increase of 4.4% over 2010.In a year characterized by a stalled global economic recovery, major politicalchanges in the Middle East and North Africa and natural disasters in Japan,demand has been strong in both advanced and emerging economy destinations.This positive growth was recorded in all world regions except for the Middle Eastand North Africa. Europe and Asia & the Pacific both increased by 6.1%, theAmericas was up by 4.2%, Africa grew by 0.9% and the Middle East declined by8.4%.Overview 2011vii


CARIBBEANThe Caribbean Tourism Organization (CTO) reported that tourist arrivals to theregion remained afloat and resilient amidst turbulence in the marketplace andwelcomed an estimated 23.8 million arrivals in 2011. 1With the exception of May andOctober, which were downmarginally, the region recorded arise in arrivals every month in 2011.During the winter months (Januaryto April) arrivals were up 4.4% overthe previous winter. In the summerperiod a lower than expectedincrease of 3% was recorded.The Caribbean recorded modest performances from all major source markets in2011, the United States, increased by 1.7%, Europe remained flat recording a 0.6%increase, and Canada continuing to outpace all other markets, with arrivals up by6.8%.In terms of major markets, it is estimated that tourist arrivals to the Caribbean from themain visitor producing country, the United States of America, increased by 1.7%, Canadaincreased by 6.8% and Europe recording a flat 0.6% increase.The larger destinations, including Cuba, the Dominican Republic, Puerto Rico and theU.S. Virgin Islands, continued the historical trend of leading growth in the region. This1 Caribbean Tourism Performance 2011 CTO Media Conference; The State of Caribbean Tourism February 2012.Overview 2011viii


subgroup, which accounts for more than half of all arrivals to the region on an annualbasis, grew by 4.2%.The top three most visited islands in the region were: Dominica Republic, Cuba, and<strong>Jamaica</strong>, in descending order of importance.The Caribbean Cruise sector show a marginal increase of 0.3% in passenger arrivalsduring 2011 to reach 20.6 million. A subset of the cruise passenger arrivals in 2010 arecompared below with 2011 figures 2 .Table (I) showing a subset of the cruise passenger arrivals in 2011 compared to 2010.Table 4: Cruise Passenger Arrivals - 2011 & 2010Destination Period 2011 2010 % ch.Antigua & Barbuda Jan-Dec 606,485 557,635 8.8Aruba Jan-Dec 599,893 569,424 5.4Bahamas Jan-Dec 4,161,269 3,803,122 9.4Barbados Jan-Dec 619,054 664,747 -6.9Belize Jan-Dec 724,544 764,628 -5.2Bermuda Jan-Dec 415,958 347,931 19.6British Virgin Islands Jan-Nov 410,944 428,896 -4.2Cayman Islands Jan-Dec 1,401,495 1,597,838 -12.3Cozumel (Mexico) Jan-Dec 2,871,097 2,911,146 -1.4Curacao Jan-Dec 400,918 383,036 4.7Dominica Jan-Dec 341,503 517,979 -34.1Dominican Republic Jan-Nov 264,532 295,543 -10.5Grenada Jan-Dec 309,574 333,291 -7.1Haiti Jan-Aug 411,687 330,639 24.5<strong>Jamaica</strong> Jan-Dec 1,125,481 909,619 23.7Martinique Jan-Dec 41,142 74,634 -44.9Puerto Rico Jan-Nov 972,065 1,061,688 -8.4Saint Lucia Jan-Aug 414,660 458,486 9.6St. Maarten Jan-Dec 1,656,159 1,512,618 9.5St. Vincent & the Grenadines Jan-Dec 88,925 110,955 -19.9Trinidad & Tobago Jan-Dec 60,277 101,797 -40.8U S Virgin Islands Jan-Dec 2,008,991 1,858,946 8.1PN.B: Figures are subject to revision by reporting countries Preliminary figuresSOURCE - Data supplied by member countries and available as at July 10, 20122 Caribbean Tourism Performance 2011 CTO March 2012Overview 2011ix


In an effort to continue to monitor theextent of the recovery of tourist arrivalsfrom the impact of the global financialcrisis, figures from 2011 and 2008 werecompared. In every quarter, touristarrivals in 2011 outperformed those in2008, with growth rates of 14.3%, 8.2%,8.6% and 10.3%, for quarters 1 to 4, inthat order.The main factors that may be identified as having had an impact on <strong>Jamaica</strong>’s stopoverarrivals during 2011 were as follows:• Airlines decreased frequencies and routes during the latter part of the year alongwith increased surcharges and energy fees.• The occurrence of annual festivals.• On-island <strong>Travel</strong> Agents’ Familiarization tours.• The “Nothing Changes’ TV advertising campaign reassured consumers that<strong>Jamaica</strong> they know and love has not changed.• The inactive Hurricane season.• The continued impact of the global recession in the visitor generating countries.Despite the challenges, Destination <strong>Jamaica</strong> has endured and continues to offer a productof very high quality to its visitors, through its expansive and inclusive nature in 2011.The wide range of hotels, attractions and activities has allowed <strong>Jamaica</strong> to deliver onvisitor expectations and provide value for money.Overview 2011xi


MARKET PERFORMANCEUnited StatesThe U.S. economy grew by 1.7% in 2011 (that is, from the 2010 annual level to the 2011annual level), compared with an increase of 3.0% in 2010. 3 <strong>Travel</strong> by US citizens during2011 indicate that outbound travel from the USA increased by 3.0% over outbound travelduring the corresponding period in 2010. <strong>Travel</strong> to the Caribbean by US residentsincreased by 2.0% during this period also, reflecting a market share of 22% of the USAoutbound travel market. Of the 36 million total outbound travelers for 2011, 9 milliontraveled to Canada and Mexico. 4During the winter period (Jan. – Apr.), the United States market provided a total of2,029,715 tourist arrivals to the Caribbean, which was 11.1% greater than thecorresponding period in 2010 5 . This was 16.2% and 6.1% higher than the stopoverarrivals received in 2009 and 2008 respectively. With regard to <strong>Jamaica</strong>, during thewinter season, stopover arrivals in 2011were 1.5% lower than those in 2010and 7.7% more than in 2009. Incomparison to 2010, stopover arrivalsin the 2011 winter season from theNortheastern, Western, and Southernregions decreased by 4.3%, 5.2%, and1.0%, respectively. The Midwesternregion of the U.S was the only region3 Bureau of Economic Analysis, U.S Department of Commerce - News Release – March 29, 20124 U.S. Department of Commerce, ITA, Office of <strong>Travel</strong> & Tourism Industries “U.S. Citizen Air Traffic to OverseasRegions, Canada & Mexico 2011”5 U.S. Department of Commerce, ITA, Office of <strong>Travel</strong> & Tourism Industries “U.S. Citizen Air Traffic to OverseasRegions, Canada & Mexico 2010” AND Source: U.S. Department of Commerce, ITA, Office of <strong>Travel</strong> & TourismIndustries “U.S. Citizen Air Traffic to Overseas Regions, Canada & Mexico 2009”Overview 2011xii


to grow during this period by 4.8% with 104,338 visitors.For the summer period (May – December), the US market fell by 1.3% compared to 2010and rose 2.9% over 2009 stopoverarrivals. Summer arrivals in 2011 were804,715. In 2010, 815,623 stopoverarrivals came during summer and in2009, 781,999 stopover arrivals visited.During the summer season, arrivals fromthe Midwestern and Western regionsincreased by 3.6%, and 4.4%, while theNortheastern and Southern regionsdeclined by 4.2% and 1.6%, respectively.The Northeastern and Southern regions contributed 70.8% of the US stopover visitors to<strong>Jamaica</strong> during 2011. This represents 1.4 percentage points less than its contribution in2010. The Midwest region contributed 18.9% of the stopover arrivals and 10.3% of thestopover visitors came from the Western region. The USA marketing regions recordedmixed results in arrivals for 2011 over 2010. The Northeast and the South decreased by4.2% and 1.4%, while the Midwest and the Western regions grew by 4.1% and 1.9%.Overall, arrivals from the USA market declined 1.4% in 2011 with 1,225,565 over1,242,943 stopovers in 2010.Overview 2011xiii


CANADACanada’s economic activity expanded throughout 2011 with GDP at constant pricesgrowing by 2.5% 6 . Outbound trips reached an estimated 30.1 million in 2011 7 . Betweenthe years 2003 and 2011, arrivals from Canada to <strong>Jamaica</strong> have consistently grown yearon year by double digits; 10.9%, 10.6%, 31.4%, 24.1%, 23.9, 22.9% 12.0% and 16.5%respectively. Arrivals in 2011 totaled of 378,938 stopovers. This represents 53,747 moreCanadian visitors to <strong>Jamaica</strong> in 2011 than in 2010, a 16.5% increase.The Canadian market enjoyed a strong winter period, growing by 25.3%. A total of199,787 stopovers came from that market compared to 159,428 in winter 2010. All fourmonths of winter recorded increases:January (19.1%), February (20.5%),March (31.5%) and April (34.1%).This exceptional growth in the wintermonths continued into the summer butat a lower rate, an 8.1% increase wasrecorded for the May – Decemberperiod, with a total of 179,151stopovers arrived compared to the165,763 arrivals in summer 2010. The following months recorded double digitpercentage change in arrivals: June (21.2%), August (10.7%), September (23.4%) andOctober (21%).The main province of Ontario contributed 233,373 or 71.8% of stopover arrivals to theCanadian total, an increase of 14.4% over the 204,025 who came from that province in6 <strong>Statistics</strong> Canada, Industry Accounts Division (March 2012). Gross Domestic Product by Industry, Catalogue no.15-001-X, vol. 26, no37 Canadian Tourism Commission (December 2011). Tourism Snapshot: A focus on the markets that the CTC and itspartners are active in,(7), (12)Overview 2011xv


2010. Quebec, the second leading province (with 17.0% of the visitors), grew by 14.5%to reach 55,272 stopovers. The other two leading provinces Alberta and BritishColumbia produced 13.1% and 16.6% more visitors in 2011 compared to 2010respectively.Canada Visitor SummaryThe average length of stay for Foreign National Canadian visitors in 2011 equalledto the average of 9.0 nights for all visitors. (see page 37, Table 9a)In 2011 a total of 326,184 or 86.1% of Canadian visitors came to <strong>Jamaica</strong> forleisure, recreation and holiday, 26,104 or 6.9% came to visit friends & relatives,10,590 or 2.8% came on business, and 16,062 or 4.2% came for unstated purposes.(see page 34, Table 8.1a)The annual average growth rate for visitors from the Canada region over the pastfive years from 2007 to 2011 was 18.7%. (see page 23, Fig. 4g)In 2011 the age distribution shows 13.7% were aged under 18 years, 6.9% werebetween 18 – 24 years, 51.2% were between 25 – 49 years, 22.0% were between50 – 64 years and 6.2% were 65 and over. (see page 32, Table 7)The Gender mix of visitors from Canada, were 173,856 males (45.9%) and205,082 females (54.1%). The gender ratio of visitors from Canada is 118 femalesper 100 males. (see page 33, Table 8)January through March and December are the peak months for visitor arrivalsfrom Canada in 2010. This coincides with the cold winter climate experienced inCanada during this period (see pages 10, 11 and 26 Fig. 6)The most popular resort regions to which Canadian visitors stayed in 2011 wasOcho Rios with a total of 122,876 or 32.4% of Canadian visitors. 29.5% or111,624 Canadian visitors stayed in Montego Bay and another 21.8% or 82,538stayed in Negril. (see page 35, Table 8.2a)Overview 2011xvi


United Kingdom/EuropeThe number of visits abroad by UK residents has been more stable since mid-2010,following substantial declines in the previous 18 months. They grew by 0.8 per cent in2011 from 55.6 million in 2010 to 56.0 million. This growth occurred in relation to visitsto Europe (up 2.5%) while visit to North America and Other Countries fell. 8Stopover arrivals to <strong>Jamaica</strong> out of the European region recorded negative growth in2011. Arrivals from Europe declined by 6.7% in 2011, moving from 271,315 arrivals in2010 to 253,045 arrivals in 2011. The United Kingdom, Germany, Italy and theNetherlands are the most important visitor producing countries within this regionalmarket, in descending order of importance.United Kingdom Visitor SummaryThe United Kingdom, with 173,507 stopover arrivals, registered a decrease of5.9% over the 184,355 recorded in 2010. This is the lowest level of visitors fromthe UK since 2005 when 149,773 was recorded. The performance for winter wasup by 1.6% and the summer declined by 9.1%.The average length of stay for Foreign Nationals UK visitors in 2011 was 15.4nights, which is higher than the average of 9.0 nights for all visitors. (see page 37,Table 9a)In 2011 a total of 115,745 or 66.7% of UK visitors visited <strong>Jamaica</strong> for leisure,recreation and holiday, 32,252 or 18.6% visited friends & relatives, 11,957 or6.9% came on business, and 13,553 or 7.8% visited for unstated purposes. (seepage 34, Table 8.1a)The annual average growth rate for visitors from the United Kingdom over thepast five years from 2007 to 2011 was negative 1.7%. (see page 23)8 UK National <strong>Statistics</strong> – Overseas <strong>Travel</strong> and Tourism - Quarter 4 2012Overview 2011xvii


In 2011 the age distribution shows 15.4% were aged under 18 years, 8.3% werebetween 18 – 24 years, 50.2% were between 25 – 49 years, 18.0% were between50 – 64 years and 8.0% were 65 and over. (see page 32, Table 7)The Gender mix of visitors from UK, were 78,415 males (45.2%) and 95,092females (54.8%). The gender ratio of visitors from the United Kingdom is 121females per 100 males. (see page 33, Table 8)July, August and December were the peak months for visitor arrivals from UK in2011 with July being the only month with over 17,000 visitors. (see pages 10 and11, Table 4)Continental EuropeGermany continues to be the leading visitor producing country from Continental Europe.With a total of 19,939 stopover arrivals in 2011, the German market increased by 5.7%over the 18,857 recorded in 2010. However this is 1.4% below the 20,220 that wasrecorded in 2009 and 53.4% below the peak of 43,018 German visitors recorded in 1998.Italy, during the winter season posted negative growth of 24.1% with 4,950 stopoverarrivals compared to 6,521 in 2010. This negative trend was lessened during the summermonths recording a decrease of 6.0% with 6,750 stopover arrivals compared to 7,179 in2010. By the end of the year, Italy’s performance with a total of 11,700 stopover arrivals,was down 14.6% growth against the 13,700 stopovers in 2010.The Netherlands recorded growth in 2011 of 7.8% with 7,200 stopovers against the 6,677recorded in 2010.Overview 2011xviii


The performances of the following European countries albeit small numbers recordedmixed growth in 2011 compared to the corresponding period in 2010;Spain -32.2%;France 26.2%;Portugal -53.5%;Switzerland 10.4%;Belgium 0.9%.Austria -3.6%;Latin AmericaLatin America continues to be a market which holds much potential for <strong>Jamaica</strong>. Aftertwo years of negative growth, since 2009, stopover arrivals out of the Latin Americanmarket region reversed this trend in 2011 moving from 13,442 in 2010 to 16,589 in 2011.Of the top three visitor-producing countries in the South American sub-region, Ecuadorwith 2,979 increased by 101.1%; Argentina with 2,168 visitors increased by 21.9%; whileBrazil with 1,597 visitors declined by 5.1%;.From the Central American sub-region, Mexico with 2,124 and Panama with 1,217visitors both increased by 7.1%; and Costa Rica with 846 increased by 11.6%.CaribbeanArrivals from Caribbean territories to <strong>Jamaica</strong> increased by 13.6% with 66,216 visitors in2011 when compared to the 58,299 recorded in 2010.The Cayman Islands, with 18,035 stopovers, Trinidad and Tobago with 15,513, TheBahamas with 5,999 and Barbados with 5,422, continued to be the main providers ofvisitors to <strong>Jamaica</strong> from the Caribbean. These countries combined contributed 44,969stopovers or 67.9% of the total Caribbean arrivals.Overview 2011xix


CRUISE PASSENGERSAccording to the Florida-Caribbean Cruise Association (FCCA), an estimated 16 millionpassengers cruised the seas in 2011, up 6.7% from the 15 million passengers in 2010,with 11.2 million originating in North America. In 2011 the growth of the cruise industrycontinued with fourteen additional innovative, feature-rich ships, international ports ofcall and convenient departures from proximal embarkation cities. The guest capacities ofthese ships ranged from 162 to 3,652 passengers.The current cruise ship order book extending through 2015 includes 26 new builds, with45,600 berths at a value of nearly $12 billion. 9In 2011, the Caribbean continued to lead as the number one cruise destination,accounting for 39.8% of all itineraries in 2011, versus 43.1% in 2010. The passengernumbers for the Caribbean continues to be consistent and high, despite other rising cruisedestinations.<strong>Jamaica</strong> recorded over a million cruise passengers during 2011. This total of 1,125,481cruise passengers who visited our shores was a 23.7% increase over the 909,619 recordedfor the corresponding period in 2010. Seasonally, cruise arrivals recorded a largeincrease of 32.7% in the summer period (May to December) with 732,951 cruisepassengers, up from the 552,206 for 2010.With the exception of March, every month 2011, cruise passenger arrivals recordedincreases ranging from 9.7% in July to 72.7% in November.9 Source: Florida-Caribbean Cruise Association – Cruise Industry Overview 2012Overview 2011xxi


The main contributing factor to this resounding turn around in passenger arrivals was theopening of the new Falmouth pier in Trelawny. The port of Falmouth contributed456,442 cruise ship passengers or 40.6% or passengers to <strong>Jamaica</strong> from 110 cruise shipcalls.The port of Ocho Rios, which in the past provided the largest share of <strong>Jamaica</strong>’s cruisearrivals, accounted for 417,520 or 37.1% of the 1,125,481 who arrived at our shores in2011. The port of Montego Bay accounted for 250,491 passengers or 22.3%.The cruise ships carrying the most passengers to <strong>Jamaica</strong> in 2011 were Oasis of the Seas,of the Royal Caribbean Cruise Line and Conquest, of the Carnival Cruise Line. The Oasisof the Seas made 21 calls to the Port of Falmouth with 125,023 passengers. The CarnivalConquest made 35 cruise ship calls to Montego Bay, and provided 120,526 cruisepassengers.Average Length of StayIn 2011 the overall average intended length of stay for foreign nationals was 8.9 nights;this was slightly below the level of 9.0 nights recorded in 2010. Those foreigners whoused hotel accommodation had an average length of stay of 6.9 nights and those whostayed in non-hotel accommodation stayed 14.2 nights.American visitors, on the average, stayed 7.7 nights while Canadians stayed an averageof 9 nights. Visitors from the United Kingdom recorded an average length of stay of 15.4nights and those visitors from Continental Europe stayed 11.5 nights.Overview 2011xxii


Purpose of VisitOf the 1,951,752 stopover arrivals who visited the island during 2011, a total of1,519,363 or 77.8% were visiting for the purpose of leisure, recreation and holiday; 9.4%were visiting Friends and Relatives, 5.4% were on business, and the remaining 7.3%were on other purposes. (See page 34, Table 8.1)Hotel Room OccupancyThe average room capacity grew by 3.2% in 2011, moving from 18,759 rooms in 2010 to19,369 rooms in 2011. Total room nights sold of 4,275,303 increased by 3.1% in 2011compared to 4,145,603 room nights sold in 2010. Hotel room occupancy was at the samelevel as in 2010 at 60.5%. The number of stopovers that intended to stay in hotelaccommodations increased from 1,286,366 in 2010 to 1,314,135, an increase ofapproximately 2.2% in 2011.In the resort region of Montego Bay, theannual hotel room occupancy rate was63.2%, which was up by 3.2% from the61.2% recorded in 2010. The totalnumber of room nights sold increasedby 8.6% moving from 1,453,367 in2010 to 1,578,787 in 2011. The averageroom capacity grew by 5.3% in 2011,moving from 6,503 rooms in 2010 to 6,844 rooms in 2011. The number of stopoversthat intended to stay in hotel accommodations increased from 486,360 in 2010 to518,550, an increase of 6.6% in 2011.Overview 2011xxiii


The average hotel room occupancy rate for Ocho Rios was 63.9%, which was 2.1% lowerthan the 66.0% recorded in 2010. The total number of hotel room nights moved slightlyfrom 1, 223,340 in 2010 to 1,224,827 in 2011. The number of stopovers that intended tostay in hotel accommodations increased from 344,292 in 2010 to 353,067, an increase of2.5% in 2011.The resort area of Negril recorded an average hotel room occupancy rate of 58.5% incomparison to the rate of 61.7% in 2010. The number of hotel room nights sold in thisresort area decreased by 2.5%, recording 1,111,386 room nights sold compared 1,140,434sold in 2010. The average room capacity increased by 2.8% in 2011, moving from 5,061rooms in 2010 to 5,201 rooms in 2011. The number of stopovers that intended to stay inhotel accommodations decreased from 357,499 in 2010 to 345,152, a decline of 3.5% in2011.In the Mandeville/Southcoast resort area, average hotel room occupancy rate increased by17.8%, moving from 49.8% in 2010 to 58.7% in 2011. Room nights sold increased from100,030 in 2010 to 119,489 being sold in 2011.Kingston & St. Andrew achieved a hotel room occupancy level of 45.2%, which was3.4% more than the 41.8% recorded in 2010. The number of room nights sold inKingston & St. Andrew increased by 5.2%, moving from 224,899 in 2010 to 236,537 in2011.Hotel room occupancy for the resort area of Port Antonio was 14.1%, which was 4.1%more than the level of 10.0% recorded in 2010. The number of room nights sold in PortAntonio increased from 3,533 in 2010 to 4,277 in 2011.Overview 2011xxiv


Overall, the all-inclusive hotel roomoccupancy rate was 67.3%, compared to67.4% recorded in 2010. Non all-inclusiveroom occupancy rate moved from 33.6% in2010 to 38.6% in 2011.Hotel room occupancy rate varied with thesize of the hotel. Hotels with less than 50rooms, recorded a rate of 30.5%. Hotels with 50 – 100 rooms, achieved a rate of 37.0%.Hotels in the size range of 101 – 200 rooms recorded a 65.9%, and hotels with over 200rooms achieved a room occupancy rate of 67.7%.Visitor ExpenditureGross visitor expenditure in 2011 was estimated at approximately US$2.008 billion. Thisrepresents an increase of 0.4% against the estimated US$2.001 billion earned in 2010.Total expenditure of Foreign Nationals amounted to US$1.851 billion. Cruise passengerexpenditure totaled US$0.080 billion while US$0.076 billion was estimated as thecontribution of Non-Resident <strong>Jamaica</strong>ns.Foreign Nationals spent on the average US$115.74 per person per night while cruisepassengers spent an average of US$71.27 per person per night.Direct Employment in the Accommodation SectorThe number of persons employed directly in the accommodation sub-sector decreasedfrom 37,018 in 2010 to 34,921 in 2011, a decrease of 5.7%.Overview 2011xxv


The main resorts of Montego Bay, Ocho Rios and Negril accounted for 30,569 persons or87.5% of the total number of persons employed directly in the sub-sector. Montego Baywith 12,198 direct jobs represented 34.9% of those employed, Negril with 9,407 directjobs, accounted for 26.9%, and Ocho Rios with 8,964, was responsible for 25.7%.Kingston, Port Antonio and the South coast accounted for the remaining 12.4% ofemployment in the accommodation sector.The average number of employees per room in 2011 was estimated at 1.23.New Developments 2012AirliftJet Blue Airlines is scheduled to begin operations out of Ft. Lauderdale intoNorman Manley International Airport.American Airlines is expected to increase frequency out of Miami during thesummer months into Norman Manley International Airport.Sunwing Airlines is scheduled to begin weekly operations out of Nashville,Tennessee and Cincinnati, Ohio.Copa Airlines began operating scheduled service into Sangster’s InternationalAirport from Panama.AccommodationsRe-opening of two major hotel properties; Royal Decameron Caribbean formerlyBreezes Super Fun Beach Resort & Spa, with 225 rooms and Braco formerlyBraco Beach Resort & Spa with 232 rooms.The Grand Palladium is expected to increase the number of rooms offered by 600rooms.Overview 2011xxvi


1SUMMARY OF MAIN INDICATORS%Change2010 2011 2011/2010TOTAL STOPOVERS 1,921,678 1,951,752 1.6Foreign Nationals 1,768,810 1,800,280 1.8Non-Resident <strong>Jamaica</strong>ns 152,868 151,472 -0.9MARKET REGION 1,921,678 1,951,752 1.6From U.S.A. 1,242,943 1,225,565 -1.4Canada 325,191 378,938 16.5Europe 271,315 253,049 -6.7Caribbean 58,299 66,216 13.6Latin America 13,442 16,589 23.4Asia & Pacific 5,791 6,522 12.6Other Countries 4,697 4,873 3.7CRUISE SHIP PASSENGERS 909,619 1,125,481 23.7TOURIST ACCOMMODATION 28,448 28,304 -0.5Hotel Rooms * 20,823 20,665 -0.8All-Inclusive 15,534 15,349 -1.2Non All-Inclusive 5,289 5,316 0.5Other Rooms 7,625 7,639 0.2Guesthouses 3,152 3,042 -3.5Resort Villas & Cottages 3,781 3,874 2.5Apartments 692 723 4.5Hotel Room Nights Sold 4,145,603 4,275,303 3.1Average Hotel Room Nights Available 6,847,035 7,069,685 3.3Average Hotel Room Occupancy 60.5 60.5 -0.1All-Inclusive Hotels 67.4 67.3 -0.1Non All-Inclusive 33.6 38.6 14.9AVERAGE LENGTH OF STAYForeign Nationals 9.0 8.9 -1.1Non-Resident <strong>Jamaica</strong>ns 16.4 16.4 0.0VISITOR EXPENDITURE (US$ MILLION) 2,001 2,008 0.4Stopovers 1,922 1,928 0.3Cruise Passengers 79 80 1.4EMPLOYMENT IN ACCOMMODATION SECTOR 37,018 34,921 -5.7* Excluding 3,281 Closed Hotel RoomsR&MI/JTB 2011


2TABLE 1VISITOR ARRIVALS TO JAMAICA1997 - 2011CRUISE ARMEDSTOPOVERS PASSENGERS FORCES1997 1,192,194 711,699 6161998 1,225,287 673,690 2,2751999 1,248,397 764,341 2,5322000 1,322,690 907,611 1,4642001 1,276,516 840,337 1,0752002 1,266,366 865,419 8072003 1,350,285 1,132,596 8152004 1,414,786 1,099,773 2,7372005 1,478,663 1,135,843 1,4072006 1,678,905 1,336,994 9992007 1,700,785 1,179,504 1,2292008 1,767,271 1,092,263 1,0102009 1,831,097 922,349 8852010 1,921,678 909,619 2802011 1,951,752 1,125,481 1,1652,500VISITOR ARRIVALS TO JAMAICA1997 - 2011Stopovers2,000Thousands1,5001,0005000Cruise &Armed Forces1997 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 2011Fig. 1R&MI/JTB 2011


3TABLE 2TOTAL STOPOVER ARRIVALS BY MONTH: 2007 - 20112007 2008 2009 2010 2011January 129,756 142,861 148,886 161,094 174,144February 132,949 156,831 160,282 167,462 175,114March 164,547 184,267 175,929 201,378 204,046April 150,561 152,199 164,090 166,955 179,444Jan.-Apr. 577,813 636,158 649,187 696,889 732,748May 132,044 141,236 153,443 149,775 146,583June 156,450 161,958 168,561 164,205 166,545July 195,409 185,447 195,940 204,526 202,493August 136,660 142,467 152,573 159,408 155,133September 89,704 92,037 95,263 97,010 98,280October 108,205 106,104 108,820 114,699 112,536November 124,474 122,250 125,494 134,320 139,721December 180,026 179,614 181,816 200,846 197,713May - Dec. 1,122,972 1,131,113 1,181,910 1,224,789 1,219,004Jan. - Dec. 1,700,785 1,767,271 1,831,097 1,921,678 1,951,752% Inc./Dec. 1.3 3.9 3.6 4.9 1.6STOPOVER ARRIVALS TO JAMAICA2007 - 2011Stopovers in Thousands2,0001,8001,6001,4001,2001,00080060040020001,8311,922 1,9521,7671,7012007 2008 2009 2010 2011YEARSNon-Resident <strong>Jamaica</strong>ns Foreign NationalsFig. 2R&MI/JTB 2011


4TABLE 3TOTAL STOPOVER ARRIVALS BY PORT OF ARRIVALKINGSTONMONTEGO BAYTOTAL TOTAL % INC./DEC. TOTAL TOTAL % INC./DEC.2010 2011 2011/10 2010 2011 2011/10January 29,991 30,550 1.9% 131,103 143,594 9.5%February 29,941 31,300 4.5% 137,521 143,814 4.6%March 39,749 36,490 -8.2% 161,629 167,556 3.7%April 34,555 38,335 10.9% 132,400 141,109 6.6%Jan.-Apr. 134,236 136,675 1.8% 562,653 596,073 5.9%May 27,312 32,519 19.1% 122,463 114,064 -6.9%June 36,650 39,392 7.5% 127,555 127,153 -0.3%July 54,891 55,546 1.2% 149,635 146,947 -1.8%August 41,153 39,826 -3.2% 118,255 115,307 -2.5%September 26,200 25,493 -2.7% 70,810 72,787 2.8%October 30,251 27,271 -9.9% 84,448 85,265 1.0%November 29,398 30,495 3.7% 104,922 109,226 4.1%December 53,489 49,365 -7.7% 147,357 148,348 0.7%May - Dec. 299,344 299,907 0.2% 925,445 919,097 -0.7%Jan. - Dec. 433,580 436,582 0.7% 1,488,098 1,515,170 1.8%STOPOVERS IN THOUSANDS22020018016014012010080604020STOPOVERS BY PORT OF ARRIVAL2011MONTEGO BAYKINGSTONTOTAL STOPOVERS0Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecFig. 3R&MI/JTB 2011


5STOPOVER VISITORS BY MARKET SHARE2008 - 20112,0001,8001,767 1,8311,9221,952OTHER COUNTRIES1,600LATIN AMERICAStopovers in Thousands1,4001,2001,000800600400200CARIBBEANEUROPECANADAU.S.A-2008 2009 2010 2011Stopovers in Thousands%ChangeCountries 2008 %Share 2009 %Share 2010 %Share 2011 %Share 2011/10U.S.A. 1,150.9 65.1 1,172.8 64.1 1,242.9 64.7 1,225.6 62.8 -1.4Canada 236.2 13.4 290.3 15.9 325.2 16.9 378.9 19.4 16.5Europe 284.7 16.1 276.8 15.1 271.3 14.1 253.0 13.0 -6.7Caribbean 67.2 3.8 65.3 3.6 58.3 3.0 66.2 3.4 13.6Latin America 16.1 0.9 14.5 0.8 13.4 0.7 16.6 0.8 23.4Other Countries 12.1 0.7 11.3 0.6 10.5 0.5 11.4 0.6 8.6Total 1,767.3 100.0 1,831.1 100.0 1,921.7 100.0 1,951.8 100.0 1.6Fig. 4R&MI/JTB 2011


6TABLE 4STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)U.S.A.NORTHEASTJanuary February March April May June JulyConnecticut 2,500 2,969 3,034 3,349 2,476 2,623 4,017Delaware 490 355 653 621 470 624 698Maine 485 502 695 712 346 233 185Maryland 3,234 2,897 3,782 4,429 3,704 5,272 6,095Massachusetts 3,357 4,048 4,020 3,821 2,946 2,552 2,866New Hampshire 465 711 657 905 432 253 292New Jersey 4,749 5,161 5,782 7,910 5,452 5,817 9,415New York 16,760 19,701 20,026 22,725 16,345 16,823 29,341Pennsylvania 5,765 5,640 7,026 6,430 6,898 7,712 8,300Rhode Island 333 499 439 444 393 287 295Vermont 256 429 399 391 155 97 88Virginia 2,098 1,828 2,834 3,078 2,841 2,983 3,622Washington D.C. 456 472 696 489 465 512 641West Virginia 193 190 286 309 388 429 443Total 41,141 45,402 50,329 55,613 43,311 46,217 66,298MIDWESTIllinois 4,934 4,760 6,196 4,015 4,451 4,862 4,578Indiana 1,423 1,659 2,078 1,713 1,708 1,808 1,773Iowa 1,767 2,383 1,797 655 674 689 714Kansas 731 509 861 473 734 839 801Kentucky 594 511 666 800 781 1,160 989Michigan 2,593 3,813 4,211 3,957 2,367 2,036 1,952Minnesota 3,210 4,056 4,471 1,649 945 786 753Missouri 1,595 1,543 1,927 1,394 2,017 2,428 2,492Nebraska 588 796 631 436 465 682 500North Dakota 561 697 361 235 116 122 61Ohio 1,875 2,142 3,059 2,140 2,414 3,227 2,766South Dakota 614 565 303 144 236 205 103Wisconsin 4,316 4,303 4,885 2,743 1,632 1,258 1,106Total 24,801 27,737 31,446 20,354 18,540 20,102 18,588R&MI/JTB 2011


TABLE 47STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)U.S.A.NORTHEASTAugust September October November December YearConnecticut 3,162 1,434 1,676 2,084 3,578 32,902Delaware 470 278 450 600 504 6,213Maine 133 135 261 367 355 4,409Maryland 4,764 2,610 3,085 3,286 4,559 47,717Massachusetts 2,534 1,441 1,524 2,531 3,490 35,130New Hampshire 212 189 212 446 403 5,177New Jersey 8,540 3,004 3,667 6,050 5,885 71,432New York 24,085 11,349 12,593 15,004 23,328 228,080Pennsylvania 6,396 3,144 4,230 5,641 5,749 72,931Rhode Island 251 138 231 316 287 3,913Vermont 93 67 80 254 195 2,504Virginia 2,855 1,442 1,802 2,201 2,687 30,271Washington D.C. 605 346 396 459 727 6,264West Virginia 235 137 203 203 246 3,262Total 54,335 25,714 30,410 39,442 51,993 550,205MIDWESTIllinois 3,083 1,938 2,751 3,718 5,336 50,622Indiana 876 964 1,427 1,223 1,392 18,044Iowa 345 357 548 723 845 11,497Kansas 442 424 461 621 615 7,511Kentucky 555 488 721 441 635 8,341Michigan 1,636 1,132 1,433 1,980 2,765 29,875Minnesota 589 491 690 1,218 1,808 20,666Missouri 1,320 1,029 1,259 1,105 1,216 19,325Nebraska 365 310 387 480 462 6,102North Dakota 76 70 142 180 305 2,926Ohio 1,789 1,626 1,833 1,948 2,427 27,246South Dakota 78 77 88 132 225 2,770Wisconsin 1,016 562 1,095 1,337 1,944 26,197Total 12,170 9,468 12,835 15,106 19,975 231,122R&MI/JTB 2011


8TABLE 4STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)January February March April May June JulySOUTHAlabama 324 293 829 545 1,106 1,256 1,185Arkansas 257 202 497 238 434 548 544Florida 11,315 11,244 17,473 15,571 14,145 20,037 22,974Georgia 2,610 2,801 4,532 4,994 5,208 7,899 8,104Louisiana 336 170 545 527 1,060 1,224 1,036Mississippi 212 141 448 214 480 593 476North Carolina 1,423 1,527 2,204 2,110 2,325 2,970 3,281Oklahoma 319 224 522 355 690 926 835South Carolina 609 634 877 1,076 1,167 1,515 1,494Tennessee 768 704 1,657 831 1,596 2,011 1,859Total 18,173 17,940 29,584 26,461 28,211 38,979 41,788WESTAlaska 71 73 69 43 39 55 54Arizona 381 308 633 523 751 884 884California 2,224 1,684 2,668 3,517 3,744 5,139 6,198Colorado 535 643 1,109 773 1,083 1,219 895Hawaii 21 24 35 16 33 31 26Idaho 112 77 133 59 63 127 87Montana 139 48 119 79 88 133 44Nevada 188 123 216 314 315 480 464New Mexico 93 73 118 122 226 214 209Oregon 186 164 274 239 239 286 262Texas 2,098 1,538 3,914 2,659 4,896 7,412 8,153Utah 215 225 216 205 230 281 162Washington 484 463 616 640 538 696 682Wyoming 57 83 117 113 109 83 61Total 6,804 5,526 10,237 9,302 12,354 17,040 18,181TOTAL U.S.A. 90,919 96,605 121,596 111,730 102,416 122,338 144,855R&MI/JTB 2011


TABLE 49STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)August September October November December YearSOUTHAlabama 544 478 531 424 615 8,130Arkansas 307 220 279 185 301 4,012Florida 15,133 11,816 11,656 12,189 20,128 183,681Georgia 3,685 3,443 3,357 3,304 5,106 55,043Louisiana 468 406 557 609 532 7,470Mississippi 245 251 246 190 282 3,778North Carolina 1,970 1,456 1,666 1,559 2,082 24,573Oklahoma 497 418 383 354 415 5,938South Carolina 819 676 748 740 970 11,325Tennessee 880 853 1,201 809 985 14,154Total 24,548 20,017 20,624 20,363 31,416 318,104WESTAlaska 33 29 29 38 62 595Arizona 384 341 490 532 656 6,767California 4,438 2,298 2,287 3,421 4,190 41,808Colorado 586 472 633 697 971 9,616Hawaii 17 19 27 67 33 349Idaho 57 31 67 148 112 1,073Montana 34 29 52 46 112 923Nevada 312 186 278 242 335 3,453New Mexico 111 89 83 117 118 1,573Oregon 232 149 166 283 329 2,809Texas 4,083 2,495 2,767 3,027 3,899 46,941Utah 155 138 209 182 234 2,452Washington 582 377 449 581 739 6,847Wyoming 42 53 35 97 78 928Total 11,066 6,706 7,572 9,478 11,868 126,134TOTAL U.S.A. 102,119 61,905 71,441 84,389 115,252 1,225,565R&MI/JTB 2011


10TABLE 4STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)January February March April May June JulyCANADAAlberta 4,834 4,808 4,840 3,453 1,091 686 924British Columbia 2,243 2,029 2,809 1,398 587 457 557Manitoba 2,407 2,179 2,081 735 154 130 181New Brunswick 655 849 2,171 1,992 200 86 47Newfoundland 167 278 439 849 494 251 120Nova Scotia 900 2,195 2,296 2,456 561 120 109Ontario 30,899 28,438 30,440 20,670 12,326 11,582 16,724P.E. Island 65 159 313 248 28 0 18Quebec 9,899 8,442 6,836 4,693 2,138 2,140 3,304Saskatchewan 3,335 3,338 1,560 1,101 124 81 106Other Canada 84 84 71 49 30 18 16Total 55,488 52,799 53,856 37,644 17,733 15,551 22,106EUROPENorthern EuropeU.K. 13,210 13,249 14,449 15,293 13,971 14,559 17,241Denmark 66 110 47 59 46 41 100Finland 51 36 46 30 39 25 28Ireland 335 210 178 210 222 234 236Norway 119 109 87 103 61 97 154Sweden 188 232 137 134 124 113 8213,969 13,946 14,944 15,829 14,463 15,069 17,841Southern EuropeGreece 38 15 19 16 15 21 16Italy 1,674 1,253 1,205 818 593 551 820Portugal 385 178 435 363 443 465 755Spain 169 135 174 159 141 1,385 1,3162,266 1,581 1,833 1,356 1,192 2,422 2,907Western EuropeAustria 319 317 225 198 127 104 222Belgium 356 363 507 607 364 453 509France 397 475 474 384 313 183 272Germany 1,794 1,706 2,099 1,884 1,311 1,422 1,226Luxemburg 22 11 28 22 15 5 13Netherlands 536 519 629 483 658 660 684Switzerland 276 310 266 291 253 128 3693,700 3,701 4,228 3,869 3,041 2,955 3,295Central/East EuropeCzechoslovakia 107 76 222 44 27 62 24Hungary 77 37 20 33 6 17 14Poland 201 166 209 91 57 77 127Russia 284 126 124 140 174 130 100Ukraine 80 26 25 43 33 19 42Other Europe 223 181 197 153 125 124 119972 612 797 504 422 429 426Total 20,907 19,840 21,802 21,558 19,118 20,875 24,469R&MI/JTB 2011


TABLE 411STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)August September October November December YearCANADAAlberta 677 694 1,001 2,423 4,675 30,106British Columbia 458 587 510 1,456 2,205 15,296Manitoba 150 136 147 729 1,662 10,691New Brunswick 41 71 152 259 324 6,847Newfoundland 129 210 299 284 145 3,665Nova Scotia 82 95 275 290 354 9,733Ontario 14,165 8,504 10,779 17,150 31,696 233,373P.E. Island 8 16 25 31 36 947Quebec 2,739 1,794 2,650 4,263 6,374 55,272Saskatchewan 90 74 118 550 1,996 12,473Other Canada 11 26 12 43 91 535Total 18,550 12,207 15,968 27,478 49,558 378,938EUROPENorthern EuropeU.K. 15,420 12,708 14,086 13,736 15,585 173,507Denmark 20 30 33 35 61 648Finland 11 12 34 35 104 451Ireland 159 168 156 182 169 2,459Norway 54 37 53 64 116 1,054Sweden 43 49 106 143 256 1,60715,707 13,004 14,468 14,195 16,291 179,726Southern EuropeGreece 37 15 22 31 28 273Italy 1,634 359 608 894 1,291 11,700Portugal 1,326 269 27 20 20 4,686Spain 1,966 893 161 198 136 6,8334,963 1,536 818 1,143 1,475 23,492Western EuropeAustria 117 80 129 368 339 2,545Belgium 306 388 378 555 490 5,276France 358 158 250 262 1,222 4,748Germany 1,455 1,236 1,243 2,598 1,965 19,939Luxemburg 39 6 5 22 24 212Netherlands 580 690 516 615 630 7,200Switzerland 156 111 172 354 473 3,1593,011 2,669 2,693 4,774 5,143 43,079Central/East EuropeCzechoslovakia 10 34 42 80 44 772Hungary 4 13 14 17 34 286Poland 68 69 101 134 143 1,443Russia 124 149 155 233 237 1,976Ukraine 22 20 11 45 50 416Other Europe 78 92 124 244 195 1,855306 377 447 753 703 6,748Total 23,987 17,586 18,426 20,865 23,612 253,045R&MI/JTB 2011


12TABLE 4STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)January February March April May June JulyLATIN AMERICACENTRAL AMERICAMexico 180 159 149 182 140 174 236Belize 48 25 52 31 34 36 147Costa Rica 81 99 50 56 80 60 77El Salvador 17 41 15 11 15 8 16Guatemala 57 67 35 42 55 32 62Honduras 25 41 14 16 38 12 9Nicaragua 16 6 4 35 11 4 3Panama 94 129 72 74 105 107 134Total 518 567 391 447 478 433 684SOUTH AMERICAArgentina 338 171 218 178 205 122 227Bolivia 17 4 8 1 4 6 8Brazil 156 79 161 122 148 88 193Chile 55 120 58 42 54 65 91Colombia 133 48 87 125 87 116 73Ecuador 24 13 14 16 18 16 321Paraguay 26 3 1 2 3 1 3Peru 33 16 31 65 46 15 103Uruguay 1 13 18 22 11 12 25Venezuela 71 37 109 44 76 54 69Other South America 0 2 0 6 3 1 4Total 854 506 705 623 655 496 1,117Total Latin America 1,372 1,073 1,096 1,070 1,133 929 1,801R&MI/JTB 2011


TABLE 413STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)August September October November December YearLATIN AMERICACENTRAL AMERICAMexico 168 198 161 195 182 2,124Belize 46 52 39 51 51 612Costa Rica 47 73 83 67 73 846El Salvador 8 5 13 13 12 174Guatemala 23 29 30 31 38 501Honduras 6 12 13 8 9 203Nicaragua 1 7 7 6 2 102Panama 79 104 103 84 132 1,217Total 378 480 449 455 499 5,779SOUTH AMERICAArgentina 147 129 94 178 161 2,168Bolivia 3 1 1 2 1 56Brazil 121 123 115 125 166 1,597Chile 87 173 110 56 112 1,023Colombia 72 98 298 131 221 1,489Ecuador 1,957 26 167 285 122 2,979Paraguay 1 2 6 3 7 58Peru 27 27 36 46 40 485Uruguay 21 11 18 8 8 168Venezuela 60 91 55 43 50 759Other South America 4 0 1 5 2 28Total 2,500 681 901 882 890 10,810Total Latin America 2,878 1,161 1,350 1,337 1,389 16,589R&MI/JTB 2011


14TABLE 4STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)January February March April May June JulyCARIBBEANAntigua 155 97 151 179 176 225 327Bahamas 378 326 368 805 418 539 781Barbados 347 300 353 448 443 516 676Bermuda 259 142 189 300 118 172 400British Virgin Is. 45 50 45 92 44 83 163Cayman Is. 1,292 1,176 1,253 1,914 1,423 1,633 2,051Dominica 28 18 31 34 38 31 68Grenada 48 40 42 54 62 44 54Guyana 178 124 158 157 203 201 422Montserrat 8 6 9 18 19 10 18St. Kitts/Nevis/Anguilla 69 44 65 110 60 57 109St. Lucia 90 55 80 76 99 91 109St. Vincent 39 36 94 35 49 43 80Turks & Caicos Is. 89 78 61 165 85 96 228Trinidad & Tobago 966 995 1,266 1,500 1,289 1,493 1,569Comm. Caribbean 3,991 3,487 4,165 5,887 4,526 5,234 7,055Aruba 35 31 26 28 24 34 75Cuba 75 72 37 42 67 30 75Curacao 73 42 45 108 62 58 165Dominican Republic 115 105 124 74 119 139 108Guadelope 10 5 7 34 10 3 220Haiti 38 24 25 40 25 39 30Puerto Rico 151 110 119 110 156 124 117St. Maarten 56 51 60 96 33 69 220Surinam 35 38 30 31 65 41 30All other Caribbean 46 27 48 78 32 30 96Other Caribbean 634 505 521 641 593 567 1,136TOTAL CARIBBEAN 4,625 3,992 4,686 6,528 5,119 5,801 8,191ASIAIndia 67 71 107 117 151 188 93Pakistan 0 1 0 1 2 11 2Japan 136 227 266 181 123 180 170China 104 118 171 136 145 133 141Taiwan 2 1 26 11 8 8 1Korea 47 31 28 30 46 28 45Philippines 18 31 25 22 64 12 31Singapore 11 4 16 6 10 15 7Other Asia 22 20 49 22 60 31 53Total Asia 407 504 688 526 609 606 543OTHER COUNTRIESAfrican Countries 85 69 81 97 171 138 116Israel 62 45 35 56 28 23 72Saudi Arabia 4 1 2 4 1 4 2Turkey 8 8 9 7 15 6 8Other Middle East 53 31 34 48 49 56 107Australia 187 127 148 150 155 195 193New Zealand 24 20 13 22 23 23 19All Other Ctries 3 0 0 4 13 0 11Total Other 426 301 322 388 455 445 528GRAND TOTAL 174,144 175,114 204,046 179,444 146,583 166,545 202,493R&MI/JTB 2011


TABLE 415STOPOVER ARRIVALS BY COUNTRY AND MONTH OF ARRIVALS (2011)August September October November December YearCARIBBEANAntigua 263 184 159 145 229 2,290Bahamas 601 347 337 351 748 5,999Barbados 531 310 424 458 616 5,422Bermuda 277 169 123 97 464 2,710British Virgin Is. 151 68 64 57 169 1,031Cayman Is. 1,634 1,233 1,306 1,173 1,947 18,035Dominica 58 25 13 49 25 418Grenada 40 34 26 42 41 527Guyana 257 157 155 200 164 2,376Montserrat 14 7 12 13 9 143St. Kitts/Nevis/Anguilla 120 53 67 66 93 913St. Lucia 84 116 99 70 86 1,055St. Vincent 105 52 48 54 41 676Turks & Caicos Is. 211 150 102 88 169 1,522Trinidad & Tobago 1,657 994 1,060 1,230 1,494 15,513Comm. Caribbean 6,003 3,899 3,995 4,093 6,295 58,630Aruba 36 40 26 23 31 409Cuba 64 39 27 69 49 646Curacao 49 53 102 67 69 893Dominican Republic 101 97 109 126 76 1,293Guadelope 10 5 9 4 5 322Haiti 40 26 27 61 17 392Puerto Rico 138 143 116 117 85 1,486St. Maarten 114 89 76 75 140 1,079Surinam 46 62 47 23 32 480All other Caribbean 64 31 43 36 55 586Other Caribbean 662 585 582 601 559 7,586TOTAL CARIBBEAN 6,665 4,484 4,577 4,694 6,854 66,216ASIAIndia 85 130 66 139 116 1,330Pakistan 0 2 3 10 0 32Japan 105 116 131 178 214 2,027China 163 179 111 144 158 1,703Taiwan 4 1 4 2 6 74Korea 70 49 30 34 39 477Philippines 24 29 18 25 24 323Singapore 11 4 1 5 11 101Other Asia 65 42 27 28 36 455Total Asia 527 552 391 565 604 6,522OTHER COUNTRIESAfrican Countries 83 82 78 74 126 1,200Israel 58 49 86 49 34 597Saudi Arabia 2 0 0 12 4 36Turkey 8 13 7 13 5 107Other Middle East 89 29 22 38 57 613Australia 147 198 166 178 196 2,040New Zealand 17 10 21 21 16 229All Other Ctries 3 4 3 8 6 55Total Other 407 385 383 393 444 4,877GRAND TOTAL 155,133 98,280 112,536 139,721 197,713 1,951,752R&MI/JTB 2011


16DISTRIBUTION OF STOPOVERSFROM THE U.S.A. MARKET REGION1,4001,2001,1511,1731,2431,126Stopovers in Thousands1,000800600400WESTMID-WESTSOUTHNORTHEAST200-2008 2009 2010 2011Fig. 4aStopovers in Thousands%ChangeU.S.A. Regions 2008 %Share 2009 %Share 2010 %Share 2011 %Share 2011/10Northeast 495.2 43.0 524.5 44.7 574.5 46.2 550.2 44.9 -4.2South 321.2 27.9 314.2 26.8 322.6 26.0 318.1 26.0 -1.4Mid-West 210.6 18.3 213.6 18.2 222.0 17.9 231.1 18.9 4.1West 123.9 10.8 120.6 10.3 123.8 10.0 126.1 10.3 1.9Total 1,150.9 100.0 1,172.8 100.0 1,242.9 100.0 1,225.6 100.0 -1.4R&MI/JTB 2011


17SEASONALITY OF STOPOVER ARRIVALSFROM THE U.S.A.NORTHEAST REGION U.S.A.MIDWEST REGION U.S.A.Percentage14.012.010.08.06.04.07.09.48.19.88.112.18.610.14.6 5.76.99.6Percentage16.014.012.010.08.06.04.010.211.99.313.68.29.17.95.35.66.38.62.02.04.00.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 20113Yr. Avg. 2009 - 2011Fig. 4bFig. 4cSOUTH REGION U.S.A.WEST REGION U.S.A.Percentage14.012.010.08.06.04.05.6 5.98.78.812.19.18.013.26.16.66.19.8Percentage16.014.012.010.08.06.04.05.68.55.07.910.013.114.39.15.2 5.89.16.52.02.00.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC0.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 20113Yr. Avg. 2009 - 2011Fig. 4dFig. 4eTOTAL U.S.A.Percentage14.012.010.08.06.04.02.07.17.99.9 9.28.610.111.98.64.95.96.69.40.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 2011Fig. 4fR&MI/JTB 2011


18TABLE 5STOPOVER ARRIVALS BY COUNTRY OF RESIDENCE AND YEARU.S.A.NORTHEAST2007 2008 2009 2010 2011Connecticut 29,703 30,644 30,088 34,027 32,902Delaware 5,815 5,483 5,525 6,234 6,213Maine 3,103 3,138 3,707 4,483 4,409Maryland 46,659 45,179 44,019 47,932 47,717Massachusetts 28,684 29,853 34,823 36,910 35,130New Hampshire 4,592 4,620 5,251 5,843 5,177New Jersey 69,565 66,906 69,958 75,096 71,432New York 202,447 204,934 219,948 242,787 228,080Pennsylvania 59,385 63,284 68,475 74,656 72,931Rhode Island 3,530 3,269 3,899 3,999 3,913Vermont 1,925 1,867 1,880 2,409 2,504Virginia 26,419 27,377 27,422 30,392 30,271Washington D.C. 6,371 5,994 6,332 6,389 6,264West Virginia 2,368 2,695 3,149 3,391 3,262Total 490,566 495,243 524,476 574,548 550,205MIDWESTIllinois 49,875 51,455 49,571 50,873 50,622Indiana 15,135 15,005 14,652 16,615 18,044Iowa 8,561 9,658 10,749 10,696 11,497Kansas 5,687 5,834 6,525 6,882 7,511Kentucky 7,137 7,097 7,392 7,545 8,341Michigan 24,798 26,539 28,831 31,037 29,875Minnesota 18,556 19,052 18,393 20,168 20,666Missouri 19,141 16,735 19,104 18,088 19,325Nebraska 5,837 6,056 6,419 5,679 6,102North Dakota 2,269 2,346 2,389 2,385 2,926Ohio 21,259 23,251 24,175 24,834 27,246South Dakota 2,157 2,366 2,545 2,544 2,770Wisconsin 23,541 25,192 22,868 24,605 26,197Total 203,953 210,586 213,613 221,951 231,122R&MI/JTB 2011


19TABLE 5SOUTH (MIAMI)STOPOVER ARRIVALS BY COUNTRY OF RESIDENCE AND YEAR2007 2008 2009 2010 2011Alabama 7,705 8,153 8,043 8,035 8,130Arkansas 3,876 4,275 4,373 4,159 4,012Florida 188,125 186,704 182,281 185,742 183,681Georgia 53,466 55,605 51,733 56,093 55,043Louisiana 7,449 6,758 6,923 7,151 7,470Mississippi 3,417 3,573 3,765 3,962 3,778North Carolina 22,089 23,954 25,479 26,149 24,573Oklahoma 5,290 5,455 5,845 5,294 5,938South Carolina 9,936 11,699 11,470 11,469 11,325Tennessee 13,343 14,995 14,287 14,548 14,154Total 314,696 321,171 314,199 322,602 318,104WESTAlaska 399 533 470 529 595Arizona 6,650 6,995 6,419 7,811 6,767California 49,274 46,988 41,607 41,186 41,808Colorado 8,594 8,920 8,989 9,572 9,616Hawaii 330 351 316 327 349Idaho 1,122 1,274 1,089 1,096 1,073Montana 893 856 996 1,070 923Nevada 3,289 3,621 3,977 3,860 3,453New Mexico 1,506 1,485 1,541 1,550 1,573Oregon 2,867 3,001 2,692 2,884 2,809Texas 39,533 40,097 42,633 43,810 46,941Utah 2,091 2,540 2,747 2,597 2,452Washington 6,037 6,457 6,192 6,760 6,847Wyoming 732 824 888 790 928Total 123,317 123,942 120,556 123,842 126,134TOTAL U.S.A. 1,132,532 1,150,942 1,172,844 1,242,943 1,225,565R&MI/JTB 2011


20TABLE 5STOPOVER ARRIVALS BY COUNTRY OF RESIDENCE AND YEAR2007 2008 2009 2010 2011CANADAAlberta 14,762 19,139 25,623 26,614 30,106British Columbia 7,914 10,500 14,775 13,121 15,296Manitoba 4,122 5,281 6,593 7,601 10,691New Brunswick 2,076 2,997 3,603 4,676 6,847Newfoundland 820 1,555 2,246 3,000 3,665Nova Scotia 3,446 4,442 5,345 7,739 9,733Ontario 127,847 150,994 179,334 204,025 233,373P.E. Island 319 343 495 646 947Quebec 25,033 34,011 44,730 48,273 55,272Saskatchewan 4,008 6,566 7,101 9,055 12,473Northwest Terr. 303 365 462 441 535Total 190,650 236,193 290,307 325,191 378,938EUROPENorthern EuropeU.K. 185,657 188,436 184,512 184,355 173,507Denmark 1,076 851 794 772 648Finland 279 404 526 427 451Ireland 3,940 3,431 2,838 2,737 2,459Norway 831 1,061 958 915 1,054Sweden 1,359 1,803 1,597 1,619 1,607Southern EuropeGreece 187 390 291 249 273Italy 17,394 14,563 14,588 13,700 11,700Portugal 11,907 9,649 9,056 10,076 4,686Spain 17,882 15,510 12,768 10,082 6,833Western EuropeAustria 2,551 2,252 2,623 2,641 2,545Belgium 6,338 6,187 6,610 5,228 5,276France 3,587 3,916 3,779 3,762 4,748Germany 19,895 18,962 20,220 18,857 19,939Luxemburg 242 210 248 207 212Netherlands 7,804 7,541 7,023 6,677 7,200Switzerland 2,155 2,100 2,345 2,861 3,159Central/East EuropeCzechoslovakia 653 680 578 473 772Hungary 316 722 276 389 286Poland 903 1,326 1,294 1,299 1,443Russia 1,302 1,881 1,744 1,945 1,976Ukraine 287 432 444 427 416Other Europe 2,349 2,393 1,687 1,617 1,855Total 288,894 284,700 276,799 271,315 253,045R&MI/JTB 2011


21TABLE 5STOPOVER ARRIVALS BY COUNTRY OF RESIDENCE AND YEAR2007 2008 2009 2010 2011LATIN AMERICACENTRAL AMERICAMexico 2,301 3,602 2,187 1,984 2,124Belize 524 582 592 481 612Costa Rica 710 812 799 758 846El Salvador 213 299 177 142 174Guatemala 306 284 348 527 501Honduras 147 361 156 131 203Nicaragua 69 90 85 76 102Panama 1,160 1,181 1,284 1,136 1,217Total 5,430 7,211 5,628 5,235 5,779SOUTH AMERICAArgentina 1,164 1,762 1,695 1,779 2,168Bolivia 34 52 34 51 56Brazil 1,454 1,865 1,550 1,683 1,597Chile 529 812 893 741 1,023Colombia 1,878 1,045 1,001 1,110 1,489Ecuador 343 1,865 1,844 1,481 2,979Paraguay 29 17 30 22 58Peru 341 482 465 393 485Uruguay 82 148 190 139 168Venezuela 873 852 1,145 786 759Other South America 12 11 17 22 286,739 8,911 8,864 8,207 10,810Total Latin America 12,169 16,122 14,492 13,442 16,589R&MI/JTB 2011


22TABLE 5STOPOVER ARRIVALS BY COUNTRY OF RESIDENCE AND YEAR2007 2008 2009 2010 2011CARIBBEANAntigua 2,236 2,799 2,554 2,235 2,290Bahamas 5,586 4,378 5,031 4,884 5,999Barbados 5,383 6,107 5,027 4,469 5,422Bermuda 3,208 3,393 3,369 3,112 2,710British Virgin Is. 939 966 1,025 1,054 1,031Cayman Is. 19,685 20,287 23,384 18,409 18,035Dominica 398 584 543 387 418Grenada 796 1,010 640 450 527Guyana 2,160 2,295 2,079 1,827 2,376Montserrat 111 146 154 149 143St. Kitts/Nevis/Anguilla 864 1,068 1,103 950 913St. Lucia 1,492 1,712 1,308 990 1,055St. Vincent 632 841 595 445 676Turks & Caicos Is. 1,765 1,815 1,445 1,545 1,522Trinidad & Tobago 9,684 10,621 9,622 10,330 15,513Comm. Caribbean 54,939 58,022 57,879 51,236 58,630Other Caribbean 8,028 9,209 7,454 7,063 7,586TOTAL CARIBBEAN 62,967 67,231 65,333 58,299 66,216OTHER COUNTRIESIndia 1,525 904 1,232 1,127 1,330Pakistan 79 19 16 25 32Japan 3,049 2,846 2,511 1,950 2,027China 1,077 935 1,142 1,302 1,703Taiwan 54 118 69 76 74Korea 238 211 291 375 477Philippines 366 441 322 479 323Singapore 137 118 128 108 101Other Asia 520 411 457 349 455African Countries 1,449 1,213 1,237 1,169 1,200Israel 1,135 1,135 879 683 597Saudi Arabia 19 28 19 16 36Turkey 240 307 253 141 107Other Middle East 458 549 513 526 613Australia 2,729 2,439 1,903 1,869 2,040New Zealand 450 344 315 252 229All Other Ctries 48 65 35 41 55Total 13,573 12,083 11,322 10,488 11,399GRAND TOTAL 1,700,785 1,767,271 1,831,097 1,921,678 1,951,752R&MI/JTB 2011


23Average Growth Rate : 2007 - 2011Total Stopovers3.4% per annumU.S.A.2.0% p.a.> North East 2.9% p.a.> Mid-West 3.2% p.a.> South 0.3% p.a.> West 0.6% p.a.Europe-3.3% p.a.> UK -1.7% p.a.CanadaCaribbeanLatin AmericaJapan18.7% p.a.1.3% p.a.8.1% p.a.-9.7% p.a.Total3.4Canada18.7Latin America8.1U.S.A.Caribbean1.32.0Germany0.1-1.7U. K.-2.0Netherlands-2.9Other-3.3Total Europe-6.3-9.4-9.7Continental EuropeItalyJapan-15.0 -10.0 -5.0 0.0 5.0 10.0 15.0 20.0 25.0Average Growth (%)Fig. 4g* Average growth rate: average of the years growth during the period under reviewR&MI/JTB 2011


24TABLE 6aTOTAL STOPOVER ARRIVALS BY MAIN PRODUCING STATESU.S.A.Ranking % of Ranking % of2011 2011 US Total 2010 2010 US TotalSTATESNew York 228,080 1 18.6 242,787 1 19.5Florida 183,681 2 15.0 185,742 2 14.9Pennsylvania 72,931 3 6.0 74,656 4 6.0New Jersey 71,432 4 5.8 75,096 3 6.0Georgia 55,043 5 4.5 56,093 5 4.5Illinois 50,622 6 4.1 50,873 6 4.1Maryland 47,717 7 3.9 47,932 7 3.9Texas 46,941 8 3.8 43,810 8 3.5California 41,808 9 3.4 41,186 9 3.3Massachusetts 35,130 10 2.9 36,910 10 3.0Connecticut 32,902 11 2.7 34,027 11 2.7Virginia 30,271 12 2.5 30,392 13 2.4Michigan 29,875 13 2.4 31,037 12 2.5Ohio 27,246 14 2.2 24,834 15 2.0Wisconsin 26,197 15 2.1 24,605 16 2.0North Carolina 24,573 16 2.0 26,149 14 2.1Minnesota 20,666 17 1.7 20,168 17 1.6Missouri 19,325 18 1.6 18,088 18 1.5Indiana 18,044 19 1.5 16,615 19 1.3Tennessee 14,154 20 1.2 14,548 20 1.2Iowa 11,497 21 0.9 10,696 22 0.9South Carolina 11,325 22 0.9 11,469 21 0.9Colorado 9,616 23 0.8 9,572 23 0.8Kentucky 8,341 24 0.7 7,545 26 0.6Alabama 8,130 25 0.7 8,035 24 0.6Kansas 7,511 26 0.6 6,882 28 0.6Louisiana 7,470 27 0.6 7,151 27 0.6Washington 6,847 28 0.6 6,760 29 0.5Arizona 6,767 29 0.6 7,811 25 0.6Washington D.C. 6,264 30 0.5 6,389 30 0.5Delaware 6,213 31 0.5 6,234 31 0.5Nebraska 6,102 32 0.5 5,679 33 0.5Oklahoma 5,938 33 0.5 5,294 34 0.4New Hampshire 5,177 34 0.4 5,843 32 0.5Maine 4,409 35 0.4 4,483 35 0.4Arkansas 4,012 36 0.3 4,159 36 0.3Rhode Island 3,913 37 0.3 3,999 37 0.3Mississippi 3,778 38 0.3 3,962 38 0.3Nevada 3,453 39 0.3 3,860 39 0.3West Virginia 3,262 40 0.3 3,391 40 0.3North Dakota 2,926 41 0.2 2,385 45 0.2Oregon 2,809 42 0.2 2,884 41 0.2South Dakota 2,770 43 0.2 2,544 43 0.2Vermont 2,504 44 0.2 2,409 44 0.2Other States 7,893 - 0.6 7,747 - 0.6TOTAL U.S.A. 1,225,565 100.0 1,242,943 100.0Note: States producing less than 2,500 in 2011 are included in the "Other" category.R&MI/JTB 2011


Stopover Arrivals by Top Ten States 20110 mi 200 400 600 800 1000 1200Copyright © 1988-2003 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint© Copyright 2002 by Geographic Data Technology, Inc. All rights reserved. © 2002 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © 1991-2002 Government of Canada(<strong>Statistics</strong> Canada and/or Geomatics Canada), all rights reserved.


26TABLE 6bTOTAL STOPOVER ARRIVALS BY MAIN PRODUCING PROVINCESCANADAPROVINCESRanking % of Ranking % of2011 2011 CA Total 2010 2010 CA TotalOntario 233,373 1 61.6 204,025 1 62.7Quebec 55,272 2 14.6 48,273 2 14.8Alberta 30,106 3 7.9 26,614 3 8.2British Columbia 15,296 4 4.0 13,121 4 4.0Saskatchewan 12,473 5 3.3 9,055 5 2.8Manitoba 10,691 6 2.8 7,601 7 2.3Nova Scotia 9,733 7 2.6 7,739 6 2.4New Brunswick 6,847 8 1.8 4,676 8 1.4Newfoundland 3,665 9 1.0 3,000 9 0.9P.E. Island 947 10 0.2 646 10 0.2Northwest Terr. 535 11 0.1 441 11 0.1Total 378,938 100.0 325,191 100.0SEASONALITY OF CANADIANSTOPOVER ARRIVALS161414.313.713.513.612Percentage10869.26.27.4425.44.25.23.24.20JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 2011Fig. 6R&MI/JTB 2011


27DISTRIBUTION OF STOPOVERSFROM THE CANADIAN MARKET REGION400350325.2378.9NORTHWEST TERR.NOVA SCOTIAMANITOBASASKATCHEWAN300290.3BRITISH COLUMBIAALBERTAStopovers in Thousands250200150236.2QUEBECONTARIO1005002008 2009 2010 2011Fig. 6a.Stopovers in Thousands%ChangeProvinces 2008 %Share 2009 %Share 2010 %Share 2011 %Share 2011/10Ontario 151.0 63.9 179.3 61.8 204.0 62.7 233.4 61.6 14.4Quebec 34.0 14.4 44.7 15.4 48.3 14.8 55.3 14.6 14.5Alberta 19.1 8.1 25.6 8.8 26.6 8.2 30.1 7.9 13.1British Columbia 10.5 4.4 14.8 5.1 13.1 4.0 15.3 4.0 16.6Saskatchewan 6.6 2.8 7.1 2.4 9.1 2.8 12.5 3.3 37.7Manitoba 5.3 2.2 6.6 2.3 7.6 2.3 10.7 2.8 40.7Nova Scotia 4.4 1.9 5.3 1.8 7.7 2.4 9.7 2.6 25.8Other Canada 5.3 2.2 6.8 2.3 8.8 2.7 12.0 3.2 36.9Total 236.2 100.0 290.3 100.0 325.2 100.0 378.9 100.0 16.5R&MI/JTB 2011


28TABLE 6cTOTAL STOPOVER ARRIVALS BY MAIN PRODUCING EUROPEAN COUNTRIESEUROPEEUROPERanking % of Ranking % of2011 2011 EUR Total 2010 2010 EUR TotalU.K. 173,507 1 68.6 184,355 1 67.9Germany 19,939 2 7.9 18,857 2 7.0Italy 11,700 3 4.6 13,700 3 5.0Netherlands 7,200 4 2.8 6,677 6 2.5Spain 6,833 5 2.7 10,082 4 3.7Belgium 5,276 6 2.1 5,228 7 1.9France 4,748 7 1.9 3,762 8 1.4Portugal 4,686 8 1.9 10,076 5 3.7Switzerland 3,159 9 1.0 2,861 9 1.1Austria 2,545 10 1.0 2,641 11 1.0Ireland 2,459 11 1.2 2,737 10 1.0Russia 1,976 12 0.8 1,945 12 0.7Sweden 1,607 13 0.6 1,619 13 0.6Poland 1,443 14 0.6 1,299 14 0.5Other Europe 5,967 2.4 5,476 2.0Total 253,045 100.0 271,315 100.0Note: Countries producing less than 1,050 in 2011 are included in the "Other" category.SEASONALITY OF EUROPEANSTOPOVER ARRIVALS12Percentage10868.17.78.67.48.08.59.8 9.67.4 7.48.39.3420JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 2011Fig. 7R&MI/JTB 2011


29DISTRIBUTION OF STOPOVERSFROM THE EUROPEAN MARKET REGION300250284.7276.8 271.3253.1OTHER EUROPEFRANCEBELGIUMStopovers in Thousands200150100SPAINNETHERLANDSITALYGERMANYUNITED KINGDOM5002008 2009 2010 2011Fig. 7a.Stopovers in Thousands%ChangeCountries 2008 %Share 2009 %Share 2010 %Share 2011 %Share 2011/10United Kingdom 188.4 66.2 184.5 66.7 184.4 67.9 173.5 68.6 -5.9Germany 19.0 6.7 20.2 7.3 18.9 7.0 19.9 7.9 5.7Italy 14.6 5.1 14.6 5.3 13.7 5.0 11.7 4.6 -14.6Netherlands 7.5 2.6 7.0 2.5 6.7 2.5 7.2 2.8 7.8Spain 15.5 5.4 12.8 4.6 10.1 3.7 6.8 2.7 -32.2Belgium 6.2 2.2 6.6 2.4 5.2 1.9 5.3 2.1 0.9France 3.9 1.4 3.8 1.4 3.8 1.4 4.7 1.9 26.2Other Europe 29.6 10.4 27.3 9.9 28.7 10.6 23.8 9.4 -16.8Total 284.7 100.0 276.8 100.0 271.3 100.0 253.0 100.0 -6.7R&MI/JTB 2011


30TABLE 6dTOTAL STOPOVER ARRIVALS BY MAIN CARIBBEAN COUNTRIESCARIBBEANRanking % of Ranking % of2011 2011 Carib. Total 2010 2010 Carib. TotalCayman Is. 18,035 1 27.2 18,409 1 31.6Trinidad & Tobago 15,513 2 23.4 10,330 2 17.7Bahamas 5,999 3 9.1 4,884 3 8.4Barbados 5,422 4 8.2 4,469 4 7.7Bermuda 2,710 5 4.1 3,112 5 5.3Guyana 2,376 6 3.6 1,827 7 3.1Antigua 2,290 7 3.5 2,235 6 3.8Turks & Caicos Is. 1,522 8 2.3 1,545 8 2.7Puerto Rico 1,486 9 2.2 1,447 9 2.5Dominican Republic 1,293 10 1.6 1,038 11 1.8St. Maarten 1,079 11 1.3 941 14 1.6St. Lucia 1,055 12 2.0 990 12 1.7British Virgin Is. 1,031 13 1.6 1,054 10 1.8St. Kitts/Nevis/Anguilla 913 14 1.6 950 13 1.6Curacao 893 15 1.4 778 15 1.3St. Vincent 676 16 1.0 445 19 0.8Other Caribbean 3,923 5.9 3,845 6.6Total Caribbean 66,216 100.0 58,299 100.0Note: Countries producing less than 650 in 2011 are included in the "Other" category.SEASONALITY OF CARIBBEANSTOPOVER ARRIVALS141212.29.710.8109.18.5Percentage867.26.67.27.47.0 7.27.2420JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 2011Fig. 8R&MI/JTB 2011


31DISTRIBUTION OF STOPOVERSFROM OTHER MARKETING REGIONSStopovers in Thousands1009080706050403095.4 94.291.182.3ALL OTHERSINDIACHINAJAPANAUSTRALIACENTRAL AMERICASOUTH AMERICACARIBBEAN201002008 2009 2010 2011Fig. 8aStopovers in Thousands%Change2008 %Share 2009 %Share 2010 %Share 2011 %Share 2011/10Caribbean 67.2 70.4 65.3 71.7 58.3 70.8 66.2 70.3 13.6South America 8.9 9.3 8.9 9.7 8.2 10.0 10.8 11.5 31.7Cenrtal America 7.2 7.6 5.6 6.2 5.2 6.4 5.8 6.1 10.4Australia 2.4 2.6 1.9 2.1 1.9 2.3 2.0 2.2 9.1Japan 2.8 3.0 2.5 2.8 2.0 2.4 2.0 2.2 3.9China 0.9 1.0 1.1 1.3 1.3 1.6 1.7 1.8 30.8India 0.9 0.9 1.2 1.4 1.1 1.4 1.3 1.4 18.0All Others 5.0 5.2 4.5 5.0 4.3 5.2 4.3 4.6 -0.3Total 95.4 100.0 91.1 100.0 82.3 100.0 94.2 100.0 14.5R&MI/JTB 2011


32TABLE 7AGE DISTRIBUTION OF STOPOVER ARRIVALS2010 2011No. %Share No. %Share U.S.A %Share Canada %Share UK %ShareUnder 18 226,211 11.6 223,585 11.5 139,354 11.4 51,974 13.7 22,711 13.1Between 18 and 24 148,845 7.6 147,073 7.5 100,184 8.2 26,078 6.9 14,400 8.3Between 25 and 34 413,154 21.2 414,614 21.2 261,336 21.3 70,981 18.7 31,134 17.9Between 35 and 49 586,846 30.1 587,503 30.1 361,104 29.5 122,977 32.5 56,102 32.3Between 50 and 64 425,007 21.8 448,082 23.0 285,901 23.3 83,311 22.0 34,227 19.7Over 64 121,615 6.2 130,895 6.7 77,686 6.3 23,617 6.2 14,933 8.6Total 1,921,678 100.0 1,951,752 100.0 1,225,565 100.0 378,938 100.0 173,507 100.0201135AGE DISTRIBUTIONOF STOPOVER ARRIVALS 20113232303029PERCENTAGE25201511111413212119182323222010887876695064 YrsFig. 9AGE RANGETOTAL U.S.A Canada UKR&MI/JTB 2011


3333TABLE 8GENDER DISTRIBUTION OF STOPOVER ARRIVALS2010 2011No. %Share No. %Share USA %Share Canada %Share UK %Share2011MALE 885,516 45.4 897,498 46.0 554,961 45.3 173,856 45.9 78,415 45.2FEMALE 1,036,162 53.1 1,054,254 54.0 670,604 54.7 205,082 54.1 95,092 54.8Total 1,921,678 100.0 1,951,752 100.0 1,225,565 100.0 378,938 100.0 173,507 100.0STOPOVER ARRIVALS BY GENDER & MAIN MARKETS 2011TOTAL STOPOVER ARRIVALSUSA ARRIVALS54.0%46.0%54.7%45.3%FEMALEMALEFEMALEMALEFig. 10Fig. 10aCANADIAN ARRIVALSUK ARRIVALS54.1%45.9%54.8%45.2%FEMALEMALEFEMALEMALEFig. 10bFig. 10cR&MI/JTB 2011


34TABLE 8.1STOPOVER ARRIVALS BY PURPOSE OF VISIT2008 2009 2010 2011No. %Share No. %Share No. %Share No. %ShareLeisure, Recreation and Holiday 1,328,887 75.2 1,403,812 76.7 1,482,979 77.2 1,519,363 77.8Visiting Friends & Relatives 183,182 10.4 186,265 10.2 193,117 10.0 183,501 9.4Business 109,334 6.2 101,310 5.5 102,743 5.3 105,839 5.4Other/not stated 145,868 8.3 139,710 7.6 142,839 7.4 143,049 7.3Total 1,767,271 100.0 1,831,097 100.0 1,921,678 100.0 1,951,752 100.0Leisure,Recreation &Holiday81.2%Foreign NationalsVisiting Friends& Relatives7.8%Leisure,Recreation &Holiday40.8%Non Resident <strong>Jamaica</strong>nsVisitingFriends &Relatives28.7%n = 1,800,280Other/Not stated5.6%Business5.4%n = 151,472Other/Notstated24.7%Business5.7%Fig. 10dTABLE 8.1aMAIN PURPOSE OF VISIT BY MAIN MARKETS 2011PURPOSE OF VISIT 2011 USA %Share Canada %Share UK %ShareLeisure, Recreation and Holiday 969,344 79.1 326,184 86.1 115,745 66.7Visiting Friends & Relatives 113,241 9.2 26,102 6.9 32,252 18.6Business 53,098 4.3 10,590 2.8 11,957 6.9Other/not stated 89,882 7.3 16,062 4.2 13,553 7.8Total 1,225,565 100.0 378,938 100.0 173,507 100.0R&MI/JTB 2011


35TABLE 8.2STOPOVER ARRIVALS BY INTENDED RESORT AREA OF STAYStopover Arrivals%ChangeArea 2009 %Share 2010 %Share 2011 %Share 2011/10Montego Bay 518,968 28.3% 581,220 30.2% 612,723 31.4% 5.4%Ocho Rios 422,630 23.1% 419,750 21.8% 427,776 21.9% 1.9%Negril 396,848 21.7% 413,356 21.5% 398,636 20.4% -3.6%Kingston 224,230 12.2% 221,779 11.5% 226,164 11.6% 2.0%Mdvle/S. Coast 106,592 5.8% 119,009 6.2% 120,847 6.2% 1.5%Port Antonio 17,594 1.0% 19,094 1.0% 18,979 1.0% -0.6%Other 144,235 7.9% 147,470 7.7% 146,627 7.5% -0.6%Total 1,831,097 100.0% 1,921,678 100.0% 1,951,752 100.0% 1.6%Montego BayOcho RiosNegrilKingstonStopover ArrivalsBy Intended Resort Area of Stay201111.6%21.9%20.4%31.4%Mdvle/S. CoastPort AntonioOther1.0%6.2%7.5%0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%PercentageFig. 10eTABLE 8.2aSTOPOVER ARRIVALS BY MAIN MARKETS AND INTENDED RESORT AREA OFSTAY2011Area USA %Share Canada %Share UK %ShareMontego Bay 420,120 34.3% 111,624 29.5% 45,792 26.4%Ocho Rios 233,858 19.1% 122,876 32.4% 42,339 24.4%Negril 252,538 20.6% 82,538 21.8% 24,943 14.4%Kingston 134,203 11.0% 20,251 5.3% 20,232 11.7%Mdvle/S. Coast 80,311 6.6% 19,049 5.0% 14,855 8.6%Port Antonio 11,785 1.0% 1,962 0.5% 3,366 1.9%Other 92,750 7.6% 20,638 5.4% 21,980 12.7%Total 1,225,565 100.0% 378,938 100.0% 173,507 100.0%R&MI/JTB 2011


36TABLE 9AVERAGE LENGTH OF STAY (NIGHTS) BY MONTH AND YEARF O R E I G N N A T I O N A L A R R I V A L S2006 2007 2008 2009 2010 2011January 9.5 10.2 9.5 9.5 9.4 8.8February 9.0 9.2 8.5 8.4 8.3 8.2March 8.5 8.8 8.2 8.3 8.2 7.8April 8.6 8.4 8.1 8.3 7.8 8.0May 8.6 8.6 8.4 8.3 8.1 8.1June 10.2 10.0 9.7 9.6 9.5 9.3July 10.8 10.3 10.1 10.1 9.8 9.8August 10.3 9.7 9.3 9.2 9.2 9.2September 10.5 9.9 9.9 9.5 9.3 9.1October 9.9 9.2 8.8 8.9 8.7 8.7November 9.9 9.4 9.4 9.6 9.2 8.9December 11.5 11.1 11.1 10.9 10.4 10.4Jan. - Dec. 9.8 9.6 9.3 9.2 9.0 8.9* The Length of Stay is based on intended Length of StayR&MI/JTB 2011


37TABLE 9aAVERAGE LENGTH OF STAY (NIGHTS) BY COUNTRY AND YEARF O R E I G N N A T I O N A L A R R I V A L S2006 2007 2008 2009 2010 2011U.S.A. 8.3 8.0 7.8 7.9 7.7 7.7CANADA 11.8 10.8 10.2 9.6 9.3 9.0U.K. 17.2 16.5 16.0 16.0 15.7 15.4EUROPE 11.7 10.7 10.4 10.8 10.9 11.5LATIN AMERICA 8.6 8.9 8.0 8.3 8.9 8.2CARIBBEAN 9.3 9.5 8.7 8.9 9.3 8.1OTHER COUNTRIES 17.6 15.0 11.0 11.3 13.6 14.1TOTAL 9.8 9.6 9.3 9.2 9.0 8.9* The Length of Stay is based on intended Length of StayR&MI/JTB 2011


38TABLE 9.1AVERAGE LENGTH OF STAY (NIGHTS) BY MONTH AND YEARN O N-R E S I D E N T J A M A I C A N S2006 2007 2008 2009 2010 2011January 18.1 17.1 17.7 16.1 17.4 15.9February 16.6 15.0 16.1 14.2 14.4 13.9March 15.5 16.9 16.1 14.7 14.2 13.5April 14.5 14.2 15.6 14.3 13.5 13.7May 14.0 14.9 15.1 15.2 15.4 16.0June 16.5 19.6 19.6 18.1 18.3 17.9July 19.9 18.3 17.3 17.5 17.4 16.7August 16.7 15.1 15.3 14.4 15.0 15.0September 16.9 16.1 16.1 15.8 15.9 15.8October 16.9 17.0 14.9 15.7 15.1 16.8November 19.6 19.2 19.6 20.1 19.4 19.9December 19.5 19.6 18.7 19.1 18.5 19.4Jan. - Dec. 17.3 17.5 17.0 16.5 16.4 16.4* The Length of Stay is based on intended Length of StayR&MI/JTB 2011


39TABLE 9bAVERAGE LENGTH OF STAY (NIGHTS) BY TYPE OF ACCOMMODATION2011FOREIGN NATIONALS NON-RESIDENT JAMAICANSHOTELS NON-HOTEL HOTELS NON-HOTELJanuary 7.2 14.6 8.1 16.4February 7.1 12.2 7.7 14.2March 6.7 11.5 7.4 13.9April 6.7 11.9 7.8 14.1May 6.5 13.3 7.8 16.6June 6.7 15.8 8.7 18.5July 7.0 14.9 9.1 17.3August 7.0 14.1 8.8 15.5September 6.9 14.7 7.6 16.3October 6.9 14.0 8.7 17.3November 7.0 15.4 7.6 20.8December 7.3 16.1 9.9 19.7Jan. - Dec. 6.9 14.1 8.4 16.9FOREIGNNATIONALARRIVALSNON-RESIDENTJAMAICANARRIVALSAverage Lengthof Stay (Nights)Hotel 1,314,135 6.9 8,861 8.4Non-Hotel 84,274 9.2 1,520 11.8Private Homes 382,148 15.3 140,397 13.3Other 19,723 12.8 694 13.21,800,280 8.9 151,472 16.4Average Lengthof Stay (Nights)* The Length of Stay is based on intended Length of StayR&MI/JTB 2011


40TABLE 10STOPOVER ARRIVALS BY SCHEDULED & CHARTERED FLIGHTS20102011U.S.A.NORTHEASTSCHEDULED% change2010/09 CHARTERED% change2010/09 SCHEDULED% change2011/10 CHARTERED% change2011/10Connecticut 34,008 19 32,897 5Delaware 6,228 6 6,212 1Maine 4,288 195 4,406 3Maryland 47,891 41 47,705 12Massachusetts 36,879 31 35,122 8New Hampshire 5,832 11 5,173 4New Jersey 75,066 30 71,418 14New York 242,191 594 227,914 166Pennsylvania 74,614 43 72,909 22Rhode Island 3,997 3 3,913 0Vermont 2,401 8 2,503 1Virginia 30,357 35 30,256 15Washington D.C. 6,380 9 6,252 12West Virginia 3,389 2 3,258 4Total 573,521 9.8% 1,027 -56.5% 549,938 -4.1% 267 -74.0%MIDWESTIllinois 49,998 875 49,177 1,445Indiana 16,555 60 17,892 152Iowa 10,389 307 10,928 569Kansas 6,854 28 7,487 24Kentucky 7,513 31 8,311 30Michigan 30,895 143 27,968 1,907Minnesota 18,026 2,142 17,523 3,143Missouri 16,383 1,705 17,314 2,011Nebraska 5,659 20 6,093 9North Dakota 2,333 52 2,708 218Ohio 24,805 29 27,204 42South Dakota 2,463 81 2,684 86Wisconsin 22,755 1,850 25,299 898Total 214,628 11.5% 7,323 -65.3% 220,588 2.8% 10,534 43.8%SOUTH (MIAMI)Alabama 8,031 10 8,126 4Arkansas 4,149 4 3,997 15Florida 185,212 530 183,319 362Georgia 56,009 84 54,981 62Louisiana 7,151 0 7,462 8Mississippi 3,952 10 3,773 5North Carolina 26,118 31 24,551 22Oklahoma 5,286 8 5,924 14South Carolina 11,453 16 11,322 3Tennessee 14,525 23 14,138 16Total 321,886 2.7% 716 6.4% 317,593 -1.3% 511 -28.6%R&MI/JTB 2011


41TABLE 10STOPOVER ARRIVALS BY SCHEDULED & CHARTERED FLIGHTS20102011SCHEDULED% change2010/09 CHARTERED% change2010/09 SCHEDULED% change2011/10 CHARTERED% change2011/10WESTAlaska 529 0 595 0Arizona 7,806 5 6,761 6California 41,110 76 41,742 56Colorado 9,553 19 9,592 34Hawaii 327 0 348 1Idaho 1,096 0 1,073 0Montana 1,067 3 921 2Nevada 3,856 4 3,452 1New Mexico 1,548 2 1,568 5Oregon 2,865 19 2,805 4Texas 43,737 73 46,895 46Utah 2,593 4 2,451 1Washington 6,737 23 6,837 10Wyoming 788 2 928 0Total 123,612 2.9% 230 -47.1% 125,968 1.9% 166 -27.8%TOTAL U.S.A. 1,233,647 7.4% 9,296 -62.2% 1,214,087 -1.6% 11,478 23.5%CANADAAlberta 19,127 7,487 29,500 606British Columbia 11,067 2,054 14,856 440Manitoba 5,010 2,591 10,625 66New Brunswick 2,585 2,091 5,767 1,080Newfoundland 2,599 401 3,572 93Nova Scotia 3,385 4,354 7,614 2,119Ontario 128,070 75,956 205,871 27,502P.E. Island 224 422 760 187Quebec 19,545 28,728 48,938 6,334Saskatchewan 4,097 4,957 12,431 42Other Canada 340 101 525 10Total 196,049 63.1% 129,142 -24.1% 340,459 73.7% 38,479 -70.2%EUROPENorthern EuropeU.K. 116,654 67,701 113,311 60,196Denmark 740 32 626 22Finland 409 18 425 26Ireland 2,136 601 2,068 391Norway 881 34 1,017 37Sweden 1,565 54 1,569 38Southern EuropeGreece 245 4 267 6Italy 13,364 336 11,558 142Portugal 291 9,785 249 4,437Spain 1,830 8,252 1,685 5,148Western EuropeAustria 2,633 8 2,532 13Belgium 5,194 34 5,245 31France 3,638 124 3,911 837Germany 18,735 122 19,888 51Luxemburg 202 5 210 2Netherlands 6,598 79 7,060 140Switzerland 2,810 51 3,121 38Central/East EuropeCzechoslovakia 457 16 607 165Hungary 380 9 267 20Poland 1,176 123 1,373 70Russia 1,663 282 1,901 75Other Europe 5,669 688 6,356 604Total 183,392 11.4% 87,923 -21.6% 180,888 -1.4% 72,157 -17.9%R&MI/JTB 2011


42TABLE 10STOPOVER ARRIVALS BY SCHEDULED & CHARTERED FLIGHTS20102011SCHEDULED% change2010/09 CHARTERED% change2010/09 SCHEDULED% change2011/10 CHARTERED% change2011/10OTHER COUNTRIESMexico 1,968 16 2,108 16Central America 3,209 42 3,602 53South America 6,528 1,679 7,625 3,185Comm. Caribbean 49,515 1,721 57,887 743Other Caribbean 5,774 1,289 5,741 1,845African Countries 1,126 43 1,159 41India 1,078 49 1,207 123Australia & New Zealand 2,066 55 2,238 31Japan 1,944 6 2,020 7All Other Ctries 3,992 129 4,342 231Total 77,200 -11.9% 5,029 42.5% 87,929 13.9% 6,275 24.8%GRAND TOTAL 1,690,288 11.2% 231,390 -25.5% 1,823,363 7.9% 128,389 -44.5%% Distribution of Stopover Arrivalsby Scheduled & Charter Flights 2011NORTHEAST0.0%100.0%SOUTH0.2%99.8%Market RegionsMIDWESTWESTCANADA4.6%0.1%10.2%95.4%99.9%89.8%CHARTEREDEUROPE28.5%71.5%SCHEDULEDOTHER6.7%93.3%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%PercentageFig. 11R&MI/JTB 2011


CRUISE PASSENGERS


44TABLE 11CRUISE PASSENGERS BY MONTH AND YEAR: 2007 - 20112007 2008 2009 2010 2011January 143,728 144,671 107,827 87,136 96,323February 123,130 133,403 90,477 78,805 88,983March 144,764 139,347 112,416 111,356 106,247April 113,524 110,838 103,484 80,116 100,977Jan.-Apr. 525,146 528,259 414,204 357,413 392,530%Inc./Dec. 1.9% 0.6% -21.6% -13.7% 9.8%May 93,151 59,860 68,181 60,304 77,579June 71,545 57,962 68,539 66,517 83,997July 76,231 69,343 56,112 64,904 71,228August 71,689 54,656 51,449 61,843 74,803September 60,682 48,821 45,101 55,403 63,212October 63,438 73,165 57,478 59,398 84,888November 99,353 76,223 68,971 71,601 123,683December 118,269 123,974 92,314 112,236 153,561May - Dec. 654,358 564,004 508,145 552,206 732,951%Inc./Dec. -20.4% -13.8% -9.9% 8.7% 32.7%Jan. - Dec. 1,179,504 1,092,263 922,349 909,619 1,125,481% Inc./Dec. -11.8% -7.4% -15.6% -1.4% 23.7%SEASONALITY OFCRUISE PASSENGER ARRIVALS14.012.1Percentage12.010.08.06.04.09.88.711.29.67.07.46.56.45.56.88.92.00.0JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC3Yr. Avg. 2009 - 2011Fig. 12R&MI/JTB 2011


45TABLE 12CRUISE SHIP PASSENGERS BY MAJOR PORTS OF CALL AND YEARSMontego BayFalmouthOcho Rios2008 2009 2010 2011 2011 2008 2009 2010 2011January 62,472 33,958 30,439 42,339 0 80,495 73,813 56,637 53,684February 47,632 34,071 25,235 23,381 10,365 85,393 55,536 53,295 55,237March 45,646 34,727 39,606 22,569 36,444 92,355 77,164 71,317 46,866April 42,230 36,638 29,220 15,221 50,836 67,471 66,846 50,896 34,920Jan.-Apr. 197,980 139,394 124,500 103,510 97,645 325,714 273,359 232,145 190,707%Inc./Dec. 7.5% -29.6% -10.7% -16.9% -3.6% -16.1% -15.1% -17.9%May 21,764 27,898 19,500 14,911 42,088 38,096 40,283 40,804 20,580June 22,884 16,386 17,562 17,719 41,503 35,078 52,153 48,955 24,775July 30,654 14,521 16,231 16,397 33,348 38,689 41,591 48,673 21,483August 19,308 10,618 13,371 14,419 39,356 35,348 40,831 48,472 21,028September 13,486 12,877 7,311 9,869 31,020 35,335 32,126 48,092 22,323October 24,017 13,662 20,882 22,803 35,200 49,148 43,816 38,516 26,525November 29,745 17,194 30,537 19,837 64,067 45,667 51,777 41,064 39,779December 46,161 29,876 49,804 31,026 72,215 76,172 61,729 62,432 50,320May - Dec. 208,019 143,032 175,198 146,981 358,797 353,533 364,306 377,008 226,813%Inc./Dec. -13.8% -31.2% 22.5% -16.1% -14.1% 3.0% 3.5% -39.8%Jan. - Dec. 405,999 282,426 299,698 250,491 456,442 679,247 637,665 609,153 417,520% Inc./Dec. -4.6% -30.4% 6.1% -16.4% -9.3% -6.1% -4.5% -31.5%* During the period 2008 to 2011 the port of Port Antonio received a total of 23 cruise ship calls with 10,152 passengers.* During 2011 the port of Port Antonio received a total of 3 cruise ship calls with 1,028 passengers.* During 2009 the port of Kingston received a total of 1 cruise ship call with 870 passengers.% SHARE OF CRUISE PASSENGERSBY PORT OF ARRIVALPercentage100%90%80%70%60%50%40%30%20%10%Port AntonioMontego BayFalmouthOcho Rios0%2008 2009 2010 2011YEARFig. 13R&MI/JTB 2011


46TABLE 12aCRUISE SHIP CALLS BY MAJOR PORTS OF CALL AND YEARSMontego BayFalmouthOcho Rios2008 2009 2010 2011 2011 2008 2009 2010 2011January 26 16 13 16 0 29 26 21 22February 20 15 11 13 3 32 21 19 22March 20 15 16 13 10 34 27 25 18April 18 12 14 6 14 25 24 17 13Jan.-Apr. 84 58 54 48 27 120 98 82 75%Inc./Dec. 15.1% -31.0% -6.9% -11.1% -9.8% -18.3% -16.3% -8.5%May 7 11 10 7 11 12 12 12 7June 7 6 7 5 10 10 15 13 7July 8 4 5 5 6 11 11 13 6August 5 3 4 4 7 10 11 13 6September 4 4 3 3 6 11 9 14 7October 7 5 7 8 8 16 14 14 11November 11 8 13 8 16 18 18 16 16December 18 16 18 13 19 26 22 24 18May - Dec. 67 57 67 53 83 114 112 119 78%Inc./Dec. -16.3% -14.9% 17.5% -20.9% -19.1% -1.8% 6.3% -30.4%Jan. - Dec. 151 115 121 101 110 234 210 201 153% Inc./Dec. -1.3% -23.8% 5.2% -16.5% -14.6% -10.3% -4.3% -27.1%* During the period 2008 to 2011 the port of Port Antonio received a total of 23 cruise ship calls with 10,152 passengers.* During 2011 the port of Port Antonio received a total of 3 cruise ship calls with 1,028 passengers.* During 2009 the port of Kingston received a total of 1 cruise ship call with 870 passengers.CRUISE CALLS BY PORT OF ARRIVALS2008 - 2011250234200210201Ocho RiosCRUISE CALLS150100151115121153110101FalmouthMontego BayPort Antonio50-134 3 32008 2009 2010 2011YEARSFig. 13aR&MI/JTB 2011


47TABLE 12bCRUISE PASSENGERS BY PORTS OF ARRIVAL AND MAJOR CRUISE LINES20102011% Change 2011/2010CRUISE LINES CRUISE SHIPS CALLS PAX CALLS PAX CALLS PAXOCHO RIOSCARNIVAL CRUISE LINE & PLC Carnival Destiny 22 67,941 27 84,965Carnival Freedom 25 83,909 24 81,384Carnival Imagination 1 1,765Carnival Glory 2 6,367Carnival Legend 1 2,323 1 2,478Carnival Liberty 24 83,463 20 69,330Carnival Valor 1 3,237 1 2,64773 240,873 76 248,936 4.1% 3.3%Costa Cruises Costa Atlantica 2 4,415 5 11,570Costa Fortuna 6 17,4818 21,896 5 11,570 -37.5% -47.2%Holland America Eurodam 1 2,281Noordam 1 2,125Ryndam 2 2,420 7 9,096Statendam 1 1,150Westerdam 1 1,8355 7,530 8 11,377 60.0% 51.1%Norwegian Cruises Norwegian Pearl 11 27,772Norwegian Sun 1 1,856 5 10,1811 1,856 16 37,953 1500.0% 1944.9%Princess Cruises Coral Princess 5 9,071 8 15,328Emerald Princess 10 32,552Island Princess 12 24,151 10 20,260Ruby PrincessSea Princess 2 4,051 4 8,13029 69,825 22 43,718 -24.1% -37.4%P & O CRUISES Aidaluna 2 4,110Adriana 1 23Aurora 1 1,824Azura 2 6,156Oceania 1 1,998 1 1,962Oriana 1 1,745 1 1,719Ventura 3 9,398 5 13,9628 19,075 10 23,822 25.0% 24.9%MSC CRUISES Poesia 4 10,285 4 10,550 0.0% 2.6%ROYAL CARIBBEAN Freedom of the Seas 25 100,639 3 11,723Liberty of the Seas 20 81,941 1 3,880Navigator of the Seas 8 27,136 1 3,23853 209,716 5 18,841 -90.6% -91.0%Celebrity Cruises Century 12 22,240 5 9,481 -58.3% -57.4%OTHER 8 5,857 2 1,272 -75.0% -78.3%PORTTOTAL 201 609,153 153 417,520 -23.9% -31.5%20102011% Change 2011/2010CRUISE LINES CRUISE SHIPS CALLS PAX CALLS PAX CALLS PAXMONTEGO BAYCARNIVAL CRUISE LINE Carnival Conquest 39 132,548 35 120,526Carnival Destiny 1 3,025Carnival Elation 5 11,788 5 12,433Carnival Estacy 1 2,363Carnival Fantasy 1 2,138Carnival Freedom 2 6,431Carnival Liberty 1 3,629Carnival Magic 2 8,337Carnival Valor 1 2,689 1 3,66747 152,792 47 156,782 0.0% 2.6%Princess Cruises Coral Princess 1 1,933Island Princess 1 1,951Sea Princess 9 17,58110 19,514 1 1,951 -90.0% -90.0%P & O CRUISES AidaAura 6 8,591AidaLuna 4 7,968 7 14,498AidaVita 6 7,256Artemis 1 1,125Aurora 1 1,793Azura 1 3,045Oriana 1 1,710 1 1,759Ventura 1 3,12614 24,230 15 26,641 7.1% 10.0%MSC CRUISES Poesia 8 22,535 3 8,532 -62.5% -62.1%PULLMANTUR CRUISES Pacific Dream 14 15,240 - -ROYAL CARIBBEAN Grandeur of the Seas 3 6,675 7 15,855Navigator of the Seas 3 9,565 4 13,087Voyager Of The Seas 10 33,387 3 9,80316 49,627 14 38,745 -12.5% -21.9%Celebrity Cruises Eclipse 1 2,959Millennium 1 2,433Solstice 2 5,7712 5,771 2 5,392 0.0% -6.6%OTHER 10 9,989 19 12,448 90.0% 24.6%PORT TOTAL 121 299,698 101 250,491 -16.5% -16.4%2010 2011 % Change 2011/2010CRUISE LINES CRUISE SHIPS CALLS PAX CALLS PAX CALLS PAXFALMOUTHROYAL CARIBBEAN Allure of the Seas 20 119,716Freedom of the Seas 22 89,421Grandeur Of The Seas 1 2,272Liberty of the Seas 3 12,289Mariner of the Seas 3 10,240Navigator of the Seas 7 24,391Oasis of the Seas 21 125,023Voyager Of The Seas 13 43,6670 0 90 427,019 - -Celebrity Cruises Celebrity Millenium 5 10,428 - -PULLMANTUR CRUISES Horizon 12 14,724 - -MSC CRUISES Ryndam 2 2,656 - -NORWEGAN CRUISEES Norwegian Sun 1 1615 - -PORT TOTAL 0 0 110 456,442GRAND TOTAL 322 908,851 364 1,124,453 13.0% 23.7%* During 2011 the port of Port Antonio received a total of 3 cruise ship calls with 1,028 passengers.R&MI/JTB2011


ACCOMMODATION


50TABLE 13HOTELS: AVERAGE CAPACITY AVAILABLEROOM/BED NIGHTS SOLD & PERCENTAGE OCCUPANCYAVG. CAPACITY NIGHTS SOLD AVERAGE % OCCUPANCYROOMS BEDS ROOMS BEDS HOUSE COUNTS ROOMS BEDSMONTEGO BAY2007 4,584 10,049 989,003 2,022,534 5,541.2 59.1% 55.1%2008 5,299 11,630 1,157,942 2,452,423 6,700.6 59.7% 57.6%2009 6,014 12,807 1,321,549 2,782,720 7,623.9 60.2% 59.5%2010 6,503 14,575 1,453,367 3,001,129 8,222.3 61.2% 56.4%2011 6,844 15,429 1,578,787 3,445,889 9,440.8 63.2% 61.2%+/- % 11/10 5.3% 5.9% 8.6% 14.8% 14.8% 3.2% 8.5%OCHO RIOS2007 5,317 10,686 1,308,407 2,651,302 7,263.8 67.4% 68.0%2008 5,060 10,632 1,259,438 2,666,540 7,285.6 68.0% 68.5%2009 5,178 10,437 1,226,447 2,464,501 6,752.1 64.9% 64.7%2010 5,077 10,171 1,223,340 2,543,207 6,967.7 66.0% 68.5%2010 5,250 10,701 1,224,827 2,586,506 7,086.3 63.9% 66.2%+/- % 11/10 3.4% 5.2% 0.1% 1.7% 1.7% -3.2% -3.3%NEGRIL2007 4,011 8,904 962,115 2,010,621 5,508.6 65.7% 61.9%2008 4,471 10,307 899,040 2,036,726 5,564.8 54.9% 54.0%2009 5,104 11,062 1,066,659 2,270,204 6,219.7 57.3% 56.2%2010 5,061 10,950 1,140,434 2,394,884 6,561.3 61.7% 59.9%2011 5,201 11,322 1,111,386 2,359,789 6,465.2 58.5% 57.1%+/- % 11/10 2.8% 3.4% -2.5% -1.5% -1.5% -5.2% -4.7%PORT ANTONIO2007 77 154 4,596 7,923 21.7 16.3% 14.1%2008 83 164 3,804 6,900 18.9 12.5% 11.5%2009 99 191 7,630 15,258 41.8 21.1% 21.9%2010 97 186 3,533 6,493 17.8 10.0% 9.5%2011 83 157 4,277 8,485 23.2 14.1% 14.8%+/- % 11/10 -14.1% -15.8% 21.1% 30.7% 30.7% 40.9% 55.2%KINGSTON &ST. ANDREW2007 1,202 2,186 268,743 377,508 1,034.3 61.2% 47.3%2008 1,294 2,470 269,754 368,869 1,007.8 56.9% 40.8%2009 1,463 2,697 246,851 372,993 1,021.9 46.2% 37.9%2010 1,473 2,719 224,899 337,780 925.4 41.8% 34.0%2011 1,433 2,712 236,537 371,364 1,017.4 45.2% 37.5%+/- % 11/10 -2.7% -0.2% 5.2% 9.9% 9.9% 8.1% 10.2%MANDEVILLE &SOUTH COAST2007 635 1,281 120,519 230,382 631.2 52.0% 49.3%2008 621 1,238 132,327 257,249 702.9 58.2% 56.8%2009 530 1,054 87,857 170,323 466.6 45.4% 44.3%2010 550 1,103 100,030 197,914 542.2 49.8% 49.2%2011 558 1,116 119,489 230,065 630.3 58.7% 56.5%+/- % 11/10 1.4% 1.2% 19.5% 16.2% 16.2% 17.8% 14.9%ISLAND2007 15,827 33,260 3,653,383 7,300,270 20,000.7 63.2% 60.1%2008 16,829 36,441 3,722,306 7,788,707 21,280.6 60.4% 58.4%2009 18,388 38,248 3,956,993 8,075,999 22,126.0 59.0% 57.8%2010 18,759 39,703 4,145,603 8,481,407 23,236.7 60.5% 58.5%2011 19,369 41,437 4,275,303 9,002,098 24,663.3 60.5% 59.5%+/- % 11/10 3.2% 4.4% 3.1% 6.1% 6.1% -0.1% 1.7%NB:Estimates were made for some non-compliant hotelsR&MI/JTB 2011


51%7060504061.263.2 65.963.9HOTEL ROOM OCCUPANCYBY RESORT AREA61.72010 201158.541.845.249.858.730201010.014.10MO-BAY OCHO RIOS NEGRIL PORTANTONIOKINGSTONMANDEVILLEResort AreaFig.14Thousands1,8001,6001,4001,2001,00080060040020001,5791,453HOTEL ROOM NIGHTS SOLDBY RESORT AREA2010 20111,2211,2251,1401,111MO-BAY OCHO RIOS NEGRIL PORT ANTONIO KINGSTON MANDEVILLEFig.14a4Resort Area4225237100119R&MI/JTB 2011


52TABLE 14HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAJAMAICAR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 332,710 342,941 355,971 396,323 424,628 659,227 705,437 725,888 807,163 874,944Feb. 323,385 357,081 374,608 399,846 430,472 638,309 750,810 761,497 790,578 888,045Mar. 354,550 390,197 384,183 429,760 464,513 722,460 839,783 792,415 885,593 970,704Apr. 338,931 329,633 351,149 386,056 390,301 681,319 701,822 725,876 799,064 817,746Jan.-Apr. 1,349,576 1,419,852 1,465,911 1,611,985 1,709,914 2,701,315 2,997,853 3,005,676 3,282,398 3,551,439May. 293,778 305,006 341,285 346,439 332,347 576,060 635,151 688,723 693,598 683,928Jun. 308,421 315,212 344,417 337,360 342,314 611,549 663,517 699,777 700,321 725,117Jul. 359,024 341,335 363,856 387,167 376,723 731,492 722,835 746,866 813,998 810,737Aug. 301,639 304,360 314,028 342,793 317,455 623,134 648,248 643,731 726,181 705,857Sep. 205,698 205,753 224,257 219,439 225,782 400,590 419,615 449,315 444,450 476,408Oct. 248,856 242,142 264,440 261,486 268,623 482,625 496,563 534,473 526,467 565,798Nov. 279,855 274,866 292,989 312,838 330,667 552,562 557,249 595,773 616,080 694,320Dec. 306,536 313,780 345,810 326,096 371,478 620,943 647,676 711,665 677,914 788,494May-Dec. 2,303,807 2,302,454 2,491,082 2,533,618 2,565,389 4,598,955 4,790,854 5,070,323 5,199,009 5,450,659Jan-Dec. 3,653,383 3,722,306 3,956,993 4,145,603 4,275,303 7,300,270 7,788,707 8,075,999 8,481,407 9,002,098TABLE 14AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAJAMAICAR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 66.8 67.9 63.3 69.2 69.3 63.5 64.9 62.5 67.2 67.3Feb. 71.9 75.6 73.4 77.3 77.8 68.0 76.3 72.1 72.8 75.6Mar. 71.0 77.2 66.9 74.3 75.8 68.4 76.5 66.0 72.9 74.2Apr. 70.2 68.3 62.7 67.2 66.2 66.8 66.9 62.1 65.5 65.2Jan.-Apr. 70.0 72.3 66.4 71.9 72.2 66.6 70.6 65.5 69.5 70.5May. 58.4 61.3 59.3 58.5 55.0 57.7 59.3 57.7 55.5 53.4Jun. 65.2 65.7 62.0 58.8 58.6 61.7 64.0 60.9 57.8 58.4Jul. 72.9 64.2 62.2 66.1 63.1 70.9 63.3 61.7 65.7 63.8Aug. 61.3 57.0 53.9 58.4 53.3 60.4 55.7 52.4 57.7 54.9Sep. 45.8 40.2 41.9 40.7 40.8 42.7 37.0 39.9 38.4 38.6Oct. 53.9 44.5 47.8 46.1 45.3 50.0 41.9 46.5 43.9 44.8Nov. 60.3 51.1 54.6 55.6 57.2 56.9 48.2 53.4 51.8 56.3Dec. 60.0 56.3 59.5 54.3 62.2 58.2 54.1 59.2 53.6 62.0May-Dec. 59.9 54.9 55.3 55.0 54.6 57.1 52.7 54.1 53.2 54.1Jan-Dec. 63.2 60.4 59.0 60.5 60.5 60.3 58.5 57.8 58.5 59.5R&MI/JTB 2011


53TABLE 15HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAMONTEGO BAYR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 90,848 104,178 113,144 121,741 154,529 186,443 214,441 234,943 249,439 328,843Feb. 89,964 110,771 117,754 130,552 152,952 182,197 236,214 244,712 243,533 327,621Mar. 105,480 124,374 128,566 143,421 169,864 221,809 273,172 275,992 305,118 371,130Apr. 94,769 105,120 121,016 133,529 138,412 197,580 228,147 257,610 283,245 303,699Jan.-Apr. 381,061 444,443 480,480 529,243 615,757 788,029 951,974 1,013,257 1,081,335 1,331,293May. 82,121 90,599 108,155 120,641 114,835 163,953 188,607 225,439 244,995 243,454Jun. 82,264 96,634 111,711 122,917 130,934 167,309 205,225 234,328 260,615 290,985Jul. 97,784 107,536 126,682 143,435 142,311 201,691 229,370 268,612 307,070 316,305Aug. 82,736 88,800 109,339 127,453 123,982 174,515 191,410 232,131 276,587 272,956Sep. 49,172 58,753 77,633 72,979 85,946 94,709 121,072 158,280 129,967 188,706Oct. 59,133 75,102 89,454 93,244 102,414 113,699 156,397 186,529 192,168 226,494Nov. 71,903 87,169 97,948 117,308 123,060 146,059 180,812 206,635 243,533 270,168Dec. 82,829 108,907 120,147 126,147 139,548 172,570 227,555 257,509 264,859 305,528May-Dec. 607,942 713,499 841,069 924,124 963,030 1,234,505 1,500,449 1,769,463 1,919,794 2,114,596Jan-Dec. 989,003 1,157,942 1,321,549 1,453,367 1,578,787 2,022,534 2,452,423 2,782,720 3,001,129 3,445,889TABLE 15AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAMONTEGO BAYR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 62.8 66.0 62.4 65.4 71.1 59.5 62.4 61.5 60.3 67.5Feb. 68.9 75.0 71.9 77.6 77.9 64.1 73.0 70.7 65.1 74.3Mar. 72.1 78.0 67.5 75.8 78.1 66.7 77.4 66.5 71.6 75.1Apr. 67.0 68.8 65.6 66.4 67.0 62.6 67.2 64.9 62.2 64.6Jan.-Apr. 67.7 72.7 66.7 71.1 73.5 63.3 70.0 65.8 64.8 70.4May. 53.9 57.6 57.7 58.0 54.6 49.4 55.1 56.7 52.8 51.6Jun. 61.6 63.5 61.6 61.0 64.3 57.2 61.6 60.5 57.7 63.4Jul. 69.2 68.4 64.9 68.9 67.6 65.0 66.4 65.2 65.8 66.6Aug. 58.5 56.4 56.4 61.1 58.8 56.4 55.1 56.1 59.3 57.5Sep. 38.7 36.5 45.2 37.7 42.9 34.1 34.6 43.3 29.8 41.7Oct. 45.5 41.1 49.8 45.8 48.6 40.1 39.4 48.9 42.0 47.7Nov. 57.2 49.8 56.9 59.5 60.4 53.2 46.9 56.0 55.0 58.8Dec. 52.2 60.2 62.0 60.6 66.3 50.5 57.5 63.0 57.0 64.7May-Dec. 54.8 53.9 57.0 56.7 58.0 51.0 51.8 56.5 52.6 56.6Jan-Dec. 59.1 59.7 60.2 61.2 63.2 55.1 57.6 59.5 56.4 61.2R&MI/JTB 2011


54TABLE 16HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAOCHO RIOSR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 112,398 122,351 111,690 121,934 133,418 224,327 255,355 223,782 245,986 271,509Feb. 108,766 124,172 108,823 120,215 128,721 217,520 260,119 218,535 246,682 262,294Mar. 118,700 133,452 112,171 133,499 137,354 236,673 284,522 227,040 271,145 284,882Apr. 120,056 110,424 103,529 110,129 111,426 241,167 235,009 212,193 230,095 233,412Jan.-Apr. 459,920 490,399 436,213 485,777 510,919 919,687 1,035,004 881,550 993,908 1,052,097May. 102,537 106,684 102,629 97,442 92,220 205,118 223,846 205,486 193,457 189,434Jun. 114,771 112,151 108,968 99,745 94,336 231,853 238,967 218,920 208,997 198,710Jul. 132,542 116,110 119,165 111,574 107,617 277,839 251,364 239,592 242,642 236,389Aug. 113,623 109,833 105,072 102,841 99,630 240,229 240,115 211,609 226,613 238,260Sep. 80,461 73,551 74,484 64,112 65,232 162,784 154,591 148,197 153,320 135,988Oct. 96,524 77,358 86,316 73,857 69,910 192,341 162,644 172,436 150,008 148,557Nov. 98,612 80,370 90,903 87,625 85,071 197,603 166,455 181,121 159,267 177,355Dec. 109,417 92,982 102,697 100,367 99,892 223,848 193,554 205,590 214,995 209,716May-Dec. 848,487 769,039 790,234 737,563 713,908 1,731,615 1,631,536 1,582,951 1,549,299 1,534,409Jan-Dec. 1,308,407 1,259,438 1,226,447 1,223,340 1,224,827 2,651,302 2,666,540 2,464,501 2,543,207 2,586,506TABLE 16AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAOCHO RIOSR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 68.2 75.5 71.7 75.5 80.4 67.8 75.3 71.4 76.2 80.4Feb. 73.1 81.9 77.4 82.4 85.8 72.8 81.8 77.3 84.6 86.0Mar. 72.0 82.4 71.9 81.2 82.5 71.6 83.9 72.2 83.6 84.0Apr. 75.3 73.5 67.0 70.4 69.3 75.4 74.6 68.3 73.6 71.4Jan.-Apr. 72.1 78.3 71.9 77.3 79.4 71.8 79.0 72.2 79.4 80.4May. 62.2 68.7 63.3 60.3 55.5 61.8 68.5 62.8 59.7 55.9Jun. 72.0 74.6 69.3 63.7 58.6 72.0 75.5 69.3 66.7 60.7Jul. 80.4 74.5 73.2 72.3 67.3 83.7 76.6 72.7 78.1 72.2Aug. 68.9 70.5 64.7 67.0 62.6 72.2 73.0 64.4 73.3 73.1Sep. 50.4 49.5 47.4 46.3 42.2 50.9 49.5 46.8 55.1 43.1Oct. 58.6 49.9 53.2 50.5 43.9 58.1 49.9 52.8 51.1 45.9Nov. 61.8 53.5 57.9 58.7 55.3 61.7 52.8 57.3 53.3 56.6Dec. 66.4 59.9 63.3 60.1 62.8 67.7 59.2 62.8 64.6 64.6May-Dec. 65.1 62.7 61.6 60.1 56.1 66.1 63.2 61.1 62.9 59.1Jan-Dec. 67.4 68.0 64.9 65.9 63.9 68.0 68.5 64.7 68.5 66.2R&MI/JTB 2011


55TABLE 17HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREANEGRILR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 93,612 79,245 101,676 122,485 104,468 191,006 179,243 217,848 260,275 222,667Feb. 90,580 87,587 112,245 121,685 117,308 185,596 198,624 238,491 254,633 248,134Mar. 92,709 93,848 104,776 119,679 122,652 206,162 221,132 223,510 253,455 258,692Apr. 90,753 78,529 93,467 108,177 108,149 188,029 181,221 200,395 228,568 227,575Jan.-Apr. 367,654 339,209 412,164 472,026 452,577 770,793 780,220 880,244 996,931 957,068May. 77,339 70,279 98,120 100,458 94,774 159,727 161,288 206,674 209,844 198,881Jun. 79,699 68,824 90,158 92,051 85,984 165,538 159,178 192,194 193,528 181,408Jul. 90,766 79,016 87,328 102,791 90,958 189,302 180,899 186,243 214,435 193,519Aug. 75,975 75,810 74,591 87,854 67,923 159,623 168,996 158,628 183,297 149,581Sep. 49,407 47,230 54,816 61,718 52,613 103,591 105,578 117,988 128,569 115,713Oct. 63,898 60,740 68,139 67,170 70,097 133,975 132,932 145,175 140,252 147,277Nov. 75,192 76,000 83,096 80,597 90,919 156,732 166,344 175,112 169,174 192,114Dec. 82,185 81,932 98,247 75,769 105,541 171,340 181,292 207,946 158,854 224,228May-Dec. 594,461 559,831 654,495 668,408 658,809 1,239,828 1,256,507 1,389,960 1,397,953 1,402,721Jan-Dec. 962,115 899,040 1,066,659 1,140,434 1,111,386 2,010,621 2,036,726 2,270,204 2,394,884 2,359,789TABLE 17AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREANEGRILR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 73.8 64.9 63.6 77.0 64.0 68.8 62.9 63.5 76.4 63.4Feb. 79.1 76.7 77.7 84.7 79.6 74.0 74.8 76.9 82.7 78.2Mar. 73.3 76.9 65.7 75.4 75.4 74.5 77.2 65.2 74.5 73.8Apr. 74.0 66.5 60.4 70.3 68.4 69.0 65.2 59.6 69.3 66.8Jan.-Apr. 75.0 71.8 66.6 76.7 71.1 71.5 70.0 66.1 75.6 70.4May. 61.9 57.6 62.2 64.0 58.8 58.3 56.9 61.0 62.3 57.3Jun. 65.9 59.2 59.9 60.6 55.4 62.5 58.8 59.9 59.4 54.2Jul. 72.3 50.9 55.3 65.2 56.7 68.8 51.9 54.9 63.4 55.9Aug. 60.6 48.4 47.2 55.3 42.5 58.0 45.8 44.4 51.3 41.3Sep. 43.4 31.5 36.3 43.3 34.5 41.5 29.8 34.5 39.9 33.3Oct. 54.4 39.6 43.1 43.9 44.0 52.0 38.5 42.8 42.9 42.6Nov. 62.7 50.6 54.3 52.9 58.0 59.3 49.2 53.2 51.6 56.6Dec. 65.4 52.1 62.2 47.6 65.2 61.8 51.3 61.2 46.4 64.0May-Dec. 61.1 48.3 52.6 54.3 52.0 58.0 47.3 51.4 52.2 50.6Jan-Dec. 65.7 54.9 57.3 61.7 58.5 62.5 54.0 56.2 59.9 57.1R&MI/JTB 2011


56TABLE 18HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAKINGSTONR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 22,904 23,096 17,974 18,918 20,683 32,668 29,501 26,839 28,884 29,651Feb. 21,498 22,018 23,278 17,168 19,215 29,140 31,549 35,414 25,218 26,627Mar. 24,139 24,235 25,098 21,516 21,914 32,295 33,237 39,144 32,709 31,460Apr. 22,268 22,388 21,602 23,167 21,039 33,398 32,024 33,244 35,438 31,086Jan.-Apr. 90,809 91,736 87,952 80,769 82,851 127,501 126,311 134,641 122,249 118,824May. 23,200 24,136 23,718 19,838 19,705 31,046 35,730 34,519 29,401 31,634Jun. 23,965 24,912 25,508 14,917 20,419 31,781 35,538 38,397 21,762 33,432Jul. 26,294 26,366 22,060 21,553 25,615 40,012 37,305 36,107 34,564 44,544Aug. 20,758 20,715 18,714 18,768 18,199 32,376 29,873 29,558 28,211 30,237Sep. 19,598 19,555 14,825 16,087 15,421 26,472 25,684 20,667 23,599 23,375Oct. 20,977 20,531 17,891 18,694 17,351 27,218 27,779 25,812 27,211 26,655Nov. 22,843 22,243 19,201 18,590 21,254 30,800 25,486 27,594 27,283 34,328Dec. 20,299 19,561 16,982 15,683 15,722 30,302 25,164 25,698 23,500 28,335May-Dec. 177,934 178,018 158,899 144,130 153,686 250,007 242,558 238,352 215,531 252,540Jan-Dec. 268,743 269,754 246,851 224,899 236,537 377,508 368,869 372,993 337,780 371,364TABLE 18AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAKINGSTONR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 59.1 55.5 42.4 41.3 44.7 46.1 38.5 34.6 34.3 35.1Feb. 61.4 56.5 56.3 41.5 46.0 45.5 45.6 46.4 33.2 34.9Mar. 62.2 58.2 54.9 47.0 47.4 45.6 43.4 46.4 38.9 37.2Apr. 59.3 55.6 48.8 52.4 47.0 48.7 43.2 40.7 43.2 38.0Jan.-Apr. 60.5 56.5 50.6 45.6 46.3 46.5 42.3 42.1 37.5 36.3May. 59.8 58.0 51.8 43.4 42.7 43.8 46.7 40.9 34.7 37.5Jun. 63.9 61.8 57.6 33.7 45.6 46.4 48.0 47.0 26.5 40.9Jul. 67.8 63.3 48.2 47.1 55.6 56.5 34.5 42.8 41.1 52.8Aug. 53.5 49.8 40.9 41.0 39.3 45.7 39.0 35.0 33.2 35.6Sep. 68.0 62.0 33.9 36.3 58.9 52.0 34.5 25.6 29.0 28.8Oct. 74.2 66.0 40.5 42.3 39.6 54.8 37.6 31.7 33.6 33.2Nov. 59.7 54.2 43.0 41.7 47.6 44.1 33.8 33.5 33.2 41.8Dec. 51.4 46.2 36.8 34.0 34.0 42.0 32.3 30.2 27.7 33.6May-Dec. 61.6 57.2 44.1 40.0 44.7 47.7 40.1 35.9 32.4 38.1Jan-Dec. 61.2 56.9 46.2 41.8 45.2 47.3 40.9 37.9 34.0 37.5R&MI/JTB 2011


57TABLE 19HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAPORT ANTONIOR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 620 605 668 300 582 1,066 977 1,284 552 1,158Feb. 662 448 758 275 408 1,130 837 1,413 518 807Mar. 706 347 759 510 396 1,087 633 1,937 896 785Apr. 343 354 890 343 251 689 597 1,724 648 524Jan.-Apr. 2,331 1,754 3,075 1,428 1,637 3,972 3,044 6,358 2,614 3,274May. 268 533 676 460 179 528 929 1,326 667 355Jun. 173 677 343 261 408 292 1,284 644 463 804Jul. 406 101 478 182 404 673 200 940 364 802Aug. 439 101 704 173 313 785 198 1,395 346 622Sep. 180 50 545 40 57 318 101 1,068 79 111Oct. 326 131 539 251 142 440 263 1,028 481 280Nov. 266 147 283 274 587 501 267 562 462 1,149Dec. 207 310 987 464 550 414 614 1,937 1,017 1,088May-Dec. 2,265 2,050 4,555 2,105 2,640 3,951 3,856 8,900 3,879 5,211Jan-Dec. 4,596 3,804 7,630 3,533 4,277 7,923 6,900 15,258 6,493 8,485TABLE 19AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAPORT ANTONIOR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 21.5 23.5 21.8 9.8 22.6 17.9 19.2 21.7 9.3 22.8Feb. 25.4 18.6 26.4 9.6 17.5 21.0 17.6 26.4 9.7 17.6Mar. 24.5 13.5 24.7 16.6 15.4 18.3 12.4 32.7 15.1 15.4Apr. 14.1 14.2 29.9 11.5 10.1 14.3 12.1 30.1 11.3 21.0Jan.-Apr. 21.6 17.6 25.9 12.0 16.4 18.0 15.5 27.7 11.4 19.0May. 12.2 20.7 22.0 15.0 7.0 12.2 18.3 22.4 11.3 7.0Jun. 8.1 27.2 11.5 8.8 16.4 6.9 26.1 11.2 8.1 16.3Jul. 18.4 3.9 15.6 5.9 15.7 15.5 3.9 15.9 6.1 15.8Aug. 19.9 3.9 22.9 5.7 12.1 18.1 3.9 23.6 5.8 12.2Sep. 8.5 2.0 18.4 1.4 2.3 7.6 2.0 18.6 1.4 2.3Oct. 14.8 5.1 17.5 8.2 5.5 10.1 5.2 17.4 8.1 5.5Nov. 12.5 5.9 9.5 11.0 23.6 11.9 5.4 9.8 9.4 23.4Dec. 9.4 12.1 32.2 18.0 21.4 9.5 12.1 32.7 18.6 21.4May-Dec. 21.4 13.0 10.0 9.0 13.0 17.9 11.5 9.6 8.4 13.0Jan-Dec. 23.1 16.3 12.5 10.0 14.1 19.9 14.1 11.5 9.4 14.8R&MI/JTB 2011


58TABLE 20HOTEL ROOM AND BED NIGHTS SOLD BY MONTH, YEAR AND AREAMANDEVILLE/SOUTH COASTR O O M N I G H T S S O L DB E D N I G H T S S O L D2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 12,328 13,467 10,819 10,945 10,948 23,717 25,921 21,192 22,027 21,116Feb. 11,915 12,084 11,750 9,951 11,868 22,726 23,468 22,932 19,994 22,562Mar. 12,816 13,941 12,813 11,135 12,333 24,434 27,087 24,792 22,270 23,755Apr. 10,742 12,818 10,645 10,711 11,024 20,456 24,824 20,710 21,070 21,450Jan.-Apr. 47,801 52,310 46,027 42,742 46,173 91,333 101,300 89,626 85,361 88,883May. 8,313 12,775 7,987 7,600 10,634 15,688 24,751 15,279 15,234 20,170Jun. 7,549 12,015 7,729 7,469 10,233 14,776 23,324 15,294 14,956 19,778Jul. 11,232 12,206 8,143 7,632 9,818 21,975 23,698 15,372 14,923 19,178Aug. 8,108 9,101 5,608 5,704 7,408 15,606 17,656 10,410 11,127 14,201Sep. 6,880 6,614 1,954 4,503 6,513 12,716 12,590 3,115 8,916 12,515Oct. 7,998 8,280 2,101 8,270 8,709 14,952 16,548 3,493 16,347 16,535Nov. 11,039 8,937 1,558 8,444 9,776 20,867 17,884 4,749 16,361 19,206Dec. 11,599 10,089 6,750 7,666 10,225 22,469 19,498 12,985 14,689 19,599May-Dec. 72,718 80,017 41,830 57,288 73,316 139,049 155,949 80,697 112,553 141,182Jan-Dec. 120,519 132,327 87,857 100,030 119,489 230,382 257,249 170,323 197,914 230,065TABLE 20AHOTEL ROOM AND BED % OCCUPANCY BY MONTH, YEAR AND AREAMANDEVILLE/SOUTHCOASTR O O M % O C C U P A N C YB E D % O C C U P A N C Y2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 62.1 70.9 55.7 65.1 63.3 59.4 67.6 54.3 64.5 61.7Feb. 66.3 68.0 66.9 65.6 76.0 62.7 65.4 65.1 64.8 73.0Mar. 64.4 73.4 65.9 66.3 71.3 60.9 70.6 63.5 65.2 69.4Apr. 55.8 69.7 56.6 65.9 65.9 52.7 66.9 54.8 63.7 64.8Jan.-Apr. 62.1 70.5 61.2 65.7 69.0 58.9 68.2 59.3 64.6 66.5May. 41.8 67.2 41.1 45.2 61.5 39.1 64.5 39.1 44.6 58.9Jun. 39.2 65.3 41.1 45.9 61.1 38.0 62.8 40.5 45.2 59.7Jul. 56.4 62.6 40.8 44.1 56.8 54.6 61.6 39.2 43.7 56.0Aug. 41.6 46.7 28.1 33.0 42.8 39.7 46.0 26.6 32.5 41.5Sep. 38.4 35.1 23.0 26.9 38.9 35.1 33.9 19.2 26.9 37.8Oct. 41.1 42.5 30.5 47.8 50.3 38.1 43.1 26.0 47.8 48.3Nov. 58.7 47.4 23.4 50.4 58.4 54.9 48.1 36.5 49.4 58.0Dec. 58.3 51.7 37.4 44.3 59.1 56.0 50.8 36.3 42.9 57.3May-Dec. 47.0 52.3 35.4 42.2 53.6 44.5 51.2 34.6 41.6 52.2Jan-Dec. 52.0 58.2 45.4 49.8 58.7 49.3 56.8 44.3 49.2 57.1R&MI/JTB 2011


59%908070605040302010075.579.458.0 56.1HOTEL ROOM OCCUPANCYBY RESORT AREA 2011Winter71.152.0Summer16.4Fig.1513.0MO-BAY OCHO RIOS NEGRIL PORTANTONIOResort Area46.344.7KINGSTON69.053.6MANDEVILLEThousands1,200HOTEL ROOM NIGHTS SOLDBY SEASON & RESORT AREA 2011Winter Summer1,000963800600400616511714453659200015483752 346MO-BAY OCHO RIOS NEGRIL PORT ANTONIO KINGSTON MANDEVILLEResort AreaFig.15aR&MI/JTB 2011


60TABLE 21HOTEL ROOM NIGHTS SOLD BY MONTH, YEAR AND CATEGORYUNDER 100 ROOMSL E S S T H A N 50 R O O M SB E T W E E N 51 - 100 R O O M S2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 21,901 19,694 20,726 19,661 22,561 30,473 33,165 29,737 28,897 34,815Feb. 22,931 21,969 22,921 21,292 25,076 29,302 34,439 31,006 31,305 35,505Mar. 25,541 21,572 22,287 22,590 23,184 35,428 39,377 30,680 35,041 37,257Apr. 19,474 15,975 17,991 16,717 18,624 30,006 28,381 26,399 25,056 27,837Jan.-Apr. 89,847 79,210 83,925 80,260 89,445 125,209 135,362 117,822 120,299 135,414May. 16,335 16,107 13,308 12,779 14,363 22,618 23,969 20,791 20,847 16,887Jun. 16,947 16,155 11,919 12,804 14,670 23,030 24,773 21,883 19,275 20,363Jul. 21,086 18,425 17,434 15,234 18,402 31,663 30,276 25,525 26,661 24,558Aug. 17,853 15,456 16,162 13,675 13,410 26,821 25,840 23,149 22,821 18,769Sep. 10,699 8,322 8,774 8,178 8,822 15,523 20,681 14,976 10,622 13,292Oct. 12,828 10,398 11,004 9,917 11,024 16,966 14,800 16,158 12,156 15,371Nov. 14,119 12,387 13,515 14,295 14,984 20,941 15,838 17,137 15,180 21,523Dec. 18,540 15,429 19,433 17,070 22,661 26,099 20,819 24,215 23,278 31,265May-Dec. 128,407 112,678 111,549 103,952 118,336 183,661 176,996 163,834 150,840 162,028Jan-Dec. 218,254 191,888 195,474 184,212 207,781 308,870 312,358 281,656 271,139 297,442TABLE 21AHOTEL ROOM % OCCUPANCY BY MONTH, YEAR AND CATEGORYUNDER 100 ROOMSL E S S T H A N 50 R O O M SB E T W E E N 51 - 100 R O O M S2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 35.9 35.5 34.6 34.8 38.3 50.5 53.4 50.4 43.2 50.3Feb. 41.6 42.1 42.3 41.7 47.2 53.7 59.3 58.3 51.8 56.8Mar. 42.1 38.9 37.4 39.9 39.3 57.1 63.4 51.8 52.3 53.7Apr. 33.1 29.8 31.0 30.5 32.5 50.0 47.3 46.4 38.7 41.6Jan.-Apr. 38.1 36.6 36.2 36.6 39.2 52.8 55.9 51.6 46.4 50.5May. 27.0 29.4 22.3 22.6 24.4 37.6 38.7 38.5 32.0 25.0Jun. 29.0 30.5 20.6 23.3 26.0 39.6 42.6 43.6 30.6 31.2Jul. 34.4 33.4 29.0 26.4 31.4 52.0 48.1 42.1 40.5 36.3Aug. 30.0 28.0 26.7 24.0 23.4 43.3 40.3 38.7 34.1 27.8Sep. 18.8 16.1 15.3 15.4 16.6 27.3 36.8 27.7 19.3 21.3Oct. 21.3 18.8 18.7 17.6 19.7 29.8 26.3 29.3 19.9 22.6Nov. 24.1 23.1 23.6 25.9 27.0 36.8 28.2 32.1 25.7 31.8Dec. 30.5 27.9 33.0 30.0 39.7 41.8 34.7 40.5 34.5 44.7May-Dec. 27.0 26.0 23.7 23.2 26.1 38.7 37.2 36.6 29.9 30.2Jan-Dec. 30.7 29.5 27.8 27.6 30.5 43.4 43.5 41.7 35.5 37.0R&MI/JTB 2011


61TABLE 22HOTEL ROOM NIGHTS SOLD BY MONTH, YEAR AND CATEGORYOVER 100 ROOMSB E T W E E N 101 - 200 R O O M SO V E R 200 R O O M S2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 38,584 38,184 34,463 32,366 31,017 241,752 251,899 271,043 315,398 336,234Feb. 38,512 40,325 36,562 30,596 30,408 232,638 260,348 284,120 316,655 339,483Mar. 42,855 45,154 40,112 34,540 32,527 250,725 284,094 291,103 335,589 371,545Apr. 40,285 39,043 36,281 32,786 29,787 249,165 246,235 270,476 311,496 314,053Jan.-Apr. 160,236 162,706 147,418 130,288 123,739 974,280 1,042,576 1,116,742 1,279,138 1,361,315May. 36,003 36,080 35,261 26,924 28,267 218,821 228,849 271,925 285,888 272,830Jun. 37,050 35,706 35,869 27,264 27,926 231,395 238,578 274,745 278,018 279,355Jul. 38,851 38,773 36,415 30,119 31,832 267,427 253,861 284,482 315,154 301,931Aug. 35,490 34,639 31,000 26,322 25,562 221,474 228,425 243,716 279,977 259,713Sep. 28,160 28,359 22,089 19,378 20,380 151,316 148,392 178,418 181,261 183,287Oct. 30,895 31,002 28,324 25,579 25,070 188,168 185,943 208,953 213,834 217,158Nov. 34,431 33,965 30,450 26,972 31,398 210,365 212,677 231,886 256,391 262,761Dec. 36,112 34,885 33,461 26,506 30,088 225,785 242,648 268,702 259,243 287,465May-Dec. 276,992 273,408 252,869 209,064 220,523 1,714,751 1,739,373 1,962,827 2,069,766 2,064,500Jan-Dec. 437,228 436,114 400,287 339,352 344,262 2,689,031 2,781,948 3,079,569 3,348,904 3,425,815TABLE 22AHOTEL ROOM % OCCUPANCY BY MONTH, YEAR AND CATEGORYOVER 100 ROOMSB E T W E E N 101 - 200 R O O M SO V E R 200 R O O M S2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 71.5 71.3 64.3 71.6 68.6 75.0 75.4 69.6 78.1 76.5Feb. 79.0 80.5 71.1 74.9 74.5 79.9 83.3 80.8 86.8 85.6Mar. 79.4 84.3 70.5 76.4 72.0 77.8 85.0 73.0 82.6 84.6Apr. 77.2 75.4 65.9 75.0 68.1 79.9 77.7 69.4 75.7 74.5Jan.-Apr. 76.7 77.9 67.9 74.5 70.7 78.1 72.3 73.0 80.6 80.2May. 66.7 67.4 62.0 59.6 62.5 66.6 69.9 67.1 67.2 63.1Jun. 71.0 68.9 65.1 62.3 63.8 76.1 75.3 70.1 67.5 66.8Jul. 72.0 72.4 64.0 66.6 70.4 84.5 70.5 69.9 75.5 71.0Aug. 65.8 64.3 54.1 57.8 56.1 70.0 63.4 60.1 67.1 61.1Sep. 58.9 54.4 42.7 60.2 58.0 52.6 42.1 48.0 45.5 45.6Oct. 65.1 59.7 51.2 65.6 57.6 63.3 48.9 54.4 52.0 51.1Nov. 66.2 65.3 55.1 61.5 71.6 70.9 56.6 62.6 63.3 63.8Dec. 67.1 64.9 58.6 58.9 66.8 67.7 62.5 66.3 60.2 67.6May-Dec. 66.7 64.7 56.7 61.5 63.5 69.1 54.9 62.5 62.4 61.3Jan-Dec. 70.1 69.0 60.4 65.9 65.9 72.1 66.9 65.9 68.3 67.7R&MI/JTB 2011


62SEASONALITY OF HOTEL ROOM OCCUPANCY BY CATEGORY2009 - 2011%9080HOTEL CATEGORY: LESS THAN 50 ROOMS20092010%9080HOTEL CATEGORY: 51 - 100 ROOMS2009201070201170201160605050404030302020100JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC100JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECFig.16Fig.16a%9080706050403020100HOTEL CATEGORY: 101 - 200 ROOMS200920102011JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC%1009080706050403020100HOTEL CATEGORY: OVER 200 ROOMS200920102011JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECFig.16bFig.16cR&MI/JTB 2011


63%908070605051HOTEL ROOM OCCUPANCYBY CATEGORY 2011716480 8061 6146725540303926303520100200RMS AI NAI ISLAI = ALL-INCLUSIVEWINTER SUMMERNAI = NON ALL-INCLUSIVEISL = ISLANDFig. 17Thousands3,000HOTEL ROOM NIGHTS SOLDBY CATEGORY 20112,5652,5002,0652,1752,0001,7101,5001,3611,4491,000500039026189 118 135 162221124200RMS AI NAI ISLWINTERSUMMERFig. 17aAI = ALL-INCLUSIVENAI = NON ALL-INCLUSIVEISL = ISLANDR&MI/JTB 2011


64TABLE 23HOTEL ROOM NIGHTS SOLD BY CATEGORYALL -INCLUSIVE / NON ALL-INCLUSIVEALL-INCLUSIVENON ALL-INCLUSIVE2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 255,326 270,219 299,855 351,482 358,614 77,385 72,722 56,114 44,840 66,013Feb. 246,731 284,904 312,006 354,003 364,499 76,652 72,177 62,603 45,844 65,972Mar. 270,331 310,433 320,554 374,884 393,982 84,218 79,764 63,629 52,876 70,531Apr. 261,683 267,566 297,142 341,718 331,712 77,248 62,068 54,006 44,338 58,589Jan.-Apr. 1,034,071 1,133,122 1,229,557 1,422,087 1,448,807 315,503 286,731 236,352 187,898 261,105May. 227,596 244,191 290,795 310,792 286,004 66,181 60,815 50,490 35,646 46,343Jun. 235,566 250,699 291,200 304,917 291,538 72,856 64,513 53,217 32,444 50,776Jul. 270,173 266,994 306,537 341,800 313,465 88,854 74,340 57,318 45,368 63,259Aug. 227,070 234,631 264,733 305,753 269,092 74,568 69,728 49,294 37,041 48,361Sep. 152,580 156,460 189,441 194,482 192,466 53,118 49,294 34,816 24,958 33,315Oct. 188,500 188,597 223,640 231,291 229,573 60,357 53,463 40,799 30,195 39,051Nov. 216,866 208,877 251,105 277,762 280,264 62,990 65,902 41,883 35,076 50,402Dec. 233,925 241,921 292,927 286,952 312,549 72,611 71,615 52,883 39,144 58,930May-Dec. 1,752,276 1,792,371 2,110,378 2,253,749 2,174,951 551,535 509,670 380,700 279,872 390,437Jan-Dec. 2,786,347 2,925,493 3,339,935 3,675,836 3,623,758 867,038 796,401 617,052 467,770 651,542Note* All-Inclusive category includes hotels which offer Mixed package plansTABLE 23AHOTEL ROOM % OCCUPANCY BY MONTH AND YEARALL -INCLUSIVE / NON ALL-INCLUSIVEALL-INCLUSIVENON ALL-INCLUSIVE2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Jan. 75.5 74.5 69.1 77.4 76.8 48.5 51.0 43.7 38.0 45.3Feb. 80.8 84.0 79.6 86.3 86.4 53.1 54.1 52.7 43.0 50.1Mar. 79.6 85.6 72.4 82.0 84.4 52.8 55.9 48.4 44.7 48.3Apr. 79.6 77.7 68.7 74.2 74.0 50.1 45.0 42.4 38.8 41.5Jan.-Apr. 78.8 80.3 72.3 79.8 80.3 51.1 51.5 46.7 41.1 46.3May. 66.2 68.6 65.4 65.6 62.4 41.6 42.9 38.4 30.1 31.8Jun. 73.9 73.1 68.1 66.5 65.8 47.3 47.0 41.7 28.3 36.1Jul. 81.2 74.9 68.3 73.2 69.5 55.5 42.4 42.3 38.0 43.5Aug. 68.3 65.5 59.1 65.3 59.6 46.7 39.8 36.5 31.2 33.5Sep. 50.2 44.2 46.9 45.5 44.6 36.6 31.0 26.6 22.4 27.5Oct. 60.3 49.7 53.0 51.3 50.8 40.4 32.6 30.9 25.9 27.7Nov. 70.3 56.4 61.8 62.1 63.9 40.4 39.4 32.2 30.4 36.1Dec. 66.9 62.9 65.5 59.7 69.0 45.0 41.5 39.4 32.8 40.9May-Dec. 67.3 61.5 61.2 61.3 60.8 44.3 39.4 36.0 30.0 34.8Jan-Dec. 71.2 67.9 64.9 67.4 67.3 46.6 43.1 39.5 33.6 38.6Note* All-Inclusive category includes hotels which offer Mixed package plansR&MI/JTB 2011


65HOTELS ROOM OCCUPANCY BY CATEGORYALL-INCLUSIVE vs NON ALL-INCLUSIVE80ALL-INCLUSIVENON ALL-INCLUSIVE70686567 6760PERCENTAGE50403043403439201002008 2009 2010 2011YEARSFig. 18HOTEL ROOM NIGHTS SOLD BY CATEGORYALL-INCLUSIVE vs NON ALL-INCLUSIVE4,0003,500All-Inclusive3,340Non All-Inclusive3,676 3,6243,0002,9252,500Thousands2,0001,5001,00050079661746865202008 2009 2010 2011YEARSFig. 18aR&MI/JTB 2011


66SEASONALITY OF HOTEL ROOM OCCUPANCY BY CATEGORY2009 - 201190858075706560555045403530252015%HOTEL CATEGORY : ALL-INCLUSIVE2009 2010 2011JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECFig.18b%HOTEL CATEGORY: NON ALL-INCLUSIVE908580757065605550454035302520152009 2010 2011JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECFig.18cR&MI/JTB 2011


67TABLE 24HOTEL ROOMS BY CATEGORYALL -INCLUSIVE & NON ALL-INCLUSIVE2011ALL-INCLUSIVENON ALL-INCLUSIVEUNITS ROOMS UNITS ROOMSMONTEGO BAY 20 5,936 19 1,156OCHO RIOS 16 4,764 18 768NEGRIL 26 4,289 34 1,096OTHER AREAS 1 360 38 2,296ISLAND 63 15,349 109 5,316Note* The All-Inclusive category includes hotels which offer Mixed package plans.Data excludes properties that were closed as at December 2011ACCOMMODATION CATEGORIES2011UNITSROOMSHOTELSRESORT VILLAS1,17457.0%APARTMENTS28914.0%HOTELS200RMS351.7%APARTMENTS7232.6%RESORT VILLAS3,87413.7%GUESTHOUSES3,04210.7%200RMS14,03549.6%Fig.19R&MI/JTB 2011


68TABLE 24aHOTEL ROOMS BY CATEGORYROOM SIZE2011UNDER 100 ROOMSOVER 100 ROOMSUNITS ROOMS UNITS ROOMSMONTEGO BAY 21 868 18 6,224OCHO RIOS 22 991 12 4,541NEGRIL 50 1,879 10 3,506OTHER AREAS 35 1,267 6ISLAND 128 5,005 46 14,271Note* The All-Inclusive category includes hotels which offer Mixed package plans.Data excludes properties that were closed as at December 2011TOTALUNITSKingston2212.6%Mandeville/Southcoast116.3%Port Antonio84.6%Montego Bay3922.4%Negril5,38526.1%Kingston1,7078.3%Mandeville/Southcoast7003.4%Port Antonio2491.2%TOTALROOMSMontegoBay7,09234.3%Negril6034.5%Ocho Rios3419.5%Ocho Rios5,53226.8%Fig.19aR&MI/JTB 2011


69TABLE 25TOURIST ACCOMMODATION INVENTORY BY CATEGORY AND AREAUNITSROOMS2007 2008 2009 2010 2011 2007 2008 2009 2010 2011Kingston 200 rooms 2 2 2 2 2 653 653 653 610 610Hotels 21 21 22 22 22 1,638 1,633 1,749 1,713 1,707Guest Houses 104 105 105 107 104 540 550 550 584 549Resorts Villas 2 2 2 2 2 12 12 12 12 12Apartments 14 14 14 9 8 137 137 137 56 80Total 141 142 143 140 136 2,327 2,332 2,448 2,365 2,348Montego Bay 200 rooms 10 12 13 16 15 3,742 4,696 4,985 6,006 5,774Hotels 39 38 39 38 39 5,382 6,231 6,472 7,254 7,092Guest Houses 65 64 65 63 64 500 473 482 466 499Resorts Villas 360 378 375 382 388 1,292 1,357 1,343 1,395 1,435Apartments 14 14 13 13 13 223 223 215 215 215Total 478 494 492 496 504 7,397 8,284 8,512 9,330 9,241Ocho Rios 200 rooms 9 8 9 8 8 3,978 3,820 4,001 3,925 3,915Hotels 35 33 33 34 34 5,751 5,514 5,696 5,695 5,532Guest Houses 61 63 67 63 67 375 384 446 415 433Resorts Villas 426 341 333 347 341 1,185 1,088 1,069 1,115 1,127Apartments 282 294 240 223 224 459 471 413 356 363Total 804 731 673 667 666 7,770 7,457 7,624 7,581 7,455Negril 200 rooms 9 10 10 9 9 2,650 3,706 3,706 3,376 3,376Hotels 54 57 57 56 60 4,488 5,553 5,559 5,197 5,385Guest Houses 96 97 101 94 91 866 865 897 833 766Resorts Villas 235 259 261 275 294 693 747 767 821 838Apartments 52 36 36 34 34 53 37 37 35 35Total 437 449 455 459 479 6,100 7,202 7,260 6,886 7,024R&MI/JTB 2011


70TABLE 25TOURIST ACCOMMODATION INVENTORY BY CATEGORY AND AREAUNITSROOMS2007 2008 2009 2010 2011 2007 2008 2009 2010 2011*Port Antonio 200 rooms 0 0 0 0 0 0 0 0 0 0Hotels 9 8 8 8 8 267 241 249 249 249Guest Houses 45 40 40 41 40 288 279 282 295 286Resorts Villas 91 97 97 101 110 274 283 283 290 301Apartments 1 1 1 1 1 10 10 10 10 10Total 146 146 146 151 159 839 813 824 844 846Southcoast 200 rooms 1 1 1 1 1 360 360 360 360 360Hotels 17 16 15 11 11 814 800 825 715 700Guest Houses 46 43 47 58 57 414 383 413 559 509Resorts Villas 31 38 37 37 39 133 152 148 148 161Apartments 9 9 9 9 9 20 20 20 20 20Total 103 106 108 115 116 1,381 1,355 1,406 1,442 1,390All Island 200 rooms 31 33 35 36 35 11,383 13,235 13,705 14,277 14,035Hotels 175 173 174 169 174 18,340 19,972 20,550 20,823 20,665Guest Houses 417 412 425 426 423 2,983 2,934 3,070 3,152 3,042Resorts Villas 1,145 1,115 1,105 1,144 1,174 3,589 3,639 3,622 3,781 3,874Apartments 372 368 313 289 289 902 898 832 692 723Total 2,109 2,068 2,017 2,028 2,060 25,814 27,443 28,074 28,448 28,304Closed Properties 44 51 53 54 54 1,897 2,351 2,273 3,030 3,281Total Inventory 2,153 2,119 2,070 2,082 2,114 27,711 29,794 30,347 31,478 31,5851) Total Inventory includes property that are currently closed. The <strong>Jamaica</strong> <strong>Tourist</strong> <strong>Board</strong> in consultation with the Tourism Product Development Co. has removed someaccommodations which are no longer being used as tourist accommodations.2) The Guesthouse accommodation category since 2001 includes properties that offer Bed & Breakfast facilities.R&MI/JTB 2011


71TABLE 26VISITOR ACCOMMODATION BY YEARS AND AREA2008 - 2011HOTELSR O O M SB E D S%Change %Share %Change %Share2008 2009 2010 2011 2011/10 2011 2008 2009 2010 2011 2011/10 2011Kingston 1,633 1,749 1,713 1,707 -0.4 8.3 3,284 3,521 3,449 3,449 0.0 8.0Montego Bay 6,231 6,472 7,254 7,092 -2.2 34.3 12,293 13,379 14,861 14,465 -2.7 33.5Ocho Rios 5,514 5,696 5,695 5,532 -2.9 26.8 12,139 12,533 12,151 12,432 2.3 28.8Negril 5,553 5,559 5,197 5,385 3.6 26.1 11,242 11,248 10,514 10,912 3.8 25.3Port Antonio 241 249 249 249 0.0 1.2 482 503 498 498 0.0 1.2Southcoast 800 825 715 700 -2.1 3.4 1,578 1,628 1,436 1,440 0.3 3.3Total 19,972 20,550 20,823 20,665 -0.8 100.0 41,018 42,812 42,909 43,196 0.7 100.0GUEST HOUSESKingston 550 550 584 549 -6.0 18.0 1,091 1,091 1,159 1,089 -6.0 18.0Montego Bay 473 482 466 499 7.1 16.4 926 944 924 980 6.1 16.2Ocho Rios 384 446 415 433 4.3 14.2 772 902 830 872 5.1 14.4Negril 865 897 833 766 -8.0 25.2 1,702 1,766 1,638 1,534 -6.3 25.3Port Antonio 279 282 295 286 -3.1 9.4 565 571 597 579 -3.0 9.6Southcoast 383 413 559 509 -8.9 16.7 768 829 1,119 1,003 -10.4 16.6Total 2,934 3,070 3,152 3,042 -3.5 100.0 5,824 6,103 6,267 6,057 -3.4 100.0RESORT VILLASKingston 12 12 12 12 0.0 0.3 24 24 24 24 0.0 0.3Montego Bay 1,357 1,343 1,395 1,435 2.9 37.0 2,698 2,667 2,751 2,831 2.9 36.7Ocho Rios 1,088 1,069 1,115 1,127 1.1 29.1 2,213 2,180 2,272 2,296 1.1 29.8Negril 747 767 821 838 2.1 21.6 1,469 1,483 1,620 1,648 1.7 21.4Port Antonio 283 283 290 301 3.8 7.8 570 570 584 606 3.8 7.9Southcoast 152 148 148 161 8.8 4.2 297 289 289 299 3.5 3.9Total 3,639 3,622 3,781 3,874 2.5 100.0 7,271 7,213 7,540 7,704 2.2 100.0R&MI/JTB 2011


TABLE 26a72R O O M SVISITOR ACCOMMODATION BY YEARS AND AREA2008 - 2011B E D S%Change %Share %Change %Share2008 2009 2010 2011 2011/10 2011 2008 2009 2010 2011 2011/10 2011APARTMENTSKingston 137 137 88 80 -9.1 11.1 274 274 176 160 -9.1 10.7Montego Bay 223 215 215 215 0.0 29.7 446 430 430 430 0.0 28.9Ocho Rios 471 413 367 363 -1.1 50.2 1,020 904 772 764 -1.0 51.3Negril 37 37 35 35 0.0 4.8 76 76 76 76 0.0 5.1Port Antonio 10 10 10 10 0.0 1.4 20 20 20 20 0.0 1.3Southcoast 20 20 20 20 0.0 2.8 40 40 40 40 0.0 2.7Total 898 832 735 723 -1.6 100.0 1,876 1,744 1,514 1,490 -1.6 100.0ALL TYPESOF ACCOMMODATIONKingston 2,332 2,448 2,397 2,348 -2.0 8.3 4,673 4,910 4,808 4,722 -1.8 8.1Montego Bay 8,284 8,512 9,330 9,241 -1.0 32.6 16,363 17,420 18,966 18,706 -1.4 32.0Ocho Rios 7,457 7,624 7,592 7,455 -1.8 26.3 16,144 16,519 16,025 16,364 2.1 28.0Negril 7,202 7,260 6,886 7,024 2.0 24.8 14,489 14,573 13,848 14,170 2.3 24.2Port Antonio 813 824 844 846 0.2 3.0 1,637 1,664 1,699 1,703 0.2 2.9Southcoast 1,355 1,406 1,442 1,390 -3.6 4.9 2,683 2,786 2,884 2,782 -3.5 4.8Total 27,443 28,074 28,491 28,304 -0.7 100.0 55,989 57,872 58,230 58,447 0.4 100.0Note: 1) Visitor Accommodation excludes closed properties.The <strong>Jamaica</strong> <strong>Tourist</strong> <strong>Board</strong> in consultation with the Tourism Product Development Co. continues to update the listing of accommodations offered.Some accommodations have been removed from the listing because they are no longer being used for tourist accommodation.2) The Guesthouse accommodation category since 2001 includes properties that offer Bed & Breakfast facilities.R&MI/JTB 2011


73TABLE 27EMPLOYMENT IN ACCOMMODATION SECTOR2007 2008 2009 2010 2011MONTEGO BAY 11,008 11,650 11,780 12,818 12,198OCHO RIOS 9,979 9,357 9,627 9,924 8,964NEGRIL 9,137 9,503 10,040 9,905 9,407KINGSTON 2,099 2,253 2,348 2,107 2,182PORT ANTONIO 1,162 1,032 1,101 1,104 1,118SOUTHCOAST 1,449 1,462 1,458 1,160 1,052TOTAL 34,834 35,257 36,354 37,018 34,921EMPLOYMENT IN THE ACCOMMODATIONSECTOR BY AREA 2011KINGSTON (6.2%)PORT ANTONIO(3.2%)SOUTHCOAST(3.0%)NEGRIL (26.9%)OCHO RIOS (26.9%)MONTEGO BAY(34.9%)Fig. 20R&MI/JTB 2011


74TABLE 28TOURIST BOARD BUDGETAPPROVEDJ$,000US$,0001991/92 335,000 30,6031992/93 552,000 24,0001993/94 738,459 24,2691994/95 914,329 27,2931995/96 1,154,037 30,1891996/97 1,208,713 33,9051997/98 1,254,860 35,4281998/99 1,189,116 32,1381999/00 1,535,950 38,3512000/01 1,378,430 34,0982001/02 1,951,764 41,5272002/03 1,671,751 34,8282003/04 1,487,926 29,7592004/05 1,648,176 25,7532005/06 1,905,380 30,2442006/07 2,190,759 33,1932007/08 2,594,236 39,0112008/09 2,737,796 38,5612009/10 3,113,302 37,5232010/11 2,568,510 28,5392011/12 2,401,040 27,598US$ MILLIONS45403530252015105034.829.8TOURIST BOARD BUDGETAPPROVED BUDGETS25.830.233.239.0 38.637.528.5 27.62002/03 '03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 2011/12YEARSApprovedFig. 21Note: 1.The <strong>Tourist</strong> <strong>Board</strong>'s Budget is given on a fiscal year basis,i.e. April in one year to March 31 of the following year.2. Exchange Rate for 2011/12 US$1 = J$87.003. Budget includes Funds from the Tourism Enhancement Fund as of 2008/094. Budget excludes the Budget for <strong>Jamaica</strong> Vacation Ltd.R&MI/JTB 2011


75TABLE 29ESTIMATED GROSS FOREIGN EXCHANGE EARNINGS**J$,000US$,0001997 40,254,678 1,131,3851998 43,911,095 1,197,1401999 50,323,994 1,279,5322000 57,728,110 1,332,5972001 56,950,407 1,232,9602002 58,938,155 1,209,4842003 78,366,236 1,351,1422004 88,191,462 1,436,5772005 99,269,770 1,545,0552006 123,232,473 1,870,5602007 131,911,828 1,910,1052008 144,054,881 1,975,5192009 170,380,650 1,925,4232010 174,868,701 2,001,2442011 172,878,165 2,008,343** Exchange Rate used is taken from the Bank of <strong>Jamaica</strong>'s published Average <strong>Annual</strong> Exchange RateVISITOR EXPENDITURE 2002 - 20112,2002,0001,8001,8711,9101,976 1,9252,0012,008US$ MILLIONS1,6001,4001,2001,0008001,2091,3511,4371,54560040020002002 '03 04 05 06 07 08 09 10 2011YEARSFig. 22R&MI/JTB 2011


76TABLE 30DISTRIBUTION OF EXPENDITURE OF STOPOVER VISITORS2011WINTER SUMMER YEAR% % %Accommodation(Including Food &Beverage) 52.9 49.0 50.3Food & Beverage 5.4 7.3 6.7Entertainment 13.8 13.6 13.7Transportation 5.3 6.3 6.0Shopping 10.3 12.6 11.8Miscellaneous 12.3 11.3 11.6TOTAL 100.0 100.0 100.0Average Expenditureper Person per Night US$127.41 US$109.90 US$115.74* Does not include Expenditure of Non-Resident <strong>Jamaica</strong>nsDISTRIBUTION OF STOPOVER VISITOREXPENDITURE - 2011Accommodation50.3%Shopping11.8%Entertainment13.7%Transportation5.9%Food & Beverage6.7%Miscellaneous11.6%Fig. 23R&MI/JTB 2010


77TABLE 31DISTRIBUTION OF EXPENDITURE OF CRUISE PASSENGERS2011WINTER SUMMER YEAR% % %Food &Beverage (Off Ship) 5.5 4.9 5.1Attractions 14.6 24.3 20.4TRANSPORTATIONTaxis 1.7 2.3 2.1Car Rental 0.0 0.0 0.0Other Transportation 0.7 0.7 0.7ShoppingIn-Bond 40.6 24.8 31.2Coffee 1.8 2.4 2.1Clothing 6.3 6.4 6.3Spices 0.6 0.9 0.8Spirits (Alcohol) 4.9 4.7 4.8Straw Products 2.7 2.3 2.5Wooden Articles 2.9 4.7 4.0Other Shopping 1.9 2.6 2.3Tips 0.9 1.2 1.1Miscellaneous (Including Tax) 15.0 17.9 16.7TOTAL 100.0 100.0 100.0Average Expenditure per Person US$85.16 US$64.32 US$71.27DISTRIBUTION OF EXPENDITUREFOR CRUISESHIP PASSENGERS - 2011Food & Beverage(off Ship) (5.1%)Transportation(2.8%)Other(Incl.Tax/Tips)(12.2%)Shopping (53.9%)Attractions(20.4%)Fig. 24R&MI/JTB 2011


78TABLE 32AIRLINES SERVING JAMAICA2009 - 2011SCHEDULED AIRLINES 2009 2010 2011AERO GRAVIOTA Santiago de Cuba HavanaSantiago de CubaAIR CANADA Calgary Calgary CalgaryEdmonton Edmonton EdmontonHalifax Halifax HalifaxMontreal Montreal MontrealOttawa Ottawa OttawaToronto Toronto TorontoVancouver Vancouver VancouverWinnipeg Winnipeg WinnipegAIR JAMAICA/CARIBBEAN AIRLINES Atlanta Baltimore Ft. LauderdaleBaltimore Barbados MiamiBarbados Cayman NassauCayman Chicago New YorkChicago Curacao OrlandoCuracao Ft. Lauderdale PhiladelphiaFt. Lauderdale Grenada TorontoGrenadaHavanaHavanaNassauLos AngelesNew YorkMiamiOrlandoNassauPhiladelphiaNew YorkTorontoPhiladelphiaOrlandoPhiladelphiaTorontoAIRTRANSAT< Chartered Service >CalgaryEdmontonHailfaxMontrealOttawaQuebecReginaSaskatoonTorontoVancouverWinnipegAIRTRAN AIRLINES < Chartered Service > Atlanta AtlantaBaltimoreBaltimoreOrlandoMilwaukeeOrlandoAIR TURKS & CAICOS Providenciales Providenciales ProvidencialesAMERICAN AIRLINES Chicago Chicago ChicagoDallas Dallas DallasFt. Lauderdale Miami MiamiMiami New York New YorkNew YorkAIR SUNSHINE/SHARK/LYNX AIR. Guantanamo Bay Guantanamo Bay Guantanamo BayARKEFLY AIR. < Chartered Service > Amsterdam AmsterdamBLUE PANORAMA < Chartered Service > Milan MilanBRITISH AIRWAYS London/Gatwick London/Gatwick London/GatwickCARIBBEAN AIRLINES/AIR JAMAICA Antigua Antigua AntiguaBarbados Barbados BarbadosPort of Spain Port of Spain Port of SpainSt. Maarten St. Maarten St. MaartenCANJET AIRLINES< Chartered Service >MontrealOntarioQuebecThunder BayTorontoCAYMAN AIRLINES Grand Cayman Grand Cayman Grand CaymanCOPA Panama Panama PanamaCONDOR Frankfurt Frankfurt FrankfurtCONTINENTAL AIRLINES Houston Houston HoustonNewark Newark NewarkR&MI/JTB 2011


79TABLE 32AIRLINES SERVING JAMAICA2009 - 2011SCHEDULED AIRLINES 2009 2010 2011DELTA AIRLINES Atlanta Atlanta AtlantaDetroit Detroit DetroitMemphis Memphis MemphisMinneapolis Minneapolis MinneapolisNew York New York New YorkINSEL AIR Curacao CuracaoJAMAICA AIR SHUTTLE Cayman Is. Cayman Is.HavanaJET AIRFLY Brussels Brussels BrusselsJETBLUE New York Boston BostonNew YorkNew YorkOrlandoOrlandoLIVINGSTON SPAMilanL.T.U./AIR BERLIN Dusseldorf Dusseldorf DusseldorfNEOS < Chartered Service > MalpensaREDJET AIRLINESCarib. IslandsSPIRIT AIRLINES Ft. Lauderdale Ft. Lauderdale Ft. LauderdaleSUNWING AIRLINES< Chartered Service >CalgaryEdmontonHalifaxMonctonMontrealOttawaSaskatoonTorontoVancouverWinnipegUNITED AIRLINES Chicago Chicago ChicagoWashington D.C. Washington D.C. Washington D.C.U.S.AIR Boston Boston BostonCharlotte Charlotte CharlottePhiladelphia Philadelphia PhiladelphiaPhoenix Phoenix PhoenixUSA 3000 < Chartered Service > Chicago ChicagoDetroitSt. LouisSt. LouisVIRGIN ATLANTIC London/Gatwick London/Gatwick London/GatwickWESTERN AIR Nassau NassauWEST JET Ottawa Edmonton CalgaryToronto Calgary EdmontonMontrealHalifaxOttawaMontrealTorontoOntarioWinnipegOttawaVancouverReginaSaskatoonSaskatoonThunder BayTorontoVancouverWinnipegR&MI/JTB 2011


80TABLE 32AIRLINES SERVING JAMAICA2009 - 2011CHARTERED FLIGHTS 2009 2010 2011Aero CaribbeanHavanaSantiago de CubaAerogal Air.Bogota, ColombiaQuito, EcuadorAeros ServiciosPunta CanaSantiago de CubaSanto DomingoAir Century Cancun Santiago de Cuba Cancun, MexicoSanto Domingo Santo Domingo HavanaSantiago de CubaAir ChinaBeijingAir Europa Madrid MadridAir FrancePoint a Pitre, GuadeloupeAir ItalyMilanAir Tran Milwaukee [ Scheduled Service ] [ Scheduled Service ]Air Transat Calgary CalgaryHalifaxHalifaxMontrealMontrealReginaRegina[ Scheduled Service ]TorontoTorontoVancouverVancouverWinnipegWinnipegAllegiant AirSt. LouisArkfly/TUI Amsterdam [ Scheduled Service ] [ Scheduled Service ]Avianca Bogota, Colombia Bogota, ColombiaBahamas Air Nassau Nassau, BahamasBlue Panorama Milan [ Scheduled Service ] [ Scheduled Service ]Can Jet Halifax Halifax HalifaxMontreal London, Ontario London, OntarioOttawa Montreal MontrealQuebec Ottawa OttawaToronto Quebec QuebecReginaTorontoTorontoCarib. Air. Santo Domingo Santo DomingoDeer JetBeijingEnerjet Calgary TorontoVancouverFrontier Air St. Louis ChicagoSt. LouisIberworld Airlines Madrid MadridInsel AirPort of Spain, TrinidadJazz Air Halifax CalgaryMontrealHalifaxTorontoMontrealOttawaTorontoVancouverJet Airfly [ Scheduled Service ] [ Scheduled Service ]Miami AirBangor, MaineFt. SimpsonR&MI/JTB 2011


81TABLE 32AIRLINES SERVING JAMAICA2009 - 2011CHARTERED FLIGHTS (Cont'd) 2009 2010 2011NEOS Milan MalpensaMilanOrbest Lisbon, Portugal Lisbon, Portugal AmsterdamLisbon, PortugalRoyal JetLisbon, PortugalSatenaBogota, ColombiaServicios Aereos Prof.Puerto Plata, Dom. Rep.Sky BahamasExuma, BahamasNassau, BahamasSky KingProvidenciales, T&C Is.Sky Service Edmonton EdmontonMontrealLondon, OntarioOttawaMontrealSaskatoonOttawaTorontoSaskatoonWinnipegTorontoWinnipegSun Country Minneapolis Lansing LancasterSt. Louis Minneapolis LansingSt. LouisMinneapolisSt. LouisSun Wing Montreal CalgaryOttawaEdmontonQuebecMontrealTorontoOttawaQuebecTorontoWinnipeg[ Scheduled Service]Tame Airlines Quito, Ecuador Quito, Ecuador Quito, EcuadorThomas Cook Birmingham London/Gatwick London/GatwickLondon/Gatwick Manchester ManchesterManchesterThompson Fly Birmingham Birmingham BirminghamEast Midlands Cardiff Glasgow, ScotlandGlasgow, Scotland Edinburgh, Scotland London/GatwickLondon/Gatwick London/Gatwick ManchesterManchesterManchesterNew CastleTorug AirPort Au Prince, Haiti<strong>Travel</strong> Services Corp.Prague, Czech Rep.U.S.A. 3000 Chicago [Scheduled Service] [ Scheduled Service]DetroitMilwaukeePittsburghSt. LouisWhite Airways Lisbon, Portugal Lisbon, Portugal Lisbon, PortugalXL AirwaysParisZoom AirlinesTorontoR&MI/JTB 2011

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