Summative Evaluation - OMSI

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Summative Evaluation of OMSI’s Technoquest (Innovation Station) p. 6A. Visitors’ Awareness ofChange in Turbine HallThis first section deals with the questions of whethervisitors are aware of the new exhibits and renovationsto this hall and whether these exhibits are attractingrepeat visits. Highlights of the results are:♦♦♦Among people who remembered seeing the oldTurbine Hall, the vast majority (86%) noticed achange, and, of those, 78% thought it was “for thebetter.” People noticed the new elements such asthe Ball Room and they also noticed that some ofthe old activities (Busytown, sand) were gone.Some families with only preschool-aged children(14%) did not like the changes–they missed the oldBusytown exhibits and they thought the newexhibits were geared more toward older kids.Very few people said they came to OMSIspecifically to see exhibits in Turbine Hall (morethan six months after opening), but nearly 40% ofrepeat visitors said it was a factor in their decisionto visit the museum. About one in five visitors hadalready seen the new Turbine Hall since it reopenedin November 2004 and were seeing it againon the day they were interviewed.Research report by People, Places & Design Research © OREGON MUSEUM OF SCIENCE AND INDUSTRY, August 2005
Summative Evaluation of OMSI’s Technoquest (Innovation Station) p. 7A.1. Familiarity with the Hall and Perceptions of ChangeOVERVIEW: For 81% of the adult visitors interviewed, this was their first experience withthe new Turbine Hall; about one-fifth of the visitor groups had already seen the hall on aprevious visit (since November). Among repeat visitors who were seeing the new exhibitionfor the first time, the vast majority said they noticed a change (86%), and most of thesepeople thought it was for the better (78%). Members were more likely than non-members tonotice the change, but less likely to say it was better (because they have younger children andmissed the old Busytown exhibits).(n=358 groups)repeat OMSI visitors, seen hall recently 19%repeat OMSI visitors, familiar with old hall (pre-Nov.) 40%repeat OMSI visitors, unfamiliar with old hall (long ago) 23%first-time visitors to OMSI 18%AMONG those who had seen the old hall before November:Does it seem as though anything has changed here?(among those who noticed a change:)Is the change for the better, for the worse,or no opinion?ADULT EXITINTERVIEWSOverall Members Non-member(n=140) (n=69) (n=69)yes 86% 93% ** 80%no / not sure 14% 7% 20%(n=120) (n=64) (n=54)better 78% 75% ** 82%worse 6% 11% 0%neither / no opinion 16% 14% 18%Analysis by ages of kids in the group:Under 6 Mixed OnlyOnly Ages 0-17 Age 6+(n=36) (n=33) (n=46)The change is . . . for the better 80% 82% ++ 74%worse 14% 3% 2%neither / no opinion 6% 15% 24%Asterisks (**) indicate statistically significant differences (p
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Summative Evaluation - OMSI

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