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DEFINITION OF THE PRIMARY COLOURAll colours in this manual are defined by the Pantone® Colour and the according CMYK, RGB and HEX codes.Pantone: 7455 PCCMYK: 90-60-0-0RGB: 20-104-197HEX: 1468b3BLUE-STANDARDBlue Standard is the one primarycolour of the association. The logoshould only be presented in thisone colour on light backgrounds.For the use on dark backgrounds,white or the bright blue accentcolour is possible. At all times agood contrast has to be provided,therefore no effects shall beapplied to the logo.Pantone: 7450 PCCMYK: 23-12-0-0RGB: 206-214-238HEX: ced6eePantone: 294 PCCMYK: 100-68-7-28RGB: 32-67-121HEX: 204379Light BlueDark BlueAccent Colours:For every colour you find alight and a dark accent colourdefined. The use of the lightcolour is intended for backgroundapplications or background designelements, whereas the dark colourcan be used in headlines or accentobjects such as lines or dots.Whenever text is used abovebackground objects, use white texton dark objects. The text on lightcoloured objects should be in darkgrey as defined later or a defineddarker colour with good contrast.Association des États Généraux des Etudiants de l’EuropeVISUAL IDENTITY MANUAL9