Market Research Findings February 2010 - Council for Christian ...

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The research populationsCurrent studentsFaculty, staff, and administratorsYoung alumni (past 10 years)Parents of young alumni
Satisfaction surveying is an importantcomponent of marketing CCCU• Strengths we canpromote with integrity• Institutional weaknesseswe must address tosupport recruitment andretention
Page 1 and 2: Market Research FindingsFebruary 20
Page 3 and 4: Projected change in number of highs
Page 5 and 6: How do we market and recruit forCCC
Page 7 and 8: Finding the right market positionMA
Page 9 and 10: Should CCCUschools be marketoriente
Page 11 and 12: Finding1What the marketwants from a
Page 13 and 14: Of 17 college choice factors . . .
Page 15 and 16: The Christian factorsAs students mo
Page 17 and 18: The face of America’s youth“ .
Page 19 and 20: The challenge“. . . you can find
Page 21 and 22: Evaluating academic facilitiesNon-m
Page 23 and 24: Which statement most closely reflec
Page 25 and 26: On the whole, forinquiring students
Page 27 and 28: Pricing ExampleChristian college tu
Page 29 and 30: Where did they go?Lost admitted CCC
Page 31 and 32: CCCU schools serve all income level
Page 33 and 34: Finding2We must speakto each audien
Page 35 and 36: Statement of faith required or opti
Page 37 and 38: College has student lifestyle regul
Page 39 and 40: Parental influenceParents in a hous
Page 41 and 42: Communicating with the gatekeepersK
Page 43 and 44: Transfer student expectationsEnroll
Page 45: Finding3Students, alumni,faculty, s
Page 49 and 50: Powerful synergy!Of top importance
Page 51 and 52: A notable difference of opinion“T
Page 53 and 54: CCCU has a great “first choice”
Page 55 and 56: CCCU’s youngalumni speakabout the
Page 57 and 58: What CCCU alumni value mostCCCU alu
Page 59 and 60: What skills were least enhanced?I c
Page 61 and 62: Qualitative alumni commentsAlumni f
Page 63 and 64: Overall CCCU alumni satisfactionis
Page 65 and 66: Finding4Christiancolleges anduniver
Page 67 and 68: Familiarity with Christian colleges
Page 69 and 70: Inquiries: How important is it to y
Page 71 and 72: Guidance counselors’ familiarity
Page 73 and 74: Who’smissing?
Page 75 and 76: These prospects are “secret shopp
Page 77 and 78: Student search strategyFor schools
Page 79 and 80: First generation leanings• More l
Page 81 and 82: One of the greatest paradoxesof hum
Page 83: Discussion

Market Research Findings February 2010 - Council for Christian ...

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