KM_AHEAD_1_12_E.pdf - Netstal
KM_AHEAD_1_12_E.pdf - Netstal
KM_AHEAD_1_12_E.pdf - Netstal
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24 KraussMaffei Group <strong>AHEAD</strong> Issue 01.20<strong>12</strong><br />
Kraussmaffei group<br />
inTerview<br />
cHAngIng tEcHnology<br />
lEADERsHIP Into<br />
globAl mARkEt<br />
lEADERsHIP<br />
jan siebert has been ceo of Kraussmaffei ag since<br />
january 1, 20<strong>12</strong>. in an interview with ahead's editor, the<br />
aerospace engineering graduate talked about the potential<br />
of the Kraussmaffei group.<br />
The inTerview was conducTed By imre szerdahelyi.<br />
<strong>AHEAD</strong>: mr. siebert, for a little more than four months now you have<br />
been at the top of the kraussmaffei group. How would you summarize<br />
the first months?<br />
siebert: The first months have been very positive for me. i have visited<br />
many locations and purposely focused on entering into personal<br />
conversations with employees at all levels. By doing so, i gained a very<br />
good overview of current projects and processes. additionally, i spoke<br />
with numerous customers and business partners worldwide, who have<br />
given me a good sense of their interests. This provided me with a wellfounded<br />
overview of the requirements of the markets and customers.<br />
<strong>AHEAD</strong>: what made a particular impression on you?<br />
siebert: my customer visits assured me of the great acceptance for<br />
the high quality and performance of the machines and systems of<br />
our Kraussmaffei, Kraussmaffei Berstorff, and netstal brands. This<br />
made a particular impression on me at the chinaplas trade show<br />
in shanghai. i was also impressed by the high level of specialized<br />
expertise of our employees in regard to technologies, procedures, and<br />
applications. That makes us the most treasured partner worldwide at<br />
the side of our customers. additionally, i perceived strong motivation<br />
in the company, passionate commitment, and unconditional striving to<br />
develop the best possible solution for the customer at all times.<br />
<strong>AHEAD</strong>: now you have the “typical” 100 days in the company behind<br />
you. Are you already able to make some statements about the future<br />
strategy of the kraussmaffei group?<br />
siebert: our strategy for the Kraussmaffei group is in place and we<br />
will now implement it in the company, so i would like to give just a<br />
rough outline here. in principle i see us as very well positioned worldwide.<br />
we will consistently work to strengthen business in the core<br />
markets as well as to expand our presence in the worldwide growth<br />
markets, especially in the Bric countries and asia. an essential<br />
foundation for improving delivery capability is the expansion of our<br />
international production capacities, particularly in china. in addition,<br />
we will concentrate more consistently on being market-oriented<br />
and providing our customers with a range of products and services<br />
that is high-quality and requirements-based, but also affordable. we<br />
jAn sIEbERt, cEo (*1966)<br />
as an aerospace engineering graduate, jan siebert has more than 18 years<br />
of experience in leading management positions with esteemed industrial companies<br />
in the areas of strategy, research and development as well as sales<br />
and marketing.<br />
will stand by our customers with this range of products and services<br />
across their entire value chain and offer them significant added value<br />
with respect to efficiency and productivity.<br />
<strong>AHEAD</strong>: the kraussmaffei group has distinguished itself with its leadership<br />
in technology and innovation. where do you see potential here?<br />
siebert: here we have a clear competitive advantage and we will<br />
continue to push this forward. as a technology leader, in the future we<br />
will continue to invest in the consistent further development of our<br />
machine and systems engineering as well as in our leading application<br />
knowledge. i see future potential for our technology portfolio particularly<br />
due to processors' efforts toward sustainable and economical<br />
management. This includes resource conservation and material<br />
savings as well as improved energy, process, and product efficiency. in<br />
the future we will continue to develop new trendsetting processes with<br />
which we will make a significant contribution to the economic success<br />
of our customers. along with this, however, i have the task of developing<br />
our technological leadership into a global market leadership.<br />
<strong>AHEAD</strong>: where do you see the greatest growth potential overall?<br />
siebert: i see numerous global market trends that lead to an increased<br />
demand for high-quality machines and systems for producing<br />
and processing plastic and rubber. along with the described trend<br />
towards sustainability, i see the greatest growth potential in aspects<br />
such as the continuously growing world population and an increasing<br />
rise in the standard of living in growing and emerging countries.<br />
This presents numerous business opportunities for us, including in<br />
the areas of medicine, infrastructure, and the packaging industry for<br />
foodstuffs and consumer goods. The Kraussmaffei group is positioned<br />
very well technologically with its product and service portfolio – and<br />
we want to take advantage of that.
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