Prospectus - McDonald's UK

introductiona littlebit about usThe story of McDonald’s starts with aman named Ray Kroc. Back in 1954,he discovered a small but successfulrestaurant run by brothers Dick andMac McDonald in San Bernardino,California, USA.He pitched to them the idea of creating McDonald’s restaurants all overthe country. The following year, he founded the McDonald’s corporation,and five years later bought the exclusive rights to the McDonald’s name.By 1958 the success story was well and truly on its way, with McDonald’sselling its millionth hamburger.Ray’s approach was daring and innovative. He persuaded bothfranchisees and suppliers to buy into his vision, working not forMcDonald’s, but for themselves, in partnership together. His slogan was“ In business for yourself, but not by yourself.” His philosophy was basedon the simple principle of a 3-legged stool: one leg was McDonald’s, thesecond, the franchisees, and the third, McDonald’s suppliers. The stoolwas only as strong as the 3 legs. This model is still adhered to today.From that humble start, we’re proud to have become one of the world’sleading quick service restaurant chains, with more than 32,000restaurants serving more than 60 million people in more than 100countries every day.4THE qualifications we offerIn January 2008, McDonald’s UK was granted status as an officialawarding body, a terrific acknowledgement of the high standards we’veachieved in our training and development. McDonald’s new qualificationsrecognise the value of skills learned and applied in the workplace.Through our status as an awarding body we give young people theopportunity to supplement the education they received at school withfurther valuable qualifications.A recent independent study from Leeds Metropolitan University found that96% of our people think the skills they’ve gained at McDonald’s will beuseful to any future employer, and that 8 out of 10 employees see the jobas a long term career. In other words, however our people get to us, andwherever they want to go, they feel more confident and prepared becauseof our training.And the awards we receiveYou don’t have to take our word for it when we say that McDonald’s is anorganisation that helps people flourish. We’ve got the awards to prove it.For the past ten years, McDonald’s has made it onto The Times Top 100Graduate Employers list. Then there’s Great Places To Work, a prestigiouscompetition that recognises the UK’s Top 50 employers. McDonald’s madethe list in 2007, 2008, 2009 and 2010. Not that we’re counting or anything.McDonald’S IN THE UKSince McDonald’s opened its first restaurant in the UK in Woolwich,South East London in October 1974, the Golden Arches have becomea familiar symbol, now seen on high streets, major roads and retailparks across the UK.peopleThere are now over 1,200 McDonald’s restaurants across the UK, servingover 3 million people every day. We employ over 80,000 people and investover £30m in training and development each year. As an employer,McDonald’s offers a culture of flexibility, opportunity, equality and diversity.We have what is probably one of the most culturally diverse workforcesin the UK, but while our people come from all walks of life, they sharea common approach: a positive one. At McDonald’s we conduct ourbusiness to high standards of fairness, honesty and integrity.franchisingMcDonald’s is a franchising organisation and more than 60% of ourrestaurants in the UK are owned and operated by local businessmen andwomen. As a McDonald’s Franchisee you’re a large and valuable part ofyour local community, as well as being an important part of a renownedglobal organisation.communityMcDonald’s restaurants function as part of their local community. We leadand support a range of community activities from litter picks to charityevents and local football matches. We’re proud to be an integrated partof the communities we operate in.environmentAt McDonald’s we recognise our responsibility to protect and preservethe environment for future generations. Our goal is simple; to achievecontinuous environmental improvement across all areas of our business.This goal influences everything we do, from the sourcing of ouringredients, to the choice of the materials we use to build our restaurants.So far we’ve made some important changes. We now recycle our usedcooking oil into bio-diesel to power our delivery fleet. And in 2009 we cutthe underlying electricity use of our restaurants by 10%. Our cardboardpackaging has got greener too; it’s now made from at least 70%post-industrial recycled paper.There are now over1,200 McDonald’srestaurants across the UK,serving more than3 millionpeople every day. We employover 80,000people and invest over £30min training and development each year.SUPPORTING FAMILIESRonald McDonald House Charities (RMHC) is the mainfocus of our fundraising initiatives in the UK. The charityprovides free accommodation; a home away from homefor families of hospitalised children. The first House in theUK opened in 1990 at St. Guy’s hospital in London. It is partof a network of RMHC ‘chapters’ operating in 50 countriesaround the world, providing support for hospitalisedchildren and their families.In November 2009 a purpose built RMHC House openedin Birmingham. With 60 bedrooms, it’s already provideda home to more than 1000 families with children beingtreated next door at Birmingham’s Children’s Hospital.The Birmingham house is a place where parents canrelax and get a good night’s rest after spending a drainingday at the hospital supporting their sick children. At theheart of the house are the 14 staff, who do their best, oftenin difficult circumstances, to make families feel at home.“We offer a haven from the hospital,” says AssistantManager Tracy Flamson. “We’re available if parents wantto come and chat. We also keep an eye on them to checkthey’re okay – some of them are really suffering.”“We make a terrible situation a little bit better by enablingfamily and friends to stay near the child,” says the House’sManager Emma Cairns. Parents can also benefit from thecompany of other families staying in the House.“Families mix with each other in the communal rooms andsupport each other. Their kids may not have the sameillness but they know what each other are going through,”says Emma.5

educationrecognisingtalentJUST THE JOBWhat does a job at McDonald’s offer?Lively environment? Check.Part time shifts that fit around your lifestyle?No problem.Further career opportunities? Of course.6 millionhours a yearare spent training McDonald’s employees.People from 16 countriesattend the Business Leadership Practices and OperationsConsultant Course offered at McDonald’s University.LEARNING WITH USIn 1961, Fred Turner, McDonald’s former senior chairman and Ray Kroc’sfirst grill man, founded “Hamburger University” in the basement of aMcDonald’s restaurant in Illinois. That same year the first class of14 students graduated.From the start the intention was to teach and maintain consistently highstandards of procedure, service, quality and cleanliness. It has becomethe global centre of excellence for McDonald’s training.There are now University campuses in major cities across the world,including Sydney, Tokyo, Munich, Hong Kong and Brazil. McDonald’s UKUniversity is based in East Finchley, London. There we offer a range ofcourses from customer service to strategic leadership.Over the following pages, you’ll find all the information you need aboutworking and learning with us. Whichever role you see yourself filling atMcDonald’s, you’ll find out everything you need to know about it here.10,000 peoplea year attend courses at McDonald’s University in Londonand at McDonald’s other training centres across the UK.Since 2006 we have helped thousands of ouremployees to achieve nationally recognisedqualifications.67

our learning pathCONSULTANTsbusinessMANAGERQualificationFoundation Degree inManaging BusinessOperationsfirstassistantmanagerSecondassistantmanagerWORKEXPERIENCEQualificationLevel 2 BTEC Certificatein Work SkillsTrainingHygiene & Food Safety andHealth & Safety Trainingon-line and in the restaurantCREWMEMBERQualificationLevel 1 & 2 Certificate in AdultLiteracy and NumeracyLevel 1 Foundation Certificatein Personal FinanceTrainingCrew DevelopmentProgrammeHygiene & Food Safety andHealth & Safety Trainingon-line and in the restaurantAPPRENTICEQualificationLevel 2 Apprenticeshipin HospitalityTrainingCrew DevelopmentProgrammeKey Skills workbookApprentice DiaryCREWTRAINERTrainingCrew Trainer workbookSHIFTMANAGERQualificationLevel 3 Diploma in ShiftManagementFirst Aid at WorkTrainingManagement DevelopmentProgramme workbooksTaste of Quality courseand workbookService Leadership courseand workbookConflict Resolution course on-lineDiversity on-lineFood & Restaurant Safety on-lineFirst Aid at Work CourseBasic Shift Management courseTRAINEEBUSINESSMANAGERTrainingAdvanced Shift ManagementcourseService workbookQuality workbookPlanned & DailyMaintenance workbookTrainingEffective ManagementPractices courseTraining workbookFood Safety workbookSafety & Security workbookPeople Practices workbookTrainingBusiness Controls courseInventory ManagementworkbookCrew & ManagementScheduling workbookRestaurant OperationsLeadership Practice coursePeople Practices 2 workbookInternal CommunicationsworkbookShift Management workbookTrainingBusiness Leadership PracticescourseBusiness Planning workbookTutorialsTrainingDevelopment DaysOperations Consultants courseOperations ConsultantsFinancial Skills workshopPartnering for Results courseFranchisee ConsultantsFinancial Skills workshopConsultant Writing Skills course89

job role 1Q&Aworkexperien ce“I’m an active learner so when it came to choosing workexperience, McDonald’s seemed a good option.”My work experience developedmy practical skills but the biggestimpact was on my confidence.At school I stuck with my friendsand didn’t leave my comfort zone.Working at McDonald’s changedmy attitude, it gave me theconfidence to talk to all kindsof different people and tacklenew tasks.To apply for work experience youneed to go online and fill out theapplication form, just like youwould for a job. When I did this,I was offered an interview. I didwell and they offered to take meon for 10 days.While on work experience youpractise doing the jobs associatedwith the role of Crew Member. Myboss made sure I learnt somethingnew every day – stock monitoring,how to manage customers’questions and responding toregular customer needs.Doing work experience atMcDonald’s made a big differenceto how I approached things outsideof work as well. Working on the tillI learnt to make eye contact withpeople and to speak clearly andwith confidence; invaluable skills.After I got my GCSEs I decidedto apply to work part time atMcDonald’s, while I studied for myA-Levels. The flexibility is amazing,a lot of jobs wouldn’t allow you tofit work around your studies,McDonald’s not only do this butgive you a chance to study withthem too.My long term ambition is tobecome a Business Manager.It would be fantastic to manageone of the highest achievingrestaurants. I would also like todo the McPassport, which is aEuropean-based work scheme thatallows you to work in McDonald’sacross Europe. When I heard aboutit I thought, “Ok, I definitely want todo that!”I’m never embarrassed to talk tonew Crew Members when theyjoin. Everyone encourages youand it’s an amazing team. I thinksometimes people don’t see thewhole picture; McDonald’s isn’tjust a job, it’s made me theperson I am.MichaelaWork ExperienceTELL ME MOREOur work experience programmeis open to full-time students aged14-19 and is designed to supportyour school or college education.WHATRESPONSIBILITIESWILL I HAVE?You’ll work with one of ourrestaurant teams for 10 days, meetnew people and experience life ina real workplace.WHAT SKILLsWILL I LEARN?McDonald’s work experience isdesigned to help you develop newskills and gain knowledge aboutyourself and the world of work.Over the 10 days we’ll help youbuild your confidence and teachyou lots of transferable skills.WHAT’S IN IT FOR ME?As well as the opportunities forpersonal and professional growth,by completing some classroomwork before and after your10-day work experience, youcan gain a Level 2 BTECCertificate in Work Skills.WHERE DO I START?To apply, you will need to be aged14-19 and in full-time education.Talk to your school’s workexperience co-ordinator and visitmcdonalds.co.uk/people to findopportunities in your local area.10While doing work experienceYou can achieve a level 2 BTEC Certificate in Work Skills11

job role 2Q&ACREWMEMBER“I wanted to get a job as soon as I was 16 because I’m quiteindependent. I did the application online and I was reallychuffed when I got the job, it makes you feel special.”I settled in really quickly, andeveryone helped me out and mademe feel comfortable. I’ve workedat McDonald’s for 20 months nowand there’s so much to learn,which is brilliant.My typical day? Clock in, washyour hands and get ready to go.My job is front counter, interactingwith our customers; I deal withmoney, serving food and cleaning.Sometimes I’ll accept deliveriesand help to stock up, which makesa nice change.In terms of skills, good customerservice is really important. I try toput myself in their position. Be niceto people and work with a smileon my face. Serving customers,speaking to people you don’t know,really increases your confidence.And of course you learn aboutserving food, which is goodexperience for any restaurant job.I’ve been able to pass on myknowledge too; I’m hoping toprogress to the position of CrewTrainer soon. Working as a team,under pressure, you learn skillsthat are also useful in everyday life.You get a great social life too,hanging out with work friends. I’mgoing to university, but I’d still loveto get promoted to Shift Manager.Once I finish my studies, I’ll have adegree and a solid, secure job thatI’m very happy in.StephenCrew MemberTELL ME MOREThere’s a lot more variety in therole of a Crew Member than youmight think. Being a Crew Memberis all about teamwork. You’ll bepart of a team of people workingtogether to ensure that therestaurant runs smoothly.WHATRESPONSIBILITIESWILL I HAVE?A Crew Member has three mainresponsibilities: Customer service,Food Preparation, Cleanliness andHygiene. You’ll work in a team tomaintain the highest levels ofQuality, Service and Cleanliness.WHAT SKILLsWILL I LEARN?Firstly, you’ll develop goodcustomer service skills, working tomeet the needs of our customerswith speed and accuracy. If you’refriendly, courteous and helpful bynature you’re already half waythere. Secondly, you’ll learn howto work in a busy environmentwith a modern approach to foodpreparation. You’ll become anexpert in the kitchen, upholdingMcDonald’s high standards.And finally, you’ll learn aboutcleanliness and hygienein a company that has awhole-hearted commitmentto these responsibilities.WHAT’S IN IT FOR ME?You’ll develop a set of valuableskills that will help you succeedin your chosen career. And you’lllearn all these skills in a fast pacedbusiness environment. You can alsoprogress to the role of CustomerCare Assistant, in which you’ll workin the dining area, looking after ourcustomers to make sure thateveryone enjoys their visit.12while working as a crew memberyou can achieve a level 1 & 2 certificate in adult literacy and numeracyWHERE DO I START?Enthusiasm, dedication and aprofessional attitude are the mostimportant qualities. To find out moreabout learning and working with usvisit mcdonalds.co.uk/people13

job role 3Q&A“I started working at McDonald’s as a part time job but it’sturned into an education, and I’m getting paid for it as well.I’m only 19 and I could get promoted to shift management.It’s a very exciting prospect.”APPREN TICEI did the Apprenticeship to enhancemy career; it’s one of the mostmajor qualifications I’ve worked for.I had to fill in my experiences inthe Apprenticeship Diary writingdown what I was getting out of it,things like customer awarenessand people skills. My Crew Trainermentored me and reviewedthe diary every week. It tookabout a year to complete theApprenticeship, it was a bigthing to get on my CV. It showsI’m dedicated.I worked as a Crew Member fora year and a bit before doing theApprenticeship. It was great tohave a flexible job. After completingmy Apprenticeship a new managerjoined the restaurant and putme forward for the role of CrewTrainer. He helped me out withall my exams and within acouple of weeks I was helpingother apprentices gain theirown qualifications.If you’re good at team work andcustomer service you can progressthrough the Company so fast.I wouldn’t get this treatment inanother job. The way it’s helpedme with my education is brilliant.People have started talking aboutmanagement as a prospect for me.I’d recommend getting a job atMcDonald’s to anyone as long asyou’re committed.Customers make my day really.Some of them make me laughso much, so do the crew.JonathanApprenticeTELL ME MOREIf you want to start work, butdon’t want to stop studying, thena McDonald’s Apprenticeshipcould be for you. You earn a wage,at the same time as gainingvaluable skills and a nationallyrecognised qualification.WHATRESPONSIBILITIESWILL I HAVE?Under the supervision of a CrewTrainer, you will be expected togradually adopt more of the day today responsibilities of restaurantlife. These include hospitality,hygiene and health and safety.WHAT SKILLsWILL I LEARN?As an Apprentice you’ll developpractical skills in customer service,food preparation, cleanliness andhygiene. You’ll also learn moreabout the business; our communitycommitments, our environmentalpolicies and the provenance of ourfood. Plus you have the chance topick up more CV-boosting skillsin Maths, English and ICT.WHAT’S IN IT FOR ME?As a McDonald’s Apprentice,within 12 months you could havea Level 2 Apprenticeship inHospitality, equivalent to 5GCSEs of A*-C grade. You’ll earnwhile studying, on the same rateof pay as our regular crew.WHERE DO I START?Once you’re of school leavingage, you can apply online atmcdonalds.co.uk/peopleor if already working with us,ask your Business Managerfor more information.While working as an ApprenticeYou can Achieve a level 2 apprenticeship in hospitality1415

job role 4crewtrainer“Whilst I was studying at University I applied for a part-time jobat McDonald’s and it has turned out to be a fantastic choice.”I’m still balancing my career inthe restaurant with my studies.At the moment I’m doing a Mastersin Business Administration at theUniversity of Wales.I applied online to McDonald’s fora position as a Crew Member andI started out working in the kitchen.Once I’d become skilled atpreparing food I was moved tothe front counter to develop mycustomer service skills and within9 months I was promoted toCrew Trainer.As a Crew Trainer I do a similarjob to Crew Members with theadditional responsibility of trainingnew and existing employees.I make sure that new CrewMembers feel comfortable andthat they’re properly trained inevery station.Working at McDonald’s changedmy outlook and made me a moremotivated person. Being a CrewTrainer has also had a big impacton my leadership skills as I’velearnt how to lead and coach teams.I can’t wait to become a ShiftManager and my role as a CrewTrainer is a valuable step towardsmy next promotion. I’m going tostay at McDonald’s for as longas I can, I love it.Q&ATELL ME MOREYou’ll supervise a team of crewand Apprentices, helping them tocomplete their training. You’ll alsolend support to the managementteam, ensuring your restaurant hasan excellent standard of training.WHATRESPONSIBILITIESWILL I HAVE?You’ll train Crew Members on thejob, teaching them everything theyneed to know to work effectivelyas part of the team. You’ll alsosupport colleagues who are takingtheir Apprenticeship. It will be yourrole to assess their skills and offerthem extra help with any tasksthey have problems with.WHAT SKILLsWILL I LEARN?You will learn to lead by exampleand be a role model to others.WHAT’S IN IT FOR ME?You’ll build up management skillswhich help you to progress to thenext level. It’s a chance for you todemonstrate your competence andstand out from the crowd.WHERE DO I START?You will need to be a Crew Memberwith strong training skills and havea desire to help people realisetheir potential. Many of our CrewTrainers have also completed theApprenticeship Programme.To find out more about learningand working with us visitmcdonalds.co.uk/peopleUmairCrew Trainer1617

job role 5shiftmanag er“My role as Shift Manager is the third step in my career atMcDonald’s. Like most people I started as a Crew Memberand was then promoted to a Customer Care Assistantbefore reaching my current level as Shift Manager.”My job requires good inter-personalskills and a lot of patience! It’spart of my job to deal with anycomplaints that customers mighthave. You have to keep calm andprofessional. I’ve learnt how todeal with people in a polite andhelpful way. I’m naturally quitea shy person but since workinghere I’ve become more outgoingand got to know lots of our regularcustomers. The people skillsI’ve developed at McDonald’shave been useful for the Lawdegree I’m currently doing.For me a successful daymeans no complaints and100% satisfied customers.The other big part of my role isorganisation. I begin my shift bygoing through the check lists andgiving everyone their tasks. On theshift I organise the team to makesure customers are served on time.I’ve always got one eye on qualitycontrol to make sure we’re servingfood that is fresh and wellprepared, and that everyone iscleaning up as they go. I also havea first aid certificate as I have aresponsibility for health and safety.My manager is brilliant; he seespeople’s potential and makes sureyou can climb the career ladder,it’s kept me really motivated.If I worked somewhere elseI wouldn’t have so much trainingtime invested in the developmentof my career. For example, at themoment I’m enhancing myprospects by doing the first partof the Management DevelopmentProgramme. This means completinga number of workbooks andthen attending a basic shiftmanagement course at headoffice for 3 days. The training atMcDonald’s is unique because it’sthere to develop you as a person aswell as part of a professional team.Q&AShamsaShift ManagerTELL ME MOREAs a Shift Manager, you’ll needto focus on the bigger picture.You’re required to keep an eye onall areas of the restaurant to makesure they’re running smoothly andcustomers enjoy their visit.WHATRESPONSIBILITIESWILL I HAVE?You’ll have responsibility for thewhole restaurant during your shift.You’ll need to be alert and makesure that everyone is workingefficiently as a team. You’ll alsoneed to talk to your customers asa representative of the restaurant,helping them with any questionsthey may have.WHAT SKILLsWILL I LEARN?You’ll develop excellentinterpersonal skills and learnhow to respond professionallyto customer inquiries. You’ll alsodevelop your understandingof business practices; includingmanaging people andstock control.WHAT’S IN IT FOR ME?You’ll be rewarded with a nationallyrecognised Level 3 Diploma inShift Management, and theappreciation of your crew!WHERE DO I START?You need to have worked as aCrew Trainer and many of ourqualified Apprentices progress tobe Shift Managers. To find out moreabout learning and working with usvisit mcdonalds.co.uk/peopleWhile working as a Shift managerYou can Achieve a Level 3 diploma in shift management1819

job role 7second assistantmanager & Firstassistant manager“I started as a Crew Member back in 1996. Several promotionslater I’m happy to say I’m working as a First Assistant Managerin the Marble Arch restaurant.”My job involves overseeing allareas of the restaurant’s business.This means I’m responsible fordealing with any issues which ariseduring the shift, whether it’s apeople problem or there’s a pieceof equipment I need to take a lookat. I decide which problems to dealwith myself and which to delegateto Shift Managers and crew.Every day I check in with theShift Managers and give themtheir targets and guidance on howto achieve those targets. I’ll alsomake sure I get a bit of time in theoffice checking invoices and emails.A large part of my role is to managethe training and development ofeveryone who works in therestaurant. I have monthlymeetings with the Crew Trainersand I lead the Apprenticeshipprogramme. I also support theSecond Assistant Managers; theydo a similar job to me but ata more junior level.Working at McDonald’s has taughtme so much. The funniest learningexperience was when I first cameover from Cameroon to Englandand had to learn to stop calling thegherkins ‘pickles’. Of the moreserious things I’ve learnt, howto stay calm under pressure isprobably the most important.During busy shifts there’s so muchto think about and so many peopleto supervise and assist. I’ve learntto listen to everyone and prioritiseurgent tasks: to do lists areimportant. It’s also made memeticulous about cleanliness,not only at work, but at home too.My girlfriend works for McDonald’sas well and she says there’s nothingleft to clean, we’ve picked up thesame habits; supreme tidiness.I hope to become a RestaurantManager within 6 months and mylong term goal is to work for theNational Operations Department.I’m looking forward to a longcareer with McDonald’s.Q&ATELL ME MOREYou’ll work as part of the restaurantmanagement team to ensure theefficient running of the restaurant.You’ll help Crew Members withtheir training as well as completingthe Management DevelopmentProgramme yourself.WHATRESPONSIBILITIESWILL I HAVE?You’ll have a hands-on role inrunning the restaurant; you’llbe involved in customer service,responsible for crew motivationand helping Shift Managers tomeet their targets. You’ll supportthe Business Manager in runningthe business; ordering products,managing the accounts,coordinating deliveries and writingemployee performance reviews.WHAT SKILLsWILL I LEARN?You will develop an excellentset of commercial skills; gainingunderstanding and practice inareas which include finance,marketing, leadership andhuman resources.WHAT’S IN IT FOR ME?You’ll gain training that will makeyour CV shine. You’ll also gain arich understanding of what it takesto run a successful business, animportant step towards the roleof Business Manager.LouisFirst Assistant ManagerWHERE DO I START?You’ll need to have worked as aShift Manager or have completedthe Trainee Business ManagerProgramme. It’s also importantto be ambitious, work well underpressure, and have great peopleskills. To find out more aboutlearning and working with us visitmcdonalds.co.uk/people2223

job role 8Q&Abusinessmanager“I’ve worked for McDonald’s for nearly 13 years, I startedback in the day as a Crew Member, it was a part time jobwhile I studied at college. I progressed through the ranksto reach a salaried management role, so when I finishedmy Law degree it made sense to carry on my careerwith McDonald’s.”I’ve been running a restaurantfor about six years now. I thinkthe fantastic thing about workinghere is the amount of training onoffer. In every role there’s trainingin place that will give you a leg upto the next level. Recently I waspart of the pilot group for the newMcDonald’s graduate programmewith Manchester MetropolitanUniversity; I graduated with aFoundation Degree inManaging Business Operations.A combination of courses andexperience provide you with thekey skills you need to progress.Putting theory into practice isdefinitely the best way to learn.Every day working here is different,that’s what makes it so appealing.Your to-do list is always changingas fresh challenges arise. There aredifferent measures of success inthis role; one day success mightmean training people, another itmight mean beating a sales record.The biggest part of my role istraining, in a sense it’s aboutfeeding all the training I receiveback to my team. Another keyresponsibility is business planningfor the year. I keep those targetsin mind in every decision I makeabout the running of the restaurant.I’m keen to progress further withinthe business, and I’m sticking withMcDonald’s because of the greatcareer opportunities here. I can seemyself working in training or as aFranchisee. I’m always going towant another challenge.JanetteBusiness ManagerTELL ME MOREA Business Manager is in chargeof the running of the restaurant.You will provide motivationalleadership to the restaurant team,ensure customers leave satisfied,and make sure that the businessis financially strong.WHATRESPONSIBILITIESWILL I HAVE?You’ll be responsible for making allof the major decisions associatedwith running the restaurant, fromrecruitment to energy efficiency.You’ll also work at building a strongand mutually beneficial relationshipwith the local community.WHAT SKILLsWILL I LEARN?You’ll gain fantastic leadershipskills, as well as impressivebusiness management skills thatwill enable you to make your markin the hospitality industry.WHAT’S IN IT FOR ME?You’ll get to make decisions thatshape the future of the restaurant.It’s a prestigious position withgreat benefits.WHERE DO I START?You’ll need to prove that you’re agood manager by working throughthe Management DevelopmentProgramme. You’ll need to havea good business brain andknow how to get the best fromyour employees. To find out moreabout learning and working withus visit mcdonalds.co.uk/people.24while working as a business manageryou can achieve a foundation degree in Managing business oPerations25

case study 2HEAD OF EnvironmentHEAD OFFICETell us about YourselfWhat does working at McDonald’s mean to you?I’ve worked for McDonald’s UK for two years nowand McDonald’s Australia for two and a half years priorto that. I consider myself really lucky to be working forsuch a great company.Tell us one thing about yourself thatfew people know.I’ve gone back to school. I am currently studying atthe Open University for my second degree which isin Environmental Policy and Development.Who is your hero?Al Gore for raising awareness of climate changethrough ‘An Inconvenient Truth.’McDonald’s and theEnvironmentDo you feel that McDonald’s is an innovator whenit comes to green issues?McDonald’s has a strong track record in ethical andsustainable sourcing, and we demand extremely highstandards of our suppliers. We’re also developinginnovations on waste with projects like the‘Energy from Waste’ programme and we have greatsystems in place for energy management with ourenergy-saving technology. Keep watching this space– there’s more to come.Where do you see McDonald’s environmentalprogramme in 10 years’ time?I see us being recognised as a leader in this field;using our scale to generate maximum positiveenvironmental impact. I want our workforce tobe the most environmentally engaged in thecountry, enthusing family and friends to helpprotect the environment.Do you think other major companies are doingenough for the environment? If not, what can theylearn from McDonald’s?We don’t have all the answers, and there are some bigcompanies doing some great stuff out there. I think wecan work together to create a real force for good.How educated do you think our people are aboutMcDonald’s environmental policies?Our recent Environment Champions programmehighlighted the enthusiasm of our crew and managerson green issues. We hope this will raise awareness ofour policies internally, as well as helping to generategreat ideas for the next 10 years.“I see us beingrecognised as aleaderin this field; using ourscale to generate maximumpositiveenvironmental impact.”KatieHead of Environment3233

case study 3Head of Trust & Family MarketingHEAD OFFICETell us about YourselfWhat does working at McDonald’s mean to you?Everyone always says it is the people that make theplace and, in the case of McDonald’s, I couldn’t agreemore. People here are friendly and open to new ideasand change; it’s really motivating.McDonald’s is a massive brand and so there’s hugescope to expand your career. It also helps that it’sa company that’s great at promoting from within.There are lots of opportunities to take your careerin new exciting directions.Tell us one thing about yourself thatfew people know.I’ve shared an Egg McMuffin with Girls Aloud.Who is your hero?I don’t have one, is that weird?Marketing at McDonald’sHow do you think the McDonald’s brand hasdeveloped in the last 10 years’?Initiatives such as our extensive re-imagingprogramme and installation of free Wi-Fi are greatexamples of how we are changing as a brand.These along with the great tasting quality foodwe offer have worked together to strengthenthe reputation of the brand.How do you think McDonald’s stands out fromother fast-food brands and competitors?I’ve become more and more impressed in my timehere by all the great things McDonald’s does.McDonald’s is a brand which has the customer atthe heart of everything it does, you see this in thelengths we go to to produce quality food. We sourceall our beef from British and Irish farms, use freerange eggs and our tea and coffee is certified bythe Rainforest Alliance.We’re a greener company than some people realise,for example, we recycle our cooking oil into bio-dieselto power our delivery fleet.Another thing that sets us apart is our sponsorshiprole in the London 2012 Olympic and ParalympicGames. We’ll be supporting the recruitment andtraining of the 70,000 volunteers; a phenomenalundertaking.Where do you see McDonald’s in 10 years’ time?I hope that our customers will recognise our movefrom a fast food company to one which serves goodfood fast. McDonald’s is great at changing with thetimes so whatever the next decade brings we’ll beready for it.“McDonald’sis a brand which has thecustomer at theheartof everything it does,more so now than ever before,this really makes adifference.”JoHead of Trust &Family Marketing3435

So far you’ve seen how our commitment to excellent training makes workingwith us more than just a way of earning money. But that’s not all we mean whenwe say McDonald’s gives its people more. This page is dedicated to all the greatbenefits and unusual perks that working life at McDonald’s has to offer.DO M OREWITH USOUR CULTUREAt McDonald’s we believe inteamwork. And the best kind ofteam is one that works closelytogether. Bringing out the bestin each other allows everyoneto reach their full potential.WELLBEINGWe care about our people, so werecently launched a WellbeingProgramme designed to coverthe health, individual safety andpersonal finance skills of ouremployees. This helps to makesure our people are as happy andcontent at work as possible. Theprogramme offers our employeesloads of great perks, such asa meal allowance and discountsat a huge range of retailers.Recently we sent out activitykits to all our restaurantsso crew could enjoy a softballchampionship game after work,or a kickabout in the park to getpractising their football skills forthe McDonald’s Cup.PERKS OF THE JOBAll McDonald’s employees receivea discount card entitling them tobig savings and exclusive offers atover 1,600 retailers. These includeHMV, Miss Selfridge, Topman,Comet and lastminute.com toname just a few. Not bad.FREE TIMEWhen you join the team atMcDonald’s, you’ll find plentyof ways to connect with yourwork friends. The websiteourlounge.co.uk is a placefor everyone who works atMcDonald’s. Here you’ll find allkinds of things to keep youentertained, from film reviewswritten by crew to insiderexclusives on our new productsand advertising campaigns.ourlounge.co.uk is also there as akey tool to help you at any point inyour training. There you’ll find lotsof useful information to help youcomplete your Apprenticeship andbrush up on your key skills.PASSIONATEABOUT FOOTBALLThe McDonald’s Cup is acompany-wide, ‘FA Cup’ style,5-a-side knockout competitionopen to players of all differentlevels. The 2009 inauguralMcDonald’s Cup saw some 265teams and over 2000 employeesfrom restaurants and officesacross the UK take part.This year, the competitionproved to be even more popularwith 640 teams joining in.In fact footy is a bit of a passionof ours; we’re a proud supporterand sponsor of both professionaland grassroots football. And in2010, we gave 11 lucky youngstersa once in a lifetime opportunity;to walk out with their heroes asMcDonald’s Player Escorts atEngland’s opening World Cupmatch against the USA.DOING OUR BITOur chosen charity RonaldMcDonald House Charities hasbeen supporting familieswith ill children since 1974.McDonald’s employees, suppliersand Franchisees have donewonderful things for the Charity,many of them have organisedfundraising events or donatedtheir personal time.3637

estaurant profileliverpool street,londonWelcome to one of the busiest and mostbeautiful McDonald’s in the UK.From the ornate exterior it doesn’t look like your typical high streetMcDonald’s, so it’s no surprise when you find out that this restaurant ishoused in a listed building. Fittingly for a place with such a buzz, LiverpoolStreet sells more coffee than any other UK McDonald’s restaurant.“The customers love us.”Kalu, Shift Manager“We’re an energetic team.”Amrit, Crew Trainer“I’ve been working here 27 years,there’s a great team dynamic.”Lorraine, Store Administrator“In the week, our customersare mainly office workers butweekends and late nights weget a whole range of customersfrom party-goers to tourists.”Nurdan, Customer Care Assistant“The team spirit is the best thingabout working here.”Paige, Crew Member“I love working hard, so thisplace suits me.”Nurdan, Customer Care Assistant“Even when it’s packed, wealways work together to givegreat customer service.”Monira, Customer Care Assistant“It’s a wonderful place to workand we often go out together.”Paige, Crew Memberrestaurant profilesea lane,skegnessIf there was an award for the quirkiestMcDonald’s location the Skegnessrestaurant would be the undisputed winner.Imagine preparing tasty McDonald’s meals with a rollercoaster roaringoverhead, and you’re some way to imagining what it’s like to work inthis McDonald’s. Situated in the middle of a theme park by the sea,the restaurant serves jolly holiday makers from a kiosk counter.This restaurant is a sun-loving little fellow, when the sun disappearsin the winter so does the kiosk; it’s closed for between four andfive months a year.“Our customers are O.A.p.s, families,teenagers, stag and hen parties,a real mixture.”Steven, Crew Trainer“It doesn’t matter if it’s busy or slow,I know I will have a fun shift.”Holly, Shift Manager“12-2pm and evenings arealways hectic.”Kirsha, Crew Member“There is a general buzz aroundthe store and we have a laugh.”Steven, Crew Trainer“Everyone’s really friendlywith each other.”Kyle, Crew Member3839

estaurant profilehighway shadwell,LondonThe early morning clubbers and buildersalike know they can count on the Shadwell24 hour McDonald’s restaurant for a cheerygreeting and a tasty meal.Crew never know who’s going to come through the doors; from neonpainted party animals to Tudor guards from the nearby Tower of London.If you like surprises this is the restaurant for you.“When it gets busy we pull togetherand work quickly to get thecustomers served.”Alima, Crew Member“It gets extremely busy when theclubs close at 3am. That’s when thefun really begins.”Nasrin, Crew Member“We often get busy suddenly, I likethe excitement of delivering underpressure.”Simon, Assistant Manager“We’re full of energy whatevertime it is.”Alam, Trainee Manager“There are lots of friends andfamily working together, there’sa great friendly atmosphere.”Kirsty, Crew Member“McDonald’s offers great trainingwhich has helped me move up thecareer ladder.”Hiffy, Shift Managerrestaurant profileKinnaird Park,edinburghOne lane just wasn’t enough for Scotland’sbusiest McDonald’s. Welcome to theEdinburgh Fort Kinnaird Restaurant,birth-place of the two lane Drive Thru.The store is always alive with the hustle and bustle of locals andcommuters but it’s at Christmas that things really heat up. Perched justoff the A1 the restaurant is a great stop off for people streaming alongthe motorway. And as if the two lane Drive Thru wasn’t a big enoughclaim to fame this restaurant is also the busiest Drive Thru in Scotland.“The atmosphere is great, energeticand busy.”Emma-Jane, Crew Trainer“The best thing about workinghere is the great people I get towork with.”Ross, Second Assistant Manager“You can’t beat the atmosphere ona busy Saturday during schoolholidays.”Darren, Shift Runner“We have an excellent drivethru team, that’s why we’vebroken records.”Graeme, Crew Member“We get all kinds of people…family people, business peopleand hungry people.”Sarah, Hospitality Manager4041

a fewof ourpartnersThe Skills Funding Agency (SFA)The SFA is an agency of the Department for Business, Innovation and Skills.They ensure that people and businesses can access the skills training theyneed to succeed in playing their part in society and in growing the economy.The SFA, through the National Employers Service (NES), support McDonald’sin the delivery of our Apprenticeship Programme.City & GuildsA leading awarding body, City & Guilds certifies and helps us to assure thequality of our Apprenticeship Programme.Tribal EducationSpecialists in workplace education, particularly online learning. Tribal supportour education programmes and learners with online learning platforms ande-tutors. They also manage our funding claims through the SFA and providemanagement information for our Apprenticeship Programme.Manchester Metropolitan University(MMU)McDonald’s have partnered with MMU to create our Foundation Degreein Managing Business Operations.Oxford, Cambridge andRSA Examinations (OCR)A leading awarding body that certifies our Adult Certificate in Literacyand Numeracy at Levels 1 and 2.EdexcelEdexcel certify our Level 2 BTEC Certificate in Work Skills. This is awarded tostudents who complete work experience in our restaurants whilst attendingschool or college.People 1stSector Skills Councils (SSCs) are independent UK–wide organisationswhich respond to employer demand for skills systems in a particularindustry. People 1st is the SSC for Hospitality, Leisure Travel and Tourismand certifies our qualifications.The Institute for Excellence inBusiness and Education (IEBE)The IEBE connects the worlds of Business and Education to offer youngpeople a rewarding and realistic introduction to the world of work.The McDonald’s Education CompanyIn June 2009 McDonald’s established the McDonald’s Education Company,as an independent company, to ensure good governance of our ApprenticeshipProgramme. The aim of the McDonald’s Education Company is to support highquality education and training programmes for all our employees, improvingskills and widening their opportunities.44

PEOPLETHAT’SWHAT MAKESMcDONALD’Smcdonalds.co.uk/peoplePrinted on 75% recycled paper which is totally chlorine free.