CHINESE OFFICIAL VISITOR GUIDE - Destination Melbourne

K A L BM CN d Oe f G H i J K Al MB Cn doe f G H i J K l M n o12345678910123456789Spring Official Visitor 10 Guide – Chinese Edition1011111111K AL BM CN d Oe f G Hi J K Al MB Cn doe f G Hi J K l M n oCover_Chinese OVG Autumn 2012.indd 2Cover_Chinese OVG Spring 2012.indd 312345678910OL_Cover_Chinese 10/08/12 1:56 OVG PM 2012_WinterEdition.indd 212345678910fold linefold lineharbourtownmelbourne.com.auEntry off Footscray Road or Docklands Drive,Melbourne Docklandstourismclub there’s no town like it123456789fold lineAutumn Official 10Visitor Guide – Chinese Edition11fold lineharbourtownmelbourne.com.auEntry off Footscray Road or Docklands Drive,Melbourne Docklandstourismclub there’s no town like it16/12/11 4:44 PMWinter Official Visitor Guide – Chinese Edition17/04/12 8:48 AM3 Chinese Official Visitor Guide – 2012/2013 Media KitOverviewChina will soon become Victoria’s largest international source market with more than 250,000 overnight visitors coming to Melbourne in 2011* and significantgrowth continuing in 2012.Objective of the Melbourne Official Visitor Guide: To provide Chinese visitors with a comprehensive understanding of thethings to see and do while in Melbourne.The guide provides the reader with informative information that highlights the attractions, wellness, shopping and dining experiences that are on offer in andaround Melbourne and it is supported by targeted advertising representing a wealth of visitor experiences.*Source: International Visitor Survey Year end September 2011.墨 尔 本之 春墨 尔 本之 冬北官 方 旅 游 指 南北官 方 旅 游 指 南心 悦 墨 尔 本心 悦 墨 尔 本