THAT'S WHAT MAKES OUR PEOPLE, THAT'S ... - McDonald's UK

THAT’S
WHAT MAKES
OUR PEOPLE,
THAT’S
WHAT MAKES
McDONALD’S
mcdonalds.co.uk/people
Printed on 50% recycled paper. The pulp used in this product
is bleached using an Elemental Chlorine Free process.

CONTENTS
1 A WORD fROM OUR CHiEf ExECUTivE, JiLL MCDONALD
2 THE McDONALD’S PROSPECTUS
4 OUR PEOPLE
6 A LiTTLE biT AbOUT US
8 OUR CAREER PATH
10 JOb ROLE Crew Member
12 JOb ROLE Apprentice
14 JOb ROLE Customer Care Assistant
16 JOb ROLE Crew Trainer
18 JOb ROLE Shift Manager
20 JOb ROLE Trainee business Manager
22 JOb ROLE Assistant Manager
24 JOb ROLE business Manager
26 JOb ROLE Operations Consultant
28 JOb ROLE franchisee Consultant
30 CASE STUDy franchisee
32 CASE STUDy McDonald’s Olympic Park
Operations Manager
34 CASE STUDy Sales Enablers Manager
36 CASE STUDiES Training and Education
38 DO MORE WiTH US
40 McDONALD’S AT LONDON 2012 1
42 McDONALD’S AT LONDON 2012 2
44 RESTAURANT PROfiLE Milton Keynes
45 RESTAURANT PROfiLE Glasgow
46 RESTAURANT PROfiLE belfast
47 RESTAURANT PROfiLE St Albans
48 qUALifiCATiONS TAbLE
48 NExT STEPS
49 PARTNERS
A WORD fROM OUR CHiEf ExECUTivE
JiLL MCDONALD
At McDonald’s we aim to attract
and retain the most talented
people. We recognise that these
are people who are looking
for more than just a job. Our
employees get the opportunity to
climb our tried and tested career
ladder which has taken many of
our people from Crew Member
to senior roles.
To help our employees reach their potential we offer them
a broad array of qualifications which they can work towards
on the job, alongside their ongoing training. Thousands of
our employees are currently studying for one of our
Apprenticeships. In addition, many employees have gained
a Level 3 Diploma in Shift Management (which is equivalent
to an A-level) and some of our Business Managers have
graduated with a Foundation Degree in Managing Business
Operations. In 2010 our commitment to and expertise in
delivering effective work-based learning resulted in Ofsted
awarding us a Grade 2, Good, in our first ever inspection.
Here at McDonald’s we want to distinguish ourselves as a
great place to work and we believe that by putting our people
above everything else in our business we will continue to
make talented people feel certain they can thrive with us.
Our aim is to hire individuals who have the right attitude and
qualities to fulfil their potential – wherever you might begin
your career with us, whether it is for a two-week work
experience course or a full-time job, you’ll be offered a wide,
diverse range of training and opportunities. I am proud that
we have a proven track record of promoting from within,
with around 90% of our restaurant management beginning
their careers as Crew Members.
With the Olympic and Paralympic Games coming to London
in 2012, we have a great opportunity to showcase our
training and our people. Firstly, we’re drawing on all of our
hospitality experience by helping to attract, select and train
tens of thousands of volunteers who will be the face of the
Games. Secondly we’ll be providing our food, 55 per cent of
which is made from British and Irish ingredients, to visitors,
the media and, of course, the athletes themselves.
It gives me great pleasure to bring you this, our second
Prospectus. Here you’ll find out what we stand for, not only as
an employer but as also an educator and a nurturer of talent.
Whether you’re looking to build a career with us, or use the
experience as a springboard to something else, McDonald’s
is here to help you realise your full potential.
1

THE McDONALD’S
PROSPECTUS
2
Our last Prospectus was used by a fantastically diverse
range of people. Whether you’re a Careers Adviser, a
student, an employee or a franchisee there’s something
in it for you. We caught up with some of the users of the
2010/11 Prospectus to find out what they thought about it.
viEWS Of
OUR PEOPLE
“I use it as a motivational document; it helps new
starters to see how far they could go with us.”
Usman Sajid, fiRST ASSiSTANT
“When i take the Prospectus
to careers fairs i notice that
students are more interested
in the long term, they want
to know more about the
Company and our opportunities.
The Prospectus helps them talk
about these to their parents.”
Jane Wells, PEOPLE MANAGER
“It inspired me to strive for a promotion, I felt
really proud to show people outside work where
I’m heading in such a professional format.”
becca Howell, APPRENTiCE
viEWS Of
EDUCATORS
“it’s something that all schools should have in their
careers library. The opportunities for progression
come through really clearly and it’s great to hear
about them from real McDonald’s employees.”
Jemma best, EDCOMS
“The Prospectus has certainly opened our students’ eyes to the many varied
and exciting opportunities McDonald’s has to offer. The training is first class,
employees are valued and are offered in-depth training at every step.”
Sue Sutton, HEAD Of CAREERS AT A UK SECONDARy SCHOOL
3

OUR
PEOPLE
4
RECOGNiSiNG TALENT
Taiwo
Crew Member
David
Apprentice
We want to make sure that working
with us is always about more than
just a job, so we’ve enriched our
training programmes with a strong
mix of qualifications aimed at people
across all different levels of the
business. All our qualifications are
nationally recognised and designed
to develop our people professionally
and personally. you can find out more
about them by reading our job roles
pages, or see what they all add up to
in our qualifications table at the back
of the Prospectus.
Pippa
Customer Care Assistant
Jamie
Crew Trainer
Scott
Shift Manager
Adele
Trainee Business Manager
ALL Of OUR
87,500 EMPLOyEES
CAN GAiN NATiONALLy RECOGNiSED qUALifiCATiONS
EvERy yEAR, WE SPEND
OvER £30 MiLLiON
ON DEvELOPiNG OUR PEOPLE
EvERy WEEK,
THE EqUivALENT Of 6 fULL CLASSES GAiN
qUALifiCATiONS iN MATHS AND ENGLiSH
EvERy DAy, ANOTHER 20
Of OUR EMPLOyEES ACHiEvE THEiR APPRENTiCESHiP
AND 90% Of OUR bUSiNESS
MANAGERS STARTED THEiR
CAREERS AS RESTAURANT CREW
Leah
Assistant Manager
Marcus
Business Manager
Zoe
Operations Consultant
Sheri
Franchisee Consultant
5

6
A LiTTLE biT
AbOUT US
How did a small but busy restaurant
run by two brothers with the surname
McDonald become one of the world’s
most popular restaurants?
The answer is Ray Kroc. He discovered the small Californian restaurant
in 1954 and saw its potential to go countrywide. Ray’s approach was
daring and innovative, his mantra was, “In business for yourself, but not
by yourself”. Ray decided McDonald’s restaurants should be franchised.
This enabled eager business men and women to grow their own
successful businesses, whilst still belonging to McDonald’s. It’s a
fantastic business model and we’ve stuck to it to this day.
TODAy McDONALD’S iS THE
WORLD’S LEADiNG
qUiCK SERviCE
RESTAURANT CHAiN, WiTH OvER
32,000
RESTAURANTS
SERviNG MORE THAN
60
MiLLiON
PEOPLE iN MORE THAN
100
COUNTRiES
EvERy DAy.
McDONALD’S iN THE UK
We opened our first UK restaurant in Woolwich, South
East London in 1974 and we’ve never looked back.
We now have 1,200 restaurants in communities
across the UK.
PEOPLE
We have a culture of flexibility, opportunity and
diversity, and every one of our 87,500 employees
benefits from this. We have what is probably one of
the most culturally diverse workforces in the UK but
while our people come from all walks of life, they’re all
driven by a desire to fulfil their potential.
COMMUNiTy
McDonald’s restaurants are very much part of the
community. We love taking part in, and planning,
community activities like litter picks, footy games
and charity fundraisers.
ENviRONMENT
We want to see continuous environmental
improvement across all areas of our business. This
goal influences everything we do, from the sourcing
of our ingredients, to the choice of materials when
building our restaurants. So far we’ve made some
important changes. In 2010 we became a founding
partner of the Love Where You Live environmental
campaign. As part of our support for the campaign
every McDonald’s sends out at least three litter patrols
a day. We’re also committed to upping our recycling;
all of our restaurants aim to recycle 100% of their
corrugated cardboard. And perhaps our most
impressive achievement is the way we’ve turned our
used cooking oil into fuel for our delivery trucks.
LONDON 2012 OLyMPiC AND
PARALyMPiC GAMES
2012 looks set to become the most exciting year ever
in Britain’s sporting history. As athletes around the
world push themselves towards brilliance in
anticipation of the Games, McDonald’s are helping the
Games Makers (volunteers at the Games) to do the
same. We are a truly active sponsor of London 2012,
which is why we’re drawing on our experience of
training our 87,500 strong workforce by supporting
the training of up to 70,000 Games Makers.
WE LOvE LONDON 2012
Like the rest of the world we’re getting seriously excited
about the London 2012 Olympic and Paralympic Games,
so you’ll find loads more information about our role
in the Games throughout this Prospectus. We’ve even
given our special Games pages the London 2012
Games Maker logo so you can find them quickly.
7

8
OUR CAREER PATH
WORK
ExPERiENCE
Qualification
Level 2 BTEC
Certificate in
Work Skills
CREW
MEMbER
Qualification
Level 1 & 2
Certificates
in Adult Literacy
and Numeracy
APPRENTiCE
Qualification
Intermediate
Apprenticeship
in Hospitality and
Catering (level 2)
CUSTOMER
CARE
ASSiSTANT
CREW
TRAiNER
SHifT
MANAGER
Qualification
Level 3 Diploma in
Shift Management
Level 3 Award in
Supervising Food
Safety In Catering
First Aid at Work
TRAiNEE
bUSiNESS
MANAGER
SECOND
ASSiSTANT
MANAGER
fiRST
ASSiSTANT
MANAGER
bUSiNESS
MANAGER
Qualification
Foundation Degree
in Managing
Business Operations
CONSULTANTS
9

CREW
MEMbER
10
JOb ROLE 1
“With some of my regulars i remember
exactly how they like their coffee
and start making it as soon as they
come through the door. i find
those relationships with customers
the most rewarding part of the job.”
I’m originally from Nigeria and
McDonald’s was the first job I took
when I settled in the UK. Something
just clicked and I decided to stay
here. I love the diversity you get in
this job; the customers are from all
walks of life and the team you’re
working with are too.
The role of Crew Member is one
of the most varied in the whole
restaurant. It’s given me a
foundation in everything that’s
important to the success of
the restaurant, from welcoming
customers to making the
perfect Big Mac.
Every Crew Member gets a chance
to work in the kitchen, preparing
all of the menu items. To make sure
that the food is consistently good
we all use the same assembly
process. At first I wasn’t sure if I
was going to remember everything
but by the time I’d worked here for
a few months I’d got the hang of it;
my goodness I’m fast now!
Keeping things clean and hygienic
is something which you’ve always
got in mind as a Crew Member,
whether you’re putting an order
together or keeping a cooking
station clean.
My favourite part of the job has
to be customer service; I find it
really easy to make friends with
customers. With some of my
regulars I remember exactly how
they like their coffee and start
making it as soon as they come
through the door. I find those
relationships with customers the
most rewarding part of the job.
While working at McDonald’s
I’ve had the chance to study for
Maths and English qualifications,
which are equivalent to GCSEs.
It’s so satisfying to be able to
put those qualifications on my
CV now and it makes climbing
the McDonald’s career ladder
even more of a realistic aim.
I’d like to be running my own
restaurant in five years’ time.
I’ve got a passion for business
which I think McDonald’s will
help me develop. My managers
are promoting me to the role of
Crew Trainer. I’m excited about it;
it will be rewarding to be able
to pass on the things I’ve learnt
to other Crew Members.
Another exciting opportunity
also came my way recently;
every month my managers choose
an employee who they think has
excelled and they become one of
our Olympic Champion Crew.
Being chosen means I am in
with a chance of working at
the McDonald’s restaurants in
the Olympic Park at London
2012. All the restaurants in
the UK have chosen one
outstanding employee each
month, which I think is brilliant
as it means that people from
all over the country get the
chance to be part of history.
Fingers crossed I get picked,
my kids would be so proud.
WHiLE WORKiNG AS A CREW MEMbER yOU CAN ACHiEvE
LEvEL 1 & 2 CERTifiCATES iN ADULT LiTERACy AND NUMERACy
Taiwo
Crew Member
A qUiCK LOOK
iN A NUTSHELL
It’s a fast-paced and varied role.
Crew Members are a vital part
of the team working together to
give customers friendly service,
great food, and a nice environment
to enjoy a meal in.
RESPONSibiLiTiES
Whatever Crew Members are
focusing on they need to be a
strong and reliable part of the
team.Their responsibilities can be
broken down into three key areas:
customer service, food preparation
and cleanliness and hygiene. It’s
up to each Crew Member to keep
standards in these areas high.
SKiLLS
Working as a Crew Member lays
the foundations for a successful
career at McDonald’s; they gain
skills in all of the areas that matter
most. They learn how to build strong
working relationships with a team,
how to be polite and helpful to
customers and how to prepare
food in a hygienic and skilful way.
NiCE PERKS
Crew Members get a chance to
build on their training by taking
the Apprenticeship; this gives
them a nationally recognised
qualification and lots of confidence
at work. They can also study with
McDonald’s for their Maths and
English qualifications which are
equivalent to GCSEs.
HOW TO GET
STARTED
If you’d like to work as a Crew
Member, you’ll need to be an
enthusiastic and positive person
who’s up for a challenge. To find
out about learning and working with
us visit mcdonalds.co.uk/people
11

APPRENTiCE
12
JOb ROLE 2
“The day after i took my Apprenticeship
Maths and English exams i got a text
from my Crew Trainer saying i’d passed.
i couldn’t believe it, i thought it was
a wind-up at first, and when i saw the
certificates i was totally over the moon.”
I wanted to do the Apprenticeship
because of the Maths and English
qualifications you can get from it.
I didn’t get those GCSEs at school
and it felt like a really welcome
second chance. It also motivated
me knowing that it was a paid
opportunity to get better at my
job. Everyone who takes the
Apprenticeship has to complete
lots of work-based training and
the online learning which
complements it.
My Apprenticeship began with the
English and Maths qualifications.
I took a couple of practice tests
and got put in the Level 2 group,
which means that my qualifications
in English and Maths are equal to
one GCSE Grade A*-C each, (for the
Level 1 group it’s GCSE Grade D-G).
My Crew Trainer was superb;
always there to help me when
I was struggling with fractions or
grammar. He used to test me when
I came in every morning until I got
things right. I also had an online
tutor who emailed me and I could
ask him to explain things. The day
after I took the exams I got a text
from my Crew Trainer saying
I’d passed. I couldn’t believe it,
I thought it was a wind-up at first,
and when I saw the certificates
I was totally over the moon.
Now that I’ve passed the English
and Maths qualifications I’ve
moved on to working on the
Apprenticeship workbooks and
diary. Then of course there’s
practical training, which is done
on the job; Apprentices get trained
and assessed on every area of the
restaurant to make sure they’ve
mastered it. The Apprenticeship
has changed the way I work.
It’s made me more aware of why
we do things as we do. My wee
Apprenticeship diary helps with
that too; it really makes me
reflect on the skills I’ve learnt at
McDonald’s.
McDonald’s has developed me as
a person too. Having responsibility
has made me more confident and
independent. Also I’ve made a
great group of friends, it sounds
cheesy but because we’ve known
each other so long we’re kind of
like family. We play footy outside
work together and we like to get
a team together for the McDonald’s
Cup. The lads from my restaurant
did pretty well last year. I even let
some of my friends from work talk
me into having my legs waxed to
raise money for charity. I raised
about £140, so the pain was
worth it.
I feel like my chances of promotion
are so much higher at McDonald’s
than anywhere else. I’m definitely
tempted to stay here and put the
work in to become a Business
Manager. I know I’d love that role,
because for me nothing beats the
feeling of leading a team through
a really good shift.
WHiLE WORKiNG AS AN APPRENTiCE yOU CAN ACHiEvE
AN iNTERMEDiATE APPRENTiCESHiP iN HOSPiTALiTy AND
CATERiNG (LEvEL 2)
David
Apprentice
A qUiCK LOOK
iN A NUTSHELL
Apprentices are employees who
put in extra time to train for the
Apprenticeship qualification. Most
people take the Apprenticeship to
consolidate the training they get
as a Crew Member, but it’s a
fantastic opportunity which is
open to anyone. The Apprenticeship
builds on existing knowledge so
employees get a really deep
understanding of every area of the
restaurant. They also learn more
about the business and have an
opportunity to study for English
and Maths qualifications.
RESPONSibiLiTiES
Apprentices work for 12 months
on average to gain the qualification.
During this time they’ll need to
attend regular review meetings,
complete workbooks and keep
a diary of what they’ve learnt.
They study for their English
and Maths qualifications online
with the support of an e-tutor
and then take their exams on
a restaurant computer with an
invigilator there.
SKiLLS
Polishing your workplace skills is
part of the Apprenticeship and by
the time people complete it they’ll
be highly competent. They’ll also
learn lots about the business they
work for, and their knowledge on
subjects like recycling and corporate
social responsibility will be useful
as they climb the career ladder.
NiCE PERKS
Apprentices gain a qualification
which is worth five good GCSEs
(A*-C). By developing their
work-based skills they make
themselves highly promotable.
HOW TO GET
STARTED
If you’d like to work as an
Apprentice you’ll need to be
working in one of our restaurants
and be committed, driven and
eager to learn. To find out about
learning and working with us
visit mcdonalds.co.uk/people
13

14
JOb ROLE 3
CUSTOMER CARE
ASSiSTANT
“for me the job is about making people
feel comfortable; a clean restaurant is
part of that, but most important is to be
warm and friendly to every customer.”
When I first started working at
McDonald’s I spent a lot of time
with two Customer Care Assistants
and they taught me everything
I know. They were the perfect
people to learn from; both of them
had a real talent for getting on with
people. They’d give me things to do
that built my confidence in the role;
like giving crayons to kids, talking
to families about the latest Happy
Meal and asking customers if they
were enjoying their meals.
For me the job is about making
people feel comfortable; a clean
restaurant is part of that, but the
most important thing is to be
warm and friendly to every
customer. If I see kids waiting for
their parents to get back with their
meal, I’ll always go and sit with
them and have a little chat ’til
their mum or dad are done at
the counter. Or if I’m cleaning a
table near the door I’ll stop what
I’m doing and hold it open for
whoever’s coming in so that they
get a nice personal welcome.
One of the things I like most about
McDonald’s is how much training
there is on offer. To help with my
work I took a course in Customer
Care; which meant completing a
workbook and attending a day of
training. On the training day we
used role play to practise dealing
with various situations you
encounter in a restaurant. One of
us played the role of a customer
and the other person showed
how they thought a Customer
Care Assistant should deal with
the situation.
As well as improving my
confidence, the training I received
really gave my UCAS form a boost.
I’m just about to start university,
studying for a degree in Arts and
Festivals Management. I’ll get to
go to lots of festivals which will be
amazing. I see my future in music
management, and I definitely think
McDonald’s has helped develop the
skills I need. Being a Customer
Care Assistant gives you a lot of
freedom. We all manage ourselves,
looking after our own time to make
sure that we get everything done.
It’s taught me to be organised and
independent, skills which will
definitely help when I’m dealing
with the stars of the future!
I’ve met such great people at
McDonald’s. There’s something
about the way the restaurants work
which means you make friends so
quickly. I even met my boyfriend at
McDonald’s; he’s a Crew Member
at my restaurant. I’m definitely
going to carry on working here
while I do my degree; I love being
in a team of people who you know
you can totally count on.
Pippa
Customer Care Assistant A qUiCK LOOK
iN A NUTSHELL
Customer Care Assistants work
in the dining area to make sure
that all the customers are well
looked after and that everything
is spick and span.
RESPONSibiLiTiES
Customer Care Assistants are there
to make sure that customers feel
really welcome in the restaurant
and enjoy every visit. They’re
also responsible for making the
restaurant a safe and clean space
to enjoy a meal in, by clearing up
spillages and wiping tables and
chairs. Some Customer Care
Assistants even go the extra mile
and help out with children’s
activities like face painting.
SKiLLS
This is a great role for people who
want to develop their customer
service skills and social confidence.
Customer Care Assistants learn how
to put people at ease and how to
build relationships, particularly with
regular customers. They also pick
up practical cleaning skills.
NiCE PERKS
Customer Care Assistants receive
special training in Customer Care.
They also get a chance to really
make a difference to our customers’
day by providing a welcoming
environment and great service.
HOW TO GET
STARTED
To work as a Customer Care
Assistant you don’t need to have
had previous experience working
with us. All you need is a positive
attitude and the confidence to
speak with people of all ages and
backgrounds. To find out about
learning and working with us
visit mcdonalds.co.uk/people
15

CREW
TRAiNER
16
JOb ROLE 4 iN A NUTSHELL
Crew Trainers support a team of
“My dream is to work as a paramedic
and i think my experience working
at McDonald’s might give me the edge:
it’s taught me how to work well under
pressure and the value of working in
a close-knit team. All in all, it’s
developed me massively as a person.”
My job is to teach Crew Members
how to deliver perfect food and
great customer service. It’s down
to me to take them through
everything they could possibly
need to know about working in
a McDonald’s restaurant: from
making a Cheeseburger, to making
sure the customers have a great
experience. I started working at
McDonald’s two years ago and was
promoted to Crew Trainer because
I managed to get to grips with
everything pretty quickly. To be
a Crew Trainer you need to be
a real expert at every area of the
restaurant. It’s so you can give
Crew Members really precise and
consistent training that helps them
progress within McDonald’s.
I chose to work at McDonald’s
because I thought the atmosphere
would suit me: I’m pretty energetic.
But I also wanted a flexible job
that I could fit around my college
studies. My mum recommended
that I applied for a job with
McDonald’s. She’s worked for
them for a long time and is a big
fan of the business.
I try to think about my job in the
context of the whole restaurant’s
business performance. So I always
chat to my Business Manager
about what our goals are for each
shift. There are targets set in three
key areas: the quality of the food,
the cleanliness of the restaurant
and the friendliness and speed of
the service. I always share the
aims for the shift with the Crew
Members I’m working with, as it’s
easier to have a good shift if you’ve
all got a target in mind that you’re
determined to meet.
Another key responsibility I have is
to assess Crew Members’ skills on
certain stations. I plan time into my
day to watch someone working on
a particular station and make sure
that they’re getting everything
right. If they do it all perfectly I’ll
give them a pass which means
they’re qualified to work on that
station. All Crew Trainers work
alongside Crew Members in the
restaurant so we keep our skills
top notch. Working on the till is
my personal favourite because
I get to have a bit of banter with
my favourite regular customers.
I took my Apprenticeship last year
and now I’m helping others to get
theirs. It’s nice to be lending a hand
to people whose shoes I was in last
year. If anyone is struggling with a
particular skill or section in their
workbook they know they can
come to me for some extra training.
Ultimately it’s my dream to work
as a paramedic and it’s been great
to have a job which gives me the
flexibility to put lots of time into my
college course in Public Services.
But I think McDonald’s has
contributed in another way too;
it’s taught me how to work well
under pressure, feel confident
talking to the public and I’ve found
out how great it is to work in
a close-knit team. All in all, it’s
developed me massively as a
person and I hope that that will
help make me a great paramedic.
A qUiCK LOOK
Jamie
Crew Trainer
Crew Members and Apprentices;
helping them to complete their
training. Their aim is to provide
crew with the skills and confidence
to work in any area of the restaurant.
They also support the management
team by solving problems and
making sure that the team in the
restaurant are providing excellent
service and great food, fast.
RESPONSibiLiTiES
A big part of the job is mentoring
crew: Crew Trainers use practical
on-the-job training to teach
Crew Members how to work in
every area of the restaurant. Crew
Trainers are also there to assess
Crew Members’ skills and verify
that their work on a station reaches
the high standards set by McDonald’s.
SKiLLS
Crew Trainers are bound to pick
up fantastic people skills. It’s a
chance to motivate their team
mates and manage their own and
other people’s time effectively. They
also learn how to assess the work
of other crew and to deliver training
in a way that’s engaging and helpful.
NiCE PERKS
Crew Trainers get a chance to stand
out from the crowd by showing that
they are a good coach and have
good people skills. It’s a chance
to impress their bosses, as well as
to develop some of the skills they’ll
need if they want to take on a
managerial position in the future.
HOW TO GET
STARTED
If you’d like to work as a Crew
Trainer you’ll need to be a Crew
Member with great communication
skills and a desire to help people
realise their potential. You’ll also
need the confidence to put yourself
forward and take on more
responsibility. Many of our Crew
Trainers have completed the
Apprenticeship Programme. To find
out about learning and working with
us visit mcdonalds.co.uk/people
17

SHifT
MANAGER
18
JOb ROLE 5
“Every year i set up an event to raise
money for the McDonald’s charity RMHC.
This year i fancied doing something
a bit different so i thought – let’s do a
sponsored bike ride from my restaurant
in East yorkshire to Paris (as you do!)”.
When I started at McDonald’s I
planned to stay for just two years
while I was at college; I enjoyed it
so much I ended up staying. My
Business Manager was brilliant;
she saw lots of potential in me and
really helped me understand how
far I could go at McDonald’s.
She’s a people person and a lot of
people say that that’s my skill too;
I talk to everyone working on my
shift and make sure that they’re
all happy and know what they’re
doing. It’s not very often that I’ll
be working on a specific kitchen
area; instead my role involves
solving problems and jumping
in if I can see someone struggling.
I’ve always got one eye on the
front counter; making sure
customers are getting friendly
and quick service.
To be a Shift Manager you need to
be able to see where the problems
might come up and sort them
almost before they happen. You
also have to tackle any issues head
on; if I get a complaint on my shift
I make sure I talk to customers
face to face and do whatever I can
to solve the problem – I want our
restaurant to be known for really
good customer service.
It’s important that restaurant teams
don’t just come together to work.
We support a local footy team by
providing them with a free kit, and
we always have a big Christmas
party so everyone can bond outside
work. This year we’ve got a geek
theme, if you don’t dress up you
don’t get in!
Every year I set up an event to
raise money for the McDonald’s
charity RMHC. This year I fancied
doing something a bit different so
I thought – let’s do a sponsored
bike ride from our restaurant in
East Yorkshire to Paris (as you do!).
I persuaded a Crew Member to
cycle the thousand miles with me.
Everyone in our restaurant
community supported us, all the
regulars gave something towards it
and the local paper printed a picture
of us in front of the Eiffel tower at
the end of our 9 day trip. It was a
great way to raise money and boost
the profile of a brilliant charity.
I’ve just been put forward for the
role of Second Assistant Manager
and I’m really keen to work my
way up the business. Hopefully in
five years’ time I’ll be running my
own restaurant. I definitely see
McDonald’s as a job for life.
WHiLE WORKiNG AS A SHifT MANAGER yOU CAN ACHiEvE
A LEvEL 3 DiPLOMA iN SHifT MANAGEMENT AND
A LEvEL 3 AWARD iN SUPERviSiNG fOOD SAfETy iN CATERiNG
Scott
Shift Manager
A qUiCK LOOK
iN A NUTSHELL
Shift Managers focus on the bigger
picture. They make sure that all
areas of the restaurant are running
smoothly, the team members are
happy and properly trained, and the
customers are getting great food, fast.
RESPONSibiLiTiES
Shift Managers look after the whole
restaurant on their shifts, they’re
conscious of everything, from stock
levels to service times. They’re the
go-to people for any customer
queries and if crew have any
questions they’ll go to their Shift
Manager for help too.
SKiLLS
Shift Managers develop excellent
interpersonal skills and learn how
to stay cool under pressure. They
also get a great feel for the
business, with opportunities to
take responsibility for key areas
including stock control, food safety
and training.
NiCE PERKS
Shift Managers are rewarded
with a Level 3 Diploma in Shift
Management. This is a nationally
recognised qualification which is
equivalent to an A-level. They also
gain a Level 3 Award in Supervising
Food Safety in Catering. This role
gives employees a real chance to
shine and prove they’re cut out for
more senior management roles.
And if Shift Managers get brilliant
business results for their restaurant
they could potentially have their
hard work recognised with a bonus.
HOW TO GET
STARTED
If you’d like to work as a Shift
Manager, you’ll need to have
worked as a Crew Member and a
Crew Trainer or be one of our many
fully qualified Apprentices. To find
out about learning and working with
us visit mcdonalds.co.uk/people
19

JOb ROLE 6
20
TRAiNEE bUSiNESS
MANAGER
“i grew up on a farm in yorkshire,
which i absolutely loved, so the idea
of working for a business which uses
good quality and often locally sourced
ingredients felt like the perfect fit.”
When I graduated in May 2009
and started scouting for a job,
McDonald’s really stood out.
I’d heard only good things about
them from the people who worked
there, like how well they look
after you with development and
promotional opportunities. I also
liked the idea of working at
McDonald’s because of the way
they source their ingredients:
I grew up on a farm in Yorkshire
which I absolutely loved, so the
idea of working for a business
which uses good quality and
often locally sourced ingredients
felt like the perfect fit.
The training in this role lasts for
20 weeks, and once completed
I’ll be a fully qualified Second
Assistant Manager. It’s a course
designed for uni graduates like
me and it’s a fast track into the
more senior managerial roles
of the restaurant. The first five
months of training were intense:
I learnt how to cook, how to serve
customers, how to work the drive
thru and loads of other essential
restaurant skills: it laid a great
foundation. At the end of this initial
training I passed my Shift Manager
course and was officially accepted
as a Trainee Business Manager,
and awarded a qualification that’s
the equivalent of an A-level to add
to my CV, which is pretty sweet!
For the next part of the
Management Development
Programme you work as a
manager. I was obviously a little
daunted at first, especially when
my Business Manager was away,
but I think there was always part
of me thinking, “Wow I’m in charge
of everything – brilliant”. I have
to look at the restaurant like it’s
my business and think about
marketing, leadership, HR and
finance, amongst other things.
This means I spend some time
in the office as well as on the
restaurant floor.
My two big passions in life
are football and business,
so I took my degree in
Business Management at
Alabama University where
they take girls’ football really
seriously. I chose to work for
McDonald’s rather than play
professionally, but football’s
still a big part of my life: I’ve
helped my restaurant provide
kits for local teams and I coached
the boys’ team for the McDonald’s
Cup this year: they got to the
semi-finals which was pretty
good going!
I’m conscious of how much
time and effort McDonald’s have
put into training me and I’m really
eager to repay them by training
other people. I recently took over
the running of the Apprenticeship
Programme in my restaurant so
I’m hopefully already making
a difference.
Adele
Trainee Business Manager
A qUiCK LOOK
iN A NUTSHELL
Trainee Business Managers are
on a fast track to a managerial
position – they complete 20 weeks’
training after which they work as
one of the Assistant Managers
in the restaurant.
RESPONSibiLiTiES
Trainee Business Managers
are responsible for a wide
range of tasks related to
the running of a business,
these include stock control
inventories, recruitment,
training and customer service.
SKiLLS
Trainee Business Managers gain
great commercial skills in key areas
like finance, marketing, leadership
and HR. They’ll also attend several
courses at our training centre to
learn new business skills and help
develop leadership skills.
NiCE PERKS
Trainee Business Managers get
excellent training to help them
climb quickly to the level of
Business Manager. They get
six weeks of paid holiday a year,
an annual performance-related
pay review and lots of other
competitive benefits.
HOW TO GET
STARTED
If you’d like to work as Trainee
Business Manager, you’ll need
to be a graduate or someone
with business experience.
You’ll need to be tenacious,
hard working and passionate
about business. To find out about
learning and working with us
visit mcdonalds.co.uk/people
21

ASSiSTANT
MANAGER
22
JOb ROLE 7/8
“To be a good first Assistant Manager
you need your team to trust you, largely
by showing that you’re a nice person
as well as a competent leader. it’s not
difficult to make the team feel invested
in the restaurant’s success, sometimes
it’s as simple as sharing the goals
for the shift.”
I’ve been at McDonald’s for three
and a bit years and in my current
role I help my Business Manager
run the restaurant. I’m a First
Assistant Manager which means
I have a bit more responsibility
than a Second Assistant Manager,
but what I do on a day-to-day basis
isn’t all that different, it’s just about
experience. It’s nice to reach a
position in which I’m actively
helping other people climb the
career ladder.
In the time I’ve been working as a
First Assistant Manager I’ve helped
develop three Crew Members into
new Shift Managers. I help my Shift
Mangers through the Management
Development Programme by
partnering up with them on shifts,
to show them how to manage a
big team and keep standards high.
Training and people development
are a big part of my job. I’m
learning how to recognise the
people with potential, as well as
how to structure a team so that
we’re making the most of
everyone’s individual strengths.
There’s also a big business element
to my role: I have to run the
restaurant when my Business
Manager isn’t there, so I need to
be 100% across everything that
happens on a shift and ready to
help if the Shift Manager needs me
to. I love the thrill of a big business
win; it’s always an amazing feeling
when we break a sales record.
I also help out my Business
Manager with the office-based
side of the job. I look after things
like our inventories and I play a big
part in recruitment too. I actually
feel really proud to be part of a
countrywide team of managers
who make McDonald’s what it is.
To be a good First Assistant
Manager you need your team to
trust you, largely by showing that
you’re a nice person as well as a
competent leader. It’s not difficult to
make the team feel invested in the
restaurant’s success, sometimes
it’s as simple as sharing the sales
goals for the shift they’re working
on. Another thing which can make
a team feel empowered is getting
them involved in projects beyond
the restaurant doors. I work with
some volunteers from my restaurant
on a project called Tidy Towns.
We do things like cleaning rivers
and organising local litter picks.
I’ve applied to work in the Olympic
Park restaurants and I’ve got my
fingers crossed I’ll make the grade.
I think the buzz and atmosphere
at the Games will be just incredible
and of course the restaurants
will be breaking records – which
I love to do.
Leah
Assistant Manager
A qUiCK LOOK
iN A NUTSHELL
First and Second Assistant
Managers work as part of the
restaurant management team.
They take on some of the
responsibilities associated with
running the business.
RESPONSibiLiTiES
Assistant Managers set targets,
manage budgets and control stock
levels, all excellent training if they’re
aiming to become a Business
Manager. They also develop
employees: helping with recruiting,
training and inspiring people.
SKiLLS
Assistant Managers gain all the
financial and people skills they need
to take the next step in their career
and become a Business Manager.
They’ll learn how to lead a team,
how to spot and promote talent,
and how to keep the restaurant
functioning well day-to-day.
NiCE PERKS
Assistant Managers gain a rich
understanding of what it takes to
run a successful business. They’re
trusted to make important decisions
and they get the opportunity to work
closely with the Business Manager.
HOW TO GET
STARTED
If you’d like to work as an
Assistant Manager you’ll need
to have worked as a Shift Manager
or to have completed the Trainee
Business Manager Programme.
You need to be ambitious, work well
under pressure and have excellent
people skills. To find out about
learning and working with us visit
mcdonalds.co.uk/people
23

USiNESS
MANAGER
24
JOb ROLE 9
“i think the best managers are people
who understand that not everyone has
the same background; you have to
identify everyone’s individual needs and
abilities. Making your team feel at ease
is hugely important, if they’re happy
then customers leave grinning too.”
I moved to England from the
Seychelles eight years ago,
McDonald’s was the second job
I got here. I still know the exact
date I started; it was 14th July
2004. I vividly remember how
after the end of my first shift
it was announced that we’d
reached a record sales figure
for that restaurant, everyone
was high-fiving and there
was this amazing sense of
achievement as a team. It was
in that moment that I thought,
“This is the right job for me”.
As a Business Manager I work
to make sure that my restaurant
team is well trained, that my
customers are happy and that my
restaurant is profitable. I spend the
majority of my time on the floor but
I also incorporate a chunk of quiet
office time into my day, when I can
work on the numbers and analyse
results. What I enjoy most about
my job is the people side. I think
the best managers are people who
understand that not everyone has
the same background: you have
to identify everyone’s individual
needs and abilities. Making your
team feel at ease is hugely
important, if they’re happy then
customers leave grinning too.
In the time I’ve been managing
my restaurant I’ve put a lot into
developing people. I have 14
managers who I’ve nurtured from
when they first came in as Crew
Members. I deliver lots of the
in-store training myself to ensure
that my team have the right skills
to deliver a great customer
experience. I oversee all the hiring
decisions for my restaurant so I
feel invested in the future of every
employee. When I’m hiring I look
for talented people with ambition
to work their way up, and I use the
Apprenticeship Programme to
show future employees just how
much they could get out of their
McDonald’s experience.
I left the Seychelles when I finished
college, I couldn’t wait to see the
world, so I didn’t go to university.
Now that I’m a bit older I can
really see the value of education.
That’s why I decided to apply
to do the Foundation Degree in
Managing Business Operations,
through McDonald’s and
Manchester Metropolitan University.
It’s given me an enormous amount
of confidence as a Business
Manager and has helped me to
be even more effective in my job.
For me, this role is also a chance
to make a positive impact in my
community. Last year, on
Christmas Day, we opened up
the restaurant and with the help
of my wife and some generous
crew, we made lots of bacon rolls
and coffees to take to patients in
our local hospital. It was such an
amazing feeling walking in
there and seeing how much it
meant to them to be remembered
on Christmas morning.
WHiLE WORKiNG AS A bUSiNESS MANAGER yOU CAN ACHiEvE
A fOUNDATiON DEGREE iN MANAGiNG bUSiNESS OPERATiONS
Marcus
Business Manager
A Business Manager is in charge of
running the restaurant. An average
McDonald’s restaurant has an
annual turnover of around £2million,
serves over 1,000 customers a day
and employs around 80 people.
RESPONSibiLiTiES
Business Managers are fully
accountable for everything that
goes on in the restaurant; they have
to keep standards high, develop
employees, keep their customers
happy and drive the restaurant
to be more profitable.
A qUiCK LOOKiN A NUTSHELL
SKiLLS
Business Managers develop
fantastic leadership skills and
impressive business acumen.
Their role gives them the
opportunity to really make their
mark in the hospitality industry
as well as their local community.
NiCE PERKS
It’s a prestigious position with great
benefits. Business Managers can
also gain a Foundation Degree in
Managing Business Operations
from McDonald’s and Manchester
Metropolitan University.
HOW TO GET
STARTED
If you’d like to become a Business
Manager you’ll need to have been
an Assistant Manager. You need
to have a genuine passion for
hospitality and be driven to
achieve great things for yourself,
your restaurant and your
community. To find out about
learning and working with us
visit mcdonalds.co.uk/people.
25

JOb ROLE 10
OPERATiONS
CONSULTANT
26
“i’ve been involved in finding the
employees who will work in our
McDonald’s restaurants in the Olympic
Park. it’s a really exceptional opportunity;
some of them will even get the chance to
serve the best of the best in the athletes’
restaurant. We’ll be looking for people
to showcase the skills we foster in our
employees every day, like great customer
service and a cool head under pressure.”
I look after the wellbeing and
interests of nine restaurants.
I want them to be places where
talent is nurtured and people
can build a strong foundation for
their future, as well as them being
healthy businesses. I focus on
the day-to-day running of the
business looking after areas which
include people, finance and of
course, the customer experience.
I always arrange my own schedule
(which is a blessing if you’re a
working mum!) and typically I’ll
spend Monday in the office and
the rest of the week in one of the
restaurants with the Business
Manager helping them capitalise
on opportunities.
I want everyone I manage to
feel comfortable approaching
me. I won’t make a decision
about the direction of my group
of restaurants without discussing
it first with the Business Managers
and listening to everyone’s ideas.
Ultimately I may be their boss
but they do the work and get the
results, so they should absolutely
have a say.
Being an Operations Consultant
gives me a platform to make
a difference. My group of
restaurants is passionate about
organising events, like fancy
dress nights, to raise money
for the charity RMHC.
You can guarantee that nearly
the whole group will buy a ticket
for them, because working at
McDonald’s gives people a real
sense of community.
I encourage my Business
Managers to push for the next
level by giving them plenty of
training, guidance and support;
ideally everyone in the business
should be able to look at the
position above them and think,
“Yep, I’d love to do that.” Maybe
I’m passionate about development
because I worked my way up
the business from my first job
as a Crew Member. My Business
Manager at the time made me
realise how much opportunity
there is here.
I’ve got a bit of a once-in-alifetime
event coming up: I’ve
been involved in finding the
employees who will work in
our McDonald’s restaurants
in the Olympic Park. It’s a really
exceptional opportunity; some
of them will even get the chance
to serve the best of the best in
the athletes’ restaurant. We’ll be
looking for people to showcase
the skills we foster in our
employees every day, like great
customer service and a cool head
under pressure.
Zoe
Operations Consultant
Operations Consultants provide
leadership, coaching and direction
to a group of restaurants, typically
seven or eight. They develop a
team of managers to deliver high
standards across the group.
They have an eye to the long term
success of the restaurants and
work with the Business Managers
to take them in the right direction
to achieve these goals.
RESPONSibiLiTiES
Operations Consultants look after
the success and reputation of a
group of restaurants. They shape
strategies for the group and
supervise the Business Managers’
delivery of them. They build strong
working relationships, in particular
with Business Managers and
management teams.
A qUiCK LOOKiN A NUTSHELL
SKiLLS
Operations Consultants develop
a sophisticated understanding of
McDonald’s as a business. They
become excellent at negotiation and
morale-boosting and they have a
knack for delivering results. These
skills could lead to taking up a
secondment at Head Office, gaining
valuable insight into the business.
NiCE PERKS
Operations Consultants get fantastic
networking opportunities. They get
to meet opinion formers and local
leaders and work with them in the
community. The level of influence
they have allows them to be a real
force for good in their local area.
HOW TO GET
STARTED
If you’d like to work as an Operations
Consultant you’ll need to have
worked as a Business Manager,
be a collaborative leader and take
a wide and analytical view of the
McDonald’s business. To find out
about learning and working with us
visit mcdonalds.co.uk/people
27

JOb ROLE 10
fRANCHiSEE
CONSULTANT
28
“My primary aim is to support
franchisees in running their businesses
successfully. if they’re happy and their
restaurants are thriving then that’s my
job done well.”
My first job, like lots of my
colleagues, was as a Crew
Member. Since then I’ve worked
my way up to become a Franchisee
Consultant and I’ve always felt
really well rewarded. I’ve even
won the Presidents’ Award, it’s
a global award and it’s basically
McDonald’s way of rewarding the
people who have given really
exceptional performance over
a period of time. Now I work to
create a culture that recognises
and rewards hard work in
my Franchisees’ restaurants;
McDonald’s is about promoting
talent and giving people
opportunities, and it’s important
that everyone knows it.
For the Franchisees I work with
I’m the face of the McDonald’s
brand. I’m also a business advisor
to the 22 restaurants which
my group of Franchisees own.
My primary aim is to support
Franchisees in running their
businesses successfully. If they’re
happy and their restaurants
are thriving then that’s my job
done well.
It’s interesting how much attitudes
towards McDonald’s have changed
in the time I’ve been working here.
I think the qualifications we’re
providing have definitely turned a
few heads. A lot of companies talk
about equal opportunities, but here
everyone’s genuinely on a level
playing field, irrespective of gender,
age or ethnic background. That’s a
McDonald’s value that really means
a lot to me.
I get to hear of hundreds of
interesting local projects through
my job. For example, I found out
about a mentoring scheme in my
local community to help offenders.
I got involved in giving them the
support they need not to reoffend.
I help them write a CV, open a
bank account and get in touch
with housing offices. It’s something
that really touched my heart, the
chance to help them break the
cycle. I also mentor school children,
with them I cover everything from
homework techniques to business
know-how. I often use McDonald’s
as an example when we’re talking
about business skills or corporate
social responsibility. I’d like to think
that a couple of them might feel
inspired to enter the business,
I know they’d be welcomed and
nurtured by McDonald’s. I’ve never
worked for anyone but McDonald’s
and I can’t imagine I ever will.
Sheri
Franchisee Consultant
A qUiCK LOOK
iN A NUTSHELL
Franchisee Consultants offer
business advice and support
to Franchisees to help them run
successful restaurants with high
standards, so building strong
working relationships is absolutely
at the core of this role.
RESPONSibiLiTiES
Franchisee Consultants regularly
visit restaurants to spend time
with Franchisees and support them
in running their businesses. They
need to offer sound business and
operations advice to Franchisees
and their restaurant teams.
They also work with Franchisees
to devise strategies to continuously
improve the performance of their
restaurants.
SKiLLS
Franchisee Consultants develop
excellent people skills; they learn
how to communicate well and
how to work collaboratively with
business owners. They also develop
deep and broad-reaching strategic
abilities which help them connect
their Franchisee’s objectives with
the wider Company goals.
NiCE PERKS
Franchisee Consultants are
prepared through an advanced
training programme delivered
in the UK and they also get the
opportunity to visit Chicago for a
week-long course at McDonald’s
global Headquarters.
HOW TO GET
STARTED
Franchisee Consultants need to be
experienced in the management of
a McDonald’s restaurant and will
most recently have worked as an
Operations Consultant. They need
strong business acumen and to be
passionate about supporting
Franchisees in developing their
businesses. To find out about
learning and working with us visit
mcdonalds.co.uk/people
29

30
CASE STUDy 1
“you have to
love what you
do because there
are no short cuts.
if customers come
to the restaurant
and get a warm
welcome, quick
service and tasty,
fresh food then
they’ll come again.”
Afia
Franchisee
has about 160
Franchisees in the UK. Franchised
McDonald’s restaurants are owned
and operated by business people
who invest money and years of
valuable experience into each
restaurant. They receive training
and support from McDonald’s to
help them develop a successful
business.
Our Franchisees like to get
involved in their restaurants’ local
communities. They and their
restaurant teams might sponsor
grassroots football, support local
schools or help charities with their
fundraising initiatives.
Our Franchisees are absolutely
central to what we do. They’re
far more than investors; they help
shape the business.
Meet Afia, a Franchisee of
three McDonald’s restaurants
in the Midlands:
Why do you think it’s
important for McDonald’s
to have Franchisees?
They’re a fresh pair of eyes.
I think of McDonald’s as an ideas
business which is why it works so
well when they invite people with
different experiences behind them
to run their restaurants. I came into
the role of Franchisee inspired by
my first two businesses but also
with the experience of having been
a customer. I could see the business
from both sides of the counter.
Why did you choose to become a
Franchisee rather than a straight
forward business owner?
I learnt a huge amount from
my first two businesses, but it
was tough running them alone.
My aspiration was to become
business-savvy enough to be
accepted as a McDonald’s
Franchisee. I wanted to be in
business, but I wanted to do it with
the weight of a successful company
behind me. Franchisees get access
fRANCHiSEEMcDonald’s
to this amazing support network;
I spend a lot of time with my
Franchisee Consultant who knows
McDonald’s inside out. I bounce
ideas off him and get his insights.
Also I like the feeling of being
connected to a bigger company;
it’s a very sociable way of running
a business.
What do you love most about
the job?
Developing people, definitely. I’m
so enthusiastic about this business
and I’ve managed to surround
myself with people who feel the
same. Many of the current managers
in my restaurants began as Crew
Members. During my ten years as
a Francisee, I’ve given them the
training they’ve needed to grow
into people who have the authority
and strength of character to run
a business.
What’s the secret to running
a successful restaurant?
You have to love what you do
because there are no short cuts.
If customers come to the restaurant
and get a warm welcome, quick
service and tasty, fresh food then
they’ll come again. That’s how you
build up a loyal customer base and
ultimately that’s what keeps you
doing good business.
31

32
CASE STUDy 2
McDONALD’S OLyMPiC PARK
OPERATiONS
MANAGER
Leah has worked for McDonald’s for
15 years; her current role is McDonald’s
Olympic Park Operations Manager WE’RE
TELL US AbOUT
yOURSELf
What does working at McDonald’s
mean to you?
For me, it’s all about the amazing career
journey you can have here. I began as
a part time Crew Member and after
university my manager offered me a job
as a Second Assistant Manager; I’ve never
looked back. I feel very proud to work
here, particularly as a woman. Through
McDonald’s I’m actively involved
in the Women’s Leadership Development
Programme; a group which supports
women by providing training and advice to
those taking on senior roles. McDonald’s
is a Company which takes equal
opportunities very seriously and to me
that’s an absolutely vital attribute for
an employer to have.
What do you think you’ll be doing in
10 years’ time?
I know I’ll be working at McDonald’s, but
beyond that I can’t be sure. At McDonald’s
you’ll never find yourself in a role you’ve
outgrown. I think if you make your
decisions based on the opportunities
that genuinely excite you then you’ll do
a much better job and be more fulfiled
as a result.
Tell us something about yourself
that few people know?
If I wasn’t doing this I’d love to be a
criminologist; I’ve even got a BSC in
Social Research.
McDONALD’S &
LONDON 2012
How are the plans for the Olympic Park
restaurants taking shape?
Pretty nicely, we’re ahead of time! I’m
thinking about the preparation in two
stages; planning and activation. Planning
is about getting the details right so that
customers have a good time visiting the
restaurants, and activation is what we’ll be
doing in June when we bring all the plans
to life. It’s one of the largest restaurant
projects the business has ever seen. We’re
expecting to serve about 1.75 million
meals over the 29 days of the Olympic
and Paralympic Games, which is pretty
amazing. There will be four McDonald’s
restaurants in the Olympic Park. One of
them will span two floors and have our
broadest menu range ever.
How is the design different to normal?
In many ways it’s business as usual, we
always try and design our restaurants so
that they fit really nicely into their
surroundings and meet the needs of the
community. The Games takes that principle
to a grand scale: we’re designing our
restaurants to be a space in the Olympic
Park that spectators really want to visit. And
there are some special touches of course,
the buildings will be sustainable and the
materials will be recycled after the Games.
What moment are you most looking
forward to?
Oh wow, there are so many. But it will be
amazing to see our Olympic Champion
Crew and Olympic Management Team
showcasing the talent of our workforce.
They’ll be making it all happen; I can’t
wait to see them enjoying the experience
of a lifetime at the Games.
What do you want the experience
of eating in one of the McDonald’s
restaurants in the Olympic Park
to be like?
I want every customer to experience
absolutely top notch service. There isn’t
any room for error. We’ve been planning
for nearly three years; it’s got to be brilliant.
I’ve got total faith that we’ll bowl people
over, great customer service is in the
Company’s DNA.
ExPECTiNG
TO SERvE AbOUT
1.75 MiLLiON
MEALS
OvER THE
29 DAyS Of THE
OLyMPiC
AND PARALyMPiC GAMES
Leah
McDonald’s Olympic Park
Operations Manager
33

34
CASE STUDy 3
SALES ENAbLERS
MANAGER
Steve has worked at McDonald’s for 17 years:
his current role is Sales Enablers Manager,
helping to introduce new initiatives in
McDonald’s restaurants and making sure
the existing ones run smoothly.
TELL US AbOUT
yOURSELf
What does working at McDonald’s
mean to you?
I love that it’s a completely progressive
Company and I get to be involved with that.
I’m proud of the way we’re trying out lots
of new products on our menus (and of
course everybody’s favourites are still
there). We’re also using technology to
support the business and giving our
restaurants a whole new look.
What do you think you’ll be doing in
10 years’ time?
I’ll be at McDonald’s and I hope to fulfil
my potential. I’ve had such a varied career
with my previous job allowing me to work
within the European team. It was the kind
of opportunity that comes once in a lifetime.
I had a fantastic time travelling to different
markets and gaining an understanding of
how diverse McDonald’s is.
Tell us something about yourself
that few people know?
I played semi-professional football for a
few years alongside my job at McDonald’s.
The business was very flexible and
allowed me to fit my work around training
and matches. When I decided to pursue
a career in McDonald’s, they gave me
every opportunity I needed to succeed.
McDONALD’S & PLANS
fOR THE fUTURE
Tell us about your role?
Well, it’s a new one which has been
re-introduced to help restaurants put into
practice some of the new initiatives which
you might have seen in your local
restaurant. I work with people from across
the business; including Executives,
Consultants, Head Office departments and,
of course, the restaurant teams. I create
strategies to help restaurants get to that
great moment of truth, like when customers
first taste a new product or notice we’re
open later.
What new initiatives are you working
to introduce?
At the moment it is all about the overnight
business, hospitality and the make-over
we’re giving our restaurants.
Where did the ideas for those initiatives
come from?
The ideas come from listening to our
customers and employees. I spend a large
amount of my time in restaurants which
means I can understand first-hand what
the actual needs of the restaurants are.
What’s the main advantage of
restaurants embracing new initiatives?
It is important that McDonald’s remains
relevant and our customers know they
can always depend on us. Our changes
are to make the restaurants even more
appealing and accessible; when lots of
different types of people enjoy eating in
your restaurant, that’s always going to
be good for business.
iT iS iMPORTANT
THAT McDONALD’S
REMAiNS
RELEvANT,
AND OUR CUSTOMERS
KNOW
THEy CAN ALWAyS
DEPEND ON US
Steve
Sales Enablers Manager
35

CASE STUDiES 4 AND 5
TRAiNiNG AND
EDUCATiON
36
Training will always be a huge part of what we do
at McDonald’s; we see it as everyone’s job, every
day. So it made perfect sense for us to build on
our tried and tested training programmes, with
nationally recognised qualifications. These have
proven to be a runaway success, helping boost
our people’s confidence, build their skills and
enhance their careers.
Across the UK our employees are working towards gaining qualifications. For some of them
it’s the first qualification they’ll be awarded but, thanks to the variety of qualifications we
offer, it’s often not the last. Our qualifications now range from Adult Certificates in Literacy
and Numeracy, through to a Foundation Degree in Managing Business Operations.
Here we shine the spotlight on two women providing our employees with everything they need
to expand their options and develop their careers.
Liz has worked at McDonald’s for 14 years and is
currently an Operations Training Officer.
TELL US AbOUT yOURSELf
What does working at McDonald’s
mean to you?
I love how the Company continually
challenges and pushes you. They’re always
taking you out of your comfort zone and
that’s so important if you’re going to
develop professionally. I recently moved
from a Business Manager role to a two
year secondment in Head Office, it was an
enormous challenge but it’s opened my eyes
to the wider business and I’m learning so much.
What’s been your proudest moment so far?
When I was working as a Business Manager
I was given the Employer of Excellence
award. The prize was a stay in the Company
villa in Portugal with my family.
Tell us something about yourself
that few people know?
My mum was a national athlete for Ghana,
so I was very sporty when I was younger.
You name it, I did it: judo, swimming, tennis,
athletics, a bit of everything really.
TRAiNiNG AT McDONALD’S
What kind of training do people
get at McDonald’s?
There are a couple of different ways that we
train people; we provide formal courses and
we empower restaurant teams to teach
each other on the job. Training happens
every day in our restaurants and it’s often
provided by employees themselves. My
department shapes and supplements that
training. We conduct lessons in restaurants,
as well as teaching in the classroom; we
have a great training facility in our Head Office.
The opportunity to take a break from your
day job is great for managers; it gets them
to think in a more focused and analytical
way about the decisions they make every day.
How do you make sure you’re
delivering an engaging course?
It always needs to be very interactive.
You’re talking to people who thrive in a busy
energetic atmosphere; they’ll get bored if
they’re just sitting still in a lecture theatre.
I often ask my students to work in teams
to come up with solutions to a problem.
Then I arm them with a flipchart and they
present back to the rest of the group.
People generally leave feeling much more
confident about communicating their ideas.
What makes someone right for a role in
the McDonald’s Training Department?
It takes all sorts. But what everyone has in
common is that, although we’re based in an
office, we’re totally connected to the reality
of what goes on in a restaurant. Progress
at McDonald’s is fast-paced and you have
to embrace that to stay relevant and
interesting as a trainer.
What makes training at McDonald’s
special?
At McDonald’s it’s never been a case of
developing a format and sticking with it,
instead we listen to what our employees
tell us about the kind of training they want.
Ultimately this means that the training you
get with us is highly targeted, it’s always
going to be 100% relevant to the job and
genuinely developing your skills and potential.
Liz
Operations Training Officer
Louise has worked at McDonald’s for 13 years and is currently
an Education Officer.
TELL US AbOUT yOURSELf
What does working at McDonald’s
mean to you?
I think the biggest thing is opportunity. I have
had so much opportunity through my job and
seen so many others really make a difference
to their lives through McDonald’s.
Tell us something about yourself
that few people know?
I was a performer at the 2000 Sydney
Olympics. I used to dance so we went out
there with our dance troop to perform. It was
amazing. We did loads of tours actually, we
even went to Euro Disney, but the Sydney
Olympics was definitely the big one.
What do you think you’ll be doing
in 10 years’ time?
I’ll still be with the Company. McDonald’s is
brilliant at identifying people’s strengths and
thinking, “Right, that person would be great
in this role”.
EDUCATiON AT
McDONALD’S
How do education and training
work together?
The key thing is that training has always
been there. Our founder was talking about the
importance of training way back in the 1950s.
The education team take those robust training
programmes and embed the qualifications,
showing the wider world how much
knowledge and skill our employees have
accumulated through their training.
How old is the Education Department
in McDonald’s?
It was created in 2006; I was the original
member actually! When it started I was there
to deliver stand-alone qualifications in Maths
and English. But we quickly saw that we had
something really innovative which our
employees loved. We thought, “We’ve got a
great training programme, let’s take this to
the next level and enhance it with work-based
qualifications”. The ability to deliver
qualifications online and on the floor were
massive developments because equality of
opportunity is a core value of McDonald’s;
we don’t want to do great things in just one
restaurant, we want them to be available
to everybody.
What’s the most popular qualification
that McDonald’s offers?
The Apprenticeship is the biggest by far;
we’ve had over 10,000 people complete it
already and there are currently a further 7,500
studying for one. I can remember when we
took our first ten Apprentices out to Prague for
our Annual General Meeting. Suddenly there
was a real buzz in the wider Company about
the qualification. We thought, “Wow, this is
going to be really big!”
How did the 2010 Ofsted inspection go?
We were awarded a Grade 2, Good, which
we were really pleased with. It was great
to get that endorsement. They praised our
progression route which is something that
has been central to McDonald’s for so long
we’ve almost forgotten how unique it is.
Louise
Education Officer
How is McDonald’s leading the
way in the hospitality sector with
its education programme?
There are lots of companies creating
education programmes, which is great.
What’s unique about McDonald’s is the scale.
We’ve gone for a completely embedded model
of education which fits into our day-to-day
working environment. Any employee from
anywhere in the UK can study for a
qualification with us.
37

So
DO MORE
WiTH US
38
far you’ve seen how our
excellent training makes
working with us worth much
more than just a pay-cheque.
but that’s not all we mean
when we say McDonald’s
gives its people more. This
page is dedicated to all the
great benefits and unusual
perks that working life at
McDonald’s has to offer.
PASSiONATE AbOUT
fOOTbALL
Everyone who works with us
quickly discovers how much we
love the beautiful game. We’re
a Community Partner of all four
UK Football Associations; a
commitment which sees us
provide support to over 6,000
grassroots football clubs and
20,000 coaches across the UK.
Every year we invite employees
from restaurants and offices
across the country to lace up their
boots and enter the McDonald’s
Cup. This is an FA Cup style
five-a-side knockout competition,
open to men and women. Last
year over 600 teams battled it out
at local grounds and over 4,000
employees gave their best game
for a chance to play in the final at
Wembley Stadium.
We’re proud of the UK’s grassroots
football culture and we want as
many people to be involved as
possible. Which is why we provide
all our employees with the
opportunity to gain their first FA
coaching badge for free under our
Football Coaching Programme.
WELLbEiNG
For some people working at
McDonald’s is a full time career,
while for others it’s a role which
they need to fit around other
commitments like studying at uni
or bringing up children. We believe
100% in flexible working, so we
offer career opportunities that
enable our people to work either
full or part time. This means that a
job at McDonald’s will never get in
the way of other important things
in your life, we fit around you, not
vice versa.
We think that people work best
when they’re properly supported,
which is where the other aspects
of our Wellbeing Programme come
in. Through it our employees get
perks like a free meal allowance
and discounts from popular high
street retailers.
We also offer help and advice
on loads of relevant issues from
nutrition to personal finance.
We send our restaurants free
cricket and footy kits. Some
restaurants use them to chill out
with a casual game in the park,
while others get themselves match
ready for the McDonald’s Cup.
ONLiNE COMMUNiTy
Everyone who works for
McDonald’s has access to
ourlounge.co.uk. It’s a brilliant site
for those looking to develop their
career as it’s full of handy advice
on subjects like CV writing and
new restaurant initiatives. It’s also
where you go to complete work
towards many of the nationally
recognised qualifications
McDonald’s offers. There’s a social
side to the website too; it connects
you to the wider UK McDonald’s
community by giving you a chance
to publish your own articles and
reviews, browse pieces written by
crew from around the country,
comment on forums and vote in
polls. Plus there’s lots of content
to keep you entertained, including
competitions, quizzes, and insider
exclusives on our new products
and advertising campaigns.
And of course there’s our
involvement with the greatest
sporting event ever to come to
Britain, turn over for our special
London 2012 pages.
39

40
McDONALD’S AT
LONDON 2012
PEOPLE
At the heart of the Olympic Games
are up to 70,000 volunteers,
whose work will make sure that
the London 2012 Olympic and
Paralympic Games goes down
in history as a truly brilliant event.
We’ve helped to recruit these
volunteers and now we’re
helping to train them, putting
our experience of training our
own 87,500-strong workforce
to good use.
We’re also giving our employees
a chance to experience the
Games by coming to London to
work in one of our London 2012
restaurants. These employees will
come from all over the UK and
will be chosen on the basis of their
skills, passion and commitment.
RESTAURANTS
Our restaurants in the Olympic Park
will be the busiest in the world and
staffed by talented employees
chosen from all over the country.
They’ll be working in four specially
designed and built restaurants;
two serving visitors, one in the
media centre and one, excitingly,
in the Athletes’ Village. Making
sure the interiors are breath-
taking is acclaimed designer
Philippe Avanzi. They’ll also all be
constructed in an environmentally
friendly way and parts of them will
be re-used after the Games.
fOOD
The amount of food we’ll be
providing during the Games will
be truly staggering; the organising
committee of the Games (LOCOG)
have even described it as the
‘largest catering operation in
peacetime history’. In all four
McDonald’s restaurants in the
Olympic Park, we’ll be serving up
our high quality food made with
great ingredients sourced from
British and Irish farms wherever
possible.
LEGACy
But it’s not just about one great
sporting event; everyone involved
in the Games wants to do things
that have a long term positive
impact on the UK and McDonald’s
is no exception. We’ll be launching
a new uniform to honour the
Games which will then be
introduced across the country.
This new uniform will not only
make our crew look great, its
environmental credentials will also
mean it does its bit for the planet.
41

42
McDONALD’S
AT LONDON 2012
“i’m used to managing up
to 40 people on a busy shift
so i’m pretty confident i’ll
be a good London 2012 Team
Leader. if you’re coming to
London for the Games i’ll
be there to make sure you
have a brilliant time.”
GAMES
MAKERS
McDonald’s is playing a huge part
in helping to attract, select and
train up to 70,000 volunteers who
will be making London 2012 run
smoothly. It’s no surprise that the
applications for volunteer positions
at the Games far exceeded the
number of places; a real testament
to the UK’s sense of pride and
occasion. Among the people who
have been chosen to volunteer
at the Games is McDonald’s
employee Carolina.
“There’s been a real sense of
excitement at McDonald’s since
the partnership with the Games
was announced. Actually it was
on the McDonald’s employee
website, ourlounge.co.uk, that
I first heard about opportunities
to volunteer at London 2012.
It was this amazing chance to
be part of something historic
and I wasn’t going to let it
pass me by.
I remember walking into my
volunteer interview and seeing
this big McDonald’s poster
and instantly feeling confident.
It’s a boost to know I belong
to a Company that’s playing
such a big part in supporting
the Games.
Lots of the skills I’ll be using
as a Games Maker are ones
I picked up at McDonald’s.
I’m used to managing up to
40 people on a busy shift so
I’m pretty confident I’ll be a
good London 2012 Team Leader.
If you’re coming to London for
the Games I’ll be there to make
sure you have a brilliant time.”
Carolina
Games Maker
“To serve people from all over the
world will be brilliant and i’ll feel
very proud to say i worked at
London 2012.”
McDonald’s will have four
restaurants in the Olympic Park
and we want everyone who visits
them to have an exceptional
experience. That’s why we’ve been
searching across all of our 1,200
restaurants to find seriously
talented employees to work in
them. The Olympic Champion Crew
have been put through their paces
at selection events nationwide to
see if they’ve got what it takes to
make McDonald’s at London 2012
truly great. Paige is one of our
Olympic Champion Crew.
“I think I was chosen as one
of our restaurant’s Olympic
Champion Crew because I’m
upbeat and really love my job.
I’m sort of a mother to crew;
whenever things get a bit busy
I make an effort to be chatty to
keep everyone feeling relaxed.
All the Olympic Champion Crew
went to a special selection event
where we were tested on our
skills. I won’t pretend I didn’t
practise lots for it; it’s a once in
a lifetime opportunity and I put
my absolute all into it.
Working in my restaurant helped
prepare me; we had to do a
practice shift on the selection
day and it was just like being at
work, with the same buzz.
I met lots of new people on the
day; it doesn’t matter which
restaurant you come from,
everyone is so friendly. Working
with so many different people at
the Games will be amazing.
When I found out I’d got through
I was just so excited. At times
our restaurant gets so busy
it’s almost like a mini Olympic
restaurant, so I feel well
prepared. At the Games I’ll be
focusing on the same things
I do in my restaurant; being
alert and making sure that
every customer gets a smile.
To serve people from all over
the world will be brilliant. The
Games will be one of the most
memorable events of the decade
and I’m going to be part of it,
I couldn’t ask for more.”
Paige
Olympic Champion Crew
OLyMPiC
CHAMPiON CREW
43

RESTAURANT
PROfiLE
MiLTON KEyNES
44
In the heart of Milton Keynes one restaurant has
boldly gone where no McDonald’s has before. Six
months ago the restaurant underwent a makeover
with a difference as iPads, video screens and an
interactive table were brought in to the dining
area. But this restaurant doesn’t just look different;
it works a little differently too. Customers can opt
to order from a self-service area and get their food
made to order. Here’s what the restaurant team had
to say about their restaurant.
“When we first opened with
the new design you could see
people’s jaws dropping; i feel
very proud to work here. The
fact that it runs so well shows
what a strong team we are.
We have unconditional respect
for each other.”
Lucy, Second Assistant Manager
“This is the perfect restaurant to
bring kids to. We’ve got a great
play area and i make sure that
the party room always looks
special. i love chatting to the
young customers and showing
them how to use the iPads.”
Mina, Customer Care Assistant
“Customers say it’s
futuristic, like something out
of Star Wars. i like seeing
how impressed they are.”
Jay, Crew Member
“The self-service element can be
a challenge for us because it’s
so different to how things work
in other restaurants. but i really
like it because of that; it makes
our restaurant special.”
Sarah, Crew Member
There’s no disputing that the Robroyston restaurant in
Glasgow is that little bit special; not only is it a new
restaurant which has proved hugely popular, it’s also
home to a seriously committed team. They’re the
people to thank for its famously thorough litter picks
and cheery round-the-clock service. Here’s what the
team had to say about their restaurant.
“i volunteered to take part in a
giant litter pick with four other
McDonald’s restaurants recently.
it was chilly but it was a good
laugh. i like working here
because i feel like the managers
take our duty to the local
community really seriously.”
Sheree, Crew Member
“i love the culture of flexibility in
this restaurant. you get so many
opportunities and the fact that
we’re open late gives everyone
a great pick of shifts.”
Harjinder, Crew Trainer
“Working here in this fast-paced
environment has brought me
out of my shell, it also helps that
we’ve got great customers who
praise you.”
Tammy, Crew Member
“i came in to train the new team
when the restaurant opened and
i’ve never looked back. i love all
the team and the fact that there’s
always a bit of a buzz.”
Cheryl, Shift Manager
RESTAURANT
PROfiLE
GLASGOW
45

ELfAST
46
RESTAURANT
PROfiLE
The second busiest restaurant in Northern Ireland sits
in an area buzzing with history; the Titanic was even
built nearby. But despite being in a place with so
much history this is a very forward-looking restaurant.
It supports and drives community rejuvenation projects
and takes its duty to the local environment seriously.
In fact this is one of many hundreds of restaurants to
have appointed some Planet Champions: team members
whose job it is to help the restaurant become greener.
Here’s what the team had to say about their restaurant.
“i’m one of our Planet
Champions, i went on a course
to learn about planet-saving
initiatives and how to set
environment goals for my
restaurant: i’m chuffed to be
making a difference.”
David, Planet Champion
“We have a mutually beneficial
relationship with the community
and support lots of different
local projects, for example we
recently helped out cleaning the
rivers in our area.”
John, Business Manager
“i took part in a fun day here.
Ronald McDonald came in and
i did some kids face painting.
Our customers really notice
when you do something like
that, we get great feedback.”
Amanda, Shift Manager
“i’m going to do the
Apprenticeship, i’ve heard how
great it is and i want to play a
bigger part in the Company.”
Louise, Crew Member
In pretty Hertfordshire, the St Albans McDonald’s
restaurant draws the crowds with its friendly customer
service, stylish European design and laid-back café
atmosphere. It’s not just the customers who see the
benefits of this restaurant; employees have had
the opportunity to play at Wembley in the final of the
McDonald’s Cup. And the Crew Members can benefit
from the excellently taught Apprenticeship and strong
culture of internal promotion. Here’s what the team
had to say about their restaurant.
“Our football team got to the
final of the McDonald’s Cup this
year and i got to play at Wembley,
you could go a long way and not
find an opportunity like that.
it was amazing.”
Daisy, Crew Trainer
“i love the refurbishment, it’s
created a sort of café atmosphere;
lots of our regulars will have a
coffee and settle down to work in
here using our free Wi-fi.”
Anni, Customer Care Assistant
“We’re an environmentally
friendly restaurant. We do
so many litter picks in a day
i almost lose count and the
refurbishment has brought in
lots of changes for the better,
like eco-friendly light bulbs.”
Lisa, Shift Manager
“We sponsor two local football
teams, which means doing
things like providing their kit and
training equipment. We recently
got involved in a fun day with
Stevenage football team. i feel
proud to be helping them and our
local children’s team.”
Jo, First Assistant Manager
RESTAURANT
PROfiLE
ST ALbANS
47

48
qUALifiCATiONS TAbLE
you’ve read all about how our qualifications develop our employees,
but how do they compare to the qualifications everyone’s heard of?
The answers are right here in a handy table.
THE qUALifiCATiON WHAT’S iT EqUivALENT TO? WHO’S iT ON OffER TO?
Level 2 bTEC Certificate in Work Skills GCSE Grade b Work Experience students
Level 1 Certificate in
Adult Literacy (English)
Level 1 Certificate in
Adult Numeracy (Maths)
Level 2 Certificate in
Adult Literacy (English)
Level 2 Certificate in
Adult Numeracy (Maths)
intermediate Apprenticeship in
Hospitality and Catering (level 2)
Level 3 Award in
Supervising food Safety in Catering
NExT STEPS
GCSE Grade D - G
GCSE Grade D - G
GCSE Grade A*- C
GCSE Grade A*- C
5 GCSEs Grade A*- C
Level 3 qualification Shift Managers
Level 3 Diploma in Shift Management A-level Shift Managers
foundation Degree in
Managing business Operations
Level 4 and Level 5 qualification business Managers
Crew Members or any other restaurant
employee who thinks they would benefit
Crew Members or any other restaurant
employee who thinks they would benefit
Crew Members or any other restaurant
employee who thinks they would benefit
Crew Members or any other restaurant
employee who thinks they would benefit
Crew Members or any other restaurant
employee who thinks they would benefit
WE HOPE yOU ENJOyED MEETiNG SOME Of OUR PEOPLE.
if THEy’vE iNSPiRED yOU, viSiT
McDONALDS.CO.UK/PEOPLE
WHERE yOU CAN fiND OUT MORE AbOUT
LEARNiNG WiTH McDONALD’S.
WE HOPE TO WELCOME
yOU iNTO ONE Of OUR RESTAURANTS SOON.
APPRENTiCESHiP SERviCE (NAS)
The National Apprenticeship Service has end-to-end responsibility for Apprenticeships
in England and is the Government body that helps companies and organisations
understand the Government skills strategy.
THE SKiLLS fUNDiNG AGENCy (SfA)
The Skills Funding Agency is a partner organisation of the Department for Business,
Innovation and Skills. It funds and regulates adult further education and skills training
in England. The SFA supports the McDonald’s Apprenticeship Programme.
CiTy & GUiLDS
City and Guilds is the UK’s leading vocational awarding body. City & Guilds supports
McDonald’s in delivering our Intermediate Apprenticeship in Hospitality and Catering
(Level 2) and provides us with their expertise and quality assurance.
TRibAL EDUCATiON
Tribal use their expertise in education and technology to support McDonald’s Maths
and English programmes through an online learning platform and e-tutors.
MANCHESTER METROPOLiTAN UNivERSiTy (MMU)
McDonald’s has partnered with Manchester Metropolitan University to create a
Foundation Degree in Managing Business Operations. MMU award this Foundation
Degree which is delivered and assessed by McDonald’s.
OxfORD & CAMbRiDGE RESEARCH (OCR)
Oxford and Cambridge Research certify our Adult Certificates in Literacy and
Numeracy at Levels 1 and 2.
EDExCEL
Edexcel certify the Level 2 BTEC Certificate in Work Skills linked to McDonald’s
Work Experience programme. This qualification is available to students who complete
10 days of work experience in a McDonald’s restaurant, whilst still studying at school
or college.
PEOPLE 1ST
People 1st is the Sector Skills Council for hospitality, passenger transport, travel and
tourism. Sector Skills Councils are independent and UK-wide organisations led by
employer demand for skills systems in a particular industry.
THE iNSTiTUTE fOR ExCELLENCE
iN bUSiNESS & EDUCATiON (iEbE)
The IEBE is an award-winning charity and professional body. They are dedicated to
improving the employability and life chances of young people.
THE McDONALD’S EDUCATiON COMPANy (McEdCo)
In June 2009 McDonald’s established the McDonald’s Education Company, as an
independent company, to ensure good governance of our Apprenticeship Programme.
The aim of the McDonald’s Education Company is to support high quality education and
training programmes for all our employees, improving skills and widening their opportunities.
A fEW Of OUR PARTNERSTHE NATiONAL
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