Annual Travel Statistics 2011.pdf - Jamaica Tourist Board

United Kingdom/EuropeThe number of visits abroad by UK residents has been more stable since mid-2010,following substantial declines in the previous 18 months. They grew by 0.8 per cent in2011 from 55.6 million in 2010 to 56.0 million. This growth occurred in relation to visitsto Europe (up 2.5%) while visit to North America and Other Countries fell. 8Stopover arrivals to Jamaica out of the European region recorded negative growth in2011. Arrivals from Europe declined by 6.7% in 2011, moving from 271,315 arrivals in2010 to 253,045 arrivals in 2011. The United Kingdom, Germany, Italy and theNetherlands are the most important visitor producing countries within this regionalmarket, in descending order of importance.United Kingdom Visitor SummaryThe United Kingdom, with 173,507 stopover arrivals, registered a decrease of5.9% over the 184,355 recorded in 2010. This is the lowest level of visitors fromthe UK since 2005 when 149,773 was recorded. The performance for winter wasup by 1.6% and the summer declined by 9.1%.The average length of stay for Foreign Nationals UK visitors in 2011 was 15.4nights, which is higher than the average of 9.0 nights for all visitors. (see page 37,Table 9a)In 2011 a total of 115,745 or 66.7% of UK visitors visited Jamaica for leisure,recreation and holiday, 32,252 or 18.6% visited friends & relatives, 11,957 or6.9% came on business, and 13,553 or 7.8% visited for unstated purposes. (seepage 34, Table 8.1a)The annual average growth rate for visitors from the United Kingdom over thepast five years from 2007 to 2011 was negative 1.7%. (see page 23)8 UK National Statistics – Overseas Travel and Tourism - Quarter 4 2012Overview 2011xvii