WePack - Wipak

WePackPackaging MagazineEdition 1/2011Wipak at InterpackRealising Our Responsibility!Sustainable · Innovative · Service-oriented · ReliableWorld debut:Paper compositeswith individualwindowsWipak Group:“Pan-EuropeanKey CustomerManagement”Page 7Page 18

Wipak GroupWipak UKHeinz Food Serviceconvinced of flexoprintingIn the past years, Wipak UK has further invested in flexoprintingand has thus been able to win new print orders. Since late 2010,some of the Heinz Food Service ketchup sachet material for fastfood restaurants is printed at Wipak UK’s Welshpool facility.Wipak has been providing packaging material to Heinz since 2006.Continued on page 17.Wipak WalsrodeUpgraded capacitiesWipak invests in a blow-extrusion machine andtwo cutting machines. Based on water quenchingtechnology, Wipak will use the new extrusionmachine to produce highly transparent filmsthat will be offered under the product namesSuperclear and NICE. These films are extremelyefficient and sustainable since the film thicknesscan be reduced by up to 30 percent. Comparablesystems are already in operation in two plantsin Finland.Wipak SwitzerlandNew Key Customer ManagerSince early December 2010, Wipak has reorganized salesresponsibilities in Switzerland. Food industry customerswill now be supported by Francesco Rosa, Key CustomerManager Switzerland. “With this new structure, we are ableto provide improved service, to intensify contacts and toprocess requests faster”, says Rosa who has been workingin the packaging industry since 1995, gathering valuableexperience especially in the meat and cheese segment.Contact: Francesco Rosa, Tel. +41 (0) 79 929 51 21,e-mail: francesco.rosa@wipak.com2 – WePack

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Interpack 2011Wipak GroupWipak atInterpack:Hall 10Stand A22Focusing onsustainable and efficientpackaging solutionsThermoformed paper laminates, composite systemswith ultrasonic sealing, films with reduced thicknessand innovative lidding films for fresh meat packages –at this year’s Interpack, the Wipak Group presentsnumerous new developments to demonstrate how therequirements for sustainable, economical and functionalpackaging solutions can be met. And design studentsof the HanoverUniversity of AppliedSciences present a specialexhibition illustratingtheir packaging ideasfocusing on freshnessand sustainability.“Assuming responsibility” – Wipak’s motto for this year’s exhibition really tells the story.“In view of rising costs for raw material and energy, affecting both retail, manufacturers and suppliers,efficient and sustainable packaging systems ideally adapted to the products are gaining more andmore importance”, emphasizes Matti Rovamaa, Director of the Wipak Group.WePack – 4

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Interpack 2011Winpak GroupSafety-Pak ® Plus heat sealing technology:Child-resistant blister packagingIt is a European premiere: At Interpack, the US-based affiliate Winpak will presenta new heat-sealing process for the European pharmaceutical market which provideschild-resistant closing of blister packages.“Compared to conventional closure systems madeof paper, polyester or nylon, Safety-Pak ® Plusis a unique structure of white opaque polyesterfilm laminated with aluminium foil”, declares BillSharpless, Healthcare Business DevelopmentManager for Winpak heat sealing products. Underan exclusive license agreement, Winpak uses theinnovative technology which was developed by theUS-based company Reynolds Packaging and laterfiled for patent.Three versions of Safety-Pak ® Plus are available(see box) which can be printed in high quality.Each version provides a different level of childresistantprotection, yet maintains an adultfriendlyopening feature. They are alsosuitable for sealing in the lowtemperature range – definitelya benefit for temperaturesensitivedrugs.Sustainable LiddingTechnologiesAdditionally, Winpak supplies“Universal Seal” extrusion technologyfor blister lidding. This uniquetechnology is applied to liddingmaterials of paper, aluminium orfilm and allow for adherence toa large number of bottom-webfilm substrates including Polyester(PET), PETG, APET, Polypropylene(PP), COC, PVC, PVdC, PCTFE andmore. This technology will assistgreatly in the creation of a moresustainable blister or pouchpackage.Sample package:Thermoformed traymade of paper and polyesterwith a more than50% share of paperSafety-Pak ® Plus in three versions:Peel-push:The polyester film of the upper layer is peeled off and the tablet is pressedthrough the film layer. Child resistance: Reading the instructions and understandingthe opening principle.Peelable:The complete upper layer is peeled off – this type is suitable for sensitivetablets which might be damaged when pressing them out of the package.Child resistance: see Peel-push.Lock-tight:An adhesive provides a firm sealing so that the package can only be openedusing scissors. Child resistance: high resistance of the package, opening toolrequired.For further information please contact:bill.sharpless@winpak.com | www.winpak.comWePack – 6

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Interpack 2011Design project of the Hanover University of Applied Sciences:Special exhibition illustrating packaging ideasfocusing on freshness and sustainabilityCheese, bread, butter, spices, ready-made meals, fresh fruit or vegetables –students of the Hanover University for Applied Sciences have beenworking on an international project involving students fromIndia, Estonia, Portugal and Sweden to investigate aboutfood, consumer behavior and the role of packages.Using the motto “Freshness and sustainability”,the project generated someunconventional concepts whichemphasize the fact that functionalpackages are an integral partof future nutrition concepts,even building bridgesbetween cultures.Wipak has initiated theproject in cooperation withthe Product Design degree programheaded by Professor Birgit Weller.The students present their conceptsat Wipak’s stand.Upgrading bread as a cultural assetAccording to student Anna Lena Töppe, although bread is anindispensable staple food, it has lost some of its unique auraespecially in Germany. The future product designer plans toreverse this trend. She plans to use a stable paper-based packageto highlight features such as naturalness, sustainability andquality. The package offers some added value: large tags facilitatethe opening of the package and allow for reclosing. Four differentversions of the “Knust” package are on display at Interpack.Idea/design: Florian ConstabelIdea/design: Anna Lena TöppeWePack – 8

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Interpack 2011Idea/design: CarlaInácioPaneer and mozzarella – robust, bell-shaped top with double bottom: After twisting and opening, the saltybrine is collected in a second chamber. The cheese can easily be taken out and put back in. Close the cap, twistand the package automatically refills with the salty brine so that the cheese stays fresh for a longer period.Fruit & vegetablesAlways readyto hand – cartonwith a wowfactorThe taste of IndiaGermany versus India, Europe versus Asia. Foodhabits reveal some of the differences existingbetween the cultures. However there is also somecommon ground. In early February, some studentsof the Hanover University of Applied Sciencesspent 10 days at the National Institute of Designin Ahmedabad in North-Western India. With theirIndian fellow students they immersed in mutuallyunknown (food) worlds – and then they jointlydeveloped packaging solutions for products whichare almost unknown in their respective culturegroups or which in some cases have a completelydifferent meaning.Heading for Europe?Indian-German packagingidea for the edible fat GheeCheese no doubt isone of these products.Countless types ofcheese dailyadd tothe menus of millions of peoplein Central Europe. The situationin India is entirely different:cheese is both exclusive andexpensive. The only exception:paneer. For this simple creamcheese, a common product inIndia, comparable to mozzarella,the students developed a semirigid,reclosable package. Thespecialty of this package is thedouble base which collects thepickle after the package hasbeen opened.In another project, Oliver Ecksteinand Tim Krahmer worked on Gheewhich is one of the key cookingfats used in Indian cuisine.According to Ayurveda medicine,Ghee is said to boost the healthand inhibit inflammations.The joint Indian-Germanpackaging concept relieson naturalness, health andsustainability in order topopularize Ghee in Europe.The package silhouette isbased on the traditionalshape of the Ghee mug usedin India. It consists of a recycablenatural fiber paper coated withwax on the inside. All designs andmodels of the India project willalso be presented at the Interpackexhibition.Salmon and hamFlip-packaging –Serve andenjoyIdea/design:Florian ConstabelSnacksAll you need is ...breakfastbuffet to goIdea/design: Surabhi KhannaProduct Design degree programWith more than 7,000 students and 50 degreeprograms, the Hanover University for AppliedSciences and Arts (FHH) is the second largestuniversity in the capital of Lower Saxony. TheProduct Design degree program, headed by Prof.Birgit Weller, ranks among the leading designuniversities both in Germany and also in Europe.The international reputationis highlighted by means ofcooperations with internationaluniversities, numerous designprices and successful competitions.(Source: www.fh-hannover.de)SoupKnow-how savestime and money –Sustainable soupdish with breadbasketWePack – 10

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FoodPICK Szeged, HungaryHigh-quality packaging solutionfor edible mould salamiFor PICK Szeged, the largest Hungarian manufacturerof meat products, Wipak has developeda state-of-the-art packaging material whichreplaces the previously used cellophane film andwhich can be processed using Flowpack systems.Paprika or Hungarian salami, ham or liver sausage –PICK Szeged’s sausage and salami specialties arefamous far beyond the Hungarian borders. Establishedin 1869, the traditional company is committedto high quality standards not only for the manufacturingof food products, but also in terms ofpackaging. There is a good reason for that becausepremium edible mould salami, such as PICK wintersalami, requires an uncoated, non-sealable cellophanefilm without barrier to make sure it can“breathe”.“In the past, PICK winter salami has been traditionallywrapped in film by hand”, explains KárolyKovács, Production and Technical Director. “In orderto increase our capacities and thus provide thepreconditions for further international growth, wehave decided to introduce automatic packaging forPICK winter salami”. This is a special challenge forpackaging technology because the previously usedcellophane film cannot be processed by machines.In close cooperation with PICK, Wipak developed anew film solution which meets the requirements ofPICK winter salami and which canbe processed using two horizontalFlowpack systems. The result isspecially developed cellulose filmto which a heat-sealable sealingmedium is attached and whichcan be printed on both sides.“The new film type meets somedecisive criteria. It does not havea barrier layer, it is permeable,so that the salami can breathe.And it is suitable for high-quality,two-sided printing as well as formachine processing”, emphasizesÁkos Kovács, Sales Office ManagerWipak Hungary.“Wipak has been the only providerto not only suggest a technicallyfeasible solution, but to alsodevelop a complete film solutionideally adapted to the packagingprocess and to our salami”,emphasizes Production ManagerKovács.Fully leveraging thepotential of the WipakGroup“For a complex product of thismagnitude, we were able to fullyleverage the huge potential ofthe Wipak Group. Sales, research,development, technical supportand PackDesign have beensmoothly working hand in hand”,rejoices Alexander Kannemann,Wipak’s Area Manager for EasternEurope. This opinion is sharedby Production Manager Kovács:“This project has been excellentteam work as it took only sixmonths from the first brainstormingto full production.” Wipakis the exclusive supplier of thenew packaging. At the moment,as many as 21 different packagedesigns are already being used –with more to come.LeerdammerGeared forsuccess with“Click” packLast year’s introduction of the“Click” pack for cheese sliceshas been a tremendous successfor Leerdammer. “The improvedquality and functionality of thepack have been warmly welcomedboth by customers andby retailers”, says a delightedGerhard van Nieuwenhoven,Brand Manager Leerdammer.One feature is the innovativereclosure system including a lidthat can be completely insertedinto the tray. Additional notchesare created when the package issealed. This causes the lid to snapinto place, thus fully closing thepackage. Using a thermoformedtag, the lid can be handled safelyand pulled off easily.Not only the functionality andthe handling have been improved,but also the design: with thebright, yellow sealing borders,rounded edges, improved productdisplay and high-quality printimage, the package in the shelfquickly catches the consumer’seye. “The strong collaborationbetween our internal projectteam, designers, machine suppliersand Wipak as our mainfoil supplier was essential for thesuccessful implementation ofthis project”, emphasizes DavidOdier, Packaging DevelopmentManager at Leerdammer.For further information please contact:Alexander Kannemann, e-mail: alexander.kannemann@wipak.comAkos Kovacs, e-mail: akos.kovacs@wipak.comWePack – 12

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MedicalNICE Bottom filmEconomical and sustainable:ideal replacementfor rigid filmsNICE is an economical and sustainable productinnovation which ideally extends Wipak’s rangeof products. Its structure is something totally new,being actually between flexible and rigid films.NICE is particularly well suited for packaging safetysyringes, OR sets and other sensitive special deviceswith high safety requirements. “NICE is an idealalternative for more rigid films such as APET, PETG,and PVC”, says Nina Tillaéus, Product Manager forWipak's Medical Industrial Products.Built up on 18 layers, this film offers an extremelyhigh strength at lower costs compared to APET,providing a packaging concept with up to 35 %weight reduction. With a symmetrical and harmonicstructure, NICE films stand out for their excellentoptical and mechanical properties. “Thanks to theextraordinary formability of NICE, it can be processedat low forming temperatures”,Tillaéus explains. “Thisconsiderably reduces the risk ofcorner breaks and edge ruptures,thus increasing the productivityof packaging machines.”NICE is the result of state-ofthe-artcoextrusion technologyusing water quenching. The transparentbottom films are availablein thicknesses from 230 μm to540 μm, equipped with or withoutEVOH, also in different colors.They can be processed using allcommon packaging systems.Since NICE films can easily bedischarged as they can be foldedto a smaller volume, they providean important contribution tothe reduction of waste amountsincluding the involved dischargecosts.For further informationplease contact:e-mail: ind@wipak.comMulti-X9 filmsEffective protection againstcontaminationState-of-the-art coextrusion machine:Wipak’s new Multi-X9 films are producedin Nastola (Finland)Further Information:www.wipak.comwww.steriking.infoThe new Multi-X9 film with itsnine layers complements theSTERIKING ® product range for peelpouches and rolls. It offers anextremely robust and permanentsealing while allowing for easypeeling, thus providing a safepresentation of sterile supplies.Multi-X9 consists of seven propylenelayers which are appliedto a biaxially oriented polyesterfilm – thus creating a highlyresilient, robust and consistentcompound.Over the past years, Multi-X productshave had a major impacton the success of STERIKING ®pouches and rolls. Compared toconventional films used for steamsterilizable packages, our uniqueMulti-X9 film is a real innovationin this segment. With this newproduct generation, Wipak offerssterile barrier systems whichare setting standards in termsof sustainability and safety andwhich fully leverage the technicaland commercial benefits ofstate-of-the-art production.WePack – 14

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ServicePackage designHilcona: New lookfor “Pasta Classica”Early this year, the Liechtenstein-based conveniencespecialist Hilcoma started to relaunchits “Pasta Classica” product line using a modifiedpackage design. This new pasta package designincludes an improved type labeling and printedpouches. The goal of the new design was to highlightthe exclusivity of the brand and to distinguishthe product from the competition when offeredin the shelves.Wipak has supported the relaunch right fromthe start and brought the new packaging conceptto the market. A new feature, when compared tothe previous packaging, is the fact that not onlythe prominent paper tabs are printed, but alsothe bags of the fresh pasta products – resultingin an integrated design concept. Colour codesare provided to help consumers get a better andfaster overview of the different types.One of the challenges was to perfectly matchcolours and print images of paper tabs and filmpouches. In Wipak Walsrode’s development center,different film and paper samples were testedand printed with special printing ink, and dummypackages were produced for consumer testing.The meticulous work has paid out: thanks to thenew design, Hilcona has not only attracted a lotof attention atthe POS, but hasalso increasedthe number of casualpurchases. Thanks to theoptimized package design, thepurchase intention increasedby 12% (according to a surveyprovided byInVivo/independent marketresearch institute).Wipak FranceIncreased flexoprinting capacitiesTrend towards flexoprinting continuesWipak France has upgraded capacitiesCustomers benefit from shorter processing times and improved printing qualityIn order to cover the entire range of print orders,the Wipak Group now offers both gravure printingand flexoprinting. Wipak France has been usingboth technologies ever since the company wasfounded in 1985. “Printing and packaging of foodpackages for retail are among our special fields”,explains Vincent Boggio, Managing Director ofWipak France. “We normally use gravure printingfor the production of packages with photos orcomplex print images. When it comes to simplerdesigns including spot colors, flexoprinting is aflexible and cost-efficient option the quality ofwhich gradually comes closer togravure printing.” Using state-ofthe-arttechnology, flexoprintingnow reaches a comparably highquality.Wipak in Gryspeert:gravure and flexoprinting since 1985“The trend towards flexoprintingcontinues”, Boggio states. Onereason: the number of differentdesigns each required in smallquantities has clearly increasedover the past years. “Our customersmore and more often tendto prefer flexoprinting. This isa very attractive technology dueto its flexibility and efficiency.”Since 2005, flexoprinting capacitieshave been continuouslyupgraded in order to meetmarket requirements in printingQuality.WePack – 16

2011EventsWipak attends followingexhibitions in 2011:RosupakMoscow | Russia14 – 18 June 2011InprodmashKiev | Ukraine13 – 16 September 2011Istanbul PackagingIstanbul | Turkey15 – 18 September 2011AgroprodmashMoscow | Russia10 – 14 October 2011MedicaDusseldorf | Germany16 – 19 November 2011Wipak UKServiceHeinz Food Service committed toflexo printing: Wipak prints ketchupsachets for UK fast food chains“The prominent logos of the fastfood chains as well as the extremelysmall Heinz lettering onthe reverse of the sachets arean extremely important partof brand communication whichis why they need to be printedin a constantly high quality andaccuracy”, Jason Baker, SalesManager Wipak UK, explainsHeinz’ strict requirements forfilm printing. “Due to, amongstother reasons, the better readability,the US-based companyin recent years exclusively reliedon the established gravure printingtechnology”, Baker describesthe initial situation.However a change of philosophybegan last year when tomatoketchup was to be packed atHeinz UK. Initial scepticism was< <

ServiceNew structure“Pan-European Key Customer Management”One group – one company. Wipak’s customers will now be able to benefit from this idea even more than in thepast. Some reorganizational measures were implemented earlier this year, including a bundling of responsibilitiesfor sales, marketing, development and production on a European level. Rafael Kraft, the Wipak Group’s newDirector Sales & Marketing since January 2011, talked to us about the benefits for Wipak customers.Mr. Kraft, what are Wipak’stargets for the restructuring?We have implemented the framework thatwill allow us to align our products and servicesin an ideal way and to fully leverage the Group’spossibilities for Wipak customers. We definitelyhave the potential: factories, offices, laboratoriesin all relevant European markets. Using the newstructure, these resources and our experts willbe closely bundled for even higher efficiency.What is the result for your customers?In the future, all Wipak sites shall be able to meet the expectationsand demands of our customers, no matter where they are located,where they place an order or in which factory the products will finallybe manufactured. For the customer it does not matter whether heplaces an order in Germany, in Spain or in Finland. We are increasingthe quality level at all sites, e.g. by bundling certain product groupsin certain factories.The members of Wipak’s european sales & marketing team:Roger Janssen, Jason Baker, George Bassin (front row, left to right),Matti Koponen, Rafael Kraft, Direktor Sales & Marketing Wipak Gruppe,und Klaus-Dieter Opitz (back row, left to right)What other changes can be expected?All European key customers will be handled viaWalsrode and development projects will becentrally coordinated. This also involves a fastertransfer to other markets of innovative packagingsolutions (e.g. paper compounds) after theirsuccessful introduction in one market.Can you describe anexample?We provide coordinated qualitiesto a large food corporation withvarious sites in France and inGermany. The total of three sitescan interchange their productionamong each other, thus ensuringsecurity of supply and reducingcosts for the customer.Will this principlealso apply for serviceand support?We are trying to achieve a consistentquality level for serviceand support. Pack Design will e.g.be geared towards Europe to ahigher degree. All internationallyactive customers with severalsites will receive the same on-sitesupport for print images, serviceor logistics. At the end of the dayit is essential that our customersreceive the quality they need –and that they can rely on us.WePack – 18

AUSTRIAWipak AustriaTel. +43 664 120 3330info.austria@wipak.comCZECH REPUBLICWipak PragueTel. +420 22 05 61 644info.czech@wipak.comHUNGARYWipak BudapestTel. +36 12 18 51 52info.hungary@wipak.comManufacturing unitsSales officesITALYWipak Italia S.r.L.Tel. +39 02 93 92 23 92info@wipak.itJAPANWipak Ltd. Japan BranchTel. +81 45 67 07 031kenji.yamajo@wipak.comNORWAYWipak OsloTel. +47 22 90 13 10info.norway@wipak.comPORTUGALHafri Ltda.Tel. +351 21 469 1728hafrilda@sapo.ptPR CHINAWipak ShanghaiTel. +86 21 54 22 54 05info.china@wipak.comRUSSIAWipak OOO, MoscowTel. +7 499 948 0556info.russia@wipak.comRUSSIAWipak OOO, St. PetersburgTel. +7 81 23 36 97 49info.russia@wipak.comSWEDENWipak ABTel. +46 40 19 16 00info.sweden@wipak.comSWITZERLANDKey Customer ManagerTel. +41 79 929 51 21francesco.rosa@wipak.comTURKEYWipak TurkeyTel. +90 21 67 00 17 92kayhan.kaya@wipak.comwww.wipak.cominfo@wipak.comFINLANDWipak OyP.O. Box 4515561 NastolaTel. +358 20 510 311info.fi.wn@wipak.comFINLANDWipak Avans OyTeollisuustie 4 B27510 EuraTel. +358 20 510 311info.fi.wa@wipak.comFRANCEWipak Gryspeert SASZone des Bois, BP 2006 Bousbecque59558 Comines CédexTel. +33 320 115 656info.france@wipak.comGERMANYWipak Kempten GmbHWestendstraße 787488 BetzigauTel. +49 831 57 1440info.germany@wipak.comPOLANDWipak Polska Sp. z o.o.Ul. Sikorskiego 2049-340 Lewin BrzeskiTel. +48 77 404 200biuro@maan.opole.plUNITED KINGDOMWipak UK Ltd.Buttington Business ParkWelshpool, Powys, SY21 8SLTel. +44 1938 555 255info.uk@wipak.comWePackEditor-in-chief:Astrid Reinke, WipakEditors:Astrid Reinke, Wipakastrid.reinke@wipak.comLayout:Buchholz Grafik-DesignFINLANDBiaxis OyTeknikonkatu 215520 LahtiTel. +358 20 510 312info@biaxis.comFINLANDWipak Valkeakoski OyKaivolankatu 537630 ValkeakoskiTel. +358 20 510 311info.fi.wv@wipak.comGERMANYWipak Walsrode GmbH & Co. KGPostfach 166129656 WalsrodeTel. +49 5161 44 3903info.germany@wipak.comNETHERLANDSWipak B.V.Nieuwstadterweg 176136 KN SittardTel. +31 46 420 2999info.benelux@wipak.comSPAINWipak Iberica S.L.P. I La Creueta, Apdo. Correos 17408130 Santa Perpetua de Mogoda(Barcelona)Tel. +34 935 742 094info.spain@wipak.comText:Ulrich Kommunikation, HolgerUlrichTranslator:Jürgen ZiegenbeinImages:Thomas Weidner, Wipak, FotoliaPrinted by:Druckpartner Coels