Market Research Findings February 2010 - Council for Christian ...

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<strong>Research</strong> goals• How have college choice factors changedsince 2000?• How are <strong>Christian</strong> colleges anduniversities viewed?• What CCCU member strengths canbe validated through research?• What are the greatest opportunities toimprove recruitment effectiveness?
Finding the right market positionMARKET DEMAND:Establish what studentswantCOMPETITION: Identify anunduplicated marketpositionCCCUPositioningPRODUCT: Verify whatCCCU schools do best
Page 1 and 2: Market Research FindingsFebruary 20
Page 3 and 4: Projected change in number of highs
Page 5: How do we market and recruit forCCC
Page 9 and 10: Should CCCUschools be marketoriente
Page 11 and 12: Finding1What the marketwants from a
Page 13 and 14: Of 17 college choice factors . . .
Page 15 and 16: The Christian factorsAs students mo
Page 17 and 18: The face of America’s youth“ .
Page 19 and 20: The challenge“. . . you can find
Page 21 and 22: Evaluating academic facilitiesNon-m
Page 23 and 24: Which statement most closely reflec
Page 25 and 26: On the whole, forinquiring students
Page 27 and 28: Pricing ExampleChristian college tu
Page 29 and 30: Where did they go?Lost admitted CCC
Page 31 and 32: CCCU schools serve all income level
Page 33 and 34: Finding2We must speakto each audien
Page 35 and 36: Statement of faith required or opti
Page 37 and 38: College has student lifestyle regul
Page 39 and 40: Parental influenceParents in a hous
Page 41 and 42: Communicating with the gatekeepersK
Page 43 and 44: Transfer student expectationsEnroll
Page 45 and 46: Finding3Students, alumni,faculty, s
Page 47 and 48: Satisfaction surveying is an import
Page 49 and 50: Powerful synergy!Of top importance
Page 51 and 52: A notable difference of opinion“T
Page 53 and 54: CCCU has a great “first choice”
Page 55 and 56: CCCU’s youngalumni speakabout the
Page 57 and 58:
What CCCU alumni value mostCCCU alu
Page 59 and 60:
What skills were least enhanced?I c
Page 61 and 62:
Qualitative alumni commentsAlumni f
Page 63 and 64:
Overall CCCU alumni satisfactionis
Page 65 and 66:
Finding4Christiancolleges anduniver
Page 67 and 68:
Familiarity with Christian colleges
Page 69 and 70:
Inquiries: How important is it to y
Page 71 and 72:
Guidance counselors’ familiarity
Page 73 and 74:
Who’smissing?
Page 75 and 76:
These prospects are “secret shopp
Page 77 and 78:
Student search strategyFor schools
Page 79 and 80:
First generation leanings• More l
Page 81 and 82:
One of the greatest paradoxesof hum
Page 83:
Discussion
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