J. E. BqkerSqles1 4l9Yz El izo berh AvenueChorlotie, North CorolinoReynold's LifeguqrdAluminum SidingcHotcE oF 12 coloRsCAN BE FINANCED WITH NO MONEY DOWNAND UP TO 36f,,{ONTHS TO PAY* Alumingm Window Uniis * Storm Windows* Storm Doors * Aluminum Screens* Potio ond Porch Enclosures Cusrom Built*A lum inum " ^'.oi:i:,l,*""'fi?,'JJff w i ndowsREEVE's ATUMINUMSCREEN WORKSwEsr WHITNER ST. cA 5-7387ANDERSON, 5. C.IVEYELECTRICCOMPANYETECTRICAL CON TRACTO RSIIIDUSIRIATC()M M ERC IA I.IndustrialEleetrical ContractirgCLARKSON BROTHERSRigging and Hauling olAII Types of MacbineryINTE RSTATE TRANSPORTATIONINTRASTATE SERVICE INSOUTH CAROLINASrrvlco To ond From All Polnts lnNor*r Corollno, Souih CorolinoVlrglnlo ond AlobomoD|AL 453-6551Bottbground Rd. - Cowprnr, S. C.EDENS TUMBERCOMPANYBuilding MoteriolsLumbcr For HomcCommcrciol ConstructionTclcphon c T/34558Highwoy 75 By-Poss70 Poislcy PorkSumtcr, South CorolinEWEATHERCRAFTERSII{C.By lhose Who CareCOI'IPLETE SHEET N{ETA L DE PARTMENTN\530 Wes? Broodwoy Diql 448 -3452coN\conMyrtle Beoch, South CorolinoCRETE PIPETlPANY344 E. Main SlreetSparlanburg, Soulh Ca ro linaIhomosuille, ]lorth CorolinoARCH ITECTURE/34
to produce suburban sprawl and urbansmog.lf America really wants a livable environment,it must prepare itself to payfor it. We've got to put the future of thecommunity ahead of the quick buck, thelong term investment ahead of the overnightprofit.The political issue is no longer one ofplanning versus haphazard growth. Onlythe most misguided sort of person wouldargue that community design is undesirable.We have seen and are still seeingthe urban ugliness and disorder that resultfrom the philosophy that land canbe treated as a commodity for randomand unlimited exploitation.Yet our obsolete zoning laws still promotethe division of our cities into separateareas of part time use. Our WallStreets are dead at night; our TimesSquares are dead in the daytime. Fartherout in suburbia, laws unfavorable to clusterzoning produce endless checkerboardsof commonplace homes and block the developmentof self contained communitiesringed by open greenbelts. There is nolegal recognition of community needs foreducation, relaxation and recreation.Again, we have failed to use our proudtechnology to solve our massive problemsof urban transportation. lnstead, we haveallowed our national love affair with theautomobile to swamp our cities with traffic;to blight urban residential areas withnoise, confusion and poisoned air; to drivethe city's inhabitants and the retail tradewhich serves them into suburbia, to depletecentral city tax rolls and to createall the honky tonk squalor which linesour highways. The combined automobileexplosion and population explosion threatento overwhelm us.The size and scale of our cities aregrowing to a point where conventionalcars and busses must be considered obsoleteas the only transportation tools ofthe twentieth century. Only a balancedcombination of private automobiles andmodernized public rapid transit systemsholds any hope for a solution for metropolitanand regional transportation. Withindowntown areas, we are just beginning toprovide the physical means of separatingmotor and pedestrian traffic-a basic requirementfor urban design.The cities of the world which we admirethe most were planned largely forpedestrians and at a pedestrian scale.The best of our urban architecture attemptsto restore some of this amenityand scale to our city centers.The federal subsidies which have encouragedhighway construction withoutencouraging mass commuter transportationhave helped to explode the city intosuburbia.At the same time they have contributedto depleting central city tax rolls. ThisJ. B. Ellis& Compony16 Pcndcr StrcctWilson, North Corolinoloss means less money for education andfor neighborhood ma intenance. Poorschools and changing neighborhoods encouragemiddle class families to move tothe suburbs. Higher welfare costs increasetaxes and thus encourage industryto relocate outside the city. All thesefactors are interrelated. lf they can bechanged, it would help to reverse the currentcycle of urban decay and deterioration.Still more important, our tax laws nowmisuse the profit motive of our free en'terprise system by undertaxing land andovertaxing improvements. These laws makeslums profitable through low taxes andpenalize improvements to slum buildingsby raising taxes. At the same time, theyreward the speculative builder of mediocrearchitecture by imposing high taxeson better architecture. They even go sofar as to tax private owners for donatingland to public use as parks and plazas.lf we want better cities, we should taxour slums out of existence, give tax rebatesfor better buildings and improvedresidential districts and make it prof itableto donate land to the community.Now we must face a fundamental decision.We know that our present systemof unlimited and uncontrolled speculationis disastrous, yet we hesitate to employthe policy of sweeping governmentalcontrol which planned and built sparklingnew towns. of Great Britain and Scandinavia.The time for hesitation is past.The successful examples of urban renewalhere in America prove that thereis no good reason why government andprivate enterprise should not join forcesin the redevelopment of the Americancity. lf tomorrow's cities are to be differ'ent from the cities of yesterday in whichwe now live, that is the solution.Architects can't make the decisionalone. They are the servants of society,not its masters, and can only achievewhat society asks them to achieve. Architectscan nevertheless help to determinepublic policy by working with sociologists,economists, scientists andstatesmen to analyze fundamental urbanand regional problems and formulate a solution.Under the present national administration,it looks as if they would soonhave the chance to do so.President Johnson's logical plan for rebuildingthe nation's urban slums- theGreat Demonstration Cities Program-andfor creating new satellite cities insteadof suburban sprawl, if approved by theCongress, will open the door to greatachievement. We need big plans like thisif we are to have sound urban growth inall our cities.The problem that confronts us is essentiallythe same all over the country.We are living in yesterday's cities-citiesplanned for the horse and buggy, for thesocial, economic and political needs ofthe past century. We need cities that meetthe needs of today's social demandscitieswhich can grow, without inhumaneconomic and social pressure, into thecities of tomorrow.After that, our profession has provedand will continue to prove that we knowhow to design towns, cities and regions.Architects and their fellow design professionalsare the only ones with theskills to translate social and economicneeds into the structures, spaces andbeauty of the new cities of tomorrow.The city is the natural gathering placefor our thinkers, our innovators and ourspecialists. lt is where education f lourishesand art is born. lt is the generatorof our national wealth. The city sets thequality of life for every American. Thereis no earthly reason why it should bedirty, dull, ugly and generally unlivable.It should be our greatest work of art.lt will be, when an enlightened public,strong community leadership, and a sympatheticgovernment and the architecturalprofession and its allies have revitalizedand rebuilt it. To this cause, the architectsof America dedicate themselves, nowand in the years to come.DlXOll and WAYIIICKINCORPORATEDGR EENSBORONORTH CAROLIN AARCHITECTU RE/35
- Page 1 and 2: ''"4::_41SCAIAREVIEW OF ARCHITECTUR
- Page 3: REVIEWOFSCAIAARCHITEC'TURE19661EDIT
- Page 6 and 7: for your question aboutCERAMIC TIIN
- Page 8: clunk"Clunk" means this tile is out
- Page 11 and 12: D0lf c0ucHCORPORATIOiltc o L,-,o nJ
- Page 13 and 14: RICHARD D. MITCHELL, a native ofGre
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- Page 26 and 27: uṬ F89iiir94ARCHITECTURE ITSELFAr
- Page 28 and 29: irffi:ftiINTERIOR SPACESlnterior sp
- Page 30 and 31: GtEilDETI. BUII.DERS IJ{C.Kingsbcrr
- Page 32 and 33: STARRtUilBtR COtilPANYBuilding & Bu
- Page 36 and 37: GRIGGSCARPET INSTALLATIONBin di n g
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- Page 42 and 43: BROWN R. BOWIEIN S U LATIONAWNINGSS
- Page 44 and 45: DAYISR00H]|G coilPANY308 E. Pine St
- Page 46 and 47: GEORGIA YIIRITITDBRICK AND CTAYc0.P
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- Page 50 and 51: The Foster Student CenterAT NORTH G
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- Page 60 and 61: C. L. BENTON & SONS, INC.Groding-To
- Page 62 and 63: LANIER HEATINGAND AIR CONDITIONINGC
- Page 64 and 65: WARilERSw. D. R()Blilso]lPUMP SERVI
- Page 66: Bulk RoreU. S. POSTAGEPAIDColumbio,
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