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up every morning feeling spirited todo their jobs.”On a personal note, he displays amore philosophical and spiritualside, valuing peace of mindover material wealth. “We haveinsufficient resources, yet we useit to make bombs and fight withone another; it is a waste.” He alsoexpresses an interest to visit wartorncountries such as Palestine tovisit refugee camps and make somekind of contribution when he hasthe time. “It is something I wouldlike to do soon,” he confesses,“because I believe in contributingto society while we are still younginstead of waiting until old agewhen we no longer have the energyto do so.”Cover Storyin the sense that Perodua has timeto advance to the level of its foreigncompetitors. “Many companies areclosing down their plants and layingoff staff. It will probably take fewyears for them to bounce back. Thiswindow of time allows Peroduathe chance to slowly go up to speedand match the level of internationalcompanies in terms of quality andstrength.”“We are driving a culture of different religions and interests wherepassion is the common denominator," says Dato' Syed Hafiz.Part of Perodua’s efforts to meetthis goal includes a December 2009target to meet the global qualitystandard of 0.2 DPU (defects perunit). In automotive terms, evena hairline scratch along the metalsurface of a car is considered adefect, so production quality plays asignificant role in ensuring minimaldefects. “Right now, we are at 0.3plus,” he reveals. “We are hopingthat by December, we can improveour quality to meet the standard.”Dato’ Syed Hafiz has been a witnessto many of Perodua’s successesas well as challenges. However,he admits that one of his biggestchallenges lies in continuouslychurning out new ways to maintainpassion not just in his staff but alsoin customers to keep purchasingtheir cars. “We are facing with aculture of different religions andinterests where passion is thecommon denominator. My jobis figuring out how to instil thatpassion in people so that they wakeRemarking on TNB’s service whichhas been valuable considering thelarge-scale size of the automotiveindustry and its dependence onelectricity to produce cars, he noteswhat others have also observed onits developments in recent years:“The service has improved a lot inthe past few years, and the staff hasbecome much more proactive. Oneof the major changes is that TNBhas stopped viewing the businessas a captive business and startedto operate as more of a serviceindustry. Where once it had a moreselective approach to customers,it has now become open to widerchoices.”With the MPV’s release comingup in November, more newproducts being planned and thesales of existing products arestill going strong, it is safe to saythat Perodua’s status as one ofMalaysia’s top car manufacturerswill last for quite some time.Tenaga Link 11