Rexam Plastic Packaging - presentation slides [20 November 2008]
Rexam Plastic Packaging - presentation slides [20 November 2008]
Rexam Plastic Packaging - presentation slides [20 November 2008]
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Consumer Trends<br />
• “Need for excitement<br />
• Diverse, flavor varieties<br />
(no longer loyal to 1 brand)<br />
Innovation: Consumer insights driving developments<br />
<strong>Packaging</strong> Requirements<br />
• Easy to hold<br />
• Good looking<br />
• Innovation, new<br />
products<br />
• Able to build brands<br />
and categories<br />
Award winning!!