TV Basics Online - Television Bureau of Advertising

TV Basics
Alternate Delivery Systems: Local
While national ADS penetration was at 31.1% in Feb. ‘12, many markets
have already reached, and passed, 40%. It’s important for local advertisers
to know that ads inserted in local cable systems are not seen by viewers
who get their programming from ADS.
ADS as %
DMA Rank DMA Name of TV HH
164 Abilene-Sweetwater 55.2
150 Albany, GA 44.8
58 Albany-Schenectady-Troy 18.6
45 Albuquerque-Santa Fe 46.6
179 Alexandria, LA 41.8
208 Alpena 35.2
130 Amarillo 47.5
148 Anchorage 20.9
9 Atlanta 35.8
111 Augusta-Aiken 38.3
47 Austin 25.6
126 Bakersfield 36.5
27 Baltimore 20.3
155 Bangor 45.8
94 Baton Rouge 24.1
141 Beaumont-Port Arthur 45.1
193 Bend, OR 25.7
168 Billings 39.2
162 Biloxi-Gulfport 28.5
157 Binghamton 24.2
39 Birmingham (Ann and Tusc) 44.6
156 Bluefield-Beckley-Oak Hill 36.0
112 Boise 47.6
7 Boston (Manchester) 14.1
182 Bowling Green 22.8
51 Buffalo 29.9
95 Burlington-Plattsburgh 40.6
189 Butte-Bozeman 41.8
196 Casper-Riverton 35.3
89 Cedar Rapids-Wtrlo-IWC&Dub 32.9
82 Champaign&Sprngfld-Decatur 36.7
98 Charleston, SC 30.9
65 Charleston-Huntington 43.5
25 Charlotte 36.1
183 Charlottesville 35.2
86 Chattanooga 33.5
195 Cheyenne-Scottsbluff 36.8
3 Chicago 28.6
131 Chico-Redding 55.0
35 Cincinnati 28.3
170 Clarksburg-Weston 45.2
18 Cleveland-Akron (Canton) 23.7
90 Colorado Springs-Pueblo 47.7
77 Columbia, SC 39.7
138 Columbia-Jefferson City 54.2
127 Columbus, GA (Opelika, AL) 31.8
32 Columbus, OH 21.9
133 Columbus-Tupelo-W Pnt-Hstn 56.3
129 Corpus Christi 36.9
5 Dallas-Ft. Worth 33.7
Source: The Nielsen Company, NSI, Feb, 2012 continued...
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Alternate Delivery Systems: Local
continued...
ADS as %
DMA Rank DMA Name of TV HH
100 Davenport-R.Island-Moline 38.4
63 Dayton 24.4
17 Denver 41.6
72 Des Moines-Ames 41.6
11 Detroit 22.1
169 Dothan 39.4
139 Duluth-Superior 43.5
91 El Paso (Las Cruces) 32.8
174 Elmira (Corning) 27.8
146 Erie 31.2
121 Eugene 37.3
194 Eureka 25.9
104 Evansville 40.2
202 Fairbanks 29.7
117 Fargo-Valley City 34.5
68 Flint-Saginaw-Bay City 31.8
55 Fresno-Visalia 48.6
62 Ft. Myers-Naples 32.9
101 Ft. Smith-Fay-Sprngdl-Rgrs 39.3
109 Ft. Wayne 36.5
163 Gainesville 35.9
210 Glendive 27.3
184 Grand Junction-Montrose 32.0
42 Grand Rapids-Kalmzoo-B.Crk 32.1
190 Great Falls 46.3
69 Green Bay-Appleton 31.6
46 Greensboro-H.Point-W.Salem 34.6
99 Greenville-N.Bern-Washngtn 37.2
37 Greenvll-Spart-Ashevll-And 46.9
187 Greenwood-Greenville 36.1
87 Harlingen-Wslco-Brnsvl-McA 32.7
41 Harrisburg-Lncstr-Leb-York 25.7
178 Harrisonburg 37.4
30 Hartford & New Haven 15.9
167 Hattiesburg-Laurel 46.7
206 Helena 31.9
71 Honolulu 9.0
10 Houston 28.7
80 Huntsville-Decatur (Flor) 41.4
160 Idaho Fals-Pocatllo(Jcksn) 49.0
26 Indianapolis 28.7
93 Jackson, MS 51.9
176 Jackson, TN 37.9
50 Jacksonville 35.3
102 Johnstown-Altoona-St Colge 40.9
181 Jonesboro 35.7
149 Joplin-Pittsburg 49.0
207 Juneau 22.6
31 Kansas City 26.5
61 Knoxville 33.7
128 La Crosse-Eau Claire 32.7
188 Lafayette, IN 29.4
124 Lafayette, LA 35.6
175 Lake Charles 30.8
115 Lansing 35.1
Source: The Nielsen Company, NSI, Feb, 2012 continued...