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Does the Entry Mode of Foreign Banks Matter for Bank ... - EconomiX

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separate legal entity incorporated in <strong>the</strong> host country, but one in which <strong>the</strong> <strong>for</strong>eign parenthas majority ownership.Each <strong>of</strong> <strong>the</strong> above organizational <strong>for</strong>ms has its own advantages and disadvantages.A branch is less costly to establish than a subsidiary, because <strong>the</strong>re is no costs <strong>of</strong>incorporation, no need to report annually to local registrar <strong>of</strong> companies, no need <strong>for</strong> aboard <strong>of</strong> directors, and so <strong>for</strong>th. It is more appropriate <strong>for</strong> conducting wholesale andcorporate banking activities in host countries, including <strong>for</strong>eign exchange and moneymarket trading. Never<strong>the</strong>less, as it is part <strong>of</strong> <strong>the</strong> parent bank, a branch requires carefulsupervision because unauthorized trading could make <strong>the</strong> parent bankrupt. A subsidiary,in contrast, may fail even though <strong>the</strong> parent is solvent and vice versa, because it is anindependent entity. However, a major constraint <strong>for</strong> a subsidiary is that it can only makeloans on <strong>the</strong> basis <strong>of</strong> its own capitalization. Thus, it is hardly appropriate <strong>for</strong> conductingcorporate lending and trading activities. In <strong>the</strong> case <strong>of</strong> an affiliate, <strong>the</strong> <strong>for</strong>eign bankdoesn't have full control over it, so its role is limited to that <strong>of</strong> a prospector ra<strong>the</strong>r than <strong>of</strong>a long term commitment.Representative <strong>of</strong>fice is <strong>the</strong> least constrained and least costly <strong>for</strong>m <strong>of</strong>organization. It is like an embassy or a consulate <strong>of</strong> a company in a <strong>for</strong>eign market.However, it cannot conduct any type <strong>of</strong> business. There<strong>for</strong>e, it is suitable with an aim <strong>of</strong>exploring business opportunities in a <strong>for</strong>eign country.<strong>Mode</strong>s <strong>of</strong> <strong>Entry</strong>. A greenfield investment involves <strong>the</strong> establishment <strong>of</strong> aninstitution from scratch, whereas a merger and acquisition implies <strong>the</strong> purchase <strong>of</strong> afirm's (here a bank's) shares or o<strong>the</strong>r <strong>for</strong>m <strong>of</strong> capital. The M&A may result in <strong>the</strong> <strong>for</strong>eignfirm buying less or more than 50% <strong>of</strong> a bank’s capital. In this paper, we focus only oncontrol acquisitions, i.e. <strong>the</strong> purchase <strong>of</strong> at least 50% <strong>of</strong> a bank's capital.Entering via a Greenfield investment allows <strong>the</strong> <strong>for</strong>eign bank to take advantage <strong>of</strong>its international reputation, particularly in less developed or less stable economies wheredepositors may feel more secure in <strong>the</strong>ir banking transactions with well established<strong>for</strong>eign banks. It also allows <strong>for</strong>eign banks to target market segments, which would not bepossible with <strong>the</strong> acquisition <strong>of</strong> a local entity. With acquisition, <strong>the</strong> <strong>for</strong>eign bank will beleft with <strong>the</strong> customer pr<strong>of</strong>iles <strong>of</strong> <strong>the</strong> old domestic bank which can be incompatible or atleast inconsistent with <strong>the</strong> overall market positioning <strong>of</strong> its parent bank, and adjustment-11-

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