TV Basics Online - Television Bureau of Advertising
TV Basics Online - Television Bureau of Advertising
TV Basics Online - Television Bureau of Advertising
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<strong>TV</strong> <strong>Basics</strong><br />
<strong>Television</strong> <strong>Advertising</strong> is the Most Effective Among Adults 18+<br />
Source: <strong>TV</strong>B Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey.<br />
More People Learn About Products They Would<br />
Like to Try or Buy From <strong>TV</strong> Commercials<br />
39.8%<br />
<strong>Television</strong> Newspapers Radio Magazines Internet Mobile Outdoor<br />
Billboards<br />
Other<br />
23.6 % responded “Don’t Know”<br />
37.2%<br />
8.0%<br />
10.6%<br />
Source most likely to learn about products or<br />
brands you would like to try or buy: % A18+<br />
2.9%<br />
1.8%<br />
6.8% 8.7%<br />
4.4% 5.6%<br />
<strong>Television</strong> Newspapers Radio Magazines Internet Mobile Outdoor<br />
Billboards<br />
24<br />
0.4% 0.4%<br />
9.4%<br />
<strong>Television</strong> is Most Influential in Making<br />
a Purchase Decision<br />
39.5 % responded “Don’t Know”<br />
<strong>Advertising</strong> medium most influential in<br />
making a purchase decision: % A18+<br />
0.8% 0.2%
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