Annual Travel Statistics 2011.pdf - Jamaica Tourist Board

Purpose of VisitOf the 1,951,752 stopover arrivals who visited the island during 2011, a total of1,519,363 or 77.8% were visiting for the purpose of leisure, recreation and holiday; 9.4%were visiting Friends and Relatives, 5.4% were on business, and the remaining 7.3%were on other purposes. (See page 34, Table 8.1)Hotel Room OccupancyThe average room capacity grew by 3.2% in 2011, moving from 18,759 rooms in 2010 to19,369 rooms in 2011. Total room nights sold of 4,275,303 increased by 3.1% in 2011compared to 4,145,603 room nights sold in 2010. Hotel room occupancy was at the samelevel as in 2010 at 60.5%. The number of stopovers that intended to stay in hotelaccommodations increased from 1,286,366 in 2010 to 1,314,135, an increase ofapproximately 2.2% in 2011.In the resort region of Montego Bay, theannual hotel room occupancy rate was63.2%, which was up by 3.2% from the61.2% recorded in 2010. The totalnumber of room nights sold increasedby 8.6% moving from 1,453,367 in2010 to 1,578,787 in 2011. The averageroom capacity grew by 5.3% in 2011,moving from 6,503 rooms in 2010 to 6,844 rooms in 2011. The number of stopoversthat intended to stay in hotel accommodations increased from 486,360 in 2010 to518,550, an increase of 6.6% in 2011.Overview 2011xxiii