Summative Evaluation - OMSI

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Summative Evaluation of OMSI’s Technoquest (Innovation Station) p. 14C.1. Describing the Experience and AmbianceOVERVIEW: The new Technoquest exhibits have succeeded in creating a positive ambiancefor most visitors (e.g., most people described the atmosphere as “fun,” and only a tinypercentage thought it was “too technical”). Adults described the feeling of this hall as “fun,”“loud,” and “mechanical” (top three words chosen from a list of nine descriptors). Kids inthe target age group most often chose “exciting” and “fun” to describe the feeling in this hall.Kids were much less likely to think it was “loud” or “over-stimulating” compared to adults.For the most part, perceptions of the experience were similar across gender–a majoraccomplishment–although an occasional gender difference seems to linger.Which of these words describes the feelingor atmosphere of this Hall?(choose all that apply)ADULT / CHILDEXIT INTERVIEWSOverall Adults Kids(n=126) (n=65) (n=61)Fun 68% 66% 69%Exciting 58% 40% ** 79%Mechanical 49% 49% 49%Inviting 38% 41% 34%Loud 37% 52% ** 21%Friendly 32% 32% 31%Light & airy 17% 20% 14%Over-stimulating 11% 20% ** 2%Too technical 5% 8% 2%selected Fun OR Exciting 86% 83% 89%selected Inviting OR Friendly 54% 54% 54%Significant difference among audience segments:♦ Girls are more likely than boys to select MECHANICAL (62% vs. 22%), butsuch a difference was not evident between women and men.♦ Men are more likely than women to pick FRIENDLY (46% vs. 19%)(but no difference if combining friendly+inviting: 58% vs. 51%)♦ Women are more likely than men to pick EXCITING (58% vs. 18%)(but no difference if combining fun+exciting: 88% vs. 81%)Research report by People, Places & Design Research © OREGON MUSEUM OF SCIENCE AND INDUSTRY, August 2005
Summative Evaluation of OMSI’s Technoquest (Innovation Station) p. 15C.2. Overall Ratings of the ExhibitionOVERVIEW: Overall, Technoquest received moderately positive ratings 2 (42% of kids and35% of adults gave it a ‘9’ or ‘10’ on a 10-point scale). Kids on the lower end of the targetage range (8-9 year olds) gave higher ratings than older kids or adults. The lowest ratingscame from 12-14 year olds. This pattern is not atypical for science exhibitions–younger kidstend to be more enthusiastic while older kids are more discriminating (or jaded). There wereno statistically significant differences among other audience segments, indicating that therewas broad appeal (men vs. women, boys vs. girls, older vs. younger adults, members vs. nonmembers,first-time vs. repeat visitors, and “techies” vs. people with low-tech occupations).Adults visiting with children (of any age) gave slightly higher ratings than adult-only groups(37% vs. 18% high; p
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Summative Evaluation - OMSI

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