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WORKING WITH COLORSDON’T USE TOGETHERTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourTEXT on colour TEXT on colour TEXT on colour TEXT on colour TEXT on colourThe palette of colours is not mandatory. The colours are chosen to givedesigners a guide through the full rainbow of colours and suggests asuitable combination of light and dark colours which work well together.Apart from using the colours from one set, they can also be appliedacross the sets. Here only some suggestions are given as example.Whenever colours are applied keep in mind the maximum contrast forthe content you want to present between text, design elements andbackgrounds. (Therefore the yellow set shall not be used together)Working colour profiles (can be adjusted for printing purposes):RGB: Adobe RGB (1998)CMYK: Coated FOGRA39(ISO 12647-2:2004)Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL12
WORKING WITH THE LOGOCorrect application of the logo on bright and dark backgrounds.Standard blue on whitebackground or lightcolour.White logo on standardblue backgound.Standard blue on lightpicture background, nodisturbance.White logo on plain colourbackgroundsBlack logo on any lightbackground. Used in b/wapplications.White logo on blackbackgrounds. Used inb/w applicationsUnacceptable use of the logoLogo in another colour than definedStroke around the logo in anyWhite logo on bright backgrounds. Changed arrangement of logo elements. Gradients of any kind applied toColourful stars.under primary colour.colour.the logo.AEGEEChanged logo proportions. Removed Stars Unaccepted symbol in customizableChanged font in the logo. Logo without the map of Europe. Rotation of the stars.area.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL13
Page 5 and 6: NAME OF THE ASSOCIATIONWhen creatin
Page 7: DEFINITION OF DESIGN ELEMENTSBackgr
Page 10 and 11: DEFINITION OF SUPPORTING COLOURSLig
Page 14: DEFINITION OF FONTSThe fonts which
Page 17: CHECKLIST FOR DESIGNS√√Logo pre

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