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business - Kangoo

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B U S I N E S S O P P O R T U N I T I E S I N F OR e a p t h e b e n e f i t s o f h e l p i n g p e o p l e t o i m p r o v e t h e i r l i v e s48. The Company:<strong>Kangoo</strong> Jumps Head Office, RDM sarl, is a privately owned, 100% self funded Swiss company, whichregistered address is 2, place de la Gare, 1950 Sion. It is managed by Denis Naville, the developer of<strong>Kangoo</strong> Jumps and inventor of the major patented features incorporated in <strong>Kangoo</strong> Jumps reboundshoes.The management is based on the highest ethical standards, always considering the long term interests ofthe brand, avoiding the temptation of quick short term benefits, which may affect the product’s brand andlife span.The first <strong>Kangoo</strong> Jumps model was launched in Europe in 1994. This may seem a long time ago.However it also took all other new product categories like in-line skates, snow boards, wind surfs etcbetween 10 and 15 years to become very popular and establish market supremacy.Market research clearly shows the immense sales potential of <strong>Kangoo</strong> Jumps: ultimately “everyhousehold will have a good reason to buy at least one pair of <strong>Kangoo</strong> Jumps”.The company is operating two distribution centers: one located in the USA, one located in Europe. Otherdistribution centers are operated by National Distributors.The factories are located in Taiwan.Marketing Structure & Philosophy:• Teamwork, sharing experience and ideas• A sales structure based on performance & skill• A fair win/win price structure established for each level of the sales organization• A strong branding, to be respected and implemented at all levels• A strong support from the Head Office, making marketing material & tools easily available directlyto anyone in the sales organization, to secure maximum efficiency, reducing time and financialexpense for everyone• A very efficient Website and Internet organization, from which every sales member can benefit.The system permits personalized web pages with visitor’s direct access, even for Dealers. Thismakes tracking of Internet sales easy, so that the concerned sales entity can be fairly compensated.Mission – Vision Statement:<strong>Kangoo</strong> Jumps’ mission is for its brand to be recognized as the creator of the new sport of mobilerebound exercise, with the goal of carving a niche from existing market segments. <strong>Kangoo</strong> Jumps willdominate the new sport as its originator and as its overwhelming, continually evolving innovator.

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