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Family Friendly Gaming 60 in PDF Format

Family Friendly Gaming 60 in PDF Format

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YOU DON’T KNOW JACK Br<strong>in</strong>gs Trivia to FacebookYOU DON’T KNOW JACK, the multi-million sell<strong>in</strong>g <strong>in</strong>teractive trivia franchise, launched on Facebook. Thisnew design is the first <strong>in</strong> its category to fully leverage the connected nature and immediacy of social and mobilegam<strong>in</strong>g platforms.“One of the th<strong>in</strong>gs people really love about YOU DON’T KNOW JACK on PC and consoles is the funof compet<strong>in</strong>g directly aga<strong>in</strong>st their friends and family members sitt<strong>in</strong>g together <strong>in</strong> the liv<strong>in</strong>g room. So our challengewas br<strong>in</strong>g<strong>in</strong>g that experience to the connected but asynchronous nature of the social and mobile gam<strong>in</strong>genvironments. A k<strong>in</strong>d of ‘party-play’ atmosphere for people play<strong>in</strong>g at work, school, or perhaps at home <strong>in</strong> theirpajamas or knickers,” said Harry Gottlieb, founder of Jellyvision Games and <strong>in</strong>ventor of YOU DON’T KNOWJACK.YOU DON’T KNOW JACK br<strong>in</strong>gs its well-known party-play style to Facebook <strong>in</strong> three importantways: First, by automatically match<strong>in</strong>g a player aga<strong>in</strong>st his or her Facebook friends who have already playedthat specific episode; second, by provid<strong>in</strong>g a direct option to challenge other Facebook friends at the end of anepisode; and third, by offer<strong>in</strong>g multiple ways to share results, brag, and taunt friends through Facebook’s socialchannels, br<strong>in</strong>g<strong>in</strong>g the same type of banter experienced dur<strong>in</strong>g a game of YDKJ on the couch <strong>in</strong>to the Facebookgameplay experience.“As we worked on the new design, we kept look<strong>in</strong>g for every way we could to recreate the experienceof play<strong>in</strong>g YOU DON’T KNOW JACK with your family and friends,” said Steve He<strong>in</strong>rich, Designer andEditorial Director, Jellyvision Games. “With this design we th<strong>in</strong>k we’ve accomplished a lot of that, even thoughwe’ve never actually met your family and friends, probably.”“We also wanted to create a gameplay experience for YOU DON’T KNOW JACK that could reallymesh with the larger social and mobile environment,” said Mike Bilder, General Manager of Jellyvision Games.“So we optimized the game to tight, five-question episodes with an editorial schedule that allows us to releasemultiple episodes each week, often with very topical content. Plus, it ensures a constantly-updat<strong>in</strong>g app that willrema<strong>in</strong> alive and fresh, not static and unchang<strong>in</strong>g like many other games I’ve played at home <strong>in</strong> my knickers.”With its editorial calendar, YOU DON’T KNOW JACK can produce content that engages players withquestions related to many of the topics they are currently discuss<strong>in</strong>g on Facebook on their Timel<strong>in</strong>es, br<strong>in</strong>g<strong>in</strong>ggameplay more tightly <strong>in</strong>to the social media experience than any previous game.YOU DON’T KNOW JACK’s new design will be rolled out on iOS (iPhone and iPad) and Androidlater this year, allow<strong>in</strong>g players the opportunity to compete cross-platform. Cookie Masterson, the game’s mostpopular (and sassiest) host is back, as is the game’s core structure, with humor-<strong>in</strong>fused questions that range<strong>Family</strong> <strong>Friendly</strong> <strong>Gam<strong>in</strong>g</strong> 18

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