2004 I SAMSUNG AIR CONDITIONER CATALOG

002 I 003Samsung named the fastestgrowing brandInterbrand, the world's leading brand consultant,has ranked SAMSUNG's brand the 'fastest growing'in the world for the second year in a row. Inonly three years time, SAMSUNG's brand valuehas more than doubled from $5.2 billion in 2001to its current $10.8 billion. Interbrand's annualsurvey of thae top 100 global brands ranks SAM-SUNG as the world's 25th largest brand, up from34th place in 2002 and from 42nd place in 2001.SAMSUNG is part of an elite group of multinationals whosebrands comprise premium mind share with consumers, thoughtleaders and retailers worldwide."The continuously strong rise of SAMSUNG's brand value reflectsthe company's commitment to invest in its brand on a globalscale and make brand value a key corporate target throughoutthe organization from including the CEO and all employees.SAMSUNG has successfully made brand building the key focus ofits marketing strategy including product development, selectionof distribution channels, channel marketing as well as externaland internal communications," said Jan Lindemann, GlobalManaging Director of Interbrand. "SAMSUNG's key success factoris management's ambition and determination to make SAM-SUNG the leading brand in its field and to put the requiredinvestments and organization behind the brand."