Market Research Findings February 2010 - Council for Christian ...

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Non-inquiring prospects are viableAs identified by the Noel-Levitzpredictive model, the untapped marketpotential for CCCU schools is large.While 70% do not currently plan toattend a Christian college, two-thirdshave a sufficient level of interest in aChristian college or university toconsider them viable prospects forCCCU schools.
These prospects are “secret shopping”Although many are notvery familiar withChristian colleges anduniversities, two of everythree “prospects” hadvisited the Web site of aChristian college oruniversity
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Market Research FindingsFebruary 20
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Projected change in number of highs
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How do we market and recruit forCCC
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Finding the right market positionMA
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Should CCCUschools be marketoriente
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Finding1What the marketwants from a
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Of 17 college choice factors . . .
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The Christian factorsAs students mo
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The face of America’s youth“ .
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The challenge“. . . you can find
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Evaluating academic facilitiesNon-m
Page 23 and 24: Which statement most closely reflec
Page 25 and 26: On the whole, forinquiring students
Page 27 and 28: Pricing ExampleChristian college tu
Page 29 and 30: Where did they go?Lost admitted CCC
Page 31 and 32: CCCU schools serve all income level
Page 33 and 34: Finding2We must speakto each audien
Page 35 and 36: Statement of faith required or opti
Page 37 and 38: College has student lifestyle regul
Page 39 and 40: Parental influenceParents in a hous
Page 41 and 42: Communicating with the gatekeepersK
Page 43 and 44: Transfer student expectationsEnroll
Page 45 and 46: Finding3Students, alumni,faculty, s
Page 47 and 48: Satisfaction surveying is an import
Page 49 and 50: Powerful synergy!Of top importance
Page 51 and 52: A notable difference of opinion“T
Page 53 and 54: CCCU has a great “first choice”
Page 55 and 56: CCCU’s youngalumni speakabout the
Page 57 and 58: What CCCU alumni value mostCCCU alu
Page 59 and 60: What skills were least enhanced?I c
Page 61 and 62: Qualitative alumni commentsAlumni f
Page 63 and 64: Overall CCCU alumni satisfactionis
Page 65 and 66: Finding4Christiancolleges anduniver
Page 67 and 68: Familiarity with Christian colleges
Page 69 and 70: Inquiries: How important is it to y
Page 71 and 72: Guidance counselors’ familiarity
Page 73: Who’smissing?
Page 77 and 78: Student search strategyFor schools
Page 79 and 80: First generation leanings• More l
Page 81 and 82: One of the greatest paradoxesof hum
Page 83: Discussion
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