TV Basics Online - Television Bureau of Advertising
TV Basics Online - Television Bureau of Advertising
TV Basics Online - Television Bureau of Advertising
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<strong>TV</strong> <strong>Basics</strong><br />
<strong>TV</strong> Households<br />
In 1950, television penetration <strong>of</strong> U.S. households was only 9.0%. Within<br />
only five years it was up to 64.5%. By 1965 it reached 92.6%, and from<br />
there it has grown to its current 97.1% level.<br />
Total U.S. HH <strong>TV</strong> HH % HH<br />
Year (000) (000) With <strong>TV</strong><br />
1950 43,000 3,880 9.0<br />
1955 47,620 30,700 64.5<br />
1960 52,500 45,750 87.1<br />
1965 56,900 52,700 92.6<br />
1970 61,410 58,500 95.3<br />
1975 70,520 68,500 97.1<br />
1980 77,900 76,300 97.9<br />
1985 86,530 84,900 98.1<br />
1990 93,760 92,100 98.2<br />
1995 97,060 95,400 98.3<br />
2000 102,680 100,800 98.2<br />
2001 104,080 102,200 98.2<br />
2002 107,400 105,500 98.2<br />
2003 108,620 106,700 98.2<br />
2004 110,420 108,400 98.2<br />
2005 111,630 109,600 98.2<br />
2006 112,260 110,200 98.2<br />
2007 113,410 111,400 98.2<br />
2008 114,890 112,800 98.2<br />
2009 115,760 114,500 98.9<br />
2010 116,170 114,900 98.9<br />
2011 117,220 115,900 98.9<br />
2012 118,590 114,700 97.1<br />
Source: The Nielsen Company-NTI, Sept. each year.<br />
Note: 2009 growth is partially due to Nielsen’s update <strong>of</strong> the national <strong>TV</strong> penetration<br />
estimates for HH by Race & Ethnicity.<br />
2<br />
Multi-Set & VCR Households<br />
<strong>TV</strong> households with two or more sets accounted for only 1% <strong>of</strong> the<br />
total in 1950. It grew to 50.1% by 1980, and now accounts for 84.4%.<br />
VCR penetration grew from 1.1% in 1980 to 68.6% within 10 years.<br />
Penetration began to drop <strong>of</strong>f after peaking at 91.5% in 2003.<br />
Multi-Set VCR<br />
Year (000) % <strong>TV</strong>HH (000) % <strong>TV</strong>HH<br />
1950 40 1.0<br />
1955 875 2.9<br />
1960 5,500 12.0<br />
1965 10,225 19.4<br />
1970 18,840 32.2<br />
1975 28,360 41.4<br />
1980 38,260 50.1<br />
1985 48,220 56.8<br />
1990 60,140 65.3<br />
1995 67,639 70.9<br />
2000 76,200 75.6<br />
2001 76,750 75.1<br />
2002 78,400 74.3<br />
2003 80,290 75.2<br />
2004 82,830 76.4<br />
2005 86,620 79.0<br />
2006 89,470 81.1<br />
2007 91,900 82.5<br />
2008 93,010 82.5<br />
2009 94,040 82.1<br />
2010 95,290 82.9<br />
2011 97,050 83.7<br />
2012 96,750 84.4<br />
Source: The Nielsen Company-NTI, Jan. each year<br />
— —<br />
— —<br />
— —<br />
— —<br />
— —<br />
— —<br />
840 1.1<br />
17,740 20.9<br />
63,180 68.6<br />
77,270 81.0<br />
85,810 85.1<br />
88,120 86.2<br />
96,190 91.2<br />
97,630 91.5<br />
98,400 90.8<br />
98,860 90.2<br />
97,690 88.6<br />
95,210 85.5<br />
88,760 78.7<br />
82,550 72.1<br />
76,590 66.7<br />
71,690 61.9<br />
67,150 58.5
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