Annual Travel Statistics 2011.pdf - Jamaica Tourist Board

In an effort to continue to monitor theextent of the recovery of tourist arrivalsfrom the impact of the global financialcrisis, figures from 2011 and 2008 werecompared. In every quarter, touristarrivals in 2011 outperformed those in2008, with growth rates of 14.3%, 8.2%,8.6% and 10.3%, for quarters 1 to 4, inthat order.The main factors that may be identified as having had an impact on Jamaica’s stopoverarrivals during 2011 were as follows:• Airlines decreased frequencies and routes during the latter part of the year alongwith increased surcharges and energy fees.• The occurrence of annual festivals.• On-island Travel Agents’ Familiarization tours.• The “Nothing Changes’ TV advertising campaign reassured consumers thatJamaica they know and love has not changed.• The inactive Hurricane season.• The continued impact of the global recession in the visitor generating countries.Despite the challenges, Destination Jamaica has endured and continues to offer a productof very high quality to its visitors, through its expansive and inclusive nature in 2011.The wide range of hotels, attractions and activities has allowed Jamaica to deliver onvisitor expectations and provide value for money.Overview 2011xi